ALISON BAHM

Atlanta, Georgia 30317 Cell (404) 502-0295 alison.bahm@me.com

SENIOR BUSINESS DEVELOPMENT STRATEGIST & PRACTITIONER

Business Champion - Driving Sales, Client Development & Competitive Advantage
Versatile and disciplined Business Partner in Sales and Marketing, accomplished in building direct, agency and channel sales in both B2B and B2C environments. Recognized for building multi-million dollar partnerships, creating market differentiation, leveraging operational assets and executing with precision. Known for situational fluency, business acumen and creative deal construction. Creates and sustains long-term relationships with clients and partners, managing large, complex transactions. Adept in high-visibility, high-consequence situations and effectively develops and manages executive-level relationships. Able to synthesize multiple data points, evaluate situations and resources, and successfully negotiate expectations and agreements.

KEY QUALIFICATIONS/CORE STRENGTHS Passion for understanding customer needs, driving sales Builds revenue and relationships Experienced in business development and marketing, over 15 years Over 7 years of management experience Executive level presentation, distinguished communication skills Strategic thinking with strong analytical skill Leads and works collaboratively with cross-functional teams
Strategy Development & Execution Direct & Interactive Marketing Negotiation Strategic Alliances New Business Development Solution Selling Client Development/Retention Go-to-Market Strategy/Execution Relationship Management Channel Strategy/Execution Partnership Development P&L Accountability

PROFESSIONAL EXPERIENCE
INCOMM, Atlanta, GA Director of Strategic Partnerships, Mobile

2012 2013

Responsible for focusing on new program opportunities relating to InComm partnerships such as Mobile Wallet, SMS Programs and new strategic mobile partnerships within the US and Canada, including owning the strategy formulation and execution of Mobile strategic partnership activities and client relationships Led redefinition and repositioning of mobile as a channel for expanded product placement Assessed competitive landscape, developed mobile strategy and launched promotions Served as subject matter expert with mobile partnerships from contract negotiation through post contract execution Partnered with internal business units to analyze opportunities, leverage assets and sponsor pipeline generation of mobile solution project

TRANSAMERICA LIFE & PROTECTION, Atlanta, GA

Vice President, Sales, New Markets - Business Partner Group

2009 - 2011

Responsible for creating, driving and managing comprehensive partnership strategies that drive revenue through new product or channel development and expansion of existing product lines to support Transamericas business goals. Led pioneering initiative to develop and execute extensive product, channel and partnership strategies in non-traditional (non-financial services) markets Developed innovative new product, Payment Relief, supported by go-to-market strategies targeting telecom, utility, pharmacy, gaming and healthcare verticals

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Identified needs of top-tier telecom and cable companies and developed product, positioning and marketing to achieve estimated initial annualized premiums over $50MM Created first-to-market new income-continuity (IUI) opportunities through persistent collaboration with colleagues in research, legal, compliance, administration and actuarial RESPONSE MINE INTERACTIVE, Atlanta, GA
Director, Client Development

2007 2009

Developed and executed sales and marketing strategies to expand client base and drive revenue for interactive marketing agency specializing in paid (SEM) and organic (SEO) search marketing, affiliate program management, shopping feed management, display advertising, CPA/CPL programs, and creative and website conversion services Negotiated paid search engagements with Norm Thompson, Solutions, Travel Zoo and EF Tours managing media spend in excess of $22MM Negotiated CPL programs with Medical Hair Restoration, Orbit Medical and Terminix/ServiceMaster with anticipated revenues in excess of $3MM Negotiated organic search contracts with Mowhawk Flooring, Maid Brigade, PracticeWorks LLC and Carestream Health valued in excess of $1MM Negotiated Affiliate Program contracts with Brinks Home Security and Rooms To Go valued at $250M annually Managed and implemented corporate re-branding to powerfully communicate agency identity and increase brand awareness in crowded marketplace CCT SOLUTIONS, INC., Atlanta, GA
Vice President, Sales & Marketing

2005 2007

Developed sales, business and marketing strategies to build brand awareness and drive revenue for Atlanta based training and business solutions consulting firm. Key client development included Abbott-Solvay Pharmaceuticals, Shire Pharmaceuticals, Hospira, UCB Pharma, SanofiAventis, Eli Lilly, Coca-Cola, Frito Lay and Georgia-Pacific Conducted client satisfaction survey to identify opportunities and proactively develop products to retain high-value client in danger of putting business to bid Developed territory management (FastTrack) and territory development (FastForward) programs for implementation to all pharma field sales representatives Signed new contracts valued in excess of $4MM, exceeding sales goals by 50% Grew existing client billings by $2MM, exceeding goal by 100% Managed a cross-functional team including IT, graphics, instructional design and administration DELTA AIR LINES, INC., Atlanta, GA
Program Manager, Business Development, Partnership Marketing

2003 2005

Responsible for driving strategy for new SkyMiles categories to support overall non-transportation revenue of over $100MM annually, selling new partner prospects including conducting financial viability analysis, developing sales presentations, fostering relationships with key partner prospects, drafting and negotiating contracts to closure. Negotiated partnerships with Columbia House Company, ShareBuilder Corporation, Chase, Rewards Network, Mileage Annuity Partners (among others) with projected annual revenues in excess of $25MM, exceeding goal by 100% Crafted new partnership model for telecommunications industry to recapture an estimated $22MM in declining revenues Developed comprehensive sales strategy for previously untapped $3T retail sector including marketing, proof of value reporting, platform and SkyMiles Managed DinersClub(R) partnership, developing marketing and communication campaigns to generate over $2MM annually in mileage sales, exceeding goal by 20%

EDUCATION
Bachelor of Business Administration

Magna cum Laude, Economics and Finance, Georgia State University, Atlanta, Georgia