Business Analytics and Big Data

IDC and Computerworld July 2013 Survey Results

Purpose & Methodology

Survey Sample
Audience Base Computerworld Online/IDC

Survey Method
Collection Number of Questions Online Questionnaire 25 (incl. demographics)

Survey Goal
The goal of the study was to assess the adoption and deployment patterns of business intelligence and analytics solutions.

2012 COMPUTERWORLD

Majority Agree: Predictive Analytics Are Important

54% Critical/Very Important

1000+ 18%

35%

31%

11%

4%

38% Critical/Very Important

<1000

5%
(5) Critical

33%

29%
(4) Very important (1) Not at all important

22%

11%

(3) Somewhat important

(2) Not very important

Q. How important are predictive or advanced analytics capabilities as part of your organizations overall business analytics capabilities?

Source: IDC and Computerworld Business Analytics June 2013 2012 COMPUTERWORLD

Revenue Growth, Cost Reductions Top Drivers for BI

Revenue growth

71%

15%

14%

Cost control or reduction

67%

25%

8%

Risk reduction

62%

26%

12%

Governance or regulatory requirements

56%

26%

18%

Critical/Very important

Somewhat important

Not very/Not at all important

Q. How important are each of the following outcomes as drivers of business analytics initiatives at your organization?

Source: IDC and Computerworld Business Analytics June 2013 2012 COMPUTERWORLD

Customer Related Services Top Priority

Customer retention Customer acquisition Risk management Internal process optimization Compliance Workforce optimization Product/Service Innovation Supply chain optimization
Critical/Very important

77% 70% 66% 63% 57% 57% 50% 45%

Somewhat important

16% 20% 23% 27% 30% 25% 39% 27%

Not very/Not at all important

7% 11% 11% 11% 13% 18% 11%

29%

Q. Please rate the importance of the following initiatives for your clients business analytics projects in the next 12 months. (Among 3rd party systems integrators and consultants)

Source: IDC and Computerworld Business Analytics June 2013 2012 COMPUTERWORLD

Most Use Internal Resources But Few Have Dedicated Groups

Using only internal analytics staff

47%

27% 73%

Yes, we have a centralized group

Using a combination of internal and external staff Using only external (consulting service provider) analytics staff

32%

7%

No, analytics staff is distributed throughout the organization

Q. How does your organization address its predictive or advanced analytics needs? AND Q. Does your organization have a separate group focused on predictive or advanced analytics? (of respondents who answered internal only or a combination)

Source: IDC and Computerworld Business Analytics June 2013 2012 COMPUTERWORLD

Business Process, Advanced Analytics Skills In Demand & Not Easy to Find
Skills Required
45% 34% 32% 32% 29% 25% 23% 20% 20% 20% 18% 13% 11%
Business process expertise Business intelligence tools Advanced/predictive analytics Project management Organizational change management Data integration Industry expertise Master data management Rules management Text analytics Rich media analytics Data warehousing Complex event processing

Difficulty Finding Skills

(1 = very difficult; 5 = very easy)
3.05 3.05 2.39 3.29 2.98 2.84 2.95 2.95 2.88 2.73 2.61 2.98 2.41

Q. What type of skills are you looking for most over the next 12 months? Q. How difficult it is to find talent with the following skills? (Among 3rd party systems integrators and consultants)

Source: IDC and Computerworld Business Analytics June 2013 2012 COMPUTERWORLD

Learn More
For more information on this study contact Sue Yanovitch, VP of Marketing, at syanovitch@idgenterprise.com

2012 COMPUTERWORLD