AMITY UNIVERSITY -----UTTAR PRADESH-----

Amity Business School Synopsis of Market Research

SUBMITTED BY-: Anuj Handa - 43

Nitesh Rawat -17 Sachin Khatri -11 Dhananjay Adarsh PM Parth -42 -44

2) Topic Exploring the factors impacting the investment decision

3) Project Objectives To determine the various investment avenues available in India. To explore various factors that influence individuals investment decision. To gain knowledge about how demographics and investment decision are related.

4) Research Design The researchers propose to first conduct an intensive secondary research to understand the full impact and implication of the industry, to critically review the industry norms and reports, on which certain issues shall be selected, which the researchers feel remain unanswered or liable to change, this shall be further taken up in the next stage of exploratory research where focused group shall screen through. This stage shall help the researchers to restrict and select only the important question and issue, which inhabit growth and segmentation in the industry. These set of questions are then proposed to be studied under a descriptive research setting finally leading to formation of hypothesis and testing the same under causal research.

5) Types of Research On the basis of fundamental objectives of the research, marketing research projects are classified into two branches: Exploratory Research Conclusive Research

6) Data collection Technique Primary data Which is collected by new research called primary data. Questionnaire.

Secondary data Already existing data is called secondary data. I collected them by following method Internet. Books. Published Reports. 7)Data Interpretation Tools Following softwares has been used during analysis and compiling of data. SPSS Microsoft Excel Microsoft Word

Introduction Background of study

'It is not how much you save but where you invest it that counts'. Investor needs to explore various factors that influence investment before investing his wealth and also investor needs to know the value of his future profits in today's terms for all the investment opportunities. Only then can he make the best choice. 'Saving' is not consuming everything today and leaving something for tomorrow whereas 'Borrowing' is consuming more than what one has today, expecting to save more later to pay up for the excess consumption now. While 'saving' is being conservative and wise, 'borrowing' is being risky and foolish unless for a basic need. Hence, it makes sense to borrow only when one is sure that inthe future he will be able to save enough not only to pay up for his borrowings but also to see him through the days when he cannot earn. Saving is useful only if invested somewhere. Many individuals find investments to be fascinating because they can participate in the decision making process and see the results of their choices. Not all investments will be profitable, as investor wills not always make the correct investment decisions over the period of years However, you should earn a positive return on a diversified portfolio. Virtually everyone makes Investments. Even if the individual does not select specific assets such as stock, investments are still made through participation in pension plan, and employee saving programme or through purchase of life insurance or a home or by some other mode of investment like investing in Real Estate (Property) or in Banks or in

saving schemes of post offices. Each of this investment has common characteristics such as potential return and the risk you must bear.