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A project on

Market Potential of Tata AIA Life Insurance In Muzaffarpur

SUBMITTED BY SUBMITTED TO

MS. SURBHI SINGH

DIVYA DARSHI PGD12032

DEPARTMENT OF MANAGEMENT

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute A-8B, Plot C, Sector-62, Noida

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DEPARTMENT OF MANAGEMENT

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute A-8B, Plot C, Sector-62, Noida

DECLARATION
I DIVYA DARSHI bearing Roll No PGD12032 Class PGDM 1st year of the Institute of Management Studies, Noida hereby declare that the Training Report-PG407 entitled Market Potential of Tata AIA Life Insurance In Muzaffarpur is an original work and the same has not been submitted to any other Institute for the award of any other diploma. The suggestions as approved by the faculty were duly incorporated.

SIGNATURE OF STUDENT:DIVYA DARSHI SIGNATURE OF FACULTY GUIDE:-

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DEPARTMENT OF MANAGEMENT

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute A-8B, Plot C, Sector-62, Noida

ACKNOWLEDGEMENT
This project has greatly been a collaborative effort. I take this opportunity to thank all who have helped in the preparation and successful completion of this project work. I oblige by deep sense of gratitude to the management of Tata AIA Life Insurance ltd Muzaffarpur for their kind consent given to me to undertake in the organization.. I express my deep reverences and sincere thanks to Mr. Pankaj Kumar of Tata AIA Life Insurance In Muzaffarpur branch for their advice and supervision of this project report and all other executives and the staff in Tata AIA Life Insurance Ltd who have participated and supported in this study sparing their most valuable time and also for reaching to me in the most positive way in giving me the required information. I express my sincere thanks and deep sense of gratitude to faculties and to the management of IMS, Noida for their kind cooperation and encouragement. Last but not least I would like to thank my friends for their support to complete my project report.

(Divya Darshi)

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EXECUTIVE SUMMARY

This project has been a great learning experience for me; at the same time it gave me enough scope to implement my analytical ability. Tata Group is one of the India's largest and most respected business groups. Tata Group's name is synonymous with India's industrialization. Tata AIA Insurance Solutions is one of the leading insurance companies that provide both life insurance as well as general insurance. This pioneer company is a joint collaboration between the American International Group, Inc. (AIA) and Tata Group. They own the company in the ratio of 26:74. It is a leading financial institution that has carved a niche for itself all over the world. Tata AIA Insurance Company is having different insurance policies. At the end of the project people will be knowledgeable about various insurance organizations and different products taking into considerations hundred sample sizes in Gwalior city. Project is on the market potential study of Tata AIA Insurance Company in Gwalior city. To get to know a questionnaire has been prepared which contains open ended and close ended questions. Firstly pilot study has been done through hundred questionnaires. For collecting the data field survey method, personal interview technique has been used. Secondary data has been collected from the company. The data collected are represented into suitable tabular forms for drawing inferences. Quantitative techniques like averages, percentages, range, two-way tables, chi- square tests analysis has been applied as per the requirement. The level of preference, perception of the customers about the product and company were identified by means of a scoring scheme. For the representation of data various charts and graphs are used as per requirement .