Mary Kay Research Analysis

Number of Users Per Operating System on iOS and Android Devices OPERATING SYSTEM
iOS 6 Android Gingerbread Android Jelly Bean Android Ice Cream Sandwich Android older than Gingerbread iOS 5 iOS older than iOS 5 Fall 2011

RELEASE DATE
Fall 2012 Winter 2010 Summer 2012 Fall 2011

TOTAL USERS (JUNE 2013)

558 million 329 million 297 million 230 million 43 million 36 million 6 million

User Figures totaling 600 million iOS sales: Numbers based on Apples WWDC 2013 Keynote. Source: MacStory User figures totaling 900 million Android activations: Numbers based on Google I/O Conference. Source: CNET

The statistics above show that as at June 2013, iOS 6 was the worlds most popular mobile operating system, with 93% of Apple customers running their iPhone, iPod or iPad device on the latest operating system available. In contrast, Android Jelly Bean, the latest OS for Android users only had 33% of its customers running their devices on the latest operating system available. 36.5% of Android users still operated their devices on the second newest operating system, Gingerbread.

Apples iOS
New data released by Apple on September 7, 2013, shows that usage of iOS 6 increased by 1% and users of iOS 5 dropped by 1%. The 1% of earlier iOS users remained the same. iOS 5 was the last version that could support the original 2010 First-Generation iPad, the 2009 iPod Touch and 2008 iPhone 3G. The drop in iOS 5 usage suggests that owners of these products have upgraded to newer models that support iOS 6 or have stopped downloading new apps onto
94% of Apple customers are using iOS 6. 1

their device. Figures are likely to change again with the release of iOS 7

on September 18. The iPhone 3GS, and the First-Generation iPad cannot support iOS 7 and are no longer being sold by Apple. Devices that fully support iOS 7 include the iPhone 5S, 5C, 5, the Fourth-Generation iPad, the iPad mini and the Fifth-Generation iPod Touch. The iPhone 4S, 4, Third-Generation iPad, and the iPad 2 support iOS 7 with some limitations.

Androids Platform Versions

On September 7, 2013, Android also released new data about the relative number of devices running on differing versions of the Android platform. In June 2013 36.5% of Android users had been running Gingerbread, an older version of its Operating System, and only 33% had been running Jelly Bean. The new figures show that within 3 months, 12.1% of Android users had upgraded to Jelly Bean, its newest operating system. Usage of Gingerbread dropped 5.8%.