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futures contracts related to some of the quality parameters which will be applicable for all contracts expiring in January 2010 and thereafter.
The office of the Agricultural Affairs of the USDA / Foreign Agricultural Services in New Delhi says that one of Indias proudest accomplishments has been achieving a tenuous self-sufficiency in food production and that the country produces a wide variety of agricultural products at prices that are at or below world values in most cases. The Indian palate is accustomed to traditional foods, mostly wheat and rice-based, rather than potato and corn-based western palate. In marketing perspective, this is considered an important factor for foreign marketers. Currently, processed food accounts for merely 2% of total food production in India, which is very low as compared to the western countries. Taking market forces such as rising income level and changing consumer behavior due to rapid economic growth into consideration, it is expected to reach a growth rate of 10% in 2012 & 25% in 2020.
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Existence of untapped large consumer base with rising income levels. Indian food processing level as compared to countries like USA, France & Malaysia countries to remain very low. However, with the emerging positive market forces, it is all set to boom.
COMPANY PROFILE
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The whole Wheat Atta extracted out of wheat. The marketing network spread all over south, sound tie-up in marketing, experienced promoters, locational advantage (with infrastructure facilities) favorable demand supply gap, growing consumer trends and assured off take of production.
Name: B.Shantilal. Age: 65 Years. Birth place: KGF - Karnataka, India. Earlier Background: Mr. B.Shantilal started business as marketing wheat and wheat products in and around southern India during 70s and slowly during 80s established few Roller Flour Mills in Karnataka and other Places.
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Companies:
Belgaum Roller Flour Mills (P) Ltd. (Chairman and Managing Director) unit at Belgaum set up during 1980. Present capacity is 100 TPD(ton per day).
Brindavan Roller Flour Mills (P) Ltd. (Chairman and Director) unit at Mysore set up during 1983. Present capacity is 200 TPD.
Sunil Agro Foods Limited (Chairman and Managing Director) unit in Hosakote, Bangalore set up during 1990. Present capacity is 175 TPD.
Group Turnover: Rs.100 crores. Executive Committee: In Federation of Karnataka Chamber of Commerce and Industry, Bangalore.
Past President: Roller Flour Millers Federation of India, New Delhi. Past President: Karnataka Roller Flour Mills Association, Bangalore. President: Wheat Products Promotion Society. Activities: Involvement in Social Activities.
The promoter has more than 37 years experience in the marketing of wheat products. Management and key personnel have considerable experience in flour mill technology with established quality milling, marketing and financial management.
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Mr.B.Shantilal - Managing Director - the key Management person presently Chairman of the Company / Group has an excellent track record in marketing of wheat products.
Mr. Pramodkumar S, a Commerce Graduate, is Executive Director of Company looking after the overall administration of the Company.
Mr. Sunil S Jain, BE, MBA is also a Director of the company. Mr. AVS Murthy and Mr. Shailesh Siroya are outside directors in the company.
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(iii) 1,50,000 shares at a premium of Rs.15 per share to banks. Of the remaining 13,400 shares reserved for allotment on a preferential basis to employees. (Only 12,800 shares
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taken up). Balance 9,76,600 shares along with 600 shares not taken up by employees issued to the public. This company is a leading producer and supplier of quality wheat products. It has customers ranging from biscuits manufacturers to those catering to specific customers. The manufacturing plant of the company is located at Hosakote Industrial area, Chokkahalli, Hoskote. The company tied up with ITC Foods for contract milling which yielded good revenue contributing to the profits. The contract has been renewed for another year. SUNILAGRO also carried on trading in commodity exchange through NCDXEX resulting in a profitable position.
AWARD
The Company has been awarded the Best Performance in Productivity award from the National Productivity Council, New Delhi for the year 1992-93 and a certificate of merit from the Roller Flour Millers Federation for the Commendable R & D.
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Used in Hotel and household daily consumption. Atta (Wheat Resultant Atta)
Used
in
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Maida (Wheat Flour): The Wheat Flour is extracted from the wheat. Wheat flour comes from softer types of wheat, it is white in color. It forms a regular part of our diet and high on demand in the markets for its superior quality. SUNIL provides their clients, high quality Wheat Floor. The powder is obtained from finest plants and supplied to us, from registered vendors (flour mills).
The quality grain used in producing the flour, gives you the perfect taste, softness and mouth feel for preparing chapatti / roti, bread and other products. All our wheat flour varieties would come with the best quality, most authentic taste, well cleaned, hygienically processed and packed to meet with the international standards. This wheat flour is mechanically hulled, dried and sourced from the finest producing regions of India. These products are offered by us at most competitive market prices, without any compromise on quality.
100% fresh
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Free from defilements Rich in nutritional content Whiteness, super fine, rawadar Delicious flavor Well - sealed packaging
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Packaging Available Packaging all our varieties of Wheat Floor are available in poly pack (PE), and PP bag. In terms of sizes, it is available in 10 kg, 25 kg, and 50 kg. We also pack as per your customized needs and requirements. Sooji (Semolina): The company has been laid down strong effort to maintain standards in their quality & organizational aspects to maintain a sound relationship with their customers. Semolina
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made from durum wheat is yellow in color. It is usually the basis for dried products such as couscous, which is made by mixing roughly 2 parts semolina with 1 part durum flour.
Semolina is used to make savory foods like rava dosa and upma or sweets like sheera, suji halwa. It is sometimes also used to coat slices of fish, before it is pan fried in oil, which gives it a crispy coating.
Processed hygienically High nutritional content Free from defilements Rich in taste
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Packaging Available
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Atta (Wheat Resultant Atta): SUNIL is constantly putting its efforts towards development of flour expanding its assignment of customer product quality towards other segments of end users as well. Adding feather to the cap, SUNIL has added a product as Chukky Fresh Flour Meal Atta by installing a Chukky Plant that manufactures atta through traditional grinding using rubberized emery stones by offering a product exclusively for making Chapathi and Puri to render unique softness, puffiness, fiber aroma and wheaty taste.
Processed hygienically 100% inspection of the purchased wheat quality High nutritional content unique softness, puffiness Well - sealed packaging
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Packaging Available
Bran (Wheat Bran): Wheat Bran is extensively used as a cattle feed. Wheat Bran made available by us is offered in safe packaging to suit the precise needs of the clients. Consequently, SUNIL is identified as one of the renowned Wheat Bran Manufacturers and Suppliers based in South India. Some people even take wheat bran in powdered form as a way of getting their needed dietary fiber each day. A small amount of wheat bran can be added to smoothies, especially when it is finely powdered. One can purchase wheat bran in bulk, which makes it quite easy to add to cereals like granola or to baked goods. Wheat bran muffins are a natural choice, but adding wheat bran to pancakes, biscuits, waffles, or even cookies is a great way to bulk up the nutritional value of a food.
Materials Used
Course wheat
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Hygienically processed Rich in nutritional content 100% fresh Free from impurities High in fibre
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Packaging Available
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SINIL is one of the distinguished Wheat Products Manufacturers and Suppliers, based
in South India. The range offered by them encompasses Wheat Flour, Refined Wheat Flour, Wheat Semolina and Wheat Bran. Apart from this, the company also imports source products machinery (flour mill) and chilled rolls. Today, we are considered to one of the market leaders of Tanduri Atta, Suzi, Maida, Fresh Chakki Atta etc.
Organizational Study
First of all look on the problems of the production management like to arrange support service, production plans, Log Book/ Manpower Scheduling, material accounting procedure, daily reports. All these problems are related with the production department.
Now lets look on the problem relating to the marketing department like nature of the product, sales forecasting, marketing storage, pricing of the company, distribution network, marketing budget, important client served by the company to concerned on the competitor companies policy.
The problem related to the financial department of the company like costing control system; computerize accounting procedure of the company to manage about the profit and loss. These problems are related to the financial management of the company.
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From the above problem, we can say that one person cannot handle all problems. So that all company need various department to handle this various transaction of the company. The main objective behind the departmentation is to decide the work of different person by arranging departments in the company.
General Manager
HR Manager
Production Manager
Finance Manager
Marketing Manager
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Sales Manager
employees working in Hoskote. The hr manager is Mr. Ram mithal who has been working for SUNIL AGRO FOOD LTD for nearly 3 years.
QUALITY POLICY
We will strive to train all our people develop an obsession for quality in all aspects of work in our organization. We are committed to implement good manufacturing practices and to achieve continuous improvement in the plant, process and distribution chain.
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We ensure full compliance to all government regulatory norms and strictly adhere to the internal standards of the quality and hygiene.
Each and everyone in the organization is responsible for quality. The unit head is accountable for implementation of the quality policy and guidelines.
The quality policy is implemented uniformly across all manufacturing units. The corporate quality assurance will provide necessary support and guidance for the up gradation of the procedure and standards.
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Production management is concerned with decision-making process related to the manufacturing process. It makes the best utilization of raw materials by necessary processing on it and converts it into utility. Production management is concerned with planning, organizing, controlling and co-ordination the manufacturing process, so that resulting goods or services is reduced according to the expectation.
Processing Manager
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Foreman
Labor
1.3
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Selecting and maintaining equipments, supervising product standards and enforcing quality-control programs.
Working with managers effectively to execute the policies and goals of the organization.
Supervising and inspiring team of workers and reviewing the work performance of subordinates.
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How SUNIL foods make their production plan? 1) Market requirements: First of all the production manager gets the information regarding to the requirement of the product in market for a particular time period. This information is given by marketing department. In SUNIL, the marketing manager performs this activity. 2) Product specification: From the information of marketing department, which product should be produce more or which should be less can be decide. This can help to clear the target customer. This also helps in getting customer satisfaction. 3) Material requirement planning: For a manufacturing company to produce end items to meet demand, the availability of sufficient production capacity must be co-ordinate with the availability of all raw materials, of all raw materials. In SUNIL, the main raw material is Wheat for producing Maida (Wheat Flour), Sooji (Semolina), Atta (Wheat Resultant Atta), Bran (Wheat Bran). 4) Finalizing the production plan: This is the last step of production planning. Here whole production plan is approved by upper level managers. In SUNIL, Mr. Pramod kumar takes the decision of the finalizing the production plan.
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2) Process layout
1) Product layout: Here all the equipments & personnel engaged in production of single goods or services are placed in a single department. Here, necessity is to manufacture one product continuously.
Fabrication line for part D
RM stores
Receiving
WC1
Fabrication line For part A
WC2
WC3
WC4
TEST
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RM=Raw Materials.
WC=Work Center.
Work Center 1: Work Center of Sooji (Semolina), Work Center 2: Work Center of Maida (Wheat Flour), Work Center 3: Work Center of Atta (Wheat Resultant Atta), Work Center 4: Work Center of Bran (Wheat Bran). Above diagram shows the plant layout of Sunil Agro Foods Products. First of all the raw material Wheat, comes from the FCI (Food Corporation of India) godowns. Then it takes to the work centers for processing. After the processing on raw material, the finished good takes to the laboratory for checking. After testing the product it is taken to packaging.
2) Process layout: In process layout, all the equipments & personnel engaged in unique process, one which is carried out during the course of producing many goods & services, are placed Truck unloading dock similar operations on various products or inputs. Automatics Packing and shipping Inward shipping goods stores Truck loading dock in a single department. Here, each set of machinery or each department will carry out Grinders
Planers
and shipping
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Drilling Shop
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a) Production planning: Production planning involves designing the product, determining the equipments and capacity requirements, designing the layout of physical facilities and materials handling system, determine the sequence of operations. This is the heart of the production process. Without production planning other process cannot be done in production process. So it is the important feature in production.
b) Material requirement planning: After product specification, a production manager shall start worrying about availability of various inputs. One necessary input is various type of materials. For that purpose, they need to combine two types databases. The first is production plan of various products and the second is a document called bill of material.
Bill of material-
Bill of material is nothing but a document showing quantities of various inputs(raw materials, packing materials) needed to manufacture finished product.
c) Inventory management: In any organization storage of finished goods and raw material is very important. For this activity there is a separate department which is called inventory management department. Although there is a separate
Organizational Study
department for material management and purchasing in large organizations. The levels of inventory are usually depended upon how accurately production plan is executed. Sunil Agro Foods maintains its inventory by using computerized system. And also, set the level of all products. d) Quality control: Quality refers to the sum of the attributes or properties that describe a product. But quality control refers those activities which assure that quality creation is performed in such a manner that, the resulting product will perform its intended function. Sunil Agro Foods are committed to ensure consistent supply of clean and good quality products to achieve highest level of customer satisfaction. They will achieve this by continuous training of the producers, members and by continuous monitoring and up gradation of producers and processes.
e) Packaging: Packaging is an essential part of a product and packaging design and product design go hand with equal importance. Packaging design must take into account the objectives of packaging such as protection and promotion of the product. Attractive packaging enhances the sales appeal of product in case of customer goods. Sunil Agro Food products come out with attractive packages. There are different packages for different products.
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f) Transport to market place: Transportation of goods to market with safety is very important. Production department has responsibility to transport their product to their distributors without any damages. Sometimes products are damaged during the transportation.
As wheat is the main Raw Material for the Sunil Agro Food Ltd. SUNIL processes variety of wheat products like Maida (Wheat Flour), Sooji (Semolina), Atta (Wheat Resultant Atta), and Bran (Wheat Bran). The production of Sunil Agro is achieved by using the best quality wheats which are combined and blended, a task which requires great skill and experience by the miller. The process starts with the delivery of wheat to the mill. After weighing, the wheat is tested in our laboratory to ensure it is of the desired quality. Each consignment of wheat has random samples taken using a 'spear', a hollow rod which is inserted into the wheat in several places, to ensure that the representative samples. In the laboratory each load of wheat is tested to ensure that it meets the required specifications: moisture levels, impurities, density of the grain, enzyme activity, protein content and quality. Any consignment of wheat failing to reach the rigid quality standard is rejected, as this would impair the quality of the flour.
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Before the milling process starts the wheat must first be cleaned. Magnets remove any ferrous metal objects, stones and other foreign objects are also removed. Currents of air remove the dust and chaff. Our new 'color sorter' separates impurities from wheat by color and so reducing the overall product waste and improving flour quality (especially stoneground and organic flours). The wheat is then ready for 'conditioning'. Which is the dampening with water until the desired moisture levels are reached. This softens the outer layer of the wheat and helps release the 'endosperm', the white centre of the grain, from which flour is made .
Roller Flour Mill: Wheat after cleaning and conditioning are taken to individual A & B mills each having grinding capacity of 175 T per day. The mills have 100% imported machines in A mill and 60% imported machines in B mill.
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Roller Mills
Purifiers
Plan-Sifters
Milling Technique s
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v.
Milling Techniques - Extraction of various finished products as Maida, Sooji, Resultant Atta, Wheat Fine Bran and Bran Flakes by gradual particle size reduction.
A. For Raw Material: Whenever the production department needs something from the stores stock it sends person with show the quantity demand and will be signed by authorized person of that department. The store in-charge will provide the demanded stock and make an entry in the bin card which shows the quality received and stored. B. For finished goods: Whenever the production process is completed, the finished goods are sent to the store department, with the permission of
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production manager. The store in-charge checks the production and then makes an entry in his register about the received and stored.
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Marketing is a social management process by which individuals & groups obtain what they need & want through creating, offering & exchanging products of value with others.
Junior Executive
Sales man
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Develop pricing strategy to help firms maximize profits and market share while ensuring that the firms customers are satisfied.
Marketing managers work with advertising and promotion managers to promote the firms products and services and to attract potential users.
Marketing managers should have full information of change in market so that he can make changes in product accordingly.
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Marketing mix is a set of marketing tools that the firm uses to achieve its marketing objectives in the target market. Marketing mix classified into four groups as under:1. Product 2. Price 3. Place (Distribution)
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4. Promotion
Marketing Mix
Product
Price
Place
Promotion
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1. Product A product is anything that can be offered to a market to satisfy a want or need of customer. Sunil Agro are producing the product like Maida (Wheat Flour), Sooji (Semolina), Atta (Wheat Resultant Atta), Bran (Wheat Bran).
2. Pricing Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Price is perhaps the easiest element of the marketing program to adjust; product features, channels, and even communicates take more time. Price also communicates to the market the companys intended value positioning of its product or brand.
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Sunil Agro Food product use Cost based pricing method because simple system, socially fair, no price war among competitors, safe recovery of cost guaranteed, reasonable system in changing situation. Sunil Agro Food product is made on the basis of cost of production plus an additional margin of profit, i.e..., selling price is equal to cost of production plus anticipated profit.
3. Place (Distribution) Channel of Distribution: Meaning of Marketing Channels Most producers do not sell their goods directly to the final user; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel. (Also called a trade channel or distribution channel)
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Sunil Agro product adopt Push strategy because the manufactures sales force, trade promotion money or other means to induce intermediaries to carry, promote, and sell the product to end users. Distribution channel: 1) Title Flow
Suppliers
Manufacturer
Dealers
Customer
2) Payment Flow
Suppliers
Manufacturer
Dealers
Customer
Distribution network: The producer and the final customer are part of every channel. They will use the number of intermediary levels to designate the length of a channel. The channel levels have total four levels.
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1-Level
2-Level
3-Level
4-Level
Manufacturer
Manufacturer
Manufacturer
Manufacturer
AgentMiddlemen
Dealer
Dealer
Retailer
Retailer
Retailer
Customers
Customers
Customers
Customers
Unit (SUNIL)
Distributor (SUNIL)
Retailer
Presidency college
Customer Page 47
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4. Promotion Marketing communication are the means by which firms attempt to inform and remind consumers directly or indirectly about the products of the firm.
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ITC Foods Limited TTK Health Care Limited Nilgiris Goodbread SPV Foods Polykrop and other Bakeries
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bring and develop an effective organization. Human Resource Management is that part of management which is concerned with people at work & their relationship within the organization. The term Human Resource Management refers to the management of personnel in the organization of any company to achieve the predetermined goals. The duty of the personnel manager is to look after the personnel department and various functions of the personnel like recruitment, selection, promotion, transfer, etc Human Resource Management is a continuous process, it cannot stop. Human Resource Management is a never-ending process. it helps in achieving of company. This is done by proper perform of Human Resource function like recruitment, selection, training & development, labor activity, motivation, welfare etc. it also helps to keep a smooth relationship between employers & employees. Sunil Agro believes that the most significant resource is its Human Resource and SUNILs success in the long run depends very much on the quality of its human resources. Human resource comprise the aggregate of employee attributes including knowledge, skill, experience and health, which are presently available to the organization for the achievement of its goal, objectives and service to the society.
Organizational Study
HR Manager
Assistant Manager
Co-ordinator
3.3 RECRUITMENT:
SUNIL does not have a well-defined recruitment policy. Recruitment is basically done by HRD department in consultation with the concerned department for which new employee is required. It is not a regular event as recruitment is done only when there is any vacancy or some requirement comes up in the organization. All the new employees must meet the minimum experience and qualification criteria as set by Human Resource department.
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Recruitment Process: It is process of finding and attracting capable application for employment. The process begins when new recruits are sought and their applicants are admitted. The result is pool of application from which new employee are selected HR Department receives application. Locating and developing the sources of required number and type of employees. Identifying the prospective employee. Communicating the information. Generally, two types of Sources are in the Organization: 1. Internal Recruitment: Internal methods means to recruit the employee from within the company, some internal methods are as follows: a) Promotions. b) Job posting.
a) Promotions: This method is used to fill the vacancies from within the organizations through promotions. When vacancies arise the company recruits people from within the organization.
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SUNIL is following the promotion system. The company gives promotion to the employees from lower level to higher level. As per the industrial act, if a person remains on such rolls for 240 days or more, he will get a status of permanent employee, and he is also entitled to all relevant benefits.
b) Job Positing: This is the way used by Sunil Agro Food Ltd to hire people from within the organization. Under this, the company publishes job openings on bulletins, boards, electronic media and other similar outlets. The main aim of the company is to use this method because it offers a change to highly qualified applicants working within the company to look for growth opportunities within the company without looking for green pastures outside.
2. External Recruitment: a) Direct Interview: By giving advertisements in Newspaper. b) Employment exchange: These agencies are providing a wide range of services, counseling assistance in getting jobs, information about the lobour market, labour and wage rates. SUNIL is connected with Bharat Helpline for employment exchange. Employee exchange charges one salary of the employee from the company.
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Induction: Induction means to receive and welcome the new employee when they first join the company and also give some basic information of the company to the employee, so he starts his work soon and he also aware about the companys environment as soon as possible.
Sunil Agro Food Ltd does also have induction training. Some reasons for that are as follows: Workers become aware of companys environment. The fear can be removed. Workers become aware about the companys rules and regulations. One will come to know about the location of various plant and machinery. To receive induction it is very valuable for workers.
3.5
To formulate human resources strategic planning according to the development of the company.
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To collect ideas and suggestions of staffs regularly. To develop the recruitment system, salary assessment system, training system, personnel management system.
To establish smooth communication channel between company and subsidiaries and keep abreast of the views and ideas of staffs.
To organize the assessment of staffs and handle complaints against examination results.
Keep HRM Function responsible for developing the Human Capital potential in the organization.
To establish the company's annual salary adjustment programs and review the monthly salary of employee.
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To equip the participants with requisition ability so that they can work with minimum supervision.
To enable employees to update their knowledge and increase the level of performance on their present job assignment as well as canalize there inherent potential, in order to make him holistic person.
To foster initiative, self confidence and to overcome manpower obsolescence occurring due to age, temperament, lack of motivation or inability of person to adapt to changes.
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1. Store & drying facility: The full time workers are given Human Resource lockers to store their things and also facility for drying cloths. 2. Rest room: It is also provided to take rest during the lunch hours. 3. First aid facility: It is given for quick remedy of employees. For e.g. when any accident occurs during the working hours of the organization. it requires quick remedy. 4. Vehicle parking space: It is provided for employee, worker and visitors separately.
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5. Accommodation: Organization is providing township & accommodation facilities to employees. 6. Uniforms and Shoes: Uniforms and shoes are provided to all workers.
4. FINANCE DEPARTMENT
4.1 INTRODUCTION OF FINANCE DEPARTMENT: Finance is the blood of the business. Finance Management is that managerial activity which is concerned with the planning and controlling of the firms financial resources. Finance Management is the most important activity of the firm and it means that the firm secures capital, if needs and employees it. Finance Management is mainly concerned with raising fund in the suitable manner using the funds as profitably, planning future operations and controlling current performances and future developments through financial accounting, cost accounting, budgeting and other functions.
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SUNIL require a lot of funds for meeting its working capital needs and other obligations. It manages its working capital needs through internal funding only. There is regular, assured and smooth inflow of cash from products sales from the distributors to firms Cash Collection Center on day-to-day basis. However, for the expansion work and setting up new projects, it takes loans from banks and other financial institution.
Assistant Manager
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SOURCES OF FINANCE:
In the Sunil Agro Food Ltd requirement of finance is fulfill by getting working capital. For Working Capital requirements:
To meet the needs of working capital SUNIL makes transactions from the following banks. HDFC Bank. State Bank of India. Syndicate Bank. Karnataka Bank.
Sunil Agro had taken loans from HDFC Bank and Karnataka Bank as a source of finance. They have also taken cash from Banks. They have also invested some funds in LIC of India for long term purpose.
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The shares of Sunil Agro Food Ltd is Listed as following indices Bangalore Stock Exchange Ltd. Madras Stock Exchange Ltd., The Stock Exchange, Mumbai.
PAYMENT PROCESS:
1. Collection of sales bills & sales data 2. Data verification with sales information 3. Feed concern data in computer 4. To pass duration entry to the company
To the SUNIL AGRO FOOD LTD: Finance department will make payment on the base of certified & approved bills.
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1. Receipt of Raw Material collection data. 2. Verify the data with concern department. 3. Feed all the data in computer with oracle support. To the Transporters: Every bill by the concern department authority, they have to give justification for any expenses and then finance department will make payment to the transportation for any expenses and then finance department will make payment to the transporters on the bases of certified & approved bills.
INVENTORY MANAGEMENT:
For many business firms, inventory is one of the visible and tangible of doing business. Raw Materials, work in process and finished goods all represent various forms of inventory. In simple words, inventory refers to stocks of goods necessary to do business. In fact, inventory is both an assets and a liability. Too much inventory consumes physical space, causes of financial burden, and increasing the possibility of damage, spoilage and loss. On the other hand, too little inventory disrupts manufacturing operations, engenders chaos on the shop floor, poor customer service.
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Type of Inventory:1) Raw Material Inventory: These are goods which have not yet been committed to production in a manufacturing firm. They may consist of basis raw material. 2) Working-In-Process: This includes those materials which have been committed to production process but have not yet been completed. 3) Finished goods: These are completed products waiting for sale. They are the final output of the production process in manufacturing firms. 4) Supplies: These materials are of low value & they do not enter the production process. 5) Scrap: The waste of materials arising during manufacturing process is also a part of the inventory. Even defective pieces to be disposed off are a part of in inventory.
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SWOT ANALYSIS
Strengths: Low land cost, Lot of land available for industrial set-ups. The management of SAFL is very professional. SAFL has long standing reputation in the Food Market. Staff of SAFL is very hard working and co-operative. Skilled employees staff. Good communication facilities available between middle level management and lower level management. Hard working and low cost labor. High production capacity of SAFL leads to low production cost. SAFL has extra land and fully developed infrastructure facilities so it can be further developed.
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Thus, we can say that the position of SAFL in Food Market is satisfactory.
Weaknesses: Lack of skilled manpower. Scarcity of primary raw material. Remuneration less attractive for talent in comparison to contemporary disciplines. Low availability of new reliable and better accuracy instruments and equipments.
Opportunities: Opportunities available for setting up resource based industries as its still in the budding stage. Look for newer market with diversified product. Scope for Tourism Industries. Vast domestic market.
Threats: Loss of trained manpower to other industries and other professions due to better working conditions prevailing there may lead to further shortage of manpower.
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MISSION To generate a climate of loyalty and mutual respect among employees. Trying to increase sales on through expansion of markets. Trying to reduce production cost.
VISION To produce quality products to satisfy the customers. To develop market opportunities by creating new and innovative products. Aspire for and achieve leadership in existing areas of operation, simultaneously raise resources and capabilities to move into new areas.
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National plan for improvement and extension of agro-processing technology at farm, traditional small industry and modern industry levels should be prepared. The plan should take into account the diversity in resources and needs of different regions in the Country.
FINDINGS:
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Due to high standard of quality maintained by the company, its production cost is relatively high so that company facing a serious problem and wants to reduce the price.
The companys various operations on raw material performed in sequence and the machines are placed along the product flow line. Because of this, the companys products get completed in lesser time and also have smooth and continuous work flow.
Company is earning profit on continuous basis. Company concentrate all over the market. The company maintaining 0% wastage. Promotional expenses is very less WIP focus on quality. It deals with business to business and business to customer.
SUGGESTIONS:
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SAFL should focus on their marketing strategy to make the customers aware their products in market. They have to appoint more marketing executives and salesmen for fulfill the need of marketing department.
They should try to diversify business. Their financial position is very weak; to improve their financial position they should adopt a good financial strategy.
Expand the area of operation. More advertisement is requiring at state and country level. Company should attract the market more vigorously and going for trapping more and new customer.
The production planning should be done according to the demand so that there should not be over stocking.
CONCLUSION:
From the study conducted. I reached to the following conclusion, SUNIL AGRO FOOD LTD (SAFL). Is performing very well as per the research done. Most the factors are being taken care very well, which makes SAFL is one of the best food producers in the market. With the creative and innovative culture of the company it
Organizational Study
has been successful in creating a very nice image in the minds of customers. The organization structure of the company is also considered as the most important part, which helps them to meet their growth in business. The company gives more important to the quality and quantity of the product. Each product is strictly verified in the laboratory. As per the customers most of them are satisfied with the company and the products offered by it. The sales executive who keep the direct contact with the customer are performing very well. From the study conducted, it can be found that there are some areas where the company should concentrate and improve on the same.
BIBLIOGRAPHY:
Marketing Management: Philip Kotler ; Prentice Hall. Human Resource Managemenbt: K. Ashwathappa ; Himalaya Publication in 1999. Production and Operations Management: K. Ashwathappa ; Himalaya
Publication in 1999.
Organizational Study
ANNEXURE:
Organizational Study
Name A V S Murthy Anand Tamirisa B Shantilal B Shantilal M Srinivasa Rao S Promodkumar Shailesha Siroya
Designation Director Secretary CEO Managing Director Chief Finance Officer Executive Director Director