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TITLE: FACTORS THAT INFLUENCE CUSTOMERS PERCEPTION ON RETAIL STORE IMAGE.

Project Reserach November 2009 April 2010

Assalamualaikum w.b.t/ and Selamat Sejahtera I am Norlaili binti Masran, student of BBA (Hons) Retail Management Mara University of Technology Shah Alam, in Subject Practical Report want to research about Factors That Influence Customers Perception on Retail Store Image. As we know, nowadays there are a lot of retail store outlets out there. So these outlets will compete each other to get a customer. How they attract the customers to come and enter into the store and make the customer have a good perception towards their store.

INSTRUCTION: These questions have five (5) parts, Parts A, Part B, Part C, Part D and Part E. You must follow the instruction given in each part. E23. Age : PART A (BRAND IMAGE) State the extent to which you agree with each of the following statements 1 Strongly Strongly 2 Disagree Agree Private A1. The product brand Image satisfy your need End question. A2. The product brand image 1 provide a quality. A3. The product brand image 1 provide a uniqueness. A4. The product brand image 1 provide a good image. PART E (DEMOGHRAPHIC) D20.The price is suitable with the quality of the product 2 3 4 5 2 3 4 5 2 3 4 5 1 2 3 4 5 Others : 3 Disagree 4 Natural 5 Agree E25. Occupation : Student Government E24. Status : Single Married 20 30 year 41 50 year 31 40 year 51 and above E22. Gender : Male Female

Thank You For Your Cooperation. Have a Nice Day

Extremely Satisfied 7 6 5 4 3 2 1

Extremely Dissatisfied

of product brand image.

PART B (SOCIAL CUES-CUSTOMER SERVICE) D21. The price is the main factor for you to buy something B6. The services given are from retail outlet Extremely Satisfied 7 6 5 4 3 2 1 Extremely Dissatisfied B7. Retailer understand on the customers need and wants B8. Retailer is friendly conversation and politely B9. Retailer willingness to help 1 and solve customer problem B10. Retailer is serve very . patiently 1 2 3 4 5 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Satisfy your need. 1 2 3 4 5

A5. Retailer provide varieties

PART C (STORE ATMOSPHERE)

C11. Retailer provide attractive store atmosphere

Answer the question by circle the numbers given. Extremely Extremely 7 6 5 4 3 2 1 Dissatisfied

C12. Retailer provide uniqueness 1 store atmosphere

Satisfied

D17. You are satisfied with the price given in retail outlet? C13. Retailer provide comfortable 1 store atmosphere C14. Retailer provide effective store atmosphere D18. The price is reasonable C15. Retailer provide effecient store atmosphere Satisfied 7 C16. Retailer provide condusive store atmosphere 1 2 3 4 5 D19.The price is affordable for each income Extremely Satisfied 7 6 5 4 3 2 1 Extremely Dissatisfied 6 5 4 3 2 1 Dissatisfied 1 2 3 4 5 Extremely Extremely 1 2 3 4 5 2 3 4 5 Extremely Satisfied 7 6 5 4 3 2 1 Extremely Dissatisfied

PART D (PRICE)