TOPIC: MUSIC FOR RADIO, FILM,TELEVISION & MULTIMEDIA MUSIC 1

Music in Advertising
The Purpose
for music in television advertisements is to identify a product and to encourage us to buy or support the product. Ads can take the form of short songs ( called Jingles) or instrumental pieces. The music can be original or taken from other sources and can be any style of music. The most important feature is that it must be memorable and the lyrics and musical style should be appropriate to the demographic or target audience. Since television began in the 1950s, there are ads which stand out and are memorable to many generations of Australians.

Aeroplane Jelly (1956)

http://www.youtube.com/watch?v=qQerOQ4cnaA&feature=related
1. With a cute girl on a swing, what is the chosen demographic? Children 2. What is the mood of the music? Sweet, happy, cheerful 3. What is the time signature? 3/4 4. Write down the lyrics of the opening Chorus.

I like aeroplane jelly Aeroplane jelly for me

5. Underline the end word of each phrase that rhymes 6. Place a slash before each strong syllable 7. Try to notate the rhythm of the first phrase 8. Comment on the structure of the song , Ternary Form, 4 bar phrases 9. What is the purpose of the bouncing ball? 10. List the accompanying performing media 11. What makes this TV ad memorable?

Vegemite (1954)
http://www.youtube.com/watch?v=0yA98MujNeM

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TOPIC: MUSIC FOR RADIO, FILM,TELEVISION & MULTIMEDIA MUSIC 1

The ultimate Australian spread, Vegemites rise to fame was helped by the famous TV ad with marching twin girls singing: Were happy little Vegemites as bright as bright can be.
12. What are the musical features of this ad? ( Refer to tempo, lyrics, structure,

vocals and instrumentation)

Mortein ( 1962)
Louie the Fly is a cartoon character that older Australians associate with advertising. Louie came straight from rubbish bins to you...spreading disease with the greatest of ease.
1. What instruments are used in the introduction? Muted trumpet, xylophone,

tuba, bassoon
2. Is the tonality Major or minor? minor 3. Comment on the type of voices used- tenor/bass male 4. What else is of interest? 5. Compare the original ad with the 1999 commercial

http://www.youtube.com/watch?v=ByNx5_b67cU

As a late-summer storm brews outside his livingroom window, Courtenay tells me a well-polished anecdote about the time the manufacturers of Mortein threatened to dump McCann Erickson, the agency that then employed him, because their insect spray wasnt selling. Summoned to the office for an emergency meeting, he spent the 20-minute taxi ride jotting the outline of a new campaign on the back of an envelope: I said to the cab driver, Whats your name? He said, Louie. And I wrote this thing about a fly. Visitors to the Mortein website can view a TV ad starring a fly called Louie that dates from 1957, before Courtenay got his start in the industry. He cannot have invented the character, as he has long claimed, but he did play a significant part in the creation of the singing Louie that first appeared on our screens in 1962 and was still there, spreading disease with the greatest of ease, some five decades later. (Late last year, Mortein announced Louie was finally to be killed off, but after a public outcry, the company agreed to a stay of execution. At time of writing, his fate is undecided.) (The Good Weekend 17/3/12)

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