Beruflich Dokumente
Kultur Dokumente
The Determinators
Determinists
Technology
needs
the
right
context
to
be
useful. Thomas
Edison
was
credited
as
the
inventor
of
the
light
bulb,
but
other
people
before
him
also
made
incandescent
lights.
However,
these
people
did
not
nd
a
market
(except
Joseph
Swan). Edison
and
his
lab
designed
a
working
light
bulb
and
a
world
where
light
bulbs
can
work
in. So0
Technological
Determinists Emphasis
on
the
social
condiFons
that
let
new
technologies
be
inuenFal. RejecFon
of
theories
that
show
development
as
a
linear
process. Technological
change
allows
social
change,
but
other
factors
are
sFll
required. Culture
and
society
allow
technology
to
develop. Hard
Technological
Determinists Technology
impacts
change
and
makes
it
inevitable. New
technology
will
make
current
technology
obsolete.
Hedy Lamarr, an Austrian-American actress had an ex-husband that was an arms dealer that dealt with Mussolini and Hitler. Lamarr was disturbed that German subs were targeFng passenger ships so that she decided to help the Allied. Ships and subs used radio to guide torpedoes but enemies could jam the frequency of the torpedo. She and classical composer George Antheil, a composer best known for mechanical music work collaborated. Antheil disliked Hitler because his cuRng-edge music and other avant-garde music was banned in Germany and other Nazi occupied countries. They envisioned paper punched with holes (paTerned) placed inside the torpedo and the controller so that it would allow frequency hopping. Though it became the basis of wireless communicaFon eventually, it wasnt used in WW2 and unFl 40 years aZer development was it used. The IDUAR Model by Stanford professor Robert McGinn
INNOVATION
The social, economic, and cultural factors that inspire. The spread of an idea. The use of a technology
If Lamarr werent married to the dealer or hear about the horrors of WW2...
DIFFUSION
Lamarr gave it to the military that kept it classified. Many thought the Wii was crazy because they targeted older people.
USE
SMS was available in 1992 but didnt really catch on until later on. Economical and cultural differences could affect the usage. It is cheaper to text in Asia or Africa. Also, SMS input methods worked well with Asian languages.
ADAPTATION
SMS adapted and changed from just personal communication to official communication. Schools and universities send texts.
RESISTANCE
Texting is banned in 35 states, and threatens formal writing. The NZ Qualification Authority allows students to use abbreviations on exams. This also shows how language can evolve in response to innovation.
Disruptive Technologies
Classied
ads
allowed
people
reading
newspapers
to
nd
jobs,
houses,
or
other
goods. Disrup@ve
technologies
(innova@ons)
-
InnovaFons
or
technologies
that
NEWSPAPER REVENUE help
create
a
new
market
and
ulFmately
overtakes
an
exisFng
market. Newspaper Association of America According
to
Harvard
professor
Clayton
Christenson,
tech
changes
tend
to
$48.67 BILLION 2000 become
disrupFve
when
tradiFonal
tech
is
too
good
but
expensive.
Theres
2001 $44.31 BILLION room
in
the
market
for
something
cheaper
though
not
as
good. $37.85 BILLION 2008 Craig
Newmark
began
sending
lists
of
events
to
other
soZware
devs
and
$27.56 BILLION 2009 later
people
sent
him
job
posFngs
to
distribute.
This
ulFmately
lead
to
Craigslist.
Craigslist
doesnt
charge
for
most
of
the
lisFngs.
This
caused
the
classied
ad
revenue
to
decrease
from
$19.6
billion
in
2000
to
$9.9
billion
in
2008. Early
adopters
-
people
would
use
new
things
early;
people
who
would
most
likely
be
younger
and
more
tech-savvy. Newspapers
would
have
to
redo
classied
ads
to
compete
w/
Craigslist.
As
of
now,
Craigslist
is
in
many
ciFes
around
the
world.
They
depend
on
the
readership,
not
good
interface. Fujilm
survived
a
wave
of
disrupted
technology
by
adapFng
to
it.
They
realized
that
customers
would
focus
more
on
digital
photos
from
lm.
They
also
looked
for
new
markets.
Eventually,
they
start
selling
digital
cameras.
However,
now
its
just
another
manufacturer,
at
risk
of
being
disrupted
by
smartphones. Kodak,
an
American
compeFtor
failed
to
diversify
like
Fujilm,
so
their
value
dropped
greatly! Even
those
that
survive
disrupFve
technology
are
disrupted
by
it.
Classic Technologies
WHEEL - A CIRCULAR PIECE OF ANY SUBSTANCE MOUNTED ON A STRAIGHT AXLE
Original
developer/maker
unknown,
but
oldest
known
wheel
appeared
in
Mesopotamia
(~3500
BCE) Developed
in
China
by
~2800BCE. Earliest
wheels
were
poTers
wheels.
Gears
and
pulleys
appeared
around
the
3rd
to
4th
century
BCE. Water
wheel
developed
by
Greeks
(85
BCE) Vehicular
wheels
appear
on
Sumerian
images
(3200
BCE),
but
for
these
wheels
to
work,
a
good
road
is
necessary.
The
Romans
had
80000
km
of
good
roads
to
allow
vehicles
to
work
eecFvely. In
North
America,
wheeled
travel
was
slow
unFl
the
TransconFnental
Railroad
and
Interstate
Highway
System
allowed
these
vehicles
to
reach
potenFal.
STIRRUP - A METAL RING ATTACHED TO A SADDLE BY A STRIP OF LEATHER
Makes
it
easier
to
control
a
horse. Appeared
in
Chinese
Jin
Dynasty
(265-420)
and
reached
Europe
around
the
6th
or
7th
century. Allowed
warriors
on
horses
to
be
more
stable
when
aTacking. S<rrup
thesis
-
idea
that
the
sFrrup
was
responsible
for
knighthood
and
feudalism.
Possibly
because
mounted
warriors
became
much
stronger
so
that
those
who
could
be
one
were
ranked
above.
Then
they
could
protect
peasants
that
would
work
for
them. InteracFon
probably
isnt
this
linear,
because
other
tech
also
helped.
PRINTING PRESS (GUTENBERGS) - PRINTING PRESS WITH LEAD ALLOY IN COPPER MOLDS AND OIL-BASED INK
Books (before 1442) were made by hand and wriTen in LaFn. Many were illiterate. Presses before Gutenberg included coaFng carved blocks with ink. Gutenbergs wasnt the rst movable type. The Chinese achieved that with clay typefaces early on. He used the screw press to squeeze the plates with the paper instead of brushes. A press could make 3600 pages a day - and printed 20 million copies by 1500. It allowed people with a press to make books themselves; and it could be in any language so the use of LaFn diminished. Because of the prinFng press, the middle class and scienFsts found new careers and inspiraFon. This ulFmately gave rise to the Renaissance and improved the spread of informaFon.
Lunar
Society
of
Birmingham
-
gathering
of
Englands
brightest
minds
between
1765
and
1813.
Named
because
they
met
only
on
full
moon
nights
so
that
they
can
travel
home
safer. People
have
aTempted
ways
to
extend
dayFme
with
arFcial
lighFng.
Most
of
them,
including
candles
and
lamps
were
expensive
and
were
dangerous
as
they
had
open
ames. Gas
ligh@ng
-
lighFng
that
used
gases
from
wood
or
coal.
First
appearance
was
in
1807,
Pall
Mall,
London.
They
made
ciFes
safer,
and
allowed
people
to
work
longer
hours. Edison
is
credited
for
creaFng
the
incandescent
light
bulb,
but
dierent
people
OTHER EDISON INVENTIONS STOCK TICKER claimed
to
be
rst. PHONOGRAPH Humphry
Davy
made
a
plaFnum
bulb
(1802) MOTION PICTURE CAMERA Joseph
Swan
made
a
vacuum
bulb
with
carbonized-paper
lament Many
invenFons
by
Edison
revoluFonized
the
20th
century,
but
they
all
require
electricity
to
work. This
bulb
was
introduced
as
part
of
a
system
that
also
had
the
Edison
Jumbo
generator,
the
Edison
main
and
feeder,
and
a
parallel
distribu@on
of
electrical
power.
He
worked
hard
at
his
Edison
Electric
Light
Company
to
promote
his
direct-current
(DC)
electric
system
over
gas
lighFng
and
later
on,
the
alternaFng
current
(AC). His
lighFng
system
became
cheaper
and
more
popular.
It
replaced
gas
lighFng
eventually.
It
made
working
hours
grow
longer
and
allowed
people
to
partake
in
acFviFes
at
night.
The
lightbulb
is
now
a
symbol
of
civilizaFon
and
progress. Because
of
the
wastefulness
of
incandescent
lights,
the
US
passed
a
law
in
2007
that
requires
people
to
switch
to
compact
orescent
bulbs.
THE TELEPHONE - ALEXANDER GRAHAM BELL
CommunicaFon was dicult in the past. It took 4 days for George Washington to go from Virginia to Philadelphia to tell the Congress that a major RevoluFonary War baTle had been won. (1781) The telegraph and the Pony Express improved communicaFon; it took 7 days and 17 hours to spread the news of Abe Lincolns elecFon from East Coast to the West. (1860) The rst telegraph lines were installed in 1844 and allowed rapid transmission of messages. Telegraph message - a message that was translated into code and transmiTed as a series of taps then decoded on the other end. It allowed conFnental communicaFon. ScoRsh-born American Bell wanted to speed up this slow system in the mid-1870s. He envisioned a harmonic telegram that would change sounds into electricity. He gured if you could translate the taps of the telegraph to electricity, you could with voice too. He applied for a patent on Feb. 14, 1876 and named it the telephone. Italian-American Antonio Meucci and American Elisha Gray also were working on this tech, but Bell patented it a few hours earlier. Originally, telephones were rented by businesses to transfer urgent messages and only worked between two locaFons. Later on, Bell allowed people from the same network to call each other. The telephone was originally designed for businesses, but it has impacted many others. Switchboards - devices that allow operators to connect members of a network. Bells company hired young women as operators because they were believed to be more polite and reliable. They had to connect telephone wires and link them across a huge board. Emma NuQ (1860-1915) was the rst female operator for the Boston Telephone Company. These people had to follow strict rules and only earned $10 a month. They were desirable, though. 1909 - about a quarter of US homes had telephones. Telephones cannot convey facial expressions so it makes it seem harsher. People were someFmes more impolite. AT&T then released guidelines to telephone eFqueTe.
Amos
Joel,
Bell
Labs
researcher
had
an
idea
that
would
unite
the
radio
and
the
telephone
in
1970.
It
allowed
many
calls
to
take
place
on
a
single
channel
by
spliRng
an
area
into
cells.
Base
staFons
were
placed
in
each
cell
and
the
base
staFon
would
transfer
the
call
if
the
user
moved
from
a
cell
to
another.
This
allowed
supposedly
uninterrupted
calls
even
if
the
user
was
moving. The
cellphone
allowed
people
to
communicate
more
as
it
allows
people
to
call
in
places
where
regular
phones
arent
common,
such
as
some
places
in
Africa
or
South
America. VoIP,
or
Voice
Over
Internet
Protocol
is
a
new
disrupFve
technology.
They
allow
people
to
call
and
video
chat
through
the
Internet
-
for
a
low
cost.
Skype
is
an
example.
THE RADIO - GUGLIELMO MARCONI
December
24,
1906
-
telegraphs
on
ships
across
the
northern
AtlanFc
Ocean
were
playing
music. Reginald
A.
Fessenden,
a
Canadian
engineer/professor
at
Western
University
was
reading
experiments
about
this
technology
called
radio
done
by
Italian
Guglielmo
Marconi. It
used
electromagneFc
waves
discovered
by
Heinrich
Hertz
to
transfer
Morse
code
through
the
air. Fessenden
thought
it
was
possible
to
transfer
sound
over
a
radio
wave
too.
He
went
to
MassachuseTs
and
placed
a
giant
antenna
to
make
this
broadcast. The
government
started
to
uFlize
radio
as
a
communicaFons
tool
during
WW1.
Commanders
could
communicate
with
their
troops.
At
the
same
Fme,
Army
troops
heard
entertainment
over
the
radio. People
could
then
listen
to
programs/concerts
they
couldnt
aTend
via
the
radio. H.
G.
Wells
War
of
the
Worlds
was
adapted
for
radio
on
Oct.
30,
1938
and
made
many
panic. It
made
shows
available
for
everyone
with
a
radio
set
for
free. With
the
development
of
the
transistor,
a
switching/amplifying
device,
radios
became
cheaper
and
more
portable.
People
could
aord
more
and
even
have
one
in
their
cars.
Radio
producers
targeted
specic
audiences
with
disk
jockeys
(DJs)
that
played
rock-and-roll
for
people.
This
probably
wouldnt
have
happened
if
the
radio
was
the
main
source
of
entertainment
for
the
whole
family.
THE TELEVISION - PHILO FARNSWORTH (ALL ELECTRIC)
Televisions
show
slightly
changed
frames
to
let
us
believe
that
we
are
seeing
a
moving
image. Farnsworth
made
the
rst
all
electric
TV
set
in
1926.
The
rst
color
TV
came
2
years
later,
made
by
BriFsh
John
Logie
Baird.
Color
TV
was
sFll
rare
because
of
its
exorbitant
price,
which
dropped
later
in
1972. TVs
aected
other
forms
of
media.
Newspapers
could
no
longer
tell
brief
summaries,
as
people
wouldve
heard
them
on
TV
already.
Movies
had
to
come
up
with
things
like
Technicolor
and
3D
to
compete. TV
transforms
its
audience
-
people
are
now
able
to
watch
debates
and
other
events
live.
However,
it
also
causes
a
decrease
in
community
events. TV
audiences
tend
to
see
whats
on
TV
as
the
norm
-
and
get
frustrated
when
real
life
crimes
dont
take
one
hour
to
be
solved.
Views
on
TV
are
usually
distorted
-
men
dominate
women
3:1,
and
the
most
common
occupaFons
are
doctors,
lawyers,
police
ocers
and
criminals.
THE FLUSHABLE TOILET - SIR JOHN HARRINGTON
Waste management has been an issue of public health. Earth-based toilets have been used since the Mesopotamian civilizaFon and some richer innovators tried with water-based toilets. John Harrington made the rst ushable toilet in 1596 and it had the S-shaped bend sFll used in many toilets today. This prevents the toilet bowl from lling up with water. This toilet could transport waste away from houses, but it sFll had to go somewhere. England didnt have the infrastructure for it. Long pipes to transport the waste was needed. The rst sanitaFon law was passed in 1848 and it was then when pipes were starFng to be constructed. Toilets havent changed much, but new invenFons made them beTer! Joseph CayeTy invented the toilet paper in 1857. Japanese people made toilets with lots of features (Neorest 600). Flush toilets are not ideal everywhere because they require 1.6 gallons per ush. In India, half a million people dont get access to ush toilets so theres a job where people carry away waste.
Indian
company
Sulabh
InternaFonal
developed
self
composFng
toilets
in
the
1970s.
These
toilets
have
bacteria
in
it
that
break
down
waste
and
even
produce
biogas.
THE MICROWAVE - PERCY SPENCER
Spencer, an American engineer worked for the US Navy during WW2 to improve radars, and aZer the war, he conFnued to do so. One day, he was standing near a magnetron and noFced that his chocolate bar melted. He led a patent in 1945, and the year aZer that, a Boston restaurant was using the device to heat food. A magnetron shot streams of short electromagneFc microwaves that bounced in a chamber. The microwaves make water molecules inside the food waggle which cooked the food. As a result, only food with water could be cooked. The rst microwaves were six feet tall and were heavy and expensive - and needed plumbing. Later on, a company called Amana made the Radarange, the rst commercially available/successful microwave for about $500 in 1967. Eight years later, microwave sales began to overtake gas range sales. The use of the VCR (video casseTe recorder) allowed the recording of TV programs on tapes. In the 80s, stores allowed people to rent pre-recorded videos. People could watch movies at will, and people wanted to experience it more realisFcally - with large TVs, sound systems, and popcorn. Microwaves began to sell by the millions in the 80s and >90% of Americans have one. Microwaves dont heat food up evenly and someFmes meat doesnt get brown on the outside. People are willing to accept the sacrice, though. This innovaFon also brought new food products made specically for microwaves. Studies show that people who use microwaves oZen eat less healthily and eat alone. The microwave symbolizes the world where people are willing to sacrice quality and safety for speed and ease.
Though email is faster than tradiFonal snail mail, it also introduced new methods of annoyances - such as spam mail and phishing (scams designed to get money out of people by making them reveal important details).
IMPACT ON EDUCATION
Apple
had
a
study
in
1986
called
Apple
Classrooms
of
Tomorrow,
where
it
suggested
that
teachers
and
students
should
become
beTer
with
computer
use
and
that
it
would
encourage
them
to
be
more
acFve
about
educaFon. Computer
content
is
more
dynamic
than
textbooks,
and
people
that
dont
like
parFcipaFng
in
class
could
feel
beTer
in
a
forum. Studies
showed
that
those
who
competed
against
a
computer
instead
of
classmates
demonstrate
more
posiFve
aRtudes.
Also,
those
who
took
computerized
standardized
tests
would
score
higher. A
2010
Romanian
study
showed
that
though
computer
use
improved
computer
skills,
it
lowered
reading
and
arithmeFcs
skills.
In
the
US,
a
study
showed
that
for
every
new
broadband
company
available
in
a
neighborhood,
scores
in
that
locaFon
would
drop. The
One
Laptop
Per
Child
(OLPC)
iniFaFve
tries
to
provide
computers
for
people
in
developing
countries. University
students
are
expected
to
use
computers
to
complete
assignments
and
for
some,
even
allow
online
courses
for
those
unavailable
to
take
the
class.
IMPACT ON WORK
Most
oce
jobs
require
computer
skills
now,
such
as
word
processing
etc.
Studies
show
that
people
with
more
skill
oZen
get
higher
paying
jobs. SERVICES AND BENEFITS SERVICE BENEFIT Though
computers
can
be
benecial
in
the
Email Rapid communication workforce,
someFmes
they
can
be
detrimental.
Google Docs and Dropbox Collaboration Workers
spend
about
30
to
40
Fmes
per
hour
PowerPoint Replaced flipcharts checking
their
email.
Others
might
be
gaming
or
Skype Cross country conferences be
on
social
networking
sites.
Companies
may
use
tracking
soZware,
but
the
boundaries
of
privacy
arent
clearly
dened.
SOCIAL MEDIA
In
1996,
Israeli
company
started
the
rst
instant
messaging
system
-
ICQ.
In
1997,
sixdegrees.com
invited
people
to
connect
with
friend
networks.
Friendster (2002) and Myspace (2003) allowed proles to be made and for them to socialize with each other. The next year, Mark Zuckerberg started Facebook for Harvard students - then more universiFes - then everyone. Friending others became common. Facebook grew larger than Myspace in 2009. In 2004, blogging grew to become podcas@ng - and YouTube came out the next year, allowing people to vlog. In 2006, TwiQer allowed people to post updates, news, or anything in less than 140 words. Social media - websites that allow people to share ideas and experiences with wriFng/mulFmedia. This changed consumers into producers too. Originally, people watched TV, broadcasted by producers. Now, they can post their own stu online for others to watch. Some drawbacks of this is that the posted content could be of lower quality or biased and inaccurate. Other criFcisms are that people isolate themselves with certain social groups that agree with similar ideas.
A World Untransformed
THE CONCORDE
The
US,
UK,
USSR,
and
France
raced
to
make
the
rst
supersonic
jet.
Russias
Tupolev
Tu-144
was
built
in
1969,
but
didnt
y
commercially
unFl
1977
and
stopped
a
year
aZer. The
US
project
was
cancelled
because
of
the
loud
sonic
booms. Britain
and
France
successfully
developed
the
100
seater
Concorde.
It
cost
them
1.5
billion
instead
of
the
projected
150
million. The
rst
Concorde
ight
was
from
London
to
Bahrain
in
1976.
Fly-by-wire
technology
controlled
the
rudders
and
aps. Only
Air
France
and
BriFsh
Airways
bought
them.
Others
didnt
because
of
high
fuel
costs
and
loud
noises,
and
US
restricFon
on
them.
A
crash
in
France
in
2000
made
it
less
popular.
The
nal
ight
was
in
2003,
from
NY
to
London. Though
the
Concorde
doesnt
y
anymore,
American
company
Aerion
wants
to
get
a
smaller
supersonic
jet
built
by
2015.
BriFsh
company
HyperMach
is
working
on
one
that
would
y
twice
as
fast
and
would
use
cheaper
fuels
and
will
try
to
get
it
done
by
2021.
VIDEO PHONE
AT&T
pioneered
the
videophone
in
1964,
allowing
people
to
video
call
each
other
over
phone
lines. They
introduced
the
Picturephone
in
the
NY
Worlds
Fair
in
1964,
but
didnt
get
great
reviews
because
the
screen
was
small
and
hard
to
use.
AT&T
tried
to
get
more
users
with
public
videophone
booths,
but
the
$5
per
minute
drew
people
away. Videophone
was
too
expensive,
and
people
werent
used
to
the
pressure
of
adjusFng
ones
looks
in
front
of
the
phone. Even
in
the
1990s,
videophones
were
expensive
($1500)
and
low
quality,
and
required
the
recipient
to
have
the
same
phone.
These
were
the
major
adop@on
obstacles.
ARAMIS
ARAMIS
was
envisioned
by
French
developers
in
the
60s
to
be
a
kind
of
personal
rapid
transit.
TransportaFon
company
Matra
planned
it
to
be
like
subway
cars
that
would
be
close
to
each
other
on
roads
that
would
follow
other
cars
unFl
target
desFnaFon. There
were
many
other
PRTs
at
this
Fme
-
Morgantown,
Virginia
has
one
sFll
today,
albeit
very
unreliable.
Londons
Heathrow
Airport
and
Abu
Dhabis
Masdar
City
have
them
too. Aramis
was
not
reliable
and
was
too
costly
-
podcars
would
frequently
bump
into
each
other.
Paris
state-owned
transportaFon
company
RATP
gave
most
of
the
$80
million
spent
on
ARAMIS.
However,
they
stopped
funding
aZer
bad
tesFng,
and
Matra
went
back
to
working
on
mass
transit.
MICROSOFT BOB
Bob
was
designed
as
an
alternaFve
interface
for
Windows
95.
The
logic
behind
this
was
that
the
average
user
wouldnt
be
experienced
with
computers
yet
and
that
this
would
be
easy
to
use. Normal
computers
were
modeled
aZer
desks
(desktop),
and
MS
Bob
was
modeled
aZer
a
living
room.
Each
item
in
the
room
would
have
its
own
funcFon,
and
many
funcFons
were
similar
to
MS
other
programs. It
was
designed
for
adults. Bob
wasnt
as
popular
because
it
took
too
much
processing
power
for
that
Fme,
and
MS
only
sold
60,000
copies.
They
disconFnued
the
program
in
a
year.
SEGWAY
The
Segway,
which
debuted
in
2001,
was
a
scooter-like
vehicle
that
moves
by
sensing
a
persons
slight
movements.
Though
revoluFonary,
people
quickly
forgot
about
it
because
it
wasnt
something
like
a
hovercraZ. Inventor
Dean
Kamen
envisioned
something
that
would
allow
transport
with
zero
emissions.
The
Segway
has
no
brakes,
no
engine,
and
no
steering
wheel.
It
uses
dynamic
stabiliza@on
technology.
However,
that
makes
the
Segway
cost
really
expensive. The
Segway
also
has
a
short
baTery
life
and
people
are
confused
by
its
legal
status
-
can
it
go
on
the
road,
or
on
the
sidewalk?
o.O Technology
may
fail
-
even
if
its
good.
Though
it
fails,
it
may
succeed
in
another
form.
People in Libya opposed leader Muammar el-Qadda in power since 1969. The government and protestors baTled in Libya while the media baTle between state-controlled media and foreign media raged. Government radio broadcast pro-Qadda propaganda while channels like Al-Jazeera and libyaFeb17.com covered the protestors side. AcFvists living in Libya posted their own content online or to other news sites. Eventually, this lead to sancFons and NATO airstrikes - and Qadda was executed last October. Syrias Day of Dignity was organized parFally with Facebook. It was to oppose Bashar Assads rule since 2000, and his fathers rule for 29 years before that. The WSC resource for this guide was published while this revoluFon was ongoing. Social media acFvists in Syria are relying on what has been called ciFzen journalism, where people in the country lm the aTacks and then posFng them on YouTube or bambuser.com. To counter this, the government has cracked down on this, demanding Facebook passwords and/or their arrest. Without users, the Internet and social media would be useless. But because there are users, social media can be powerful. And of course, this condensed guide is now complete. But at the same <me, it is not complete, because new content will be posted on the WSC History Facebook page. If content is posted, I may release updates to this condensed guide.