In a global attempt to become a more sustainable environment, many organisations are altering their current model of normalcy in the

workplace and beyond to, in a sense, save the planet. The key segments of the soon-to-be fresh organisational structures in these establishments have stemmed from the importance of communication and leadership. Organisations are becoming / need to become more aware of the moral and ethical values being pressed upon them regarding the environment, which favourably links to the effective organisational stakeholder perspective (R.E. Freeman 2004) It has become obvious that morality is slowly overcoming financial comfort, and this is where awareness of ethics and corporate social responsibility (CSR) is becoming a dynamic aspect to many of those in the workplace. Environmental problems such as global warming and overuse of natural resources have become a moral burden firms are slowly becoming environmentally friendly through many different organisational characteristics. The main theories drawn out from the topical components communication and leadership help isolate the importance of organisational structure once a new CSR sustainability project has been taken aboard. The following will analyse these theories to find the core traits and characteristics of what it takes to be a successfully transformed organisation. Subsequently, an exploration of many notions, perspectives, literary work and real life examples has assisted in relating to, and highlighting the competences of the hitherto stated change. Consequently, a hypothetical organisation outlines how to use the preceding concepts in transitioning to a more sustainable and environmentally friendly work environment. Finally, through this assumed thorough analysis, the aptitude of organisational behaviour has proved to be an unquestionable aspect to the success organisations acquire in their moral and ethical acquisition to progress into a sustainable future. Organisational Effectiveness and Corporate Social Responsibility The Stakeholder Perspective provides an emphasis of responsibility over profitability. Derived from this perspective, the corporate social responsibility of organisations provides an understanding of their intention to in a sense overcome financial interests and obtain a moral happiness from giving to society and the environment. The Triple Bottom Line philosophy coincides with this, in the sense that many organisations try to earn social approval in the economic, social, and environmental domains of sustainability. (S. Zadek, 2001) The media attention and enhanced reputation stemmed from these initiatives is proven to boost many financial aspects of organisations that embark this (A. Fox, 2001) Prominence of Organisational Behaviour topics Communication and Leadership Communication is outlined as the transfer and understanding of information between two or more people (McShane, S., Olekalns, M., & Travaglione, T., 2010, pg 344). The communication process model summarises the importance of receiving information in the form that the sender has intended. (C.E. Shannon and W.Weaver, 1949)One can recognise the importance of comprehension when imagining an organisation undertaking a new program. Communication from higher power management must be rich and logical for variation in employees customary work life. The reason behind this analysis involving two of the main areas of organisational behaviour instead of one is due to an understanding that great leadership requires powerful communication. Leadership involves influencing, encouraging and empowering employees to contribute towards the accomplishment of achieving effective success (McShane, S., Olekalns, M., & Travaglione, T., 2010, pg 456). Leadership is a vital component in the common attempt to save the planet as it encompasses influence and motivation. Understandably, without motivation, employees may be unable to react to the influence being placed upon them and become counterproductive to the efficiency of the company. Furthermore, this generalisation will be used in the application of organisational theories and concepts placed on organisations undertaking change. Environmental issues A swift summary of commonly recognised environmental issues aids the understanding of how organisations can undertake sustainable alterations Overuse of resources, pollution, global warming, and waste. Organisations Taking Action Many organisations have already taken action in an attempt to do their part for the environment. At first, their new strategies may have appeared to be harming the financial status of the company, but the stamina of these inspirational groups has proved to deliver affirmative effects on the environment and the company. Notwithstanding a 24% growth in their customer base, in 2000 to 2005 the Bank of America reduced paper use by 30% This proved to recycle 30000 tons of paper each year which equates to roughly 200000 trees for each year from their Internal Recycling Programs operation. Ceres guarantees that firms precisely disclose environmental aspects of their business practices to investors and shareholders. This idea can easily be applied to any organisation - it accurately acts as a moral indicator to customers choosing to go into business, and the decline in inflows could possibly thrust the company into a more sustainable routine. Innovest grades publically traded companies for such things as its track record in hazardous waste clearances and past pollution. This aims to give investors an estimate of the eco-friendliness of the companies they are investing in. Companies with higher ecovalue rankings have proved to outperform lower ranked companies, and they boast returns up to 2.4% higher. The obvious morality notions

implicated throughout these companies are an indicator that CSR could be directly interweaved with their organisational structures. They also can noticeably be associated with the above concepts drawn from communication and leadership, as, without the key competencies involved, the changes may not have been possible. Furthermore, for new organisations making changes in their day-to-day, the proposition of CSR structures combined with communication and leadership is vital. Corporate relation to sustainability Some have said that recycling and energy-efficient work environments arent enough, implying that we are massaging symptoms rather than tacking causes(Adrian, 2009) The idea being circulated is that we need to cultivate a genuinely respectful attitude to the world around us, once again, incorporating CSR. There is a growing awareness among the public, and pressure from green bodies / consumers are emerging. Companies are beginning to change their strategies and have implemented green technology so as to prevent environmental humiliation. Evidently, staying financially safe is not only a moral burden but also a social burden. Leaders in business and government have understood this, and are slowly collectively seeking to make a balance between todays economic development and the economic developments of future generations. The international attention to global concerns is conclusively pushing organisations in the direction of satisfying sustainability. Application of organisational behaviour theories in the workplace The communication channel of social acceptance incorporates how well the communication medium is approved and supported by the organisation.(M.B. Watson-Manheim and F.Blanger. 2007) This effortlessly interlinks with leadership skills when addressing employees. Another important communication channel, media richness, sets the foundations of any organisations transition into a new sustainability program. When first confronting employees about the new change, application the media richness theory is key. An environment of low richness is a situation in which the format is routine and comfortable, the communication of new information would easily suit group emails large team meetings prove to be a waste of time. Not dissimilarly, high richness environments encompass unaccustomed and ambiguous data (McShane, S., Olekalns, M., & Travaglione, T. 2010 pg 353). This theory interlinks with the importance of persuasion, spoken communication is effective, furthermore high social presence entwines with the idea of persuasion namely the CEO and such like being present. As the implementation of a new sustainable program is just that, new, a medium of high richness is key. The receivers in this communication the employees have little common experience. There is a great amount of information being transmitted, which implies once again the importance of a rich environment. (McShane, S., Olekalns, M., & Travaglione, T. 2010 pg 354). After a while, once the program is implemented and commonly recognised, the richness of the environment can reduce and key information can serve as a reminder in group emails and posters. Leadership theories are one of the key parts to understanding transition to sustainability. The path-goal theory, for example, can be taken upon by all managerial positions in a situation like this. They incorporate characteristics that enable them to work in a removing obstacles manner, and through establishing a path for followers; they also embrace the idea of incentive rewards. CSR interconnects here in the sense that it directly influences employees of socially responsible behaviours within the corporation. Acting as effectively, leaders of organisations should investigate employees attitudes towards environmental issues related to CSR and to involve them as a dominant participant in the design of a new CSR strategy. Additionally, transformational leadership processes are typically cast at the small group levels providing the opportunity for internal and incredibly strong growth. The idea that employees are able to strive for the organisations new sustainable vision comfortably interlinks with motivation and persuasion theories linked to communication. Further suggested reading innovative understanding Through searching for relevant information to aid an understanding in organisational behaviour improving sustainability, a related novel by Joshua Cooper Ramo emphasized the importance of understanding change. This text The Age of the Unthinkable describes the perplexing weight laid upon the American public due to terrorism, and some interesting points arose which have been simply associated with this analysis sustainability issues. He writes about the Chinese struggling to building an order against the unpredictable demands of constant newness and that new processes can only be seen as ones in which destabilisation of the existing order is not only necessary but inevitable (J. Ramo, 2009, pg 5). This text has assisted in a thorough grasp on the importance of environmental change when there is a great pressure being placed on the wellbeing of civilisation. Furthermore, he notes that [Our future is] left largely in the hands of other people whose single greatest characteristic is that they are bewildered by the present. (J. Ramo, 2009, pg 9). Sensationally, this is making light to the fact that if organisations of all kinds work to become sustainable themselves, there will be less pressure put upon higher power figures to implement grand schemes as a lot of the influence will have already erupted. -Decisively, through the above discussion of the theoretical understanding of communication and leadership, important key factors to proposing and developing new programs have been easily highlighted. A hypothetical firm must be communicating to their employees in an intimate and powerful environment, the management must be open to the opinions and emotions of their staff, and to ensure motivation and

influence of this ambiguous scheme, incentives must be in place. The prominence of accepting change to insure moral and ethical contentment is a vital factor for a sustainable modification to any organisation. In conclusion, the capacity of effective organisational behaviour has proven to be a fundamental aspect of saving the planet - becoming environmentally conscious and continuously sustainable.

References R.E. Freeman, A.C Wicks and B. Parmar, Stakeholder Theory and The Corporate Objective Revisited, Organization Science 15, no.3 (2004): 364 369 McShane, S., Olekalns, M., & Travaglione, T. (2010). Organisational behaviour on the Pacific rim (3rd ed.). Sydney: McGraw-Hill. A. Fox, Corporate Social Responsibility Pays Off, HRMagazine, August 2007, 42 - 47 S. Zadek, The New Economy of Corporate Citizenship (London: Earthscan, 2001) C. E. Shannon and W. Weaver, The Mathermatical Theory of Communication (Urbana, IL: University of Illinois Press, 1949) http://www.businesspundit.com/25-big-companies-that-are-going-green/ 25 Big Companies That Are Going Green, Environment Green business, 2008. Available from: <http://www.businesspundit.com/25-big-companies-that-are-going-green/>. [4th October 2011] What Does It Take To Be Green In The Workplace, Adrian: 2009. Available from: <http://www.lifehack.org/articles/lifestyle/what-does-it-take-to-be-green-in-the-workplace.html >. [5th October 2011] Daft, R. Marcic, D. Understanding Management, 2009, Book accessed from: <http://books.google.com.au/books? id=xWxmFNMKXhEC&pg=PA142&dq=organisational+behaviour+%2B+organizations+%2B+help+save+the+planet&hl=en&ei=g8PTtCxJoKEmQXA0Nwh&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDkQ6AEwAQ#v=onepage&q&f=false> [4th October 2011] M.B. Watson-Manheim and F.Blanger, Communication Media Repoitoires: Dealing with the Multiplicity of Media Choices, MIS Quarterly 31, no 2(2007): 267 293 Ramo, J.C The age of the unthinkable (2009) Great Britain