Whole Wheat Mhamsa Couscous & Tibar Sauce

Le Pain Quotidien
COOKBOOK NEW

Delicious recipes from Le Pain Quotidien ALAIN COUMONT | JEAN-PIERRE GABRIEL

The Cookbook
More than 100 recipes BREADS BREAKFASTS TARTINES SOUPS SALADS SHARING DISHES TREATS

Filled with Old and New Favorites

New Recipes Ready for Specials

US, UK, Paris - Spring 2013

Chia Seed Pudding Goat Cheese Asparagus Frittata Sweet Pea Hummus Tartine

New Recipes Ready for Specials

US, UK, Paris - Summer 2013
Sardine Pan con Tomate Gazpacho Spicy Shrimp Tartine

New Recipes Ready for Specials

US, UK, Paris - Autumn 2013
Warm Goat Cheese Salad Beet Caviar & Wild Salmon Tartine Chile sin Carne Tartiflette

Sell Cookbooks with your Specials

(and Specials with your Cookbooks)
Dedicated POS Card

Front

Back

Generate Publicity with a Book Launch

and engage your employees
Schedule Alain for Local interviews Book signings In-store Tartine workshops Bread baking classes and more
Cookbook PR Schedule, New York Example
Day 1 Day 2 Day 3

Event Tartine Class with Alain Book Signing Baking Class with Alain Interviews with Press Tartine Class with Alain Interviews with Press Launch Party for Press with Book Signing

Location LPQ Bleecker, NY LPQ 3 Park, New York Institute of Culinary Education NYC Havens Kitchen NYC Flanders Tourist Office in NY

Attendees Press, bloggers Employees, Friends & Family ICE/ICC/CIA members and students Press At-home cooks, students, press Press Press, VIPs Press Employees Press, Stone Barns members
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Day 4

NYC Interviews with Press Book Signing LIC Production Center Dinner w Alain (Stone Barns Cookbook Club) Stone Barns Center

Release Dates
Language
English Dutch French Spanish Portuguese Russian Japanese

At Havi
May 2013 May 2013 August 2013 August 2013 TBD
TBD TBD

Price
Retail, each English edition: French edition: Dutch edition: Spanish edition: $29.99/20 25 25 25 Wholesale from Havi, each Pickup: 13.13 Intl: 14.12 Pickup: 12.52 Intl: 13.46

Available by the case. Each case contains 14 books. Send orders for English, Dutch, French and Spanish books to Chessy Brady at cbrady@pql.be Also include your order on your next HAVI ORDER SHEET (a line will be added for this purpose) Please consider purchasing extra books for PR purposes.

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Selling Through the Old Cookbook

1. Place cookbooks on the communal tables. Not only does this add color, but it makes guests aware of the book and allows them to hold and flip through it. A book should be placed on each end of the table with Alain looking out away from the middle of the table. Add a sticker to the front of the book indicating the price and where to buy. If you want to sell through quickly, recommend decreasing the price. 2. Give the cookbook prime real estate on retail shelves, displaying at least ten books at all times. At least one cookbook should face the guest (only showing the spine will not sell books). 3. If possible, build a retail tower of books on a high top table, using multiple languages for color if you have them. Remember Pile em high, watch em fly. 4. Offer incentives for the store employee who sells the most books every week.

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