SONY

Introduction Sony Company Background Sony Corporation has been a leader in motion picture, television, computer entertainment, music and online businesses. In the past year, annual sales in the fiscal year end of March 31, 2008 estimated $88.7 billion, and it employs 180,500 people worldwide. With a high level of brand awareness amongst most consumers, Sony has become a widely recognized global brand. The company operates globally in over 204 countries across Japan, North America, Europe, and Asian countries Global marketing strategy Allocate management resources Divest, downsize, withdraw from certain areas Large scale, world wide layoffs Partnership with FIFA Sponsorship includes 2010 & 2014 World Cups Enhance brand awareness, recognition, and trust Expand Consumer Electronics Market Industry expected growth of $171 billion in 2009 Blu-Ray DVDs expected sales more than $1.2 billion for 2009 Sony Product Strategy Sony has been a leader in motion picture, television, computer entertainment, music and online businesses. The product that demonstrates this leadership is Sonys new BRAVIA XBR9 series televisions. Major Features: Ethernet connection that gives the largest selections of free and premium movies, TV shows, and sports out there. Full HD vibrant screen Sonys new Motion flow 240Hz technology, which delivers exceptionally crisp and detailed images by quadrupling the frame rate of conventional LCD TVs. Sony Promotional Strategies No interest and no payments for 24 months if the customer applies for the new Sony Financial Services Card at point of purchase. Save up to $360 when they bundle the BRAVIA XBR9 series LCD HDTV with the new BDP-S360 Blu-ray Disc Player ($299.99 retail $360 for the 55, $300 for the 46, $280 for the 40 Introduction of a new tagline created to target LG Electronics tagline Lifes Good Now Lifes Better

Toyota
Global strategies Sports Sponsorship For development of society via sports and cultural activities Toyota is contributing to rich social development such that all people can help one another for the future of humankind. Some steps Toyota is taking for this goal are carried out by the promotion of sports events, such as FIFA Club World Cup presented by TOYOTA, the World Championships, and more.

Soccer

Toyota is proud to support communities' dreams and hopes with its soccer related projects around the globe.

IAAF World Championships

Toyota proudly sponsors the IAAF World Championships, bringing together the world's greatest track & field athletes. Motor Show Toyota attends and holds motor shows each year around the world to share information about new vehicles. In this section you can read about each venue, browse a large library of photos and watch videos of key events and announcements. Motor Show 2013

The 65th Frankfurt International Motor Show The 6th Buenos Aires International Motor Show The 15th Shanghai International Automobile Industry Exhibition The 34th Bangkok International Motor Show 83rd Geneva International Motor Show 2013 North American International Auto Show

The 7th Contest Winning Artworks We received over 600 amazing pieces of artwork for our Global Contest from TOYOTA distributors. 90 artworks passed the first round of screening, then we had the challenging task of choosing the best 30 among them, since they all were impressive. TES Festival This is an event, sponsored by the Toyota Engineering Society, where visitors can experience new technologies and the fun of "craftsmanship". Visitors have the opportunity to see and feel the engineers' off-hour endeavors and driving force of "craftsmanship", which is the spirit of playfulness.

Toyota Engineering Society (TES) The Toyota Engineering Society, founded in 1947, currently home to nearly 30,000 members, has the longest history of any informal Toyota in-house organization. It is comprised of Toyota employees with an interest in the study of technology. The purpose is to increase members' technical knowledge and to promote friendship; to forward the development of various business industry technologies, including automobile manufacture and sales; and in order to make a contribution to local society. Activities are conducted to rediscover and to recognize once more the charm and enjoyment of automobiles by riding in, looking at, and experiencing them.

HITACHI
Global marketing strategy In April 2013, Hitachi has formulated a new Hitachi Group Vision, an expression of what the Hitachi Group aims to be in the future. Hitachi will share and garner the understanding of employees for this vision and at the same time promote a transformation to achieve the goals of its 2015 Mid-term Management Plan under which Hitachi seeks to grow globally centered on the Social Innovation Business. The Global Brand Campaign launched will widely communicate the Hitachi Group's aspirations for the future to customers and business partners around the world in a bid to raise the value of the Hitachi brand. The "SOCIAL INNOVATION - IT'S OUR FUTURE" campaign slogan encapsulates Hitachi's ambition to solve various problems faced by the world with its Social Innovation Business. In the campaign, Hitachi has designated India, Brazil and the Middle East as focused regions and will proactively communicate its message to these regions. By building the value of the Hitachi brand and raising its profile, Hitachi believes it can establish a competitive edge for business development going forward. Hitachi will promote its transformation into a true global major player as one group through the Global Brand Campaign. A new "Hitachi Group Identity" has been established, reorganizing the Mission and Values shared by all Hitachi Group employees, as well as the Vision, which forms the foundation for the Mission and

Values. In this way, the entire Group will be brought together in achieving the form that the Hitachi Group aims to become in the future, promoting a transition into a new phase of growth.

CANON
Environmental action Through technological innovation and improved management efficiency throughout all of its corporate activities, Canon aims to achieve sustainable corporate growth while also realizing a society that promotes both enriched lifestyles and the global environment. To this end, Canon offers greater value using fewer resources throughout the entire product lifecycle-Product, Use, Recycle- to achieve highly functional products with minimal environmental burden. Canon continues to expand these activities with its customers and business partners. Canon will contribute to a future that promotes both enrichment and the environment through technological innovation.