For immediate Release

New York City 9/6/2013

Contacts : Bob George, ARC Director, info@arcmusic.org Project Assistants : Dr Brian Q. Silver, Panorient@aol.com Consultant : Molecule Communications, Ajay@ajayshrivastav.com Project blog : http://indiamusicweek.wordpress.com/ Past project recordings databases : http://arcmusic.heroku.com/ ARC Website : http://arcmusic.org Tel : +1-212-226-6967 skype : arcmusic Project Website : available mid September 2013

New YorkThe ARChive of Contemporary Music (ARC) announces the launch of India Music Week (IMW). In collaboration with Columbia Libraries at Columbia University, and with the support of Founding Partners Gracenote, Incredible Labs, and the Internet Archive, ARC will
lead an online project to celebrate Indian music and culture during India Music Week, Oct 6 -13, 2013. ONE MONTH AWAY! In 2011 ARC launched the first World Music Day celebrating Islamic music and culture (please see: www.muslimworldmusicday.com ). This online site was accessed by more than two million people worldwide on the initial date and still gets over 2,000 visitors daily. The project was awarded the prestigious "Innovative Use of Archives Award" by the Archivists Round Table of Metropolitan New York. Building on this success ARC next created Brazilian Music Day in 2012. Again millions of fans and music industry people visited this massive research site, www.brazilianmusicday.org while the ARC acquired and catalogued more than 20,000 Brazilian recordings. Building on this success ARC will expand a Day into a full India Music Week. IMW will be an online website to present, promote and explore the rich cultural heritage of Indian music of the past, present and future. IMW will offer videos, histories, seminars, concerts, lectures, sound files, sheet music, broadcasts, narrowcasts, album cover art galleries, essays, blogs, photos and links all highlighting the importance and beauty of Indian music as well as educate a global audience about it's many genres and facets. Building on our collection of more than 5,000 Indian recordings ARC, with the help of Gracenote, has catalogued 25,000 Asian Indian recordings issued domestically and from around the world. This database will be one of the largest online reference tools on the web, freely available to all.

We have already created links to more than 3,500 related music industry and academic sites, as well as contacts to more than 4,000 artists IMW will launch with a massive event; the World's Largest Bhangra Dance hosted by DJ Rekha.
Join her and 5,000 - 10,000 others at the South Street Seaport in New York City as we set the Guinness World Record on Sunday afternoon, Oct 6, at 5:00pm! Partners include Molecule Communications and The Association of Indians In America, NY Chapter. The project director for India Music Week is ARC Director B. George. Mr. George lived for a year in India in 1970, and spent Oct 2012 in India where he collected recordings and gave a talk at the IASA Convention in New Delhi. Dr. Silver taught at Harvard, 1974-83, and was later Ethnomusicologist and World Music Curator at Voice of America, Washington, DC. He is a scholar of, and performs, North Indian music. Ajay Shrivastav of Molecule Communications provides services and solutions on all platforms of media, from print to electronic. DJ Rekha is THE best Bhangra DJ in the world. ARC is seeking Project Sponsorship worldwide and Partnership with a cultural institution in India.
ARC invites organizations and individuals interested in supporting and participating in the project to please contact us.

India Music Week Oct. 6 - 13, 2013

About the ARC : Now in our 28th year, the ARChive of Contemporary Music is the largest collection of popular music in the world, with more than two million popular music recordings. It is supported by a Board of Advisors comprised of leading musicians, songwriters and directors, including David Bowie, Jellybean Benitez, Jonathan Demme, Michael Feinstein, Youssou N'Dour, Lou Reed, Keith Richards, Nile Rodgers, Todd Rundgren, Fred Schneider, Martin Scorsese, Paul Simon and Mike Stoller. Future Weeks will exploring the music and culture of Scandinavia (2015) Cuba (2016) Louisiana (2017) China (2018) ARChive of Contemporary Music 54 White Street New York City 10013 info@arcmusic.org 212-226-6967