You’ve Just Secured the Greatest

Secret in Internet Marketing!
Why?  … Because never will you ever find a method of getting highly‐targeted advertising to search‐
specific marketing and at the same time be able to completely eliminate all your promotional costs in a 
single action! (And this secret has now personally made me a millionaire 70 times over!) 

That’s right! I’ve made $70 million in personal profits through this simple yet amazing secret! Read it all 
the way through to see exactly how you can too! 
 

 
© 2007, 2008  Web Business Secrets LLC  All rights reserved. 

Go to the next page to begin…
 From the
th Desk of
o Dr Jon
n Cohen, MD
M (retirred)
. .

WARNIN
NG if you
y bough
ht from eBay or
r someone
e other than me
e!
Before you u crack this s open and start
s learni
ing my secret, please be
e advised thhat we at
Web Busine ess Secrets LLC are the e ONLY true and legally-authorized sellers of
"Get Google A
Ads FREE!" at the website
e:

http://GetG
GoogleAdsFree
e.com

r ClickBank affiliates NO ONE ELSE can legally

n us and our
Other than y sell you this
t
amazing eb
book; and sp
pecial measu
ures have be
een taken to ensure our copyright.

Here's how
w:

1. "WE" also allow our custome ive Supplemental PDFs fr

ers to recei rom us in th
he form of
ER LESSONS" that are re
"POWE equired in order
o to fully make use of the mate
erials and
secre
ets herein.

efore, if yo
There ou didn't go lickBank you will NOT be
o through Cl e able to re
eceive these
e
as ha
ad you order
red through ClickBank you
y would have had to fi
ill out a si
imple form
on ou
ur "Thank Yo
ou Page" wit
th your name
e and email address alon
ng with your
r receipt#
in order to get these addit
tional mater
rials.

2. "WE" also send out

o free upd
dates as mat
terial is needed and as policies an
nd systems
ge frequentl
chang ly; and if you
y did not go through ClickBank yo
ou will neve
er get thesee
revisions elsewh
here as they
y are sporad
dic and become available
e whenever needed,
n and
are sent to you FREE (but only
o if you filled out the proper form).
f

THEREFORE, "if" you purchased

p th
his ebook fr
rom eBay, any private se
eller, or so
ome other
unauthorized source, you have be
een burned & ripped off!

e had to com
You'd have mplete the above
a referrred to form after orderi
ing in order
r to be
added to our special lis
st of privilege
ed customers in order to
o get these exciting “ex
xtras.”

efore, you have

"IF" there h purchas
sed unlawful
lly, and therefore gotte
en ripped of
ff by
someone else, you can
n demand tha
at eBay remo
ove the item
m and permane
ently suspen
nd that
seller's account;
a and
d...

"IF" afterwards you wish

w to buy properly so
o that you get everythin
ng you're en
ntitled to,
just go to:

GoogleAdsFree
http://GetG e.com

el free to order
...and fee o at the
e correct pu
urchase price.

Don't get robbed by unscrupulous

u nd bootleggers selling on
s sellers an o eBay and other
easy-to-commit-fraud sites; get even!

Sincerely,

Dr Jon Cohen, MD
     Dr Jon Coh
hen (retired
d)
Creator of "G
Get Google Ads
s FREE!" … “Thhe secret that alllowed me to get now over $93 million in Googlle pay-per-clickks
absolutely FREE,
F and geneerate now over $375
$ million in sales
s as a resultt!!”

 
1 

Legal Notice(s) and Requirement(s): 
TRADEMARK, TRUTH IN ADVERTISING, and other relevant disclaimers: This product (hereinafter referred "Work"), its
contents, and its publisher are not in any way directly associated with Google™, Google.com™, Google AdWords™, and/or Google
AdSense™, or any other office(s), business entity(ies), or otherwise associated with, or owned and/or operated by any division(s),
subsidiary(ies), legal entity(ies), or otherwise belonging to Google, or its departments or properties; nor likewise any other search
engine similarly situated, nor its provider(s).

INSTRUCTIONAL CONENT DISCLAIMER: Further, the system it involves neither has anything to do with any “AdWords™ and/or
AdSense™ credits or vouchers,” nor the direct provision by Google to the customer any direct free advertising at anytime; nor any
free pay-per-click or otherwise paid-for advertising directly; nor the provision by us of any kind of special or “magical” string or script
or code; but rather is a system that if applied correctly and properly and effectively, and as instructed per the author’s direction, may
allow for the elimination of the burden of costs pertaining to that customer’s pay-per-click and/or otherwise paid-for advertising
expense(s). No assurance of success, therefore, is ever given now or at any other time to any buyer(s) of this Work, and/or
party(ies) that may read and/or apply its instruction(s) within or without, and/or paying customer(s) or otherwise; and the Publisher
assumes no legal responsibility(ies) or liability(ies) for the product’s application; and as reasonably ones success or failure may be
due to factors beyond the control of the Publisher, either directly or indirectly.

EARNINGS AND INCOME DISCLAIMER: We make every effort to ensure that we accurately represent these products and
services and their potential for income. Earning and Income statements made by our company and its customers are estimates of
what we think you can possibly earn. There is no guarantee that you will make these levels of income and you accept the risk that
the earnings and income statements differ by individual.

As with any business, your results may vary, and will be based on your individual capacity, business experience, expertise, and
level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used
are exceptional results, which do not apply to the average purchaser, and are not intended to represent or guarantee that anyone
will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and
motivation.

There is no assurance that examples of past earnings can be duplicated in the future. We cannot guarantee your future results
and/or success. There are some unknown risks in business and on the internet that we cannot foresee which can reduce results.
We are not responsible for your actions.

The use of our information, products and services should be based on your own due diligence and you agree that our company is
not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information,
products and services.

Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author(s) nor the
Publisher assume any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.

This publication is not intended for use as a source of legal or accounting advice. The Author(s) and Publisher want to stress that
the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain
competent counsel to determine what state and/or local laws or regulations may apply to the user’s particular business.

The purchaser or reader of this publication assumes the responsibility for the use of these materials and information and/or its
application. Adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business
practices, advertising, and all other aspects of doing business in the United States or any jurisdiction is the sole responsibility of the
purchaser or reader. The Author(s) and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or
reader of these materials.

Any perceived slights of specific people or organizations are unintentional.

 
2 
 

Read Me First! 
This is Get Google Ads FREE! - Version 5.1.

Why 5 entire revisions of this ebook? Simple: Much has happened since its original release just a short while
back; and I want you to have the latest content that’s currently applicable.

Some of the things that have caused me to update, revise, and even add some newer content include the
following:

1. Immediately after its release people screamed “bloody murder!”…

Immediately upon its release, a number of people filled the Warrior Forum and screamed “Scam!”

Upon our investigation we learned that only one (1) person from among about 45 people had actually ordered
the ebook, and then said he thought we had misused the word “free” and the other 44 people in “play-along
mob-fashion” played followers to just one leader (who didn’t even have his facts straight!)

At first we were saddened by this initial response, but then an interesting thing happened:

People started filling the forum with very positive comments about Get Google Ads FREE!

Many of these people were sharp, experienced Internet- and affiliate-marketers with up to 12 years’
experience online!

These people (who started appearing on pages 2 and 3 of the thread) were cautioning others NOT to listen to
the naysayers, but rather to read very carefully what was inside Get Google Ads FREE and use it.

Additionally, some people started coming forward telling others that after applying what’s in Get Google Ads
FREE they had actually experienced great successes whereby they had eliminated their PPC budgets
completely.

Others came forward and pointed out that the “secret” of Get Google Ads FREE actually lies in an old traditional
direct response marketing strategy with a completely NEW Internet “twist” that no one’s ever seen really fully
applied before online (at least until Get Google Ads FREE!)

We had originally contacted the Moderator of the Warrior Forum (which we fully endorse and even have
available as a good resource at our Affiliate Page in our Signature Ads tools section) and requested that they
remove the thread as we honestly believed it misled people into thinking that what we were offering was
somehow misleading.

They refused.

And as the weeks went by more and more posts were added there; and even to the point that the thread about
Get Google Ads FREE became perhaps the most widely read and popular thread EVER!

 
3 

This thread soon contained more than 230 posts and about 15,000 reads!

If you visit here, you’ll see that no other topic has ever received nearly as much attention as Get Google Ads
FREE with the exception being the thread about Pipeline Profits (which you can see if you scroll down this
page).

And in case you didn’t already know, Pipeline Profits was a very popular topic everywhere literally overnight with
tons and tons of “buzz” about it spreading like wildfire and over several months.

While it got 227 posts it got just 9,211 reads (compared to us getting about 63% more reads).

UPDATE! Due to the Forum generating so much positive response and great traffic, the
entire thread was removed by its Moderator!

Shockingly John Reese’s Traffic Secrets received at most 110 posts (we were 109% more popular in terms of
posts) and 5,944 reads (we were 152% more popular in terms of reads) -- and Traffic Secrets is by far one of
the most popular topics about a product that’s gained quite a following, and by one of the Web’s leading
marketing experts of all time! (See it for yourself here.)

Since the Moderator of the Warrior Forum didn’t mind allowing members to run around amok breaking their own
rules (specifically Rules 2, 3, and 4) I decided to use all this free publicity to point out to my subscribers the
“war” going on over there – and this proved ironically very profitable!

There was a Warrior Forum Member by the nickname of “DustyBin” who seemed absolutely angry that we
were so successful selling Get Google Ads FREE!

DustyBin even admitted to never having ordered (much less read) Get Google Ads FREE! (Yet he yelled the
loudest at the Warrior Forum thread about it, and portrayed him/herself as the absolute “expert” regarding it!)

Ironically, as this “war” at the Warrior Forum reached its peak (where name-calling, insults, and even foul
language were being used between members in the so-called “Get Google Ads FREE Controversy”) we sold
more copies of Get Google Ads FREE than ever before.

We even managed over $44,000 in sales in a single day!

We announced this to the entire Web, and literally 100s of top-name Internet marketers wrote in to
congratulate us on what they were calling the “best example of ‘controversy marketing’ ever seen!”

Then surprisingly the Moderator of the Warrior Forum REMOVED the entire thread. /

Summary: 

When we wanted it removed because it was misleading people, they kept it there.

When it started to actually make us $1 million’s and correctly educate people about it, they
quickly yanked it out.

Does this shock or even surprise you?

4 

Despite this we still fully endorse the Warrior Forum as a wonderful resource and we will continue to have it as a
powerful and helpful resource in our Signature Ads tools section located on our Affiliates Page. (And short of
someone holding a gun to our heads, we’ll never yank it out!)

2. New experts were born!…

Regardless of the popularity generated by both the “buzz” and the “controversy” we found nothing nearly as
pleasing as the fact that within 1 month of its release new “experts” were born who had developed spins,
twists, and even improvements on our system of their own!

We could see something “behind the scenes” that no one but us could:

Many people wrote in saying that although they loved Get Google Ads FREE there were a few
things that they thought were missing.

Others actually wrote in providing the things that they said were “missing.”

So this gave us a great idea:

We’d introduce those with the solutions to those needing them!

The BEST example of someone outside of us who took charge and developed Get Google Ads FREE even
beyond what the scope was originally meant to basically provide was that of Internet- and Affiliate-Marketer
David Congreave, Publisher of TheNettle.com in the UK.

We first noticed David Congreave by his posts in the above mentioned Warrior Forum thread about our ebook.

David kept a very cool head during a time when some people were calling others “idiots,” “stupid,” “dumb
newbies” and “victims.”

He even attempted several times to reason with others (including the hard-headed and forever-unyielding
“DustyBin”) to demonstrate how easily others could apply what’s inside Get Google Ads FREE!

Additionally, David even recognized something that my “secret” (if pushed further) makes instantly possible so
that someone can make $1 million’s monthly – and a secret which I have kept deliberately concealed and will
be releasing soon in a NEW ebook called simply TheGreatGoogleSellOff.com. (So check back once in a
while at this URL!)

I personally watched David and was very impressed by this articulate gentleman, so I personally made efforts
to contact him and thank him for his support.

Get Google Ads FREE is excellent in and of itself (and you can use it to do exactly what the site claims is
possible – and regardless of the less-informed opinions of the naysayers). 
5 

This entire ebook will undoubtedly introduce you to a new concept for getting literally millions of dollars in
advertising – but from now on for FREE!

The strategy may have been around offline for sometime, but online this strategy is brand-spanking NEW!

There is now a cute couple named “Carlos & Lupe Garcia” who are teaching a course now online that includes
much of what you will learn in here.

However, that course and others can cost you up to $25,000!

This ebook gives away everything that others would charge you so much more for that you’d have to take out a
second mortgage just to be able to get your hands on what I’ve given you here for under $100.

So before you read one more word, I want you to take a moment to think about that fact:

Would you have rather paid $25,000 and up for the same thing you have here for very little cost?

I think we BOTH know the answer to that question.

Despite varying opinions by so-called experts and even some well-known names online, the fact remains that
what you are about to learn is one of the most fantastic secrets ever developed.

Many “gurus” tried to trash our ebook saying they thought it was either a scam or was something that couldn’t
work because “they” had never seen this before.

Think about what they are REALLY saying here: They are actually telling on themselves by revealing that
they missed this amazing secret strategy; and rather than confess that it’s truly solid, genuine and a bona fide
strategy for getting unlimited advertising, they’d rather lie to you and tell you to stay away from this!

That’s sad (and because they too could have benefited form this!)

The most ironic thing with anything new is that usually after some time those who in the beginning were so
readily-opposed to it usually end up fully endorsing it later on.

We’ve already seen this in very large numbers online; and you’d be very, very wise indeed for grabbing this new
strategy by the horns from Day 1, and run wild with it.

We’ve even added some NEW TOOLS herein to follow so as to make this process instant and easy!

This way you have NO excuse not to make millions online exploiting the new treasure you have here. 

 
6 

 
“Get Google Ads FREE!” is now receiving some of the absolute very BEST 
Reviews Ever! 
What does TOP Internet Marketer Sen Ze have to say about Get Google Ads FREE?...

 
7 

 
Sen Ze says:

“Here’s a wonderful resource that belongs in any Internet Marketer’s library … For the
simple reason that it covers a topic nobody else has covered in detail so far.”
[See the full report here!]

What Sen Ze says is FACT!

This is a topic and strategy (that although not new) has never been covered in this much detail before by
anyone else before, or anywhere online!

I am the very first person to ever reveal this amazing secret strategy to anyone online in such full detail
where I walk you through a complete understanding of what the secret is, and how YOU can use it online.

And when you think about it, that’s saying quite a lot!

I mean who else would have done this for you?

No one - that’s who!

And don’t think that what I’m saying here is that I’m the very first person to use my secret (because I’m not as I
see it being used all the time by the largest ecommerce companies online all the way down to some very clever
smalltime Internet operators!)

The fact is: THIS SECRET is deliberately being withheld on purpose from you so that you can’t join the
ranks of the mightiest earners on the Internet!

I mean think about all the ebooks you may have already ordered online that claimed to be breakthroughs; and
then compare how many of those were simply rehashes of the same old junk being passed around.

They are just brand new packages but for the same old information!

But for what you are about to learn in the pages to follow, there is NO precedent!

This is something that if you aren’t careful you may miss unless you pay attention to what you are about to read;
and then fully recognize its true potential for you.

With all this mind, I now invite you to go on to the next pages and there forward and begin learning my “secret”
to how I have gotten now more $93 million in Google ads FREE over the past now 9 years online, and how I
used these ads to amass now over $375 million in sales and make for myself a personal net wealth of well
over $70 million in that same time!

But before doing so and just in case someone tries to convince you that this is a scam… 
8 

 
…We get an occasional email like this one below now and then. Pay attention to the blue highlighted section
in our response to learn one of the most valuable revelations of all:

For PROOF Google itself approves our site and what we’re selling click here! 

 
9 

“New opinions are always suspected, and usually opposed, without any
other reason but because they are not common.” - John Locke

Before you begin reading and making use of this amazing secret to getting Google and other search engine
pay-per-click ads free, I would like to formally invite you to share in my fortune.

The fact remains: I am, of course, making quite a lot of money selling Get Google Ads Free to others all over
the Web and the entire World – and I figure you’d like in on the action.

Am I right?

If so, know this: You can become my affiliate simply by clicking here now and following the instructions on the
resulting page.

Our affiliates earn a huge, huge 75% commission of each and every sale they make! See how well just
one of our newest affiliates has done recently just below:

This same affiliate had already earned $47,986.03 after just 2 short months of having started as is evidenced
by this screenshot from just inside our ClickBank account:

So when you’re done reading Get Google Ads Free become my affiliate and make money selling it as we’re
doing!
10 

My Secret Revealed! 
You OBVIOUSLY recognize that pay-per-click (PPC) advertising is perhaps the BEST form of “targeted” online
advertising.

This is because no other means currently exists online that produces a more “exact” match to ones searches
than a specifically-directed advertisement based completely on relevant keywords and keyword phrases.

Literally, this means putting the exact customer directly & instantly in contact with exactly the right seller.
11 

In a nutshell, PPC (pay-per-click) advertising accomplishes:

1. DIRECT and EXACT match search results for your offer

2. The ability to start generating traffic immediately

3. The ability to start generating a database immediately (i.e., a potential customer list of email addresses
and names)

4. The ability to start generating customers and clients immediately

5. The ability to finely tune your marketing efforts by real-time empirical information compilation (i.e., with
PPCs you can experiment in a ‘real-time’ environment so that you can better hone your marketing
science)

Equally as impressive as the results of actual PPC selling is the fact that (as described in 5 above) you can gain
more meaningful data that will help you elsewhere as you may borrow from what you learn from this form of
direct response marketing; such as in more effectively search engine optimizing any webpage (more on this
shortly).

For these and other reasons, pay-per-clicks should not only never be overlooked in your promotional efforts as a
very viable means of enhancing your online business, but you are also encouraged to make FULL use of them
in anything you do as far as selling on the Internet!

But here’s the ever rising concern with this type of advertising…

More and more PPCs are getting very expensive; often eliminating many people from even experimenting with
them long enough to be able to:

a) learn sufficiently so they may adjust their campaign to be able to perform as well, but for lower costs

b) gain any real meaningful data that can be applied elsewhere

In other words, whenever you do any type of PPC advertising you need to be allowed sufficient time to adjust
keywords bids, daily budgets, phrase matching dynamics, etc. so that you can play around with your campaign
in such a way as to lower costs, yet still maintain high ranks.

For instance, a small group of Internet marketers (me included) deliberately bid higher at first and set our daily
budgets unusually high so that we are assured instant front page placement; which in turn guarantees we get
immediate click-throughs and traffic.

This causes search engine algorithms to begin compiling statistics very favorably for whatever campaigns we
decide on.

After a short while (usually several weeks) sufficient statistics are then recorded in these search engines, and
such that we can begin lowering our bids slightly, as well as begin reducing our daily budgets. When our ads
don’t fall in rank, we again make these same kinds of adjustments in both individual bids and daily budgets and
until there may be a slight falling in our ads placement for any select keyword or phrase.
12 

We then HOLD off on any further adjustments to that ad, but only for that particular keyword or phrase; while
still adjusting others a tad here and there until they do likewise.

After doing this slowly over several weeks, we are often able to lower our original bids and daily budgets to as
little as 1/3 to even as little as 1/5, yet still maintain excellent FRONT PAGE positioning, and usually at the very
TOP of the page (even in the Premium spots at top search engines as Google, Yahoo, MSN and others!)

Example of TOP 3 Premium Spots:

These TOP Premium spots are often viewed by searchers the same way as the “organic” results found just
below them (most people hardly differentiate them at a glance).

The ONLY difference is that the organic results aren’t “paid-for advertising.”

Your goal should always be to dominate these spots as there is never any question as to whether these ads get
clicked on (THEY DO!) Naturally, you should pursue this ambition most aggressively.
13 

Additionally, after some while making these adjustments in your PPC campaign you can gather a large amount
of helpful information that you can use elsewhere.

For instance, I work with SEOPs (Search Engine Optimization Professionals).

It’s the constant job and challenge of all SEOPs to know SEO (Search Engine Optimization) inside and out.

When ‘SEOing’ your site, for instance, you rely on them to modify your pages’ codes so as to help your pages
climb naturally within the organic results at top search engines.

If these pros know what they are doing, you should be able to get high ranking organic results for most any
pages.

If they don’t, you are wasting your money on pseudo-experts!

One of the techniques used by SEOPs is to determine which keywords and keyword phrases are BEST for
applications in header-tags and other code locations within your HTML so that search engine robots (called
“spiders”) can start harvesting meaningful data in such a way as to ensure your pages climb very well within
the organic ranks.

If this is done improperly your pages can be “punished;” but if done very well, the reward is a higher rank. (Ask
yourself how do you think the results that appear at the top got that way?)

Therefore it is very crucial that only the most optimal selection of relevant keywords and phrases be used as
now more and more search engines greatly limit your use of how many keywords and phrases you can use at
these code locations.

Helpful Relevant Tip: 

So here’s a really good time to explain to you how to help out your SEOPs (even though it’s their job to know
better than you – ha!)

After a short while running and adjusting your PPC campaign, inside your PPC account it will show up the most
clicked on keywords and phrases.

You should select perhaps the TOP 10 keywords and phrases and work from these.

You should then look and see not only which ones make the TOP 10, but also examine which among these
TOP 10 have the greatest CTR (Click Thru Rate).

You see it’s not enough just to make the TOP 10; each of these top performers must be examined to include
which ones also have the highest CTRs.

When you’ve selected the TOP 5 with the BEST CTR from among the TOP 10, then you will have the
BEST relevant keywords and phrases that you can now use when SEOing (if that’s something you
may one day care to do in addition to PPC advertising).
14 

But this is NOT required, nor a part of the Secret within this ebook (just a helpful and useful tip I threw in free!)

The reason I appear to have gone on a slight tangent here is because what all I’ve just told you will be of great
use in your efforts when advertising FREE on such search engines such as Google, Yahoo and MSN (and
others).

Even though you will no longer be too concerned with advertising costs associated with your PPC advertising,
these strategies MUST nevertheless be mastered by you!

Now, before I tell you the Secret to advertising FREE with all PPCs, again allow me to point out that I have been
using this Secret in one form or another since the Internet first became commercially available in 1995.

Additionally, I used this same Secret before the advent of the commercial Internet with BBSs.

And do you want to know to what degree I used my own Secret I’m about to just hand you for next to nothing?

Well, over the last 10 years or so I have gotten over $93 million in
advertising completely FREE -- due completely to my amazing Secret!

And I am just 1 person! Name anyone else on the entire planet that you know of that can honestly make a
similar or equal claim!

You can’t, can you?

Now, if all this doesn’t get your attention and make you realize how significant my Secret truly is, then you aren’t
impressed by anything. But you may be shocked now to learn exactly how I do this even to this very day…

Now, before I reveal precisely how my amazing secret works, let me give you an analogy:

Years ago I watched a late night TV infomercial that talked about how to buy real estate with no money
down. I thought to myself that this would have to be a great secret as if I too could follow the courses
instructions, I reasoned I could buy up all the real estate I possibly could and make a fortune either renting it out
to others or at least reselling it for cash.

Admittedly, I was a bit surprised when I ordered this course only to find that the real estate wasn’t free (even if I
wasn’t the one who paid for it).

The secret to buying real estate with no money turned out to be a method (several methods actually) that
entailed my first getting someone who wanted to sell desperately and then finding an investor who would buy
the property, and I could get for myself a cut of the action.

While it wasn’t actually free land, it would be free to me if I followed the course’s instructions.

Similarly, when I was just getting my first practice years and years ago, I used to advertise my services in
newspapers, and I discovered a clever little strategy that worked very well that would get me endless patients
without my having to advertise.
15 

I learned of “classified ad sheets” in college and which basically was where a single advertiser would buy up a
whole page in a newspaper or magazine and then turn around and sell-off segments of the page for less
than the magazine itself would for the same amount of space.

For instance, if a magazine sold off 1 inch display ads individually for $500 an inch you’d think that 3 columns
each 10 inches deep would be $500 x 30, or $15,000 worth of advertising space per a full page.

But most magazines who offered individual 1 inch display ads for $500 seldom sold full pages for above $4,000.

This meant that after dividing by 30 inches maximum per page, someone buying the entire page for $4,000
would only need to sell off individual 1 inch display ads for about $134 each to break even.

The difference between $500 and $134 is $366 – and which in terms of $500 per inch is a net savings of over
73% OFF!

Even offering 50% OFF would be alluring enough to other advertisers for them to jump on the wagon and buy
up all the spaces far, far faster than the magazine could sell them off for at the regular $500 per ad full price!

If sold completely, the advertiser who pays $4,000 for the entire page would actually be able to sell just 16 one-
inch display ads out of all 30, and completely recover his or her costs for the entire page.

And this would leave 14 one-inch spaces available either to sell off further (and to make a profit), or to use for
oneself – or possibly for BOTH purposes.

I discovered that this practice not only has existed since centuries back in the universe of advertising, but it’s still
being done today.

But shockingly, I discovered that while this practice has been adapted online in different formats, almost no one
is single-handedly doing this online, or of those who are no one is telling others how to successfully do the
same!

When I first ventured online about a decade ago, I decided from the get-go to adapt this strategy I had both
used and seen offline in magazines and in newspapers for years, but to an online marketing venue.

And I managed to attain some amazing results with great ease.

I started (as I’m going to instruct you herein likewise) very slowly at first as I knew that the Web may not behave
exactly as its offline equivalent.

But after just a very shot while, I quickly caught on and even developed a number of excellent techniques that
allowed me to buy up literally $1 million’s in advertising in just days, but where I never paid a single dime for
any of it!

IMPORTANT NOTE: Keep in mind, therefore, that regardless of what you read herein, I’m
never going to tell you to just go out and start off by securing $1,000’s in advertising, and
therefore run the risk of you having to come out of pocket initially with the chance of you
getting stuck with it.
16 

So here’s how I adapted this strategy online and precisely how my Secret works:

1. I create a website, and make a doorway page; or sometimes a lead-capture page, or possibly a
splash page; and for any product or offer I may choose.

2. I then apply the SAME principles above for determining the BEST keywords and keyword phrases, most
optimal (lowest yet effective) bids, and most optimal (yet still front page effect) daily budgets; and for
that particular page (i.e., doorway, lead-capture and/or splash pages).

3. Once I have determined the exact costs (i.e., bids and daily budgets minimums) and for ALL relevant
keywords and phrases, I take this total cost and multiply it by 31 days maximum (for the greatest
number of days in a month possible) and get a maximum monthly PPC advertising cost.

4. I then (for simplicity’s sake) divide this amount by a possible 10 spots I choose to sell off on this same
doorway page.

5. I then multiply this number by a lower multiplier of 1.25 and an upper multiplier of 1.5 to get my lower
and upper sell-off ad costs.

6. I then advertise on that very page using a banner that reads in essence:

7. I then sell off all the possible spaces thereby completely offsetting all my advertising! (And quite
SHOCKINGLY, you’d be very surprised at just how quickly I can sell these off at just about any
reasonable price I select!)

This secret system is in fact a 21-century “adaptation” and “hybrid” of an old 19th- and 20th-century
advertising strategy, and today online is one of the BEST KEPT SECRETS EVER!

Why you may not have seen this breakthrough secret applied elsewhere:

Perhaps you have concluded that if this were in fact true it would well have already been embraced by
the Net’s community of advertisers (seems reasonable).

But here is what I “think” may have happened (and I use the word ‘think’ because I have absolutely no
way of ever proving one way of the other)…

When the Web became available as a commercial selling medium in 1995 advertisers concentrated on
defining what the “Web” actually was an a “species.” It was described as “something the likes of which
no one has ever seen before” and that it should be “treated unlike anything in the traditional sense.”

Remember people saying this, or does that seem like ancient history now?
 17

Shortly afterwards all the talk started about SEO (search engine optimization), and which became the
Webpreneur’s first and foremost means of generating publicity (i.e., advertising) for his or her online
business.

Now, think about it for a minute: Until then was there anything in traditional offline advertising media
that compared to SEO (where your magazine ad [for instance] could actually climb higher if it was better
indexed in some magazine?)

Of course not!

So, a whole new idiom and nomenclature formed on the basis of a completely new “animal.”

This would be akin to scientist discovering a new species that was so unique and different that it couldn’t be
fitted into the traditional categorization method of classification (known as Linnaean Taxonomy).

And that’s what the Internet was to the World at large and in scope.

So, it’s only natural that perhaps many advertisers left behind proven, well-tested and dependable traditional
advertising strategies in large chunks, and while working to embrace and develop completely new ideas of
thinking in the world to come (and of course: its “virtual marketplace!)

But there is a saying that “history often if not always repeats itself.” (And the Web proved, at least to me, to be
no exception to this paradigm!)

There is an online company called Wolf Enterprises that has been doing a 20th-century “traditional” version
of my secret but with OFFLINE publications for years; namely opportunity magazines.

What Wolf does in essence is they buy entire FULL PAGES of ad space direct from the magazines and at
BULK prices because they buy them up to a year in advance.
18 

Referring to the Table on the above page, Wolf gets a $9,002 page for just $7,654 per issue by taking
advantage of x12 purchasing!

How my SECRET works in mainstream offline advertising media by analogy: 
Now, on the ABOVE Rate Card for Small Business Opportunities (SBO) Magazine notice that a 1/24th of a
page ad regularly costs $656 per issue.

Had you multiplied this amount by 24 (so as to equal a whole page) this comes to:

$15,744 (if you bought the entire page in 1/24th segments at a time)

But Wolf saves $8,090 per page by buying the whole page at a time, and doing it per a year’s worth of issues by
contract.

So, Wolf can now sell off individual spots on any page they buy and very quickly, simply by selling it for LESS
than what someone would be forced to buy it if they paid themselves directly to the magazine, yet still get the
SAME readership (which in Net terminology would be “traffic”).

Wolf won’t have a hard time selling off this space as:

1. Advertisers will be getting the same ad space but much, much less from Wolf
2. Yet in so doing they will be getting the same level of exposure!

And Wolf will of course far exceed just recovering their costs; see an example if they sell off the usual $656
spots for as little as $375 each what would happen:

24 spots sold x $375 each = $9,000 (and remember: Wolf pays just $7,654 per page; so they actually PROFIT
the difference, and which comes to:

$1,346 per page (and they buy literally several pages per issue and in up to 15 or so different publications (so
you see how they can generate quite a fantastic monthly income!)

If they just average for instance, a $1,000 profit per page, and do this for 3 pages per each monthly issue, and
times just 10 different publications similarly, they’d be making a profit of:

$1,000 x 3 x 10 = $30,000 monthly (or $360,000 a year!)

And again, all they’re doing is just buying low, and selling off higher (but still at LESS what the magazines would
charge individual advertisers on a per issue basis and for the same, but smaller ad spaces!)

But to top this, Wolf at anytime can place their own ads on any of their own resold-off pages to
others, and thereby their ads ride for FREE!

On the pages to follow I show you two prime examples of Wolf’s awesome system…
19 

Sample:

Wolf buys entire pages in opportunity magazines like this one taken from Small Business Opportunities, and
then sells off the same ads that the magazine normally would (but for much, much LESS!)
20 

And look how at this one page someone is offering to sell off some ad space:

The advertiser who buys this and other pages is able to recover his or her own costs, and at the same time
allow their own ad (or ads as the case may be) ride for FREE! This tried-and-true system has been around
offline for years – and I’ve now managed to adapt is specifically online to pay-per-click search engine
advertising.
21 

So now we’ve established that this works very well (and has actually been doing so as an advertising strategy
since perhaps before the 1800’s!) and it’s not theoretical but very factual.

So, how does this compare by analogy online to paid-for highly-targeted search engine advertising?

Simple:

1. Instead of “magazine” pages we have webpages (specifically I’ve found to work BEST actual lead-
capture devices called “Squeeze Pages” to maximize the leads into greater leverage from the resulting
traffic!)

2. Instead of small display ads we have button banner and regular banner ads

3. Instead of magazine readership we have online traffic

In a nutshell…

A) Your advertisers are happy because they get to enjoy your higher-priced powerful traffic streams as
your traffic sees also their banner ads and clicks (I even proved that having as many as 25 banner ads
didn’t dilute much the success of each individual ad)

B) Google and all the other search engines you use for this are happy because the STILL get paid
and it even boosts their revenues (Recall I told you at the site that my secret actually doesn’t rob Google
at all, but actually stimulates even MORE revenue for them – well now you know how this is possible!)

C) And of course YOU are happy because:

1. You suffer NO ad costs as my secret allows you to eliminate it completely (and

perhaps even make a profit further!)

2. Your main offer rides in the middle FREE!

This is probably one of the only examples of a true and genuine “win-win-win” situation or scenario.

Few other things offer so much an all-inclusion of success as my secret herein demonstrated.

Most of the time someone is forced to lose; but in all my years doing this it’s hardly ever happened.

You can start very small if you want using as few as a single keyword, and then increasing as time goes by
(and as well as in how much you charge others to advertise on your page!)

Additionally, I will show you an instant method for “PRE-capitalizing” your ad campaigns so that you will never
be put at any risk of using any of your own money – while at the same time gaining great approval from other
advertisers you make it possible for to enjoy your targeted-advertising instantly (but more affordably!)

As if these things in and of themselves weren’t already enough, I’m also going to put you directly in touch with a
FREE SERVICE that will sell-off ads on YOUR WEBPAGES without charging you, and who will handle
everything for you (including not only selling the ads for you, but uploading them for you as well!)
22 

Developing the Perfect Landing Pages on Which to Sell‐Off Ad Space 
It’s very important that you develop the “perfect” landing pages (also called “splash pages”) on which to sell-off
ad spaces to other advertisers.

If done properly, you will have BOTH an attractive as well as a well laid-out design that will attract no
shortage of advertisers.

Also, before going any further, please note that selling off ad space on your landing pages isn’t hard at all. I
discovered early on that there is NO SHORTAGE of potential advertisers out there both online and offline –
and this will ALWAYS work to YOUR ADVANTAGE over everyone else’s.

The 5 basic factors that more than guarantee this are as follows:

1. The Web is continually growing at a faster rate each & every year – so more and more advertisers
will naturally be looking to advertise whenever and wherever they can!

2. Potential advertisers are constantly testing (as a rule) newer venues on which to grab up some much
sought after “cyber real estate” on which to post their sales messages (these will be YOUR landing
pages!)

3. Since many if not most potential advertisers are actually afraid to jump with both feet first into
using Google pay-per-click advertising, they have NO problem relying on YOU and your webpages
as a place to get their feet wet first before taking any greater risks or ever really fully leaping in.

4. The fact that YOU carefully prepare and develop landing pages that are being promoted using only the
BEST and most highly-targeted pay-per-click advertising using only the choicest select keywords
and phrases makes your expertise and electronic properties (i.e., your webpages) a most attractive
place for any and all potential advertisers.

5. The fact that advertisers (about 98%) who are gun-shy of going all out with Google advertising (and
which in recent years has only gotten a lot pricier since Google went public on the stock trade market!)
but who, thanks completely to YOU, can now get a taste of that Google segment of the Web but at a
fraction of the price they’d be forced to pay if setting up their own landing pages and doing
PPCs directly with search engines themselves more than assures you of a never-ending supply of
potential advertisers!

So really it’s just a question of putting up pages relevant to what the various markets are selling, and then letting
potential advertisers know that you have them available for some advertising “specials.”

Plus, I will show you not only this, but also later on how to:

• Get PRE-paying advertisers lined up BEFOREHAND to secure places on your landing pages
• Get a FREE SERVICE to handle everything for you automatically (including selling off the ad spaces
as well as uploading and managing all your advertisers’ ads and when and where and how often
they are placed!)
23 

Here’s an example:

I regularly create lead-capture pages in various markets similar to that as shown below…

This page is clean, crisp and inviting (and you too should always strive to make your landing pages look
equally as professional as by putting yourself in any potential advertiser’s shoes considering whether or not to
advertise on your page, ask yourself would you want to place an ad on your page if you were them?)

The above promoter can easily get tons and tons of advertisers to place ads on their page – and thereby
permanently OFFSETTING any targeted PPC advertising they may decide to do.

Important SECRET: Potential advertisers would collectively (when added together) end up
flipping the ENTIRE advertising bill for this promoter, while at the same time no particular
advertiser individually would be suffering having to pick up the full tab on this
advertiser’s budget!
24 

Look at how the well-known Alexa.com does this:

Notice at FAR RIGHT the section under the heading: Sponsored By.

These ads are bought up by larger firms who can afford to spend quite a lot to hog up this most precious of
cyber real estate.
25 

And in case you are curious how willing these advertisers are to secure an ad on this page, look at the online
rate card provided by Adbrite:

Notice how for just a 125x125 pixel button banner it costs no less than $15,000 per month!

And keep in mind that Alexa can get away with pricing these sell-off’s this high chiefly because they are already
getting tons and tons of traffic.

Alexa relies completely on search engine optimization and reputation alone in order to get this level of traffic
(and because so many webmasters place Alexa’s Toolbar on their sites!)
26 

Inside Trade Secret #1: When you compose YOUR landing pages, you will generate
amazing levels of traffic to them simply by setting up a Google AdWords account; and
then starting small and most affordably, you begin selling off at first a few ads to
other advertisers and at a lower price – only to expand your advertising to include
MORE & MORE keywords & phrases, and at HIGHER & HIGHER bids so that your
landing pages get only the absolute very BEST traffic, and which will more than
justify the higher expense to your advertisers!

Don’t rush! As a rule never try and rush to where you’re spending a lot out of pocket on your Google ads.
Recall the title of this ebook “Get Google Ads FREE!” and always set things up so that YOU at least never have
to pay for your ads.

Other than initial few dollars necessary to secure your Google AdWords account, you should never have to
spend any money on advertising now that you can “PRE-Capitalize” your ads budgets even BEFORE they
begin!

How to PRE-Capitalize:

PRE-capitalization just means that before running an ad campaign, you’ve collected money in advance from
potential advertisers, and so that when it comes time to get the bill you already have the money.

Although the Google AdWords account will undoubtedly be either in your name or the name of your business
(and thereby giving you complete control!) the moneys to pay its bills will be provided by a collection of other
advertisers.

Now, in earlier editions of this ebook I described setting up an ad campaign first, start driving greater and
greater levels of traffic to it, and then and only then start selling off ad spots (either textural or banner ads).

This works fine in and of itself, but some people erroneously concluded that they had to first bid high, spend a
lot of upfront capital, and only then when large levels of traffic came pouring in would they be able to apply my
system.

NOT TRUE!

This was just a hasty conclusion on some people’s parts who just wanted to assume the worst.

The fact is, you have two (2) chief and principle reasons this is never so:

1. You can PRE-capitalize at anytime (so you never have any initial costs)

2. You can start extremely small to fit any budget, generate some good traffic, sell-off some spaces, then
expand, repeat and rinse!

These 2 reasons alone guarantee that my system will NEVER be anything that will place you at any risk as you
have absolute control as to how big (or small as the case may be) that you want to go.
27 

With the method of starting small (non-pre-capitization) it should be obvious that you simply start with as few
as a single keyword or phrase, and then bid only an amount that you can reasonably afford, and set your daily
budget so that it’s set to an amount that of you had to pay it yourself for 30 days straight it would be such a
small amount you could easily afford it.

Inside Trade Secret #2: With PRE-capitalization however, you estimate using
Google’s own internal calculation tool to see which keywords & phrases that “if
used” and set at such-and-such a default will result in such-and-such costs – and
then you divide this total amount by how ever many spots you want to sell-off
on your landing page, and this result becomes the minimum amount which you
set for your ad prices.

To go to this FREE Traffic Calculator tool simply click here now.

28 
 

Keep in mind: With all this talk about selling off ads to others, how to determine the
amounts, and how to pre-capitalize, don’t forget the most important objective in all of
this, and that’s the fact that YOUR main ad promotion rides FREE as a result (the purpose
of this entire ebook).

In a nutshell, you sell off enough spaces at enough of an amount each so that combined
you end up having suffered no expense out of your own pocket, while at the very same
time you have your own promotional offer situated on these same landing pages – either
designed to sell-off something directly of your own, or to capture leads with a simple
autoresponder form.

I once received an email from someone claiming that since he had never heard of anyone selling off ad space
on their webpages or landing pages he therefore assumed it was a ridiculous idea.

Immediately I thought how limited most people’s understanding of how to make money truly is.

Among the TOP websites on the Web my system is common knowledge and practiced routinely. Many of both
the largest as well as the smallest online business now at least use some type of sell-off’s in order to either add
an additional income stream, or at least to offset either partially or entirely their costs.

So common is this practice at the highest levels of the Web’s top sites that revenues from these additional
income streams exceed many BILLIONS of dollars!

But don’t think that just because “big Web business” is doing this that somehow the “little guy” can equally use
this system (that would be a foolish and incorrect assumption).

The fact is: At a smaller scale you are at far less risk, and can recoup your costs more readily as you
appeal naturally to more people who can afford what you charge them as the larger sites are limited
only to advertisers who can afford (like those on Alexa’s pages) to pay $10,000’s or more for just a
small button banner.

Think about this for a moment: Wouldn’t you rather be in a position to accept $100s of dollars from millions of
potential advertisers rather than $10,000’s from just a handful of advertisers?

It’s similar to the tax structure in that smaller taxes are collected from the majority of the population, and even
though the individual amounts per person are much, much smaller, they collectively add up to literally trillions of
dollars; whereas those taxes from the wealthier, although much, much larger individually, collectively add up to
very little overall.
29 

At the website PositiveMoneyIdeas.com they have carefully reviewed literally 1,000’s of online opportunities
and posted their conservative reviews. Look at what they say about selling off ad space on your webpages:

In case you can’t read it clearly where highlighted above, it says:

“A natural progression after Google AdSense is to look for advertisers who would like to
advertise on your website.”
30 

AdSense™ versus My More Powerful Secret… 
It’s no secret that each day thousands upon thousand of webmasters offset their ad costs as well as even
establish well-fixed income streams thanks to Google AdSense.

In case you aren’t very familiar with AdSense, it works basically like this:

1. You set up a webpage – which most often is an article, but can equally be a landing page or lead-
capture page, or even a home page to any site.
2. You try to make this webpage content rich and laced with a good share of select keywords in the hopes
that your page will get picked up by Google’s “spiders.”
3. Once well indexed, traffic comes to this webpage you’ve created well.
4. You add a string of code to this site that allows Google ads relevant to what you’re offering or
writing about to appear on that page.
5. When people naturally click on those little ads Google sends you a cut of the amounts they collect
from those advertisers – usually around 35% of each pay-per-click.

Here is a sample webpage below that contains content rich keywords (both on the page as well as in the
tags), and which also contains a FREE Newsletter Sign-Up form (so this page can also capture leads and
therefore build a subscriber base!) and which also contains Google AdSense ads that when clicked will
produce additional revenue for the webpage’s owner:
31 

This page appears nearly at the TOP when I just now typed in “make money online” as a keyword phrase into
Google, and out of 2,670,000 results:

The webmaster that created this page did a very good job of making it search engine optimized.

To read more on search engine optimization and how better to do this to any webpages you have, simply click
here now.

This particular webpage no doubt gets tons and tons of FREE TRAFFIC because 1,000’s of people daily type in
the keywords “make money online” and instantly see this result in one of the top “organic” positions.

I suspect that this webmaster gets quite a great revenue stream from Google as those little Ads by Google ads
(shown on page 30 above) get clicked an awful lot each and ever minute!

Even if he made just 50¢ per click, and he got just 1,000 clicks a day, he’d easily be making $500 a day from
just this single page! (And you can imagine what would happen if he had many pages like this one!)
32 

To see what select keywords he tagged this page with so that it would help him get this amazing 2nd place rank
at Google for this most competitive keyword phrase (i.e., “make money online”) all you’d have to do is go to
this webpage and RIGHT-CLICK and then select “View Source” (which allows you to see the coded language
behind the webpage that your browser reads to project it the way it looks on your computer screen) and look for
the tags:

Once you have selected “View Source” and if the page is UNLOCKED you can see the entire code (which is
most often HTML – Hyper-Text Mark-Up Language) which also contains the tags that Google and other search
engine “spiders” read and index so that the webpages get picked up and ranked according to any given
search engines algorithms.

It’s important however that you never rely solely on tags, keyword content, Web content, and other separate
contributing factors in your efforts to search engine optimize a given webpage – but rather incorporate the entire
spectrum of these factors working jointly and synergistically.
33 

After clicking on “View Source” here is the window containing both the entire code as well as the tags for the
above shown webpage:

The purpose of this ebook however is NOT to give you lessons on SEO (search engine optimization) as that’s
too risky in my opinion to warrant exploring when it comes to seeking highly-targeted and instant traffic.

SEO can take months to see any results – and usually in my experience and from what I’ve heard through most
experts over the years those results turn out poor far more often than not.

Besides, why bother with such a risky proposition when you can immediately get highly-targeted traffic directly
to any webpage using Google ads? (I.e., AdWords)

The customers you will be selling off your ad spaces to will love the idea that you have paid-for
highly-targeted select keywords and phrases traffic pouring directly to the same page or pages they
will be securing their ads on! (And especially considering the fact that they will also be getting this
same high-quality traffic but for a mere fraction of what they’d have to pay if dealing directly with
Google itself!)

Potential advertisers cherish the fact that YOU have done their homework for them! … And that you’ve set
up a well-organized page that’s easy to navigate so that people easily see their ads! … And that you’ve
also made such laser-targeted traffic available to them at such an affordable price!
34 

Additionally, I wish to add to the above the fact that with AdSense you are restricted to whatever amounts
Google arbitrarily decides you should get for whichever keywords relevancy they apply. For instance, say
you have an ads strip on your webpage that people see and frequently click on.

The advertiser in that strip actually originate with Google’s other program, AdSense. Inside each of the
individual 3 advertiser’s Google AdWords account is a section where they can turn ON or OFF “Content
network.”
35 

When an AdWords account owner clicks this ON, their ads show also at all the other pages you see all over the
Web that read in those little strips “Ads by Google.”

These ads appear in addition to the usual Sponsored Ads one sees at specific keyword and phrase search
targeted results like you get when you simply type into Google any given keyword.

Google charges those AdWords account owners a bit more per click when people click on their search network
ads (i.e., the ads you see when typing in a specific keyword or phrase at Google) over those clicks resulting
from the Ads by Google™ AdSense ad strips.

Why AdSense Isn’t Enough: Unfortunately since one is so much lower than the other, if one
wanted to add some ad strips on a landing page that also was used as a webpage that traffic was
directed to after someone clicked on an AdWords ad, the resulting revenues could hardly match
and therefore offset the AdWords costs from that generated from the AdSense ads on the same
page.

This is the chief reason that my system is so much more superior over AdSense, as with my system
YOU can set how much you charge advertisers rather than Google doing so and limited you, and then
splitting and sending the smaller share your way, and where THEY get the bigger share!

Say for example you had a nice lead-capture page for a money-making opportunity offer, and a Google
AdWords ad directing traffic instantly to it.

Let’s say that the ad below is yours:

You then make use of the best keywords and phrases and set your default bid and individual bids along
with your daily budget most optimally to where you end up getting perhaps 850 clicks a day at a cost on
average of about 28¢ per click¹, therefore totaling $238 per day (about $7,200 a month).

¹Note: This is an example only and is not intended as a guarantee of performance at anytime.

Now, with what’s called “AdSense Arbitrage” you would want to be able to add enough Ads by Google™
AdSense ad strips to your page to where it offsets and eliminates this $7,200 a month so that your main offer
rides for FREE. (Sounds easy, right?)
36 

I certainly won’t tell you that this isn’t possible – because there are a lot of people who are able to successfully
offset either most or all of their AdWords costs using the technique of AdSense arbitrage.

It’s rather a question of the math of the amounts you make from the AdSense compared to the amount you’re
forced to spend with the AdSense.

Say for instance that your ad on page 35 above goes to a landing or splash page like this one:
37 

Now, so far using our very realistic and conservative example (I know as I’ve actually tested this!) we have
the following:

• We are spending on average 28¢ per click for our ad

• We are getting on average 850 clicks per day, which is about 26,000 visitors to this page a month
• We therefore are spending $238 a day, or about $7,200 a month

So we know we have some 26,000 unique visitors stopping by each month which is costing us about $7,200 a
month, right?

Now, how many of those visitors do you think may click on one of those 8 possible AdSense ads (i.e., the 4
inside the middle section and the 4 others along the horizontal strip at the very bottom of the webpage?)

Let’s be very generous and say that since most visitors are obviously “click-happy” as they just clicked our
AdWords ad at Google (or someone else’s AdSense page if we have our Content network ON – Ha!) that we
manage to get 12% of ALL monthly visitors to click on at least 1 of those AdSense ads.

This 12% from among some 26,000 visitors monthly means that 3,120 clicks of those AdSense ads.

Now, what does this mean in terms of how much money YOU get?

Well, I happen to know that quality pay-per-clicks can cost about 26¢ a click, right? (After all that’s how much
the above scenario’s PPCs cost!)

But if Google is willing perhaps to share about 35% at most of each 26¢ they get at most from other advertisers
similarly running related ads, then at best I may get just 9¢ a click! (YUCK!)

Multiplying this 9¢ per AdSense “click” by 3,120 monthly means I end up making at most about $280.

Obviously this $280 a month in additional revenue can’t even begin to offset the $7,200 a month I’m spending
on my AdWords ads, right?

Google however still is able to entice advertisers to activate the “Content network” option inside
their AdWords accounts, and even though at least with highly-targeted and well-set AdWords
advertising most advertisers won’t make anywhere nearly enough to put even a small dent in their
PPC budgets.

Yet, Google manages to:

1. Get people to spend lots of money on pay-per-clicks

2. Entices people with potential AdSense revenues so that millions of webmasters place Google ad strips
on their sites worldwide

The result of course is a “win-win” situation for Google ALWAYS without fail.

No wonder they went public and had so many 10,000’s of people all over the world craving the opportunity to
invest and trade their stocks daily!
38 

But my system puts the power back into YOUR HANDS (where I figure it rightfully belongs as it is after all
your webpages that are the “precious cyber-real estate in question and in such big demand, right?)

Let’s take the same exact page as the one above but modify it to sell off ad spaces where YOU get to set the
costs generated by each ad:
39 

Even though you could sell off the ad spots yourself you’d be much, much wiser by using one of the many
excellent services that handles this for you.

Most allow you to set your own price, and you can screen what ads go on your pages.

On the now modified lead-capture page on page 38 above, we use Adbrite.com for the button banners and
Adster.com for the text ads that appear at the bottom of the page in a horizontal strip.

Because we know without a doubt that the traffic we’re paying for is costing us about $7,200 a month, we
decide to sell off the button banners through Adbrite for $1,400 a month each, (if purchased monthly), or $400
weekly (if purchased by the week), or $80 per day (if purchased by the day).

Further we decide to sell-off the text ads for $600 a month each (if purchased monthly), or $200 weekly (if
purchased by the week), or $40 a day (if purchased by the day).

This way at the very least when we sell-off all 4 Button Banners we make:

• 4 spots x $1,400 monthly-purchased = $5,600

• 4 spots x $400 x 4.4 weeks per month weekly-purchased = $7,040
• 4 spots x $80 x 31 days per month daily-purchased = $9,920

And when we sell-off all 3 Text Ads we make:

• 3 spots x $600 monthly-purchased = $1,800

• 3 spots x $200 x 4.4 weeks per month weekly-purchased = $2,640
• 3 spots x 40 x 31 days per month daily-purchased = $3,720

Adding BOTH sets we get the following minimums:

• $5,600 + $1,800 = $7,400

• $7,040 + $2,640 = $9,680
• $9,920 + $3,720 = $13,640

As you can easily see we would have NO problem selling off enough spaces and at the prices we choose
(rather than Google choosing for us!) and yet still make it affordable to where each advertiser would be getting
their ad seen by $7,200 worth of highly-targeted traffic, but at never more than $1,400 a month for a banner
ad and $600 a month for a text ad!

I mean it is after all the very SAME traffic ($7,200 worth!) – But at a smaller percentage of the cost.

Advertisers see it that they are getting a great deal – while YOU see it as several advertisers coming together to
pay YOUR DEBT for you! (Plus, keep in mind: YOUR AD RIDES FOR FREE!)

In this way I have now gotten well over $93 million in otherwise paid-for advertising – but for FREE!

Not only that, but this has resulted in my having sold well over $375 million is sales in just 9 years online!
40 

Make an Unlimited Number of Lead‐Capture Pages 
You are NOT ever limited to how many pages you can make as those described above where you create a nice
landing page that also serves as a lead-capture device, and where you sell-off some ad space to more than
recover your AdWords costs directing traffic to those pages.

I have successfully done this literally over 1,000 times taking this system a notch well above what most people
consider reasonable.

A few years ago I was consulted by a very famous Internet marketer (whose name I’m required by law to
keep hush-hush) who seemed shocked that I had on my servers literally tons and tons of these webpages.

He then saw that I had created quite a massive traffic-generating and lead-generating system doing
so – and one where I suffered NO expense – yet also one where I was still able to get only the TOP
most highly-targeted traffic and leads resulting in millions of dollars in sales MONTHLY!

He said to me (and I quote him verbatim)…

“Dr Jon, you’ve really done an amazing thing with all this. But what stuns me so is the ease
and simplicity with which it all works. I guess I just find that² to be what’s so overwhelming.”
²Emphasis mine.

What shocked him so much was that I had taken a very, very almost infantile idea, made it work very well, and
then duplicated without limit.

It’s just like my good friends David and Forest Mars of the Mars family who sell Mars bars and M&Ms.

In a nutshell (no pun intended) they have a very simple product, one that a lot of people enjoy, and they simply
sell it over and over again, and make as a result BILLIONS of dollars.

So there’s NO MYSTERY in their success-formula. And there’s NO mystery with my secret system either.

I simply create the landing pages, make them also lead-capture devices, and then sell-off ad space on
them (and I’ll show you shortly how to arrange for this to be done automatically for you), then “rinse” and
“repeat.”

What could be simpler than that?

41 

How to Ensure Only the Best Results and TOP Positions with Your Ads 
Through Doorway Pages 
I read at several locations online (i.e., the Warrior Forum and two other locations by the same Member) that he
believed my system would cause someone to lose rank at Google (which it doesn’t).

He had not read my first version of this ebook thoroughly (probably just scanned it – which is a big mistake) and
then assumed he knew everything about it.

Judging by what he wrote, it sounded like he thought my system hinged chiefly off SEO (search engine
optimization whereby he mistakenly believed that what I was teaching was to first make a well SEO’d
webpage/lead-capture page, then sell-off some ad spaces it on.

He stated that doing so would “get you punished by Google.”

Since Google like most search engines are providing a service whereby they want mainly to collect and index
and rank “content rich” webpages this would make sense.

However, with AdWords you are paying for your positions and rank, and getting them
secured by your money – not relying on SEO.

If you bid properly, set your daily budget competitively, you can be assured of excellent TOP front page
positions – it’s as simple as that.

But, I have an additional little “twist” that I’ve developed that does in fact allow for an immunity against any
potential “punishment” from Google or any search engine just in case someone is relying even partially on some
measure of indexing in search engines.

I create a simple doorway page (not the same as a landing page or lead-capture page) and set it up as a first-
to-be-seen webpage people encounter immediately upon clicking on a Google ad, and once they go through this
page they come to my main landing page where I sell-off all my ads.

This gives me a chance to put some buffering between what a search engine rep sees
immediately after clicking on my ad, or what a spider picks up and indexes in organic
search results.

When creating these simple little pages you can still make them tagged with good select keywords and phrases
so that they get picked up properly. And you can even do a link exchange since the page is brief and simple.

This is what Wikipedia says about link exchanges:

“…[S]earch engines prefer websites that have many inbound links, thus improving positions in the Search Engine Result Pages
(SERPs). To the search engines, this is an accurate means of determining the importance of websites. This practice by the search
engines to rank websites has helped lead to the popularity of linked-based search engines, like Google.
42 

Here’s a Sample Doorway Page I developed:

This page is well tagged, contains select keywords and phrases, and contains links at the bottom to other
sites also pointed back to it.

This is the first page someone sees immediately upon clicking on a Google ad:
43 

I would then set up a lead-capture page so that after people clicked on my doorway page this would be the
page they see next – and the one that I would actually sell-off some ad spaces on (either text ads or
banner ads):

Even though I would be sharing my page with other advertisers, it still does not take away or rob me of anything.

How do I know this? Simple: I’ve tested BOTH scenarios where I had the exact same lead-capture page, but
one with and one without additional ads – and there was NO difference in the page’s ability to perform as a
good lead-capture device.
44

So the simple flowchart in this case would be:

This is such a simple system it’s laughable!

Some people erroneously believe that having the “extra step” of the doorway page first causes a slight loss in
the final number of visitors to the lead-capture page.

This would of course be true if each step required more reading – as in the event you had a very long doorway
page.

I tested this suspicion myself years ago and determined that as long as the doorway page contains just a
couple of paragraphs and some compelling webcopy that there’s almost no loss whatsoever.

I say “almost” because with really large numbers I was able to determine very carefully that about 4% of those
people clicking on my Google ad and going straight to my doorway page ultimately failed to complete the last
step by clicking on to my lead-capture page.

Good Point to Keep in Mind: This 4% is rather small compared to the bigger scheme of things,
and one good way to reason this loss as a positive thing is to assume that people who don’t
have the patience to make just one more simple “click” would probably not have been worth
your time anyway (and it’s far less likely they would have downloaded your free ebook or done
whatever you told them to do next anyhow).
45 

Selling Off Your Ad Spots Yourself 
You’ve already seen above how I layout and design landing pages on which to sell-off ad spots to other
advertisers. I like cool, crisp, nice-looking pages that aren’t too crowded and which have an easy-to-read
selling message or exciting offer.

You’ve also learned that although sharing some space with you, your other advertisers will NOT rob you of
anything really in terms of what sales you would make if their ads were not present on your pages.

But perhaps of all the questions of “how to do what” the most common is:

  “How do I sell off ad spots to begin with?” 

There are several ways including:

1. Selling it directly from the same page you intend to allow other advertisers to advertise on
2. Advertise in other media both online and off that you have some advertising space available
3. Have a service sell off the ad spots for you

It should not surprise you that the BEST way to sell your as spots off is from the page itself (and whether you do
it or have a service do it for you).

The logic behind this is this: Many of the same people who visit your page in the first place often turn out to
be advertisers themselves, and may find your page something they envy. They may say to themselves “I like
this webpage and wish I could place an ad on it because I know that would get me some good sales.”

And that’s exactly what happens.

It’s very similar to all those websites you see that not only sell a product but which also have
an “affiliates make money here” link so that not only do their sites sell products but they also
recruit affiliates which in turn both sell their product and get them even MORE affiliates who
do likewise!

In other words, this becomes what’s called a “positive spiral” as first some people do one thing, which in turn
leads to even more people doing the same thing – but now because even more people are doing it, yet even
more people will in turn get others to do it, etc … and without end.

In this case you will always want to sell-off your spaces so that when all are sold off you will not just recover
your costs completely, but you’ll have some extra money with which you can invest into even greater traffic buys
(either at Google or elsewhere).
46 
 

By doing so you end up attracting even MORE potential advertisers who you can charge even more because
now your pages are getting even more exposure and more traffic – which in turn means you can yet again put a
little extra into even more advertising, which repeats the whole process over, only a little larger than each
time before.

Don’t feel that you are somehow cheating anyone by charging them a share for a spot that when totaled with all
the others actually exceed the cost of the promotion.

Why? … Simple: Look at how magazine advertisers sell-off ad space in their pages.

They offer you and me a 1 inch display ad in their magazine which costs us say $750 an inch for 1 month’s run.

There are 30 inches of space per page available (i.e., 3 columns by 10 inches down per column).

Thirty times $750 is $22,500 worth of advertising space on the whole page.

But, if you buy a full page you may find out that it costs just $9,900 (about the cost of 13 spots at 1 inch each).

So in other words, per spot the magazine charges MORE.

Likewise, when you are selling off individual smaller spots on your landing pages (button banners on your
webpage being akin to 1 inch display ads on a magazine page) you should think in similar terms.

You will thus consider YOUR cost as the same as if buying the entire page – only in this case instead of $9,900
a page in some magazine you think in terms of $9,900 in traffic generated by running a pay-per-click ad
campaign at Google.

So if, for instance, your ads did cost you about $9,900 at Google (and this is ONLY an example used to
illustrate my point) you’d likewise if selling off 30 spots price them similar as $750 each (only I’d recommend
not as high as with magazines – although you could get away with it!)

Plus, I’d also not recommend 30 ads per landing page.

On average, I’d stick to selling off between 6 and 15 spots tops from any one landing or lead-capture page.

And the way I would price my spots would be as follows:

1. Calculate the total cost you will be spending on your Google ads monthly
2. Divide that number by the number of spots you make available
3. Multiply that resulting figure by 3

And that’s the amount I recommend you sell-off spots for.

Note: In past editions of this ebook I’ve recommended 1.2 to 1.5 times the resulting figure, but recent tests
on my online firm’s part have indicated that in today’s Internet multiplying by 3 is most optimal.
47 

Here’s an example:

1. Say you are getting 500 click-through’s a day from your Google ad, so that per month you get say on
average some 15,000 visitors total
2. Let’s say that you average per click a cost of 25¢ so that your total monthly cost is $3,750
3. And you decide to sell-off just 10 spots on your landing page – so dividing first by 10 we get $375
4. Now we further multiply that $375 by 3 to get $1,125
5. This $1,125 is what we will now charge someone to advertise on our page

This amount is great because:

• We only need to actually sell-off just 4 ads out of the 10 spots we make available on our page to fully
recover our monthly costs
• Other advertisers will feel happy because they are basically getting $3,750 worth of advertising
exposure for just $1,125 (which works out to a Net Savings of 70% OFF for the same traffic!)
• How ever much more you make by selling off 5 or more spots is money you can now use to reinvest into
more traffic buys – and which in turn means you can next time around charge advertisers even more
because they will be getting yet even more traffic for what still works out to be a fraction of the
price!

This is truly an awesome system and one which you should very much immediately and readily embrace
if you are any kind of serious online marketer (whether a Webmaster or an Affiliate, it doesn’t matter).

Never forget that this same exact practice has been going on for a long time, and is STILL going on all around
you offline, and now online as well. As such it is perhaps the single most closely-guarded secret on the
entire Internet.

One other very famous Internet marketer I spoke with once about my system said that he was aware of it, but he
pleaded with me never to tell “the masses” as he felt this is something that should only be made available to a
select few individuals at the top.

And judging by the initial reaction in the Warrior Forum when I first released my earlier version of this ebook, I
can see how in a way he was right.

“The Masses” as he put it did not welcome what I was giving them – and many said it would not work. However,
I think you can easily see in this version with the above examples just how well it DOES work and with such
sufficient ease.

Not only that, but my own personal fortune is very much immutable evidence over anyone else’s claim to the
contrary – and not to even begin to mention the other bigger firms like Alexa who use my system all the time!

Let me remind you that to date I’ve now gotten well over $93 million in Google and other search engine ads
(PPCs) but completely FREE (or “offset” as some would insist I put it), and have generated as a result well
over $375 million in sales revenues in just 9 short years, and which has made me a personal fortune of now
over $70 million.
48 

If you decide to sell off ad spots yourself, you will have to:

• Collect payments directly from advertisers

• Handle the management of when someone’s ad runs and uploading it (and removing it if they should
not renew or fail to pay by subscription)

I fully endorse the use of PayPal, 2CheckOut, and PowerPay as several means in which to accept payments
online.

Although some people complain here and there about each of these, in general they are the most credible,
least likely to rip you off, and are the easiest by which to work with.

Generally as a rule if you work with them well and maintain honesty and integrity they will treat you accordingly.

Both PayPal and 2CheckOut make it easy as they have Merchant Tools inside your account where you can
build Payment Buttons, describe what they are for, set the amounts with which to charge people, and
whether they are 1-time purchases or recurring subscription payments – and they handle all payment-
taking once you set these simple things up.

Uploading ads

It is assumed that you know at least a little bit about how to build webpages, and how to upload changes or
new material to them.

A full course on this subject goes beyond the scope of this text. But I recommend if you require assistance or
more know-how on this subject that you consult these resources:

• How to build web pages

• How to build landing pages
• How to build lead-capture pages
• How to build doorway pages
• How to build websites

I also recommend Ewen Chia’s My Free Website Builder.

If you can type on a keyboard and use Microsoft Word, then you have all the skills necessary to use this free
web building tool.

Otherwise you may need to look online for web building help.

You can search Craigslist by clicking here.

You can search Monster here.

And you may also click here for more help.

49 

Promoting Your Ad Sell‐Off’s at Locations Other Than Your Landing Pages 
You are NOT limited by any means from advertising or announcing to other advertisers that you have ad spots
to sell to just your landing pages alone.

The fact is: You can announce this fact anywhere that advertising is allowed.

You can advertise in:

• Ezines
• Newsletters
• Opportunity Magazines
• Newspapers nationwide
• FREE Online Ad Forums
• FREE Online Classified Ads sites

You just need to make sure you present some basic facts to your potential advertisers:

• What audience is your ad space targeted to?

• How many people visit there daily, weekly, monthly? I.e., how much traffic? (averages)
• How much will an insertion cost? Daily, weekly, monthly…etc.
• What type of ads do you allow? Text only? Banner only? Both?
• The URL of the webpage they may wish to advertise on.
• Show them the ad that’s generating the traffic (at Google or elsewhere)
• Your Terms of Service (if you have them)

A good SAMPLE ad in text format you can borrow from me is as follows:

Highly­Targeted Google Pay­Per­Click Ads! 
Now at Deep Discount! Save as Much as 75% OFF! 
We’ll Allow You to Have Our PPC Traffic Immediately 
“Live” as It Happens! Don’t Dare Miss Out! 15 Only! 
[How to contact you or a hotlink if online here] 
 

This ad really sizzles as people (i.e., potential advertisers) are struck hard with the proposition that they may in
fact be able to get up to 75% OFF what it would cost them otherwise to get the same Google traffic by going
directly to Google (or whatever search engine you name).

It’s estimated conservatively that 98% of all people just can’t help the urge to take advantage of a great deal –
and “75% OFF” sounds extremely enticing, don’t you think?

NOTE: One thing that I’ve noticed almost always happens and that’s after a short while you tend to keep regular advertisers who seem to
love renewing their ads with you indefinitely (this eliminates the need to constantly find newer and newer advertisers).
50 
 

Adding “The Magic Code” to Take Care of Everything for You!
Remember what Rachel told you at our site? She said that “now 
you can simply add just 1 simple thing that takes just seconds 
to install, and start getting all your Google ads FREE!”

Well, it’s TRUE!

Fortunately for both you & me there are tons and tons of FREE
SERVICES online that will help us to:

1. Sell-off all our ad spots so that we don’t have to!

2. Collect all payments so that we don’t have to!
3. Manage all our advertisers’ ads and upload them so
that we don’t have to!
4. Maintain complete management knowing who’s paid,
whose ad goes where & for how long, and again so that
we don’t have to!
5. And make sure that WE get paid our share on time!

I sure wish these same firms had been around when I first started
all this and it would have made my climb to $375 million in sales
a lot easier and certainly a lot faster!

But now YOU at least have it made in the shade, so to speak, because all you have to do is:

• Build a simple webpage

• Add a simple string of “code” that allows these firms to place the ads for you on that webpage
• Start getting traffic to that webpage!

Adding the string of code is basically the same as you would do if you had an AdSense account. However, the
chief advantage here over AdSense is that YOU set how much you want to charge people to run ads on your
webpages.

If say you had an AdSense account and you got at most 10¢ every time someone clicked on one of your
AdSense ads and your AdWords pay-per-clicks ads cost you $100 a day, $3,000 a month, then you’d have to
get 30,000 clicks a month, or about 1,000 clicks a day to offset this costs.

And this of course is not even mathematically possible when you consider that in order to have 1,000 clicks a
day, you’d have to have at least this many visitors a day to that page from your AdWords ads alone and where
all of these visitors agreed to click on at least 1 AdSense ad!

That’s ridiculous! So instead of even remotely entertaining such a doomed idea from the start, why not sell-off
ad spots at the prices YOU select?
51 

For instance, using the above stats as an example, to just break even you’d only have to sell-off just:

• 50 ad spots .....… at $60 a month each = $3,000

• 30 ad spots ...… at $100 a month each = $3,000
• 20 ad spots ...… at $150 a month each = $3,000
• 10 ad spots ...… at $300 a month each = $3,000
• 6 ad spots ...… at $500 a month each = $3,000
• 4 ad spots ...… at $750 a month each = $3,000
• 3 ad spots … at $1,000 a month each = $3,000
• 2 ad spots … at $1,500 a month each = $3,000
• 1 ad spot ….. at $3,000 a month each = $3,000

My own recommendation would be if I knew I had to pay a monthly AdWords bill of $3,000 for PPCs to a
specific webpage would be to sell-off 10 ad spots at $597 each so that I had the potential to sell nearly $6,000 in
ads – and which nearly DOUBLES my advertising costs.

This way even if only 50% successful I still breakeven and my ad or promotion rides for free, thereby giving
me Google ads for free!

Again, be sure in such a case to point out to your potential advertisers that they are in effect getting $3,000
worth of highly-targeted Google ads’ traffic, but for just $597 (which is over 80% OFF!)

When put this way, potential advertisers recognize advertising with you as a
real bargain because they are in fact getting identical exposure and NOT
fractional exposure which would mean dividing the traffic somehow

If a potential advertiser ever has a beef with you about what you are charging, point out that he or she gets
literally the SAME level of exposure as everyone else, including YOU!

In other words, if you were taking say 1/10th the leads somehow, and offering everyone else an equal share,
then you could NOT justify charging him above about 1/10th your costs.

But that’s NOT what’s happening here.

Instead, her or his ad is appearing before the FULL audience as your promotion and all the other
advertisers on your landing page – but at only a small fraction of the price it would have cost him or her
if they ran the Google ads themselves!

Helpful Hint: To appeal further to advertisers, include a “Bookmarking Link” or “Add to Favorites” option for your
landing page and point out the fact that at least 23% of all people visiting a webpage they like bookmark it –
which means more than one chance to see any single advertiser’s ad!

Another Helpful Hint: Include a tell-a-friend option so that your traffic can become viral!
52 

FREE Services to Sell‐Off and Manage Your Ad Spots Sales for You! 
The FREE Services to follow do more than just one thing – they also:

1. provide you with a simple code that you add to the HTML of your landing pages so that they can have
your advertisers’ ads appear on your page
2. collect payments for you from your advertisers
3. manage uploading all your advertisers’ ads
4. pay you your cut of the moneys they collected
5. and best of all, they even help you sell-off the spaces (and at prices YOU select!)

Let’s look at each benefit more closely:

(1)  Providing you a simple code… 

Much like with Google AdSense you get a simple string of code that you add to your webpage so that this
section can “interact” with the FREE Service.

This code is like a gateway between your webpage and the FREE Service similar to a CMS (i.e., Content
Management System).

Once added where you want it, you no longer have to do much of anything.

(2)  Collecting payments… 

If you choose to sell-off spaces yourself, and handle both the collection and management of your advertisers’
ads, you will either have to secure a merchant account or do business with someone like PayPal, 2CheckOut or
PowerPay.

That’s still an option for you if you choose.

However, you may want as much as possible automated so that your time will be freed up to focus on more
important matters.

These FREE Services allow you complete freedom, and they even have things set up so that they can collect all
payments on your behalf. This makes everything a cinch in my opinion (and perhaps you share my opinion too!)

In this way you have NO troubles dealing with banks, dealing with customers or most the hassles associated
with payment collection.

(3)  Uploading ads management… 

Once you’ve embedded the code they give you, THEY upload whatever ads other advertisers purchase. You
NEVER have to handle this yourself. Just add the code, and let them do all the work!
53 

(4)  Pay you your share…

As these FREE SERVICES collect and manage your ad sell-off’s for you, they will also send you your share of
the moneys generated.

They naturally will get a small share for managing everything for you – but that’s peanuts to pay for what all they
give you.

If you did everything they do for you but all yourself, you’d be very, very business wrestling with technical
matters. So it makes great sense just to hand it over to a professional service that merely takes a small cut of
the moneys you generate.

Plus, they always pay on time (which is absolutely something you’ll come to love more and more!)

(5)  They will help you sell­off your ad spots FREE! …

Since these firms do get a small cut of the moneys you generate, they have set up ways to actually sell-off your
ads for you!

They have an indexing method, and a sort of “hub” domain that brings traffic universally their way – and from
this same focused traffic they have set up webpages that categorize all their participants’ (of which you’d be a
part) advertising opportunities.

For instance, look at this Menu Gallery by Adster.com:

54 

Potential advertisers get to go through all the various advertising opportunities (of which YOUR Landing Page
will be featured here in this Gallery as well!) and select which one is right for them based on:

• Page Rank
• Alexa Ranking
• Page Views Per Day (same as how many click-thru’s you’re getting form your Adwords ads)

And then decide if they want to buy anywhere from 1 - 2,900+ days of ads from you!

These FREE Services make it so easy and with ready and instant 1-, 2-, 3-ease that potential advertisers find it
so simple to buy your ad spots that it produces a greater-than-usual conversion over just “tire-kickers.”

You’ll therefore want to make as much use out of these services as you can!
55 

Here is an example of an Adster Sell-Off Page that automatically sells off your ads for you:

Notice how this page tells all viewers that the webpage (which could be YOUR Landing Page!) is getting at least
285 Average Page Views daily and costs just $2 a day on which to advertise.

If this Webmaster (who own the Landing Page) is running a Google AdWords ad and that’s where the majority
of these 285 page views are coming from (i.e., in the form of “click-thru’s”) assuming they are paying 10¢ per
click and 200 are actual click-thru’s, then they’d be spending $20 a day on their ads at Google.

This comes to $600 a month.

56 

Notice too that they are offering a text ad for just $60 a month on their Landing Page, right?

So all they would need to get all their Google ads FREE would be to sell just a lousy 10 ads, correct?

Are you starting to see how amazing this truly is?

Had the Webmaster instead opted for a Google AdSense ads strip to offset his AdWords ad costs, he’d
perhaps get just a horrible 3¢ a click at most (based on the fact that he himself was paying 10¢ a click on
AdWords ads!) and at most he could expect at best some 10% (which comes to just 28 to 29 click-thru’s) of
that daily traffic to actually click on his AdSense ads.

This would result in:

3¢ x 28 x 30 days = $25.20

$25.20 versus $600 in advertising dollars generated!

(You decide which you think is best if spending $600 a month on Google ads!)

IMPORTANT YOU REMEMBER: Say for instance you did as the above scenario demonstrated. Keep in mind
that even though you spent $600 for 8,550 unique visitors monthly (i.e., 285 Daily Click x 30 Days) to a
webpage, your costs were completely eliminated! And not only this but your main selling offer (which just
as easily could – and should include – a lead-capture device) gets a FREE RIDE!

List of FREE Services:

Here are my top picks of the services that will automatically sell-off ad spots on your Landing Pages for you:

1. AdEngage
2. AdJungle
3. Adspace-Auctions
4. AdsBay
5. Adster
6. BannerGarage
7. AdBrite
8. ExpoActive
9. EmptySpaces
10. Text-Link-Ads
11. ValueClickMedia
12. Point2
13. iTotalFind
14. ItsYourAd
57 

Banner Design Companies That Will Build Your Banners That Sell‐Off Your 
Ad Spots for You!
Even though services like Adster will automatically sell-off your ad spots for you, it’s also a good idea in addition
to their text link next to the ad spots to have a banner that advertises your sell-off’s and goes to the same sell-off
webpage.

This will only serve to INCREASE the number of potential advertisers who buy up all your ad spaces, thereby
guaranteeing you sell-off all your ad spaces and therefore get your Google ads for FREE!

Look at these banners I had designed in under 24 hours! …

Aren’t they FANTASTIC?

Of course they are.

And at every webpage I’ve ever sold-off ad spots on in order to eliminate my own Google ads’ costs, I used
banners like these.

Since NO two or more landing pages I’ve done are exactly alike I must come up with a nice little banner to sell-
off ad spots for each one.

The reason I point this out is because in earlier versions of this ebook people wrote in wanting my banners so
they could use them for their own stuff. And my only response was that they couldn’t necessarily use mine as
they may not be applicable to their ad spot sell-offs.

So BELOW I’m giving you every single resource I use online that will produce all the banners you could ever
possibly need and who’ll usually make them for you in as little as 6 to 24 hours (seldom more!)

1. AdDesigner
2. BannerArchitects
3. BannerPerfect
4. DesignMagix
5. BannerServer
6. 20DollarBanners
7. BannerMode
58 

Banner Ideas:
Since 10 advertisers on your webpage will basically be splitting your Google ads’ costs for you, you can work
some pretty clever banner copy that will really get attention!

For instance, say you allow 10 advertisers on your webpage, and you are basically charging them about 25% of
your total costs (meaning that if you sell-off all 10 you’d actually be coming out 250% ahead – in other words, if
you spent $1,000 on AdWords ads you’d be getting back $2,500, making you a $1,500 PROFIT on top of
getting your Google ads for FREE! – Ha!)

Because they are still in essence getting 100% of your traffic but for just 25% of what it costs to get this same
highly- and precisely-targeted Google traffic, you can literally say in your banner “Get 75% OFF Google Ads!”

This will REALLY get attention.

Then when they click on your banner at your landing page you have visitors go to a webpage that explains
exactly what you mean by that, and from there either to your own sell-off page or to a page you set up
with someone like Adster or Adbrite.

This system is so tried-and-true, and works so very well, you’ll be amazed!

But you MUST try it to see for yourself! If you don’t you’ll miss out on the best-kept secret of how to get the
greatest, most highly-targeted advertising of all time – but for FREE!

I’ve done this now for 9 years, and it works every single time.

In those 9 years I’ve amassed a real fortune – to the tune of over $70 million personally, made in excess
of $375 million sales with 16 separate online ventures, and saved over $93 million in otherwise paid-for
ads!

You of course don’t have to go that far – but my point is that you should at least do something with my
secret system!
59 

Some Quick Trade Secrets: 
QUESTION: Why do I refer to the number of spots minimum as 10?

ANSWER: Because you will most likely want to sell AT LEAST this amount; and therefore base all ad prices on
this as a minimum as a form of insurance in that you know that you can sell at least this many spots. Plus it’s
easier to handle in calculating how much you need to sell-off your ad spots for.

QUESTION: Why a lower- and upper-sell-off limit?

ANSWER: You’ll want to start by offering your ad spaces for your UPPER limit; and in the event they are
tough to sell off, or if you sell of 5 and have 5 left they are slower to sell off, you can use the lower limit as a
minimum amount to work towards just in case. Example: Double the amount you really need, try to sell your
ad spots at this amount, then reduce if necessary (thereby assuring success!)

QUESTION: Why set or round up to even amounts ending in the number 7?

ANSWER: Well first off, no one likes loose change; so never sell at any price that adds frustration to someone
trying to balance their checkbook (they may see this ahead of time and just decide it’s easier not to buy).
Secondly (and this may shock and even surprise you!) but a lot of psychological study went into price theory
and price perception, and the number 7 is thought of as “less threatening as any other number.” Make all
your prices end in 7s.

An actual calculation:

If you sell off all 10 spots at your upper limit of $237, you make a gross monthly revenue of $2,370; and if at
your lower limit of $197 you make $1,970; and if at your average of both lower- and upper-limits (i.e., $217),
you’d make $2,170 for the month.

SUBTRACTING your PPC costs from this (i.e., $1,550 a month) and you get a surplus of:

• $820 (upper limit)

• $620 (average)
• $420 (lower limit)

Regardless of which of the above is closest to your experience, you can plainly see that YOUR PPC costs are
completely covered; meaning YOU at least got to advertise for FREE!

This is my Secret!
60 

And I’ve been using this, and a variety of twists and spin-offs of it, for 9 years now; and to the tune of well over
$93 million in FREE advertising! (In case you didn’t do the math that averages to over $10 million a year in
free advertising! – and I’ve been getting most recently for a combination of several of my most aggressive
campaigns over $12 million a year in Google PPC advertising alone!)

Wouldn’t YOU like to get this same level of advertising? Of course you would, so you should hold on and
cherish this ebook and add it to your existing arsenal and library of Internet Marketing Know-How “favorites!”

Basically, you will simply be selling off leftover space (either at the bottom, top, and/or side sections) of your
landing pages to any main offer you have.

YOUR AD or OFFER will ALSO appear on those pages; and will show usually more prominently than any other
advertisers (and so as not to “dwarf” your own promotion).

What may actually happen? ...

The above calculation is based on what my experience is a worse-case scenario.

In reality, you may experience something more like this:

1. You sell off 20 spots instead of just 10

2. You sell all of them at 2.0 times your individual cost (instead of 1.25 to 1.5 times as much)
3. You make a HUGE profit therefore on top of your getting FREE advertising!

Example (based on the previous calculations):

• Multiply $155 by 2.0 to get $310; which in this case it would be BEST to round down to $297.
• You sell off 20 spots at $297 each, and generate $5,940.
• Subtracting your PPC monthly bill of just $1,550 you PROFIT $4,390.

Not only do you get to advertise on Google (or Yahoo, MSN or any other search engine)
for FREE, but you are actually advertising “less than free” as by spending money on
advertising, you are in essence making more back than you spend (and note: this does
NOT even include the success of your main promotion!)

This one simple Secret can almost guarantee any offer you ever decide to promote is sure to succeed as YOU
are never at any risk as all your advertising costs are wholly eliminated!

Again, just in case you underestimate this Secret, keep in mind that I have gotten personally over $93 million in
FREE advertising this way (and again, I am only 1 person!)
61 

“Our system is basica

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s be doing it tooo!”

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m a “live” even M 2003
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Reaching the Top of the Web! ...

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T of the Worldwide--Web in just weeks!

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simple!) secrret to getting large-volume,
l , highly-targetted traffic bassed on select keywords an
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pay-per-clickk advertising – but WITHOU UT having to pay for any of o it!

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or 1 minute th
hink it isn’t possible!
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m secret is the
t fact that once
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start rolling--out to wheree you runnin
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a bidding higher
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hat you domiinate your market.
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62 

Building Relevant Keyword Lists 
There is NO point in doing any of this unless you can create a PPC campaign that can muster traffic.

In order to do this you will need to use ONLY keywords and keyword phrases that are genuinely and truly
very relevant.

One mistake I see constantly other PPC advertisers doing is clinging to non-performing keywords.

You MUST let these go as they can ruin your best efforts.

Why? -- Because they affect your statistics.

63 

They quite literally pull down your CTR (Clickthrough Rate) so that your ads in general will perform worse.

My advice: Start out using as many keywords as you think are relevant, and then keep a watchful
eye on them inside your PPC account (Google or otherwise) to see which ones go to the TOP, and
which ones don’t; and more importantly: which ones get absolutely NO clicks even with some
impressions (i.e., how often your ad appeared for any select keyword).

As soon as several days have gone by while your PPC ads were active, check your account and immediately
start editing out (by DELETING) the keywords and phrases that are getting impressions and yet NO clicks.

Allow a few more days to pass, and then repeat from those remaining.

Don’t have an ego here; it’s better to have a few great super-performing keywords than a massive amount that
do nothing but inflate your ego as you think to yourself “Wow! Look at me … I have so many keywords I must be
fabulous!”

To generate as many potential relevant keywords and keyword phrases as possible, you need to make use of 2
FREE and yet very amazing tools.

They are offered FREE by both Overture and Google; and of course they are great tools because both these
prime top-pulling search engines want your business, so they have created the BEST algorithms to allow YOU
(their potential advertiser) to generate only the most optimal list of keywords that will make your PPC campaign
a surefire success.

It stands to reason that these tools are excellent, because if your PPC campaign doesn’t perform well, then you
will undoubtedly discontinue advertising in this way.

Perhaps the greatest advantage in all of this (as well as Internet marketing in general) is the fact that UNLIKE
any other business venue in the world the Web lets you “KNOW” relatively QUICK whether you have a winner or
a loser on your hands.

In lending consulting I’ve noticed that sometimes clients grow impatient with results. I then point out quite calmly
“Look, you can always start a traditional offline business such as a retail store and wait 2-5 years like
everybody else and see whether you have a winner or loser on your hands then” … to which they usually
get the point and realize that a few days or weeks to test out stuff online isn’t a really big demand (or risk!) at all.

Keep this in mind if you ever think “Gosh! I actually have to wait a few days or weeks to see which
keywords and phrases pull what, and at how much in my particular niche!” and then think to yourself that
it could always be worse (you could own a retail store and not know for many years if you are eventually going
to do well or poorly!)
64 

Fortunately, there are quite of few FREE tools out there that will help you, and a few paid-for softwares (that are
dirt cheap!) that can help you as well.

For list generation use WORDTRACKER, and for Google AdWords education on manipulated the system in
your favor by improving your Google results use Perry Marshall’s Definite Guide to Google AdWords.

Here is a screenshot of Overture’s FREE Keyword Selector tool:

Just ENTER (by typing) any most relevant keyword or phrase that comes to mind that you believe is relevant to
what you are offering.

Then Overture’s Keyword Selector Tool will tell you the MOST RECENT results and for as many other
relevant keywords and phrases as it can generate.

Use these as your starting list.

HOT TIP: You can of course cross-reference these keywords and phrases you generate against the ones
generated by WORDTRACKER and make a fine comparison to see if there are any differences in the
compilations. This can definitely be very revealing and will help you gain a quick knack for developing an
“intuitive” understanding of your niche and its most relevant keywords and in any marketplace you endeavor to
exploit!

Also, Google Select AdWords contains a relatively new feature where while creating your account or another
campaign inside an existing account you can generate more keywords and phrases as needed.
65 

Google AdWords Select Keyword Tool

Once inside your own AdWords account, or when creating an account by going here first, you will come to the
page that allows you to load the keywords and phrases you want for your ad campaigns.

There is an option to the RIGHT that reads:

Want more?

You simply type in a keyword that you know for sure is very related to what you are selling, and then click the
button – which in turn will then produce a much more exhaustive list of keywords and phrases you
may choose from for your ad campaign.

Just select the ones you want, and by each one simply click and it will automatically add your additional
selections to your list!
66 

Since Google is where you are advertising, it makes great sense to use their algorithm-based tools to your
advantage.

You can use this tool to generate endless keywords and phrase for an unlimited number of ad campaigns.

Once you have your list for any given campaign, simply go over it and delete the obvious objections (i.e.,
keywords or phrases that you know by pure reason alone that would not be good to use).

Additionally, you may want to apply “Advanced option matching” and you can learn a lot more about this by
watching the video at Google’s Learning Center:

Once you have finely-tuned and applied advanced matching options to your select keywords list you will be
ready to initiate your PPC ad campaign.

Here you can find free tips for writing PPC ads.

Your PPC ad(s) will redirect to your landing page.

67 

And on these you will eventually sell-off advertising space (either in the form of banner ads or text ads, or
BOTH).

But you will need FIRSTLY to finely-tune your campaign so as to:

1. Reduce bids & daily budget as much as possible

2. While STILL maintaining FRONT PAGE placement for each & every keyword

And then secondly, once this has been achieved you will then figure out how much 1 month’s worth of this daily
PPC advertising converts to.

Remember: Determine the AVERAGE daily amount spent on your campaign, then
multiply by 31 days to get the LARGEST possible number (not 30.5; the average of 30-
day and 31-day months).

Once you’ve determined how much you are spending per month MAXIMUM, you can then divide by 10 so as to
figure out what a spot REALLY costs to breakeven on your advertising.

Then you multiply this amount by 2 to 3 to get your lower- and upper-limits for what you can sell your ad
spaces for.

After this, design a simple text link or banner that reads any one or more of the following:

       Advertise Here Dirt Cheap! Just $_____ a Month! 

       This Advertising Space Now Available ‐ Limited Time Only! 

       Reach Google’s Highly‐Targeted PPC Audience by Placing YOUR AD HERE NOW! 

Remember, for great banner designers who work dirt cheap and that will produce all the banners you could ever
possibly need and who’ll usually make them for you in as little as 6 to 24 hours (seldom more!) use these:

1. AdDesigner
2. BannerArchitects
3. BannerPerfect
4. DesignMagix
5. BannerServer
6. 20DollarBanners
7. BannerMode
68 

Once your you have a good banner that advertises the fact that you have ad spots for sale on your landing page
place it somewhere easily seen and viewable on the very SAME gateway page you are promoting.

The real beauty here is that since the only visitors coming to your page are actually PPC visitors,
THEY (of all people) can more readily appreciate your offer of being able to advertise whatever
THEY are selling before YOUR audience (as they recognize the ever growing costs of search engine
PPCs just like you – only you have my Secret in its fullness!)

I’ve done this a lot, and it’s truly an amazing system I’ve developed.

Here’s why (and something you may not have noticed right away):

You see, I’m actually encouraging you to get as many keywords as possible, bid them in such a way as to allow
ALL your ads TOP Front Page visibility, and for every single keyword you use.

Now, don’t you think if you do this, your ads and gateway pages will be the most coveted ones around?

Of course they will! – And this is why it will be so easy to sell your ad space on them:

a. They will be TOP placement, and other advertisers will want to have THEIR sales message(s) on them!

b. They will also be getting so much DAILY traffic being so high-profiled that a massive amount of people
will be seeing your own message about “Advertise Here Dirt Cheap!” and so forth!

This system is similar to an ever self-fueling fire in that the high-volume traffic
generates the most coveted positions, and the most coveted positions
generate the greatest desire to advertise there; which in turn attracts those
advertisers who in turn end up paying for YOUR ADVERTISING – which is
the real Secret to all of this as you end up getting PPCs for FREE!

With a little fine-tuning, and applied to several campaigns, you can very soon MASTER my Secret to the point
that you can jumpstart and promote ANY thing you ever could possibly imagine online!

Now you can see why I’ve owned 16 separate online businesses over the past 9 years, ranging in
every conceivable category of products, and how I was able to get many millions in advertising -- but
for FREE!
69 

And NOW you understand why I’ve been able to secure over $93 million in the past 9 years in FREE
advertising!

And NOW you understand how I’ve managed to get most recently $12 million a year in Google PPCs alone! –
And again, I’m just 1 person!

If anyone ever asked me to do PPCs any other way, I’d say “Forget it!”

There is NO BETTER WAY!

Sure, there will be the unfortunately unavoidable pessimists who’ll say “Yeah, your system sounds all good …
but what if no one buys your ad spots?”

And to them I say 2 things:

1. “Yeah, and what if one day the land where you live opens up and swallows you and your family up,
what’s the point then of mortgaging your home?” (See; how ridiculous!)

2. “I’ve been doing this online for 9 years alone and have had NO trouble getting people to advertise (and
because I’ve worked out MY FORMULA [above] for determining exactly what to charge, I never have
any worries as I *KNOW* I’ll sell those spaces and not only eliminate my costs, but also make a very
HUGE profit as a result!)”

And whatever you do, DON’T become one of these types of pessimists.

They ALWAYS think that their failures are the result of other people faults.

They never seen the pattern of their own self-destructive behavior as they incorrectly assume that the reason
things didn’t work out for them must have been due to someone else.

I’ve been doing this system (i.e., my Secret) for years upon years.

But occasionally I get an email from some idiot who has the audacity to tell me that my own system, which I
KNOW works, is not possible or that it doesn’t work nearly as well as I say it does.

How the heck would he know since he hasn’t even applied it? (Much less
finely-tuned it to his particular promotions!?)

So please don’t adopt this opinion (as the foolish among us), and write
me an email like this, as I file all these under a convenient folder I call
the “Idiot People File.” 

If you put this secret to the test, and even if you put 1/10th as much
energy into this as you would something else you loved, I’m very sure
you will see a great measure of success.
70 

Additionally (and as with most things) you should discover that it gets easier and easier the more you practice.

Remember what I did and that you can do this too:

• I started out very small (using a budget under $200)

• …using just a single page
• …and perhaps a few keywords and phrases (actually just 5 keywords)
• Yet I went on to generate over $314 million in revenues in just 9 years’ time.

So I “know” this works; and you shouldn’t rob yourself of applying my secret…

Since last April (2007) when I first release Version 1.0 of Get Google Ads Free, there have been literally
1,000s of people who’ve used this system very successfully.

This pleases me to no end as I love seeing real people applying it and making a fortune as a result!

Think about what this must mean to me just knowing that perhaps a great number of people were
struggling to make it online, perhaps even ready to give up because advertising to get traffic is getting
more and more costly, and after discovering and applying my secret system for themselves they are
now very, very successful – some even very rich as a direct result!

Imagine how excited I get every single day because I get an email from someone who has applied what I’ve
made available here and then used it to become extraordinarily successful.

This is PRICELESS as few things can be as rewarding as knowing you’ve made such a positive difference in
someone else’s lives and not even ever met them face-to-face.

Most recently in fact I received an email from a lady in Philadelphia who told me an almost tragic story of how
she had lost nearly all her savings, been cheated by a greedy bank, had suffered a medical condition she could
not afford to get treated medically, and who feared soon becoming homeless – only to turn it all around in less
than 2 short months using what she learned in an earlier version of this same exact ebook!

Now she’s making about $7,000 a month online PROFIT, gets to rest and relax all day long as she works
very comfortably out of her home, has secured good quality medical treatment from a good doctor she
can now easily afford to pay, and she’s not only no longer in any fear of losing her home, but she emailed
me telling me she’s about to “knock out a wall and expand her house to a 5 bedroom home with 4 full
baths and a larger kitchen.”

All this because she found out my secret system for getting highly-targeted Google advertising and at the
same time eliminating the costs, selling off smaller ads to eager advertisers wanting a chunk of Google
but either not being able to afford the full costs or just not wanting to pay full costs, and also where HER
PROMOTIONS ride completely FREE as a result!

This is truly what makes it all worthwhile to me (and o’yeah, the $375 million+ helps too – Ha!)
71 

How to Start With Less Than $100 Bucks & Build Up to Getting Over 
$93,000,000 in Google Ads FREE! … Just Like I Did …  
I went online and saw a thread where someone criticized this
ebook saying that “…although the principle is very sound it
demands that you bid very high, have a virtually unlimited budget,
and is therefore too risky for 99% of the general public.” (What a
bunch of bull!)

The person posting that in some thread did two things very,
very wrong:

• First, he obviously didn’t read the ebook (nor the follow-

up “Power Lessons”)
• Second, in thinking himself so wise and informative he
grossly misled all who read his post!

When I practiced medicine years and years ago, I naturally associated with other doctors from other specialties
as well as my own.

In my own service as a medical practitioner I made great strides to do as much as I could, and whenever I
could, and to the best of my ability – and namely because other people’s health and even their very lives
depended on my doing so!

In my career, however, I noticed a significant number of other doctors who didn’t share my standard of
excellence; and this not only disgusted me, it frightened me on behalf of their patients!

I mean, think about how unfortunate someone might have been by going to someone they trusted, and as result
(and possibly unbeknownst to them) they received “bad medicine.”

Would you want to be the unlucky person this happened to?

So likewise this is true of almost anything and everything under the Sun, right?

• Would you equally be fearful of going to buy a car and getting misleading information about your
purchase?
• Or, would you want someone telling you to stay away from something that actually may have made you
far better off?

Only a masochist would deliberately invite punishment upon themselves – or worse, only a sadist would
intentionally want others to get hurt or lose out on something meaningful.

I’m not saying that the person who made this post was doing anything deliberately misleading or evil; rather that
they didn’t really bother to check their facts before publishing their “opinion” to the entire Worldwide-Web.
72 

To me this is reckless behavior; and each of us as citizens of the World owe it to ourselves and one another to
be more careful (especially when what we say or do has a direct effect on others!)

My reason for pointing this out firstly is so that you’ll know better the next time you may happen to read
someone else’s not-so-favorable “opinion” about my or anyone else’s work.

That said, allow me to establish once and for good:

“You do NOT need to spend tons of money to apply my secret system, nor
will you ever need a massive budget to do so, and you will never have to bid
ridiculously high regarding your keywords and phrases – and therefore you
will never have to put yourself or your wallet at risk using my system!”

So if anyone tells you otherwise, you know to tell them just how wrong they are, and bad for telling others
something so very misleading. (You can even say you read it on Page 72.)

My system does, however, have some very great bonus features built in to it – namely that if you want you may:

• Eventually bid as high as you like!

• Eventually set your daily budget as high as you want to go!
• Eventually annihilate your competition by setting your ad campaigns at Google or elsewhere beyond
what they are willing to muster!

Notice above my emphasis on the word “eventually.”

The reason I italicize, bold and underscore that word is chiefly because I want you to know that in the beginning
I recognize you may not be able to do all those things – but after using my secret system a short while you
will be able to do all of them!

That’s perhaps one of the most wonderful benefits of my system.

You see, eventually you will have countless webpages (landing pages perhaps mostly) that you’ll
have directed to from many, many Google and other search engine PPC ads – and you’ll have
enough advertisers on them paying you regularly to where you can honestly afford to outbid
everyone else, and set a daily budget above everyone else – and so that YOUR ADS always
dominate every single keyword and phrase you use – and therefore also allow you to get only
the BEST and GREATEST levels of traffic – and of course where YOUR PROMOTION rides the
entire time for FREE!

When that day comes I invite you to email me letting me know exactly how well you are doing (I may even
feature YOU on our new TV infomercial coming out soon!)

But in order to get there you can start with as little as $100 or even LESS! (Much less in fact!!)
73 

Don’t think for a minute however that it must take you a great while to parlay your application of my secret
system to where you are eventually getting $10,000s, even $100,000s of dollars monthly (or more!) in
advertising at Google for FREE!

It doesn’t take that long, I promise – but only if you adhere to a good plan of reinvestment.

This is similar to doubling something every so often until it becomes extremely large – and this happens far, far
faster than people think.

For instance, if I made you privy to an investment that doubled every month would you be willing to
invest just $1 dollar only and expect to make a fortune in a relatively short while?

More than likely you’d say ‘no,’ and because you’d think $1 dollar isn’t large enough a start to result in lots of
money in a reasonably short period of time – especially when it just increases on a monthly term.

But doing the math this is what you could expect:

Starting amount = $1 (Month 0)

2 (Month 1)
4 (Month 2)
8 (Month 3)
16 (Month 4)
32 (Month 5)
64 (Month 6)
128 (Month 7)
256 (Month 8)
512 (Month 9)
1,024 (Month 10)
2,048 (Month 11)
4,096 (Month 12)
8,192 (Month 13)
16,384 (Month 14)
32,768 (Month 15)
65,536 (Month 16)
131,072 (Month 17)
262,144 (Month 18)
524,288 (Month 19)
$1,048,576 (Month 20)

So after just 20 short months, which is of course just 1 year and 8 months, you’d have gone from just $1
lousy dollar to having a net worth above $1 million!

So the above table is clear PROOF you can start small, reinvest, and expand to where you’re getting millions in
ads – and by applying my secret system, they can just as easily be FREE! (at least to YOU!)

I did it, and you can too…

74 

Make $1 Million’s WITHOUT Selling Anything 
Another interesting thing about my Secret is that you don’t even have to have an offer or product!

That’s right! – If you want, you can just select any market where you know there’s a lot of attention, then create
a select keyword and phrase list, then write perhaps an article about that genre, and then sell space on just that
webpage (that doesn’t serve as any sort of gateway page at all!)

Surprised?
75 

I discovered this quite by accident when I starting making 5 times my money back by selling off ad spots.

It suddenly hit me one day that I could remove altogether my main offer (usually in the middle part or at LEFT on
the gateway page) and I’d still be able to sell spots!

Then I decided to test this by creating a generic gateway page with an article I wrote on “making money online.”

I borrowed some article content after having purchased some private label reprint rights, and used this as the
main piece.

I then situated several banners around it that I got after joining several free affiliate programs.

I figured if any of them sold anything I’d at least make some money, right?

Then I placed a text link that read:

Your Ad Here Now!

This is a very LIMITED spot – Get it NOW before it’s gone!
Click here!

And over several days people started sending me emails and wanted the spot.

I sold 18 spots for $247 each, meaning I made $4,446.

Since I was spending just $68 a day (or $2,108 monthly) for 38 top performing keywords and phrases, I was
realizing a monthly gross profit of over $2,300.

And the funniest part of all this was that I didn’t have any product
of my own yet I was making money from a single genre!

And as you might have already guessed, I decided to try this same thing but with different categories (genres).

So I developed what I called “categorical batches” of keywords and phrases.

I would simply pick something like “cellphones” and then write a brief single page article about some top
features of the latest cellphones.

I’d then join several free affiliate programs that were electronic-, accessories- and entertainment-related; and
then start off placing their banners at my page; then start the whole process of selling off banner and button-
banner spots.
76 
 

I played with different sizes, prices, and offers; and saw instantly I had lots of room in which to play around.

In just days I had sold more than enough in advertising so that all my PPC costs were completely covered and I
was making another $3,000 a month on top of the other generic page! Then I decided to start another entire
business centered on this, and I still own it today.

Currently this one business alone has NO product(s) of its own, is situated around 59 
separate batches; and each page generates for me an average profit of about $2,800 a 
month (or over $165,000 a month profit in MY pocket – about $2 million a year!) 

I strongly encourage you to give this a shot too as there are no shortages on the Web in terms of categories
with which to do this.

To do this just:

1. Find keywords representing markets that are very LARGE (use the keyword tools earlier mentioned).
See Page 62 specifically above.
2. Write or find a reprint right article about that niche and put it on that webpage! Click here for a great
source of FREE articles you can use!
3. Sell-off ad space using the automatically-managed free services earlier described! See Page 65
specifically above. And get rich!...
77 

Cultivate & Nurture Your List 
Somewhere on your gateway page (in addition to the spots you sell-off to other advertisers to offset all your
PPC costs) you’ll need to place a form offering a “FREE Newsletter.”

If you can’t write one go here to get content.

Since you will undoubtedly be getting really LARGE volumes of traffic, many people will sign-up for your FREE
newsletter.

The resulting database will have manifold applications for you, and as such will quickly become one of your
greatest and most precious assets!
78

You will be able to:

1. Encourage people to return to your site!

2. Direct people to go to other sites where you may have another offer they need!
3. Remind people of important specials!
4. Get people to perform a series of tasks!
5. Make broadcasts to people of new launches of new offers you release when you release them!

Because of these added benefits to you, you’d be wise to install an autoresponder and its online form for
people to fill out with any and all gateway pages you design.

If you need an autoresponder, here are my suggestions:

AWeber IntelliContact

How important is having your own autoresponder?

When I first started my very first website, I began making some good money. But my website did not contain a
newsletter sign-up option (which is where your autoresponder comes in). After several weeks I had my designers add one,
and I wrote 12 issues that were scheduled to go out on:

Day 0 (that’s the same day someone signs up) through Day 11

And do you know what happened? … >> My sales EXPLODED 682% increase!

In case you don’t know what this means exactly, it means that if before my website would have made me $100,000 a year,
now with a 12-part issue autoresponder series I would be making $682,000 a year! Or, if without the autoresponder my site
would have made me $1 million a year, now it would be making me $6.82 million per year!

Which would you rather have: $1 million or $6.82 million?

But the funny thing is, here’s how it actually broke down:

I found after carefully crunching numbers that about 1.4% of everyone visiting my site was converting to a sale. I also found
out after adding an autoresponder/newsletter sign-up option that about 34% of all my site’s visitors were signing up –
meaning 34 people out of every 100 unique visitors.

And out of these 34 people out of every 100 visitors that started receiving my autoresponder messages (newsletter issues)
ultimately between 8 and 9 out of every 34 (in addition to the original 1.4% out of every 100 initially) would buy my product
from 1 to 12 days afterwards!

This came to over 600% increase as ultimately over 9 people out of every 100 ended up ordering as opposed to just over
1 out of 100 WITHOUT an autoresponder/newsletter option. And yes, even though these numbers appear small, again, I
wish to point out that this 682% increase means the difference between making $100,000 a year and $682,000 a year … or,
$1 million a year as opposed to making $6.82 million a year.

And all because I added just one simple thing!

So, if you ask me if an autoresponder is crucial, I think you know what my answer will be (but will you institute one based on
this same crucial importance as I fully understand… that is the question…?)
79 

In Case You Want to Take Advantage of the 80 Million People Daily 
Searching for a Money‐Making Opportunity! 
With the Internet being both an inexpensive (or FREE with the help of this ebook!) as well as extremely vast
medium in which to exploit, the Internet also serves as the BEST single venue in which to make money-making
offers.
80 

If you have a product that’s on “how to make money,” you can use my Secret easily to target all the search
engines’ largest audience through PPCs, but never have to suffer any costs directly.

And if you don’t have a money-making product, you can still use my special “twist” (described above) in such a
way that you are STILL very much able to make $1 million’s off this largest of all segments!

Here is a list of over 90 choicest keywords and phrases for a money-making offer you can use at Google,
Yahoo, MSN, and all other search engines, and which are already impregnated with the currently most optimal
settings* beside each keyword or phrase:

business exciting in internet making money ** 0.4 making money through the internet ** 0.4

free online money making opportunity making money using the internet ** 0.4

get making money online started making money with online auction

internet auction making money ** 0.6 money making idea online

internet making money randomizer ** 0.4 money making internet business

internet making money scams ** 0.4 money making internet business tool ** 0.5

internet money making idea ** 0.4 money making job online

internet secret to making money ** 0.5 money making online casino ** 0.8

job making money on the internet ** 0.6 money making opportunity on the internet ** 0.9

legitimate online money making money making opportunity online ** 0.95

making easy money online online money making business ** 0.95

making free money online secret of making money online ** 0.95

making money from the internet ** 0.4 teen making money online ** 0.9

making money off the internet ** 0.4 "free how to get rich" ** 0.3

making money on the internet ** 0.8 "free internet business" ** 0.6

making money on the internet for free "free internet businesses" ** 0.9

making money online ** 0.9 "free money making opportunities" ** 0.9

making money online business opportunity ** 0.95 "free money making opportunity" ** 0.3

making money online survey "free money-making opportunities" ** 0.9

making money over the internet ** 0.4 "free money-making opportunity" ** 0.5
81

"free moneymaking opportunities" ** 0.5 [internet business] ** 0.9

"free moneymaking opportunity" ** 0.5 [internet business opportunities] ** 0.8

"free online business" ** 0.6 [internet businesses] ** 0.7

"free online businesses" ** 0.6 [internet marketing] ** 1.0

"get rich from the internet" ** 0.05 [internet marketing center] ** 0.8

"get rich online" ** 0.6 [internet money] ** 0.3

"how to get rich" ** 0.3 [internet opportunities] ** 0.3

"how to get rich from the internet" ** 0.3 [internet selling opportunities] ** 0.6

"how to get rich from the net" ** 0.3 [internet selling opportunity] ** 0.3

"how to get rich on the internet" ** 0.3 [internet wealth] ** 0.3

"how to get rich online" ** 0.3 [make money on the internet] ** 1.0

"how to make money on the internet" ** 0.8 [make money on the net] ** 1.0

"how to make money online" ** 0.9 [make money online] ** 0.8

"how to profit online" ** 0.05 [make money with clickbank] ** 0.8

"how to start an internet business" ** 0.9 [money making opportunities] ** 0.5

"how to start an online business" ** 0.7 [money-making opportunities] ** 0.4

"how to start making money online" ** 0.9 [moneymaking opportunities] ** 0.4

[affiliate program] ** 1.0 [net money] ** 0.3

[affiliate programs] ** 1.0 [net opportunities] ** 0.3

[business opportunities] ** 1.0 [online business opportunities] ** 0.6

[click bank] ** 0.6 [online money] ** 0.3

[clickbank] ** 0.6 [online profits] ** 0.3

[corey rudl] ** 0.7 [online selling opportunities] ** 0.7

[cory rudl] ** 0.6 [online selling opportunity] ** 0.45

[free affiliate program] ** 0.8 [profit online] ** 0.3

[free affiliate programs] ** 0.8 [terry dean] ** 0.6

82 

*PLEASE NOTE: The settings for the keywords & phrases on the preceding page are subject to change as
Google’s AdWords is a competitive in real-time algorithmic system. You may need to adjust each of these, as
well as your defaults in order to get the desired page placements and ranks you prefer, and for your particular
budget.

With the ABOVE list on Page 81 you may want to set your default at 30¢ (enter it as 0.30 however inside your
Google AdWords account).

To set up your AdWords account, just click here and be selling in as little as 15 minutes!

Here is an additional list of 307 keywords and phrases you may also wish to add and/or use:

12 month millionaire

adsense

adwords

and make money

best ways to make money

business opportunities

can i make money

can i make money online

can you make money

do to make money

e-currency

e-gold

earn money

easiest way to make money

easy ways to make money

ecurrencies

ecurrency

egold
83 

earn money

easiest way to make money

easy ways to make money

ecurrencies

ecurrency

egold

everyday wealth

fastest way to make money

findwhat

for teens to make money

get cash

get paid

get rich

get rich quick

get wealthy

getting paid

getting rich

home based businesses

home make money online

homebased

homeworkers

homeworking

how can i make money

how do i make money

how do you make money

84 

how make money

how much money can i make

how much money can you make

how to create a fortune

how to make big money

how to make easy money

how to make extra money

how to make fast money

how to make money

how to make money as a

how to make money at

how to make money at home

how to make money fast

how to make money for

how to make money from

how to make money from home

how to make money in real

how to make money in real estate

how to make money in stocks

how to make money in the

how to make money on

how to make money on the

how to make money on the internet

how to make money online

how to make money selling

85 

how to make quick money

hyip

hyip's

hyips

i make money

i make money on

i make money online

i want to make money

ideas to make money

internet treasure chest

make a lot of money

make a money

make big money

make cash

make easy money

make easy money online

make extra money

make fast money

make good money

make money

make money and

make money as

make money at home

make money at home online

make money buying

86 

make money doing

make money easily

make money easy

make money fast

make money fast on

make money fast online

make money for

make money from

make money from home

make money from online

make money from the

make money in

make money in real

make money in real estate

make money in stocks

make money in world

make money in world of

make money money

make money now

make money now at home

make money now at home online

make money off

make money off of

make money on

make money on line

87 

make money on the

make money on the internet

make money on the web

make money online

make money online at

make money online by

make money online fast

make money online for

make money online forum

make money online from

make money online from home

make money online in

make money online no

make money online now

make money online survey

make money online surveys

make money online uk

make money online with

make money online work

make money out

make money over

make money over the

make money playing

make money quickly

make money surfing

88 

make money surfing the

make money through

make money trading

make money uk

make money using

make money when

make money while

make money with

make money with a

make money with google

make money with online

make money with your

make money working

make money writing

make more money

make more money than

make online money

make real money online

make some money

make the money

make the most money

make too much money

making money

millionair

millionaire
89 

millionaires

millionairs

millionare

millionares

miva

money can you make

money do you make

money make

money make money

money to make

money you make

much money do you make

need to make money

online make money

overture

people make money

quick cash

quick money

quick ways to make money

residual income

rich jerk

that make money

the best way to make money

the internet treasure chest

to make a lot of money

90 

to make a money

to make alot of money

to make big money

to make easy money

to make extra money

to make fast money

to make money

to make money as

to make money as a

to make money at

to make money at home

to make money by

to make money for

to make money for kids

to make money from home

to make money in

to make money in real estate

to make money in stocks

to make money in the

to make money on

to make money on the internet

to make money online

to make money quick

to make money quickly

to make money selling

 
91 

to make money when

to make money with

to make money without

to make quick money

want to make money

warrior forum

warriorforum

warriorforum com

way to make money

way to make money in

way to make money on

way to make money online

ways for kids to make money

ways to make extra money

ways to make money

ways to make money at

ways to make money fast

ways to make money for

ways to make money from

ways to make money in

ways to make money on

ways to make money online

we make money

webmaster world

webmasterworld

 
92 

work at home

work from home

workathome

workfromhome

working from home

Alex Mandossian

Alexandria Brown

Alexandria K. Brown

Allan Gardyne

Armand Morin

Brian Keith Voiles

Bryan Winters

Carlos Garcia

Carlton Sheets

Charlie Page

Corey Rudl

Dan Kennedy

David Vallieres

Derek Gehl

Don Lapre

Dr Mani

Ed Zivkovic

Gary Halbert

Harvey Segal

Jason Potash

 
93 

Jay Abraham

Jeff Mulligan

Jeff Paul

Jim Daniels

Jim Edwards

Jimmy D Brown

Joe Vitale

John Reese

John Carlton

Jonathan Mizel

Ken Evoy

Kevin Nunley

Kevin Wilke

Kirt Christensen

Lorrie Morgan

Lorrie Morgan-Ferrero

Lynn Terry

Marc Goldman

Mark Hendricks

Markus Allen

Marlon Sanders

Matt Gagnon

Matt Gill

Michael Green

Michael Wong

 
94 

Michel Fortin

Mike Merz

Neil Shearing

Paul Colligan

Perry Marshall

Phil Wiley

Ralph Wilson

Robert Allen

Rosalind Gardner

Shelley Lowery

Stone Evans

Terry Dean

Tom Vu

Vincent James

Willie Crawford

Yanik Silver

-counterfeit

-counterfit

-fake

I haven’t provided any settings (i.e., defaults or individual keywords or phrases bids) for the immediately above
list as I have never used this one. This one is just one that is being used for a number of the more powerful
money making opportunities offers currently available online.

Therefore, my recommendation is to start at perhaps a 40¢ default (enter it inside your Google AdWords
account as 0.40), and then depending on the individual performance of each one above adjust accordingly.
95 
 

Helpful tip: While some “experts” say start low and work your way up in bids, I disagree. This
will limit your exposure at first and you won’t get as many clicks. Google’s algorithms are based
on “clickthroughs,” meaning ‘how many times your ad gets clicked’ will help and actually
enhance your placement.

So rather than starting low, start higher if you can afford it (even setting your overall default at
$1) so that you get TOP PAGE PLACEMENT, and obviously this means way more clicks;
and thus Google’s algorithms beginning to work in your favor as you develop a fantastic
clickthrough history.

Then once you’ve secured TOP placement, start bidding less (i.e., 5¢ less per keyword or
phrase) and see if it holds. If it does, repeat lowering by 5¢ and again check to see if it holds its
position. If it does, then continue in this way until you are paying way less, but still maintaining a
TOP CHOICE position (i.e., first 1-3 pages).

Allow sufficient time (usually 10 days or more) to gain “algorithmic momentum” within Google’s system, and
then start shaving back gradually about 5¢ at a time each bid amount. Then HOLD for at least 48 hours to see
if this has a noticeable effect on your ranks (i.e., in terms of page and position on that page); and if it does
instantly return to your former bid setting for that keyword(s) or phrase(s).

If no noticeable change in the form of lowing either or both your ad’s position on any given page or the page
number occurs, remain for about 4-5 days allowing Google’s algorithms to adjust and compile even more
favorable statistical histories on your ad’s performance; then REPEAT shaving 5¢ per keyword and phrase
per bid, and watch carefully for any negative changes.

After a few of these “shavings and holds” you can eventually get your bids down, down, down to a small
percentage of what you started with; and most often beaten your competitors who have lesser rank, yet who are
paying MORE because they didn’t know how to start high, shave bids, then hold, then repeat!
96 

An Interesting Side‐Twist on My Secret! 
Another thing you can do is sell off space in your newsletter.

This is a fantastic source of cash pouring directly into your pocket as everybody online wants to make money;
and it seems other web business owners can’t resist taking advantage of opportunities to run their ads in
other people’s lists!
97 
 

This is almost a “phenomenal behavior” as because they are in effect your competition and they seek to take
some of your list subscribers and make them theirs, they are still nevertheless willing to pay you to do this
(and often large sums of money to do so!)

You of course would charge more depending on the size of your list; and you may want to test various prices to
see what you can get and how much people are willing to pay.

But this isn’t your only consideration: Your list must also pull for them at least enough to allow them to
recover their investment. (If not, they could reverse or dispute charges resulting in you losing your ability to
take payments online!)

Every month prepare to update all 7-issues with a header you call the “Sponsored Advertiser’s Section.”

You can format it between a set of dotted lines to look like this:

To get clients/advertisers, simply include an ad in every outgoing issue that reads…

98 

This is sure to get you quite a few advertisers!

The combination of selling off BOTH banner and text-link space on your lead-capture page as well as within
your autoresponder series is sure to more than offset all your advertising costs, and then some!

BOTH these methods allow you to more than offset and even nullify your Google and other search engine
advertising costs completely.

Remember: It all comes back to whether or not this eliminated your Google ads’ costs; so naturally that’s your
targeted goal throughout. It’s very easy to do this once you think in these terms universally.

I have made it my habit to just do all these things each and every time I do anything online.

Occasionally I get a few emails from someone who says:

“…this isn’t for me … your system requires I actually do something to get my Google ads free … and that’s
just not something I want to do … instead, I was hoping your system just involved a free handout of millions
and millions of dollars in pay-per-clicks just handed to me by Google … I think that would have been better
for me as I would rather some big company like Google just give me millions of dollars in advertising for free
… do you know anybody at Google that may be able to hook me up? … I’d appreciate it … but as for your
system, I really don’t want to work to make any money – I just want it all handed to me … that’s okay, right?
…”

Naturally these types of emails annoy me greatly.

Some even say they felt disappointed because they thought Google was going to give them a free handout of
several millions of dollars in pay-per-clicks; but really they should be disappointed in themselves for being so
horribly lazy!

My system demonstrated throughout this entire ebook is just another method of doing things; and
should become YOUR habit as it has mine.

There was a time when you had to learn to brush your teeth, as no one was going to do it for you. It had to
become your habit – not just something you could easily disregard (and for what should be obvious reasons).

Imagine how shocked people would be if you had insisted someone brush your teeth for you instead of you
learning how to do it yourself!

Likewise, if someone expects free handouts from Google to just make them rich, then they are no better than
someone who’d expect others to brush their teeth for them all their life.

Instead, embrace learning and mastering my system as it will reward you indefinitely and with great measure
(just as it has me for about 1 decade online! – and to the tune of over $375 million in sales!)

Once you get into the habit of applying each technique herein on a regular basis, you’ll quickly see that my
system truly works and is the rule of thumb to be followed from there on.
99 

One More Thing You Can Do That Will Allow You Another Income Stream 
of Possibly $1 Million Yearly! 
So far you’ve learned:

1. How to offset (literally eliminate!) ALL your PPC advertising by selling off ad space at whatever lead-
capture (or gateway) page(s) that you are advertising using your PPC campaign, so that essentially you
are advertising on Google, Yahoo, MSN and other powerful TOP search engines FREE!
100 
 

2. How to build a maximum keyword list so you exhaustively cover every segment and facet of your
market and audience.

3. How to make $1 million’s WITHOUT even having any product using my Secret!

4. How to cultivate & nurture your e-list database for further profiting.

5. How to specifically take advantage of the 80 million people “money-making seeker” opportunity
market using my Secret!

6. How to instantly generate a powerful & dependable additional income stream that can earn you over
$1 million by combining your having cultivated your e-list with then selling off much valued advertising
real estate within it!

And now…

7. I’m going to teach you yet ANOTHER means of instantly creating a very powerful additional income
stream on top of everything else!

Notice that my Secret works BEST when doing all of the above; NOT just one part of it or another.

For example: you can’t do what I’m about to describe unless you specifically do both 1. and 4. above.

Notice specifically that “1.” above allows you to get FREE traffic by offsetting advertising costs when
using PPCs. This in turn generates the incoming momentum of an ongoing rush of leads and prospects.

And “4.” above allows you to then cultivate & nurture those leads by funneling all of them into an ever-
growing database you can use for many purposes; and what I’m about to tell you is one of those ‘other
purposes.’

What you will be doing is selling (or renting) your leads to other advertisers, and profiting even more.

But there is one particular and important protocol to observe here:

YOU should maximize your use of these leads FULLY before passing them on to someone
else so that you get the most out of all of them!

In other words, do 2 things before selling them to other advertisers:

1. Utilize my 7-day series rule where you send them all something for a full 7 days from the time they
signup for more information.
2. Offer them even more offers in addition to your original one thereafter this initial 7-day follow-up
campaign.
101 
 

Once each lead is about 25 days old it is BOTH of little or no value to YOU, but still fresh enough that it
may be of value to some other advertiser!

So, rather than allow all these ever-growing precious leads go to waste, sell them off in lots to other
advertisers as an amazing resource!

Never overlook or allow to pass by any opportunity to offset your initial paid-for search engine advertising.

Again, think in terms like this:

1) You MUST get highly-targeted FRESH daily leads though select pay-per-click advertising
2) You MUST then neutralize and eliminate this costs through other cashflows

You must always consider your Google ads your initial leads-generation drive, and think of the other cash
streams as the ways to pay for them!

Below appears one website that specializes in the selling off of leads it collects & cultivates elsewhere:
102 
 

You should very much consider doing this as it’s easy to sell your leads off to other advertisers (especially
when you are able to give them a real deal in the form of inexpensive leads!)

You can specialize (like the above example) in selling “exclusive” leads; meaning that no single lead is sold
more than once to 2 or more advertisers who want to make use of them.

Or you can sell your leads as “non-exclusive;” but these should be sold much cheaper.

Generally I sell “exclusive” leads for up to $10 each, and non-exclusive leads for seldom above $1 each.

You can sell them for any amount you can get, however; these are only my own suggestions.

Below appears another leads selling source:

If you look around online you’ll quickly see that leads-selling is BIG BUSINESS! Many firms make millions
yearly as a result of compiling, managing and selling-off targeted leads to other online businesses looking to
create potential customers from these sources’ lists.
103 

And yet here’s another great example:

If you click the “Get a FREE list quote now >>” button, it takes you here:
104 

Here is one leads-reseller online order page:

You can accept PayPal so as to make use of the ease of this instant payment method.

PayPal now has well over 100 million members worldwide, so using them makes it easy to move your leads!
105 

You will NEVER run out of leads to resell as your lead-capture page will continue to accumulate them, your
advertising for your lead-capture page will continue to be offset, and you’ll generate additional streams of
revenue from:

1. Ad space sold off on your lead-capture page!

2. Ad space sold off inside your newsletter!

3. Leads then resold to others!

Again, as simple as this appears, I’ve used these 3 things in symbiotic synergistic combination to get now
well over $93 million in FREE advertising for more than 9 years, and as of late $12 million a year alone in
PPC advertising at just Google!

So even though you may think this is too simple to work, just remember that most often the things that are
most complicated most often are the things that break down. Simple things that work together so easily and
as above described are the kinds of things that TRULY work, and for the longest duration.

But if you insist on something more complicated that’s almost guaranteed to break down, I suggest you follow
someone else’s advice (most likely someone who hasn’t really made a dime and who is struggling like
most everyone else!)

KEEP IN MIND: Any one of the three (3) things above works very well on its own and in itself will
allow you the FULL offset & elimination of your Google and other search engine ads’ costs. But
applying any two or all three is a surefire way to more than guarantee you ALWAYS get your PPC
ads for FREE!

You should decide now that you will work on each of the above as a means to completely eliminate all your
otherwise paid-for advertising.

If you do you will quickly see that this is best – and you will become accustomed to doing so with each and
every project you ever venture online.

Soon afterwards you will wonder how you could ever do it any differently.

I know because to this day I would NEVER do anything online that would not include what you’ve learned so far.

The rewards are priceless in that you never have to worry again how you will afford to run ads as at least “you”
will never have to be too concerned with paying for them.

I still wake up so very excited every single day and think to myself “Wow, Jon … you’ve really hit the jackpot!
… all those millions of ads out there running even while you were sleeping, and you got them all for free
using this simple and easy-to-do system!”

And I honestly want so earnestly to give you the same advantage so you can wake up the same way!
106 

FREE Bonus #1 – FREE Online Advertising 
The above methods are not the only ones capable of providing you FREE advertising.

There are many other forms of online advertising that are FREE…

Link Exchanges:

You can do a link exchange whereby another webmaster agrees to exchange links with you where you place
his/her text link on your page and he/she places your text link on theirs.

For locating such opportunities click here to go to Google specifically for these offers.

FREE Classifieds:

There are still some choice free advertising sites around, and despite what you may have heard to the contrary.

Click here to go to Google for a listing of these offers specifically.

107 

                                                         Live the Ideal Life!

 
FREE Bonus #2 – Low‐Cost Offline Advertising 
Just because you are most likely promoting online does NOT mean you are limited to promoting exclusively to
an online audience only.

The same people who surf the Web are also the same people you see in the “real world” too!

These same people in addition to surfing the Web and taking advantage of online offers also check out regularly
many newsprint and magazine opportunity advertisements looking for ways to make lots of money.

So definitely make use of these too…

For your convenience, I’ve assembled very real resources that can get you TOP PLACEMENT and HIGHLY-
TARGETED advertising offline ordinarily costing you $1,000’s, but starting for at least 50% OFF, to very often as
much as 95% OFF!
108 

Print Media – Newspaper Classified Ads:

Do NOT underestimate offline print media, specifically newspaper classified advertising!

Papers TODAY are still the preferred and most widely viewed form of advertising (70% of all advertising
audiences are in newspapers!)

You can pace your ad in every newspaper on the entire planet starting by just clicking here right now!

Advertise “Wholesale”:
Advertise in 83% of all US newspapers at up to 90% OFF starting by just clicking here!

They will require you to buy ads in up to several 100’s of newspapers in any one state in order to qualify.

One example of this big savings is the state of North Carolina (NCPS) where you can place your ad in currently
some 118 separate newsprint publications statewide for just $300 (this works out to just $2.54 per ad as
opposed to paying perhaps $30 or more per ad!)

FACTOID: Even though we certainly live in the Information Age

with high-speed electronic media abound, newsprint still very
much dominates all other media hands down!

As such, newsprint media should always be considered by

you as a means of reaching more potential subscribers and
purchasers of your product(s).

I personally have used and still use newspapers for adding

millions to my overall revenues – and it’s so easy to leverage
this medium to its fullest.

Imagine now adding newsprint to your use of the Internet

and see how far you’ll get!

Keep in mind too that there are at any one time between 6,000 and 10,000 newspapers in the United States
alone, and literally 10,000s worldwide.

To tap into worldwide newsprint media for advertising, simply click here now.

For TV commercials go here now.

109 

Dare to seize the day and demand your dreams come true! 

 
FREE Bonus #3 – Wholesale Business Magazine Advertising 
Unlike online advertising media, magazines have a property known as “coffee-table life.”
110 

This means that

t if you place your ad in a magazine, it can get leaads even up to
t 2 years aftter the ad ha
as run as
someone som mewhere may y come acrosss an old issue
e, turn to the back, see your ad, and takke a chance that
t you
still may be offering
o the sa
ame thing yeaars later.

I know from firsthand

f expeerience as I once
o found an
n ad in the bacck of a magazzine from the late 1970’s (and this
was in 2004!!) and I wrote
e the companyy, and guess what? I got a response alo esh and current
ong with a fre
catalog!

This means that magazinne advertisin

ng can be ve ery profitablee as even tho ough slower in response
turnaround times,
t they have
h lasting value (far mo h-happy right index finger on
ore than a fickkle and twitch o a
mouse!)

If you have a moneymakin ng opportunityy offer or your product is all about makin
ng money fro
om the Interne
et, I
suggest you u advertise in
n as many op pportunity an nd entrepren neurial maga azines as you
u can.

Don’t let the fact

f that just because
b mag
gazines are ann “offline” medium they can’t be used to o leverage “on nline”
traffic! (Manyy entrepreneurs online overlook this and
d this leaves a whole field of
o possibilitiess to play in!)

My good frien
nds Randy an nd Carol Wo olf at Wolf Entterprises speccialize in gettiing you HUGE SAVINGS OFF
O
what you’d ha
ave to pay otherwise in such magazines as:

Sparetime Opportunities
Entrepreneurr
Moneymaking Opportunities
Money N Pro ofits
Opportunity World
W
Start Your Ow
wn Business

As well as su
uch big name
e and super widely-read
w n
newspapers as:

USA TODAY Y
Investor’s Bu
usiness Daily

They also specialize in card deck advertising to as many

m as 100,000 recipients at a time (but
( spots arre
definitely lim
mited!)
111 

Many people
e (most in factt) tend to sepaarate the “worlds” of maga azines and the e Internet; and if you do this too
doing so mea
ans you are killing
k off a pottential stream
m of traffic that you can’t evven begin at present
p to imaagine
how powerful and beneficial it can be!

Plus, UNLIKE E the rapidity of impulse cllicking of your average visitor’s mouse, a magazine can
c not simplly be
clicked-off!

Instead, peop
ple reading magazines
m ten
nd to study a page
p (includin
ng a page fille
ed with ads; in
n fact: especially a
page filled with
w ads!)

Additionally, magazines ha
ave longer vie
ewable “lives”” than online ads; and whe en I say “view
wable” I mean that a
single magazzine may be read
r by more than 2 people e during its liffe (and doesn
n’t that make sense?)
s

How many magazines

m hav ve you ever seen
s in which you started reading
r an artticle, and thenn suddenly glanced at
the publicatio
on date only to
o discover tha
at you were reading an artticle that was published pe erhaps as man ny as 3
years ago!?

Yet the articcle you were reading seeemed timely; and it waas just as intteresting to  you as the d
 day 
when it firsst appeared  3 years earllier at newssstands. 

This means that

t your ads in magaziness will also be seen, read, arouse
a interesst and get ressponses as many as 3
years or moree AFTER they’ve appeared at newsstan nds likewise!

And again, keeep in mind thhat business s- or entrepreeneur-type magazines

m tend to attract an
a audience
consisting of regular online
e surfers as iss evidenced by
b the demoggraphics inform
mation directlly from Entrep
preneur
Magazine’s data:
d

C
Click here to be ta
aken to this same page ‘live.’
112 

Notice from the above data that 73.3% of all readers of Entrepreneur Magazine are online every single day!

This screams at you that you should definitely be advertising in this magazine if you have an online
moneymaking opportunity product, service or other offer as even though the readers may originate offline, at
least 73.3% (possibly many more!) of them will be ONLINE within 24 hours of seeing your ad!

This system is YOUR answer! Take it!

This and other top opportunity magazines are a great stable means of producing a steady and dependable
flow of potential subscribers and purchasers of your products!

The idea of course is to recover your cost with each ad in each publication, and then to repeat this so
that you eventually diversify to a much larger number of ads in which you advertise in!
113 

Demand the Home of Your Dreams! 

FREE Bonus #4 – Auto‐Effective Advertising 
Would you like a virus? Of course not; nor does anyone else.

And that’s the first thing people think of when they hear the term viral marketing.

But, viral used in this sense has absolutely nothing to do with getting any computer viruses.

Viral in this sense just describes the type of marketing in that one person tells or refers another person (or
more), who in turn do likewise, and so on indefinitely.

The best and also most common example of viral marketing is word-of-mouth.

You go see a really great movie, and then tell 5 friends, 3 of which go see it because you were so excited
about it.
114 

Then later on, those 3 out of 5 people you told and who saw the movie end up telling about 5 more people each,
3 of whom each (a total now of 9 people!) do likewise, and so on.

Basically, all because of you and your excitement, eventually dozens, possibly 100’s of people see the movie
because of the excitement YOU started.

This is viral marketing.

But, unfortunately people still somehow associate the word viral with virus; even though they are clearly NOT
the same thing.

So a new and more accurate term was demanded, and was created by another well-known online entrepreneur:
“Auto-Effective Marketing.”

Sounds impressive, doesn’t it?

But really, it’s just another way of saying viral (but without the ‘virus’ implication).

Fortunately, there are now some really excellent ways of using auto-effective marketing systems so that you pay
nothing for advertising!

Like any other type of formula, they contain multiple ingredients; and likewise if you subtract any 1 or more parts
of the whole, you begin to rob the system of its ability to perform optimally (if at all).

Another way of saying this is that these “formulas” are synergistic; meaning the sum of the whole exceeds the
sum of the parts (i.e., 1 + 1 + 1 = 3; but somehow when combined they interact synergistically to equal perhaps
5, 6 or even 8 or 9…)

An example of this from chemistry would be taking saltpeter (potassium nitrate), charcoal and sulfur, which by
themselves add up to just three ingredients; but when combined chemically (in 15:3:2 ratios respectively) equal
gunpowder which can explode.

This is an example of “chemical synergy.”

Likewise, auto-effective free advertising formulas contain several-fold ‘parts’ or ‘ingredients’ that when combined
make them work explosively (at least in terms of advertising and marketability).

Here’s just 1 formula I recommend:

1. Build a lead-capture page for yourself (in your own domain & hosting)
2. Place a funny video at the UPPER LEFT
3. Add a TAF option (i.e., tell-a-friend; and from between 3 and 10 email spots possible)
4. Have a message (either in video or written, or BOTH!) that reads in effect that you will giveaway a cash
prize or an Amazon gift certificate to several lucky winners who are automatically entered because they
used your TAF option by forwarding your lead-capture page on to others!
5. Actually giveaway every few months up to $250 to $500 in cash and prizes.

This becomes one of the MOST POWERFUL marketing weapons you can ever add to your arsenal of
selling instruments and tools!
115 

I’ve used this, and done modified versions of this to make for myself millions!

And none of it was difficult in the least – you just have to decide to do it!

The beauty here is that all the technology necessary to build this easily and simply is all over the Internet just for
you to take; much of it is at “open source” sites like the Open Source Project!

I suggest you look around the Web and bookmark sites that have the components you require for this and other
selling devices you can construct.

Remember: People naturally love funny stuff, and when they see something they like, they can help but pass it
on to everyone they know (and especially if YOU give them an easy incentive!)

Here’s an example of the format I’m describing (except this one has the funny video in the middle)…

Netlaughter.com was so powerful with its auto-effective marketing momentum that it cracked the TOP 100 at
Alexa (meaning out of 80 million web-businesses online, it was in the top 100!)

This proved so successful it shocked many marketers in its simplicity.

Have you ever heard of the KISS Principle? (It stands for “Keep It Simple, Stupid!”) Some of the Web’s top
performing traffic monsters are all based on simple concepts.
116 

Just think of things like You Send It, MySpace, or YouTube, and so on. These sites exploit very basic and overly
simple concepts but to TOP traffic levels!

When you click this particular example, it takes you to this tell-a-friend page:

Note that you have the option to fill out up to 10 email addresses belonging to other people. THIS is where the
real power lies in auto-effective advertising as if you were to send this to 10 people, who did likewise and so
on that would be 100 people; and if they did likewise, this would total 1,000 people, then 10,000 … then
100,000 … then 1 million people!

An offer immediately pops-up (while you wait for your tell-a-friend to be sent) that’s basically an advertisement:
117 

And of course, when you think about how many people (possibly millions!) are seeing these offers while they
wait, even if less than 1% respond the promoter makes a lot of money!

SOMETHING NEW! It’s now possible to get site visitors to use a special option that allows
them to “Send to My Entire MySpace Address Book” so they don’t have to fill out each
little field anymore with a separate friend’s name & email address.

Upon clicking this newer option the entire list of addresses is imported into the newer
tell-a-friend systems allowing an even greater viral effect due to ease & list
massiveness!

To see just how powerful this newer system is over all others (which are now obviously obsolete by
comparison!) click here to watch this video now!

To get this exciting tool to add to any webpage just click here now!
118 

Getting a handle on the explosive growth!...

With the newer mass-import tell-a-friend systems it’s impossible to imagine the virtually infinite power of this
hyped-up version of viral marketing.

Even if just 1 visitor completed the form and his list was 150 people deep, if just 10% of his list did likewise
(which would be 15 people) and they had similar size lists, after just one generation or viral you’d have 15 x
150 or 2,250 people each receiving an email inviting them to visit your site as well!

And with just one more generation of viral likewise some 225 x 150 or 33,750 people would receive instantly
invitations to your webpage or website! And this continues without end!

Even if just 3 got 3 each and so on the growth would look like this:
119 

So you get the idea, right?

This schematic just demonstrates that it doesn’t take very long for the mechanics of this system to “kick in” and
start generating you tons and tons of traffic.

You see, as people pass on your funny videos, YOUR lead-capture page is carried with it (NOT just the videos)
as the “offer” people see while they are waiting for their funny videos to be sent to their friends!

So as the above table demonstrates, after just a short while potentially 100,000’s of people could be seeing
your lead-capture page with the passage of the funny videos with your sales message!

Helpful Resources You Can Use Now:

1. To find funny videos free that you can use, just click here now!

2. To get a complete TAF system script for free just click here now!

3. To get TAF software to install on your servers instead, just click here now!

4. For web development help so you can get someone to build these things and more, just click here
now!

Using the immediately above resources, you can get everything working smoothly.

This concludes Get Google Ads FREE plus the FREE Bonuses. Please go to the next page for a Final Word
from Dr Jon Cohen, II, MD (retired) himself to you personally… (Then see the FREE Moneymaker starting 
on Page 121 after that and how to get started in just 12 minutes!)
120 
121 

SUPER Special FREE Moneymaking Bonus – Become Our Affiliate! 
Look at the email we got below directly from ClickBank’s Vice President …

This letter is congratulating us on making the TOP 100 Publishers at ClickBank’s Marketplace of now well over
12,000 sellers & publishers. You can only get one of these congratulatory letters if you make the cut (and
most never do).

Now, in terms of “gravity” score we are ranked in the TOP 1-5 of all ClickBank Publishers usually – Click here
to see for yourself!
122 

We’ve sold as much as $44,000 worth of our ebook Get Google Ads Free in a single 24 hour period!

This means that our ebook sells extremely well – so well in fact that we can honestly say:

1. We get congratulatory emails from ClickBank’s Vice President

2. We’ve risen faster than any other Publisher in ClickBank’s Marketplace
3. We’ve had our gravity score as high as 750 at times!
4. We’ve had at least one affiliate (a complete newbie!) make over $53,000 in just 87 days of starting at
our Affiliate Program! (And 100s earn $10,000s regularly!)
5. We’ve sold over $1 million worth of our ebook in just months (not years!)
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7. And since we pay you 75% of all sales more affiliates make money with us than perhaps any other
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working closely with us at ClickBank!

All this adds up to quite a humongous success – and now one you can share in where we provide you:

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How to Get Started In the Next 12 Minutes! ... 
To get started and making money selling Get Google Ads Free in the next 12 minutes just follow these 2
basic steps:

1. If you are not already become an Affiliate with ClickBank – signing up is free and there’s no obligation at
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And never forget this… 

                                                                                                                                                         …that says it all.