Barbeque

Burgers

Wings

BARNYARD
Brand Guidelines and Visual Identity

The

Created by David James

5 7

Our Mission Our Story

Inside

10 Logo 11 Font 12 Tiles 13 Colors 14 Textures 15-17 Lockups 18-20 Implementation 21 Info

Our Mission
Were dedicated to outstanding food, service, and atmosphere. Every person should feel comfortable coming in and every person should feel satisfied when they leave.

Our Story
The Barnyard is a restaurant and bar located in the heart of Burien, Washington. We were established in 2013 to solve 2 problems in Burien. First, a serious lack of welcoming, family friendly eateries in the area. And second, a serious lack in the area of wings, burgers, and barbeque done well and served with the respect they deserve. Were not only a place for families to go for a relaxed meal, but were a destination for anyone who wants to have an amazing small private event. We believe that if the community gives us their business we should give them more then just our food and service. For that reason we sponsor local sports and participate in local chamber of commerce. Were looking forward to being part of this community for a long time!

Our Visual Identity

Maiden Orange Regular

Our Logo
Our logo is an integral part of our visual identity. It needs to be highly visible, easily readable and express our personality. Our logos typeface is Maiden Orange Regular. The relationship of the letter sizes remain constant to each other. The is the height of the B in Barnyard. The distance between The and Barnyard is the same as the height of the lowercase e counter. The preferred presentation has the logotype reversed out of a solid box. In both the block presentation and the unblocked presentation, there should be a B counters distance around the logo.

BARNYARD

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

The

Our Fonts
In our communications we use 2 typefaces and an assortment of weights.

- Height of e counter = Space between words

BARNYARD

The

Lato Regular
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghij klmnopqrs tuvwxyz

Lato Bold
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghij klmnopqrs tuvwxyz

For our logo and headlines we used Maiden Orange. Its an open typeface available online and for use on the web as a webfont. http://www.fontsquirrel.com/fonts/ maiden-orange For body text, line items, paragraphs and the like we use the typeface Lato. This is also an open typeface available online and for use on the web using webfonts. These typefaces are provide contrast when used together.

- Height of B counter = Padding around words in block.

Lato Light
ABCDEFGHIJ KLMNOPQRS TUVWXYZ abcdefghij klmnopqrs tuvwxyz

http://www.fontsquirrel.com/fonts/ lato?q=Lato

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Tiles
The other main component of our visual identity is the square tiles. The tiles are used in our primary logo lockup to call out our 3 specialties.

Colors
Our brand is based on 4 primary colors. Black, Pink, Brown, and Red. These are the colors used in the tiles.

Barbeque

Burgers

Wings

They should also be used to build all communications in conjunction with out tectures and fonts.

The preferred vertical lockup has the tiles on top and the logotype below. The space between the tiles should be the width of the ascenders on Barnyard in the logotype. When the Barbeque, Burger and Wings alway be in that order.

Barbeque

Burgers

Wings

PMS 186 CMYK: 0,100,75,4 RBG: 198,12,48 Hex: C60C30

PMS 183 CMYK: 0,47,15,0 RBG: 250,147,171 Hex: FA93AB

the logotype on the right side and the tiles to the left. Other variations of the tiles and logo lockup can be found on page ## of this guide. 12

The

The preferred horizontal lockup has

The

tiles are shown together they should

BARNYARD
Barbeque Burger Wings

BARNYARD

PMS 1605 CMYK: 7,72,100,32 RBG: 162,80,34 Hex: A25022

Rich Black CMYK:75,75,75,100 RBG: 0,0,0 Hex: 1E1E1E

The Barnyard | Brand Guidelines and Visual Identity

The Barnyard | Brand Guidelines and Visual Identity

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BARNYARD
Burgers Wings

The

Barbeque

Burger

Wings

Preferred

Textures
Barbeque
Secondary These textures help to give the our brand some depth and personality. They can be manipulated to create unique layouts. The first texture is a dark wood. This reminds of brunt wood and charcoal. This image can be tiled to create as large a field as needed.

BARNYARD
BARNYARD
Burgers Wings

Lockups
These are the lockups that can be found for download on our brand site. We have supplied both preferred and secondary versions.

Barbeque

Burgers

Wings

BARNYARD

The

Preferred

Secondary

The second texture is flames. We provide flames on both black and white backgrounds to give the most versatility.

The

Barbeque

The

The

Barbeque

The

BARNYARD BARNYARD

Barbeque

The last texture is smoke. Also provided on black and white backgrounds.

Burgers

Burgers

Wings
Preferred

Wings

Secondary

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Lockups
(Cont.)

Lockups
(Cont.)

Our tiles and logo lockups can be used in any of our brand colors. Shown are those versions.

We have some alternate versions of our tiles that call out one of our food types.

Barbeque

Burgers

Wings

Barbeque

Burgers

Wings

BARNYARD
Burgers Wings

BARNYARD
Burgers Wings

The

The

Barbeque

Barbeque

BARNYARD

BARNYARD

The

The

The

BARNYARD

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The Barnyard | Brand Guidelines and Visual Identity

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The Barnyard | Brand Guidelines and Visual Identity

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Barbeque
BARNYARD

BARNYARD

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Samples
Shirts for staff and sale to patrons

Barnyard Crew
Barbeque

The

The

Barbeque
BARNYARD
The

Samples
Website and App samples

BARNYARD
The
Barbeque

BARNYARD

Burgers

Burgers

Wings

Wings

BARNYARD
Burgers Wings

Barnyard Crew
Barbeque

The

The

Barbeque
BARNYARD
The

Burgers

Burgers

Wings

Wings

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The Barnyard | Brand Guidelines and Visual Identity

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BARNYARD

The

BARNYARD

BARNYARD

BARNYARD
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Samples
Fried Pickles
We take our home made pickles, beer batter, and deep fry them.

Monday-Thursday: 11:00AM - 12:00AM Friday-Sunday: 11:00AM - 2:00AM 580 SW 152nd St, Burien, WA | 1-800-555-5555 @TheBarnyard | www.BarnyardBurien.com

Info
7.00 7.00

7.00 Nachos

Starters
Tortilla chips topped with Cheddar cheese, black olives, green onions, and tomatoes then made all melty. Scoops of guacamole and sour cream on top. Let us know if you want jalepanoes (free) Add chicken for $1.00 Add pulled pork $1.00

Tots

Menu

Russett potatoes combined with Cheddar, Parmasan, and Gouda then deep fried.

7.00

5.00

We hand stuff our Jalepaos with cream cheese, add some panko bread crumbs and deep fry them.

Jalepao Poppers

Onion Rings

Panko breading on the sweetest onions we could nd.

All the assets in this book would be available on our website if we were in fact a real company. There is a live website for The Barnyard at davidgjames.com/thebarnyard If you are interested in speaking with David about anything, feel free to email him at david@davidgjames.com www.davidgjames.com

Mozzarella Balls

Russett potatoes combined with Cheddar, Parmasan, and Gouda then deep fried.

6.00

Pork Rinds

The crunchest thing youll put in your mouth all year. Pig skin deep fried and seasoned to perfection.

6.00

Burgers
All of our burgers are 1/3 pound all 100% USDA Prime beef pattys and served with a side of your choice.

Wings
7.00
Order your wings by the pound. Wings vary in size so we want to make sure you get the same amount of food every time you come in. There are usually 7-10 wings per pound. One sauce per pound please. Our wing avors below are listed from mild to most likely unbearable.

The Plain

Lettuce, onions, pickles and tomatoes. Well let you add the sauces you want. Add Bacon 1.00 Add Cheese 1.00 (cheddar, american, swiss, pepper jack, provolone)

8.00 per pound Naked - No Sauce. Just featherless chicken. Teriyaki - A sweet classic teriyaki sauce. Cilantro Lime - Classic south american avors. Classic Fried Chicken - Good old down south fried chicken....wings.
Crispy corn meal breading. Mild Buffalo - Smooth buttery buffalo sauce with a little bit of heat. Barbeque - A mild tangy molasses barbeque sauce. Thai Peanut - A creamy peanut sauce with a bit of heat Garlic Ginger - A wonderful combination. Classic Buffalo - The perfectly balanced buffalo sauce. Spicy Barbeque - This barbeque sauce has some bite General Tso - This sauce is gonna hang around a little while after it kicks you in the mouth. Hot Buffalo - This is a hot chicken wing. If you like hot buffalo avored wings, this is the one for you. The Barn Burner - This wings are designed to be painful. They wont kill you, but we recommend extra dressing, sour cream, or milk when you order these.

The Delux

Lettuce, onions, pickles and tomatoes. but double up the patties. Add Bacon 1.00 Add Cheese 1.00 (cheddar, american, swiss, pepper jack, provolone)

9.00

The Blue Burger Swiss Onion BBQ Burger

Lettuce, onions, blue cheese crumbles. Grilled Onions, swiss cheese

9.00 9.00 9.00

Our Tangy Barbeque sauce, lettuce, onions, pickles and tomatoes.

The Hawaiian Sliders

Pineapple, sweet glaze, shredded pork.

9.00

a plate of 3 mini burgers, all the same or all different. Let us know.

12.00

Barbeque
We serve the sauce and the side cause we dont know what kind of sauce you like. We have a few options to choose from. When you order some barbeque well give you a rack of sauces so you can try them all. Served with a side of your choice. We barbeque the love out of a Pork Shoulder. Then we shred and chop it up, slap is on a bun and give it to you.

Chopped Pork Sandwich

8.00

Salads
The Cobb
Romaine lettuce topped with bacon, tomato, black olives, avocado, hard boiled egg, blue cheese crumbles. Add grilled chicken for 1.50.

St. Louis Pork Ribs 6.00 Full Rack Half Rack

Sliced Brisket Sandwich 15.00 8.00

8.00

We use our rub and low cook these for a couple days.

Our house smoked brisket on a roll.

The Vegi Cobb

Romaine lettuce with tomato, avocado, black olives, Smokey Maple Bacon Tempeh, Gardeins Chicken Scallopini,

5.00

The Wedge

Iceberg lettuce, bacon crumbles, tomatoes, red onions, blue cheese crumbles, and pork rinds

5.00

Cole Slaw Fries Greens (sauteed)

Sides

3.00 3.00 2.00 3.00 1.50 3.00

Kiddos Meals
Served with a side of your choice and drink.

Ceaser

Its a Ceaser.

5.00 12.00 5.00

THE Salad Bar

All you can eat One trip

Macaroni Salad Potato Chips Steamed Veggies

Hot Dog Corn Dog Grilled Cheese 2 sliders Half Pound Wings

6.00 6.00 6.00 6.00 6.00

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See The Barnyard Website at Davidgjames.com/thebarnyard Concept, Design, and Layout by David James 206-276-0476 david@davidgjames.com