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Herbert Marcuse analyzes advanced industrial societies and their creation of false needs that dominate individuals. These false needs, circulated by mass media and advertising, blind people to questioning their lack of autonomy within the economic and political systems. While the systems appear to satisfy individuals' needs, this is actually a form of social control that represses true human needs and dehumanizes people. Marcuse argues that true freedom requires consciousness of this "false freedom" and satisfaction of vital needs rather than manipulated consumerism and productivity. Gaining awareness of alienation could allow autonomous thought outside the one-dimensional framework of social domination.
Herbert Marcuse analyzes advanced industrial societies and their creation of false needs that dominate individuals. These false needs, circulated by mass media and advertising, blind people …