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Year of Success in Franchising

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THE FRANCHISE MASTERCLASS

Scalability | growth | planning | management | leadership | success

20 OCTOBER, 2013 | PRAGATI MAIDAN, NEW DELHI, INDIA

Two Day International Workshop On Franchising & Business Growth

ABOUT THE CONFERENCE

In its 11th year, Franchise India Knowledge Series -2013 stands as a platform for all businesses that are associated with the world of franchising, or are considering doing so. The knowledge series has been divided into various modules and levels to facilitate the maximum learning based on the understanding and experience of the veterans with franchising. These discussion forums will be chaired by eminent personalities and subject matter experts from the respective fields, as well as peers from the industry will share their experiences and ideas on franchising.

WHO SHOULD ATTEND?

Entrepreneurs operating 2-10 stores under a brand name and looking to grow their outlets CEOs, COOs, of retail and Consumer Product Groups Manufacturers looking to grow their distribution or Dealership base Master franchisees looking to develop a business expansion blueprint Ecommerce companies looking to grow their physical formats Brand Heads, Director of Marketing / Retail / Business Development from consumer goods business National & State Franchise Managers looking for franchise recruitment & support insights Product & Business Development Managers looking for Business growth strategies Students from Retail & Management schools It is a great competitive platform for all stake holders across sectors including: Food & Beverages including Restaurants I Beverage Manufacturers I F&V &Grocery I Gourmet & organic food stores Consumer & Business Services like Insurance I Financial consulting I Real estate I Matrimonial I Cleaning Education Business including Early Education I K 12 I Colleges & Universities I Skill training institutes I Education Technology Fashion Retail including Apparel I jewellery I footwear I accessories I handbags & Luggage Consumer Durables including Electronics I Mobile I computers, Tablets & Androids Home Retail including Furniture & Furnishings I Sanitary ware I Kitchen & Home ware Auto Retail including Dealerships I Second hand car showrooms I Car wash Health ,Beauty & Wellness Retail including Salons I Spa I Fitness centers I Pharmacy &health stores I Beauty products & cosmetic shops Specialty Business like stationary stores I books & Music stores I gift shops I Florists

Building Transferability & Transparency in Your Business

The need for developing an effective growth strategy is a universal need for enterprises of all sizes. The franchising concept has stood the test of time and has given good paybacks both in good and turbulent phases of the economy. Having participated in the rapid growth of the franchising industry in India for the last sixteen years, I have seen how it has never been limited by externalities and has delivered on ambitious vision and well worked out strategy. As a strategy, franchising has at its core the principle of partnership. The partnership concept helps build a responsive network that adjusts itself both to the needs of the central vision and the ground realities of each franchised outlet as it harnesses the spirit of entrepreneurship inherent in all. Even though the central principle is simple to ensure results and growth, the need is to work out the details. The Indian Franchise Association is proud to announce the Franchise Knowledge Series a platform where Industry leaders will deliberate on how to build growth through a franchise network. I am pleased to welcome our members and to everybody interested in building growth to participate in the Franchise Knowledge Series and gain valuable insight on the important aspects of franchising. Gaurav Marya Chairman Indian Franchise Association

INDIAN FRANCHISING AT A GLANCE

Most preferred franchise business model(in%)

FoFo

FoCo

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CoCo

60% 20% 15% 5%

Source:TheFranchisingWorldMagazine

CONFERENCE PROGRAMME
SESSION 1:

FRANCHISING 101 BUILDING A FRANCHISING STRATEGY

Session Highlights Answering the Critical Question Why, When & How to Franchise = Can your Business model be replicated? = How to decide the right time to Franchise your Business? = Are you looking for someone who will replicate your Business or be an extension wing to your business? = Analysing your Business strengths and how far it is scalable. = Validating a new Franchise system understanding the best time to expand. NETWORKING TEA SESSION 2:

= Creating Organisational structure and the Readiness for franchise roll-out. = Determining Territory Planning and the number of outlets & Site Selection parameters. = Ensuring that legal documents reflect Business strategy. Understanding Initial Capital Outlay for Franchise Expansion = The financial Business Plan for developing a Franchise system. = Cost of development & anticipated Return on Investment (ROI) for the company. = Categorising financial requirements Initial Capital vs. Working Capital. = Using Internal saving or external funding for growth Can PE be a good option? = Franchise financing benefits for Franchisor and Franchisee. Tactical Franchise Format for Your Business = Single Unit Franchising vs Multi-Unit Franchising = Area Development vs. Area Representative Franchising = Master Franchising = Striking a balance between Company-owned & Franchisee-owned locations in the same market. = Conversion of Franchising & Refranchising Models. = Retro-franchising. NETWORKING LUNCH

THE BUILDING BLOCKS OF A STRATEGIC FRANCHISE BUSINESS PLAN

Session Highlights = Setting the standards & creating a Value Proposition for Franchisees in the Business. = Identifying the roles and responsibilities of the Franchisor and Franchisee. = Determining the proper fee structure Franchise fee, Royalty or product margins. = Operation manuals and training programs The Backbone of Franchise Plan.

planning
STRUCTURE YOUR BUSINESS ROLL-OUT

CONFERENCE PROGRAMME
SESSION 3: NETWORKING TEA SESSION 4:

BUIDLING THE RIGHT FRANCHISORFRANCHISEE RAPPORT

Session Highlights The Franchisor-Franchisee Relationship Matrix = The different stages of a Franchisee's life and the different types of support needed during each stage. = How to Build, Transfer and Maintain the support from headquarters to the field? = Comparing peer performance groups to help create top performers as well as help struggling Franchisees reach benchmark. = Building strong team coherence and preparing the performing Franchisee for next level of growth. = How to coach Franchisees to Modify behaviour, Implement changes and Achieve success? Auditing Franchise System & Franchisee Performance = Building and sustaining a culture of accountability by financial satisfaction sustained. = Best tools to audit Franchisees financial performance scorecard. = Role of internal and external Audit agencies in analysing performance. How to Build Capabilities in the Franchising Business: Training in Franchising The Key to Success = The importance of training in a Franchised network. = Training is whose responsibility? = What needs to be trained Technical vs. Non-Technical training? = Training an ongoing process.

LEVERAGE YOUR STATUS-QUO

Session Highlights Going International Looking Beyond the Horizon = Adapting to new market and concepts. = Granting Territorial Rights Master or Area Development Agreements, and Renewing Franchise law & agreements according to respective target countries. = Resources required to successfully incentivise key inhouse people for Foreign Development of Business. = Opting for M&A opportunities to optimise and understand the new market. Becoming a Master Franchisee or Building a Franchise Conglomerate Successfully = Making Multi-Unit & Multi Brand succeed minimize brand overlap & maximize coverage = Creating operational functionality based on the Brand architecture. = Integrating forward and backward operations to maximise Franchise support. = Creating the right Brand mix determining the reach and role of each brand. = Identifying redundant entities and doing away with them. = Developing the art of creating or buying new brands.

management
BUILD AN EFFECTIVE SUPPORT SYSTEM

Franchise India Holdings Limited is Asia's leading integrated franchise and retail solution company since 1999 and has an absolute authority on Franchising, Licensing, Retailing, Real Estate and Marketing. FIHL has helped hundreds of investors in selecting the right opportunity and in turn assisted various organisations in International and domestic franchise expansion. With its strategically formed divisions, FIHL has created its own niche in the industry

Indian Franchise Association is Indias premier, non-political, notfor-profit body representing Indian Franchise Sector. IFAs endeavor is to promote, promulgate and popularize the concept of franchising as a mode of doing business across the industry verticals and to nurture the entrepreneurial skill of every Indian. We catalyses change by working closely with stakeholders and policymakers on policy issues, enhancing efficiency, competitiveness and expanding business opportunities for franchise sector through a range of specialized services and global linkages. IFA also provides a platform for Franchise sector consensus building and networking. www.franchiseindia.org

Francorp is acknowledged as the world's leader in franchising. Since 1976 Francorp has provided full development programs to help ensure the franchise success of over 2,000 businesses. Francorp's credibility and track record are unsurpassed. Franchise India and Francorp's combined & extensive expertise makes it the safest option for franchising solutions across the world Www.francorp.in

Ab hamare hawale watan is Franchise India's CSR initiative to inspire youth to take up enterprise and growth challenge as a means of building the nation. National pride, or the spirit that binds us together as a collective soul, does not have a permanent home in our hearts and mind. For most of us it responds to the stimulus of a cricket match, on national holidays or situations of armed conflict. Most of the times we are filled with mixed emotions.

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11 International Franchise and Retail Show

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2013

E XHIBITION | CONFERENCE | AWARDS

It is time once again to come together to celebrate & acknowledge contribution of India's most dynamic industries. Franchise Awards 2013 are India's Topmost Honor in Franchising. Now running in it's ninth consecutive year, the Franchise Awards put standards, ethics and best practice at the top of their agenda. Nominate Today!

Marking 11 successful years of Business Buying and Selling, Franchise India 2013 will return Bigger and Diversified, showcasing every Possible Franchise & Business Opportunity under one roof to choose from Retail, Consumer Services, Manufacturing and Licensing Businesses.

CALL TODAY!
REGISTRATION: Nagendra Singh @ 09311051953 | Email @ nagendra.bhadauria@franchiseindia.org Himanshu @ 08595350505 | Email @ conf@franchiseindia.net Hotline No: 09312687253 | Website expo.franchiseindia.com
Organised by Knowledge Partner Supporting By

ENTREPRENEUR INDIA
ADVISORS
Supporting Media

HOW WOULD FRANCHISE KNOWLEDGE SERIES BENEFIT YOU

The franchise knowledge series would provide actionable insights to all stages of franchise systems including emerging, growing and mature franchisors. For emerging franchisors Build a franchise business plan and launch a franchise model Develop a profile for franchisee candidate and master the art of franchise sales Get acquainted with legal documentation in franchise system Build an integrated franchise marketing plan to reach out to potential franchisees Identify the geographical areas for expansion For growing franchisors Getting into fast track growth with a proper franchise recruitment plan Benefits and risks of multi-unit franchising Understanding the procedure and norms for external funds available Realizing support structure in a growing system For mature franchisors Exploring new markets in the international arena Reviewing of Contracts: review ongoing support & fee structure for the franchisor Understanding IPOs in franchise systems Effecting innovation to keep the franchise system fresh

WHAT OUR PAST DELEGATES HAVE TO SAY

Round table discussion was most interesting and threw up many practical issues & solutions, thereof.
GODREJ & BOYCE MFG.

It was very useful to a certain extent. All sessions were quite informative and effective. TATA TEA

The programme was fundamental and was very well presented. Learnt a lot on pricing factor, franchise management, franchise agreement. DTDC

Have a good mix of participants from different backgrounds & present as well as potential franchises providing varied insights. PIDILITE INDUSTRIES LTD

Franchising fundamentals with examples were good. Round table had put forth the new challenges. HINDUSTAN UNILEVER

The session on structuring franchisee support & Duties of franchisor and franchisee was most effective. It helped in brushing up few areas. MOTILAL OSWAL

The whole idea of existing franchisors and the new franchisors was wonderful. GITANJALI GROUP

Speakers were competent in their subject areas and information given by them was very significant. RICHMOND GLOBAL

I think the workshop was quite balanced in terms of growing a conceptual knowledge. INSHAPE

growth

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