Welcome to the August Issue of the Sylvan Public Relations Leadership Group Newsletter.

One of the advantages of membership in the Sylvan Public Relations Leadership Group is that
you will receive monthly updates and new tools that have been created to help drive publicity.

Child’s Play Communications continues to pitch several story angles, including Does Your Child
Need a Tutor, Summer Brain Drain/Back to School Tips, Homework Helpers, as well as the Pre-K
reading program, Sylvan Online and the Changing Face of Tutoring.

This month, recent/pending media coverage of Sylvan includes:

• Associated Press –Interviewed Dr. Richard Bavaria on Homework Helpers. The Associated
Press is the largest and most respected of the country’s wire services and automatically
distributes its stories on a national basis to 1700 newspapers in the U.S. and 6,000 broadcast
outlets worldwide. Thus far coverage includes:
o CNN.com on July 12
http://www.cnn.com/2006/EDUCATION/07/11/back.to.school.homework.ap/index.
html
o Indianapolis Star (Indianapolis, IN) on July 16
http://www.indystar.com/apps/pbcs.dll/article?AID=/20060716/LIVING/607160392
/1007/LIVING
o Fort Wayne Journal Gazette (Fort Wayne, IN) on July 24
http://www.fortwayne.com/mld/journalgazette/living/15109078.htm
• WCBS-TV (CBS affiliate, New York, NY) – Interviewed Janna Hays, Director of the Sylvan
center on W. 72nd Street. The Summer Brain Drain story aired on July 13.
• KTVT-TV (CBS affiliate, Dallas/Fort Worth, TX) – Live interview with Barbara Hagman, Center
Director for the Arlington and Arlington East centers in Texas, concerning Summer Brain
Drain on July 14.
• The Record (North Jersey, NJ) – Interviewed Dr. Bavaria for a pre-K reading article. The
article appeared on July 25.
http://www.bergen.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXkzJmZnYmVsN2Y3d
nFlZUVFeXk2OTY2MTgxJnlyaXJ5N2Y3MTdmN3ZxZWVFRXl5NA
• The Wall Street Journal – Mentioned Sylvan in a front page article about math on July 28.
http://online.wsj.com/article/SB115403616789319620-
search.html?KEYWORDS=sylvan&COLLECTION=wsjie/6month
• The Washington Post - Interviewed Dr. Bavaria concerning Summer Brain Drain on July 12
and Does Your Child Need a Tutor on July 27. The article will run in the KidsPost during back
to school season.
• Cincinnati Family – Interviewed Terri Huntington, Center Director of the Eastgate center in
Ohio, about Does Your Child Need a Tutor. The story will run in mid-August.
• Edutopia.org – Will run a bylined article written by Dr. Bavaria concerning the Pre-K reading
program. The story is expected to appear in autumn.
• The Wall Street Journal - Continues to be interested in Sylvan Online. The reporter asked to
be contacted again in mid-August.
• The New York Times - Requested follow-up contact in August for an interview with Dr.
Bavaria.

Since last month’s newsletter, the PR team has developed a series of story ideas for the second
half of 2006. These include:

• How to Prepare Your Child for Back to School Season

• Math Maze: Competition from Abroad Sparks Tutoring Demand
• Sylvan Launches Safety Program with Verizon Partnership
• Sylvan Makes the Grade with Innovative Approaches
• When it Comes to School - Girls are the Stronger Sex
We are also revisiting Coping with College Stress/SAT Tips to coincide with the upcoming SAT
test in October.

How You Can Help

How can you help us to continue to create buzz this month? In order to generate media interest,
we need to localize our story ideas and we need your input. Specifically, we are looking for
information/student profiles highlighting:

• Students who had dramatic results in any of our Sylvan courses, especially in math
• Enrollment trends
o Boys versus girls
o Demand for math tutoring
o Increase in SAT prep classes for the October testing date

As noted in previous newsletters, please identify families in your center(s) and ask them if they
would be willing to speak to reporters - should an opportunity arise. If they agree to be
interviewed, please send us the following information:

• Parent’s name
• Parent’s home and office telephone numbers
• Parent’s email address
• Student’s name and age
• The time period that the student was enrolled in the course
• A completed parental consent form

Please fax your profile forms to 410.843.8057 or email this information to

public.relations@educate.com.

In addition to families, we are always eager to showcase our Sylvan franchisees and center
directors/directors of education who are interested in being interviewed to help raise awareness
of their locations. In all cases, we will provide briefing documents to ensure you are comfortable
addressing likely questions. Please email your personal stories to public.relations@educate.com
or contact us at 1.800.627.4276 at extension 8928.

Who is the National PR Team?

The national PR team comprises staff at Sylvan's corporate office and an account team at Child's
Play Communications, Sylvan's public relations agency. Together, this team implements the NAC
PR strategy to help build brand awareness and drive inquiries for all Sylvan centers. PR team
contacts include:

Wendy Odell Magus

Senior Director of Public Relations for Sylvan Learning Center
1.800.627.4276 ext. 8352
wendy.magus@educate.com
public.relations@educate.com

Jennifer Gaegler
Public Relations Manager for Sylvan Learning Center
1.800.627.4276 ext. 8928
jennifer.gaegler@educate.com
public.relations@educate.com

Rebeca Schiller
Vice President of Child's Play Communications
212.222.0645
rs@childsplaypr.com

Hillary Herskowitz
National Media Specialist of Child's Play Communications
212.222.0104
hh@childsplaypr.com

Van Scott
Assistant Account Executive of Child's Play Communications
212.222.0643
vs@childsplaypr.com