USA 4.

6 KG

CANADA 3.5 KG

EUR

AMERICAS

E P O

SWEDEN 5.6 KG BELGIUM 5.3 KG NETHERLANDS 5.2 KG

DENMARK

CHOCOLATE CONSUMPTION AND TASTE PREFERENCES AROUND THE WORLD

IRELAND 9.6 KG

UNITED KINGDOM 11 KG

MEXICO 0.7 KG

PORTUGAL 1.5 KG

CHILE 2.8 KG

UNITED KINGDOM 11 KG

IRELAND 9.6 KG
SUGAR FILLED WITH LOWER LEVELS AND NUTS DARK OR CHOCOLATE DRIED CALORIFIC VALUES
Plain milk and lled, most notably with nuts and/or dried fruit are the most popular chocolate tablets. Considered as a healthier option due to lower sugar levels and caloric values, dark chocolate grows in popularity.

SWITZERLAND 9.5 KG
HIGH COCOA CONTENT ORGANIC

BRAZIL 1.5 KG

AUSTRIA 7.5 KG
HIGH-QUALITY INGREDIENTS

GERMANY 7.5 KG

NORWAY 6.9 KG
HEALTH BENEFITS

SPAIN 2.1 KG

FRANCE 4.2 KG
6.7 KG ITALY 2.7 KG

CREAMY FILLED
Plain milk chocolate as well as lled tablets

MILK
USA

PLAIN MILK FRUITS

FAIRTRADE

MILK CREAMY

PREMIUM

PLAIN MILK QUALITY

LUXURY

EXOTIC FILLINGS HEALTH-CONSCIOUS

Filled chocolate with exotic avors; reduced sugar and fewer calories continue to play a role for consumers.

FILLED MILK

FILLED MILK
DARK CHOCOLATE

PLAIN MILK

MILK DARK = BETTER QUALITY

Plain milk and lled chocolate tablets; plain dark chocolate tablets considered better quality and healthy compared to milk chocolate.

FILLED TABLETS

Creamy milk chocolate; growing demand for Fairtrade, organic and premium tablets with high cocoa content over 70%.

Filled chocolate and plain milk tablets; increasing focus of high-quality ingredients.

Filled milk followed by plain milk chocolate. Norwegians are chocolate lovers who adapt slowly to new trends. Dark chocolate is gaining in popularity because of its health benets.

NEW ZEALAND 4.6 KG 4.3 KG

HEALTH BENEFITS
FAIRTRADE

FRANCE 4.2 KG
TABLETS MILK FILLED WITH NUTS
FILLING
Plain milk and lled chocolate with nuts, caramel or dark praline; increasing health awareness with interest in chocolate with less surgar or fat.

CZECH REPUBLIC 3.9 KG

GIFT

CANADA 3.5 KG

CHILE 2.8 KG
CARAMEL BETTER QUALITY
SEASONAL CHOCOLATE

SALTY

CHILLI CHOCOLATE

FILLED

FILLED CHOCOLATE
DARK CHOCOLATE MILK
Filled and plain milk chocolate are most popular followed by plain dark chocolate due to increasing awareness of health benets.

CARAMEL OR PRALINE

HEALTH & WELLNESS

FILLED TABLETS

MOST POPULAR CHOCOLATE

MILK

DARK AND NOT SWEET

FILLED ORGANIC

NUTS FILLED

INTEREST IN DARK CHOCOLATE

FILLED

Filled tablets with salt/savory avors; trend towards exotic chilli chocolate combinations.

Plain milk and lled tablets; tablets are the most popular and traditional chocolate confectionery and often bought as small gifts.

Filled chocolate most popular; intense dark chocolate with high cocoa levels, not sweet as well as premium and organic chocolate tablets on the rise.

Filled tablets with strawberry or caramel llings as well as nuts. Strong seasonal chocolate interest, growing preference for better quality chocolate.

Filled chocolate most popular; trend towards darker chocolate due to health benets.

GERMANY 7.5 KG

DENMARK 6.7 KG

Chocolate has conquered the world, but taste preferences vary from country to country. Barry Callebaut offers its customers more than 3,000 recipes, allowing us to cater to local taste preferences around the world.

NORWAY 6.9 KG

FINLAND 5.5 KG

Plain dark

Plain milk

Plain white

Filled

KG

Chocolate confectionary consumption per person Sources: Euromonitor International Barry Callebaut internal

SWITZERLAND 9.5 KG

CHINA 0.1 KG

JAPAN 1.0 KG

A S I A-

AUSTRIA 7.5 KG

PA C

CZECH REPUBLIC 3.9 KG

THE RUSSIAN FEDERATION 5.0 KG

IFI

POLAND 4.7 KG

AUSTRALIA 4.8 KG

ITALY 2.7 KG

SWEDEN 5.6 KG

FINLAND 5.5 KG
DARK CHOCOLATE

TURKEY 1.6 KG

BELGIUM 5.3 KG
DARK AND PREMIUM CHOCOLATE
HEALTH BENEFITS

THE NETHERLANDS 5.2 KG

THE RUSSIAN FEDERATION 5.0 KG

AUSTRALIA 4.8 KG

NEW ZEALAND 4.3 KG

POLAND 4.7 KG
COFFEE WITH TOFFEE NUTS

INDULGENCE TASTE SENSATIONS

QUALITY CERTIFIED CHOCOLATE

FILLED CHOCOLATE MILK ALMOND TASTE

Plain milk tablets are the preferred choice followed closely by lled tablets with almond taste. Interest in dark chocolate growing.

MILK

FAIRTRADE
PORTUGAL

PREMIUM QUALITY
HEALTH

QUALITY-CONSCIOUS
NUTS RAISINS
DARK CHOCOLATE = PREMIUM
Combinations of milk or dark chocolate with dierent llings with nuts and raisins or even pepper and yoghurt. Plain dark is considered premium chocolate due to fewer calories and believed to be healthier than milk chocolate.

FILLED CHOCOLATE TABLETS

PLAINNUT MILK

FILLED FRUIT
PROVENANCE

HEALTH-CONSCIOUS
CHOCOLATE WITH CREAM
Plain creamy milk chocolate; growing interest in lled chocolate tablets with two llings such as coconut with nuts, coee with toee and chocolate with cream.

PLAIN DARK COCONUT

Filled chocolates with creamy avor combinations; increasing interest in certied and chocolate with more than 50% cocoa content.

Milk chocolate; growing interest in dark chocolate due to its health benets.

Dark chocolate is valued for its perceived health attributes, followed by lled chocolates. Growing interest in Fairtrade chocolate.

Plain milk chocolate dominates before lled milk chocolate tablets; wide variety of plain, lled, fruit and nut dark as well as white chocolate. Higher cocoa content and provenance gaining on importance.

SPAIN 2.1 KG

TURKEY 1.6 KG

BRAZIL 1.5 KG

JAPAN 1.5 KG 1.0 KG

MEXICO 0.7 KG
NO TRADITION IN DARK CHOCOLATE
Plain milk chocolate; little interest in dark chocolate.

CHINA 0.1 KG
DAILY SNACK

HIGH COCOA FLAVORED MOUSSE NUTS CONTENT MILK MINTFILLED DARK CHOCOLATE
Filled chocolate with nuts, mint and avored mousse. Plain milk chocolate; rising interest in dark chocolate with high cocoa content.

Milk chocolate; trend towards more value-added products such as plain dark and lled tablets.

MILK

VALUE-FOR-MONEY VALUE-ADDED DARK AND DARK FILLED TABLETS

Plain milk chocolate most popular with dark chocolate on the rise. Value-for-money is key consumer priority.

MILK

MILK CHOCOLATES
Plain milk chocolate; also mainly used for hand-made chocolates. Easing of the boom in dark chocolate with high cocoa content.

HAND-MADE

MILK

COST-CONSCIOUS DARK CHOCOLATE

FILLED

Filled tablets, were promoted and bought due to rising cost of raw cocoa; dark chocolate gains market share due to continued health and wellness trend overall. Chocolate gradually becomes more a snack for every day than a gift item.