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A REPORT ON A STUDY ON COMPARATIVE ANALYSIS OF ASSET MANAGEMENT COMPANIES IN BHARUCH AT HDFC ASSET MANAGEMENT COMPANY SUBMITTED BY: ANISHA

.M. CHAMPANERIA ROLL NO: 03 ENROLLMENT NO: 127370592003 MBA-II, SEM-III A Report Submitted In Partial Fulfillment of the Requirement of MBA Programme Of Narmada College of Management Affiliated To: Gujarat Technological University

Faculty Guide: Dr. Neelam Panchal Faculty of NCM

Organization Guide: Mr. Inderpal Singh Tuteja Branch Manager HDFC AMC

ACKNOWLEDGEMENT
I like to acknowledge the help of all those people, who have provided me with information, guidance and other help during my training period. Without their help, it would have been difficult for me to reach this stage of completion of my report. It is a great privilege to express my deep regards, sincere thanks to Mr. Inderpal singh Tuteja (Branch Manager) of HDFC AMC, Mr. Vishal Mehta for their noble guidance, valuable advice, germinating interest & inspiring hard work throughout the course of my training. I would also like to express my sincere thanks to Dr. Neelam Panchal (Faculty of NCM) for helping me & for their valuable guidance and support without which it would have been difficult for me to complete this report. I would also like to thank a large number of respondents who listened patiently to me and provided me the responses in form of filled questionnaires. I know that in this process I might have missed a few names so I would like to express my sincere thanks to all those who have helped me in presenting this report.

(CHAMPANERIA. ANISHA. M)

TABLE OF CONTENTS
SR. NO. 1.
1.1 Introduction to mutual fund. 1.2 HDFC AMC History, Profile, & its Competitors. 1.3 Industry Profile, Its Environment Analysis, Swot Analysis.

TOPIC
GENERAL INFORMATION ABOUT SECTOR AND COMPANY

PAGE NO.
3-20

2.

DEPARTMENTAL OVERVIEW 2.1 Human Resource Department 2.2 Marketing Department 2.3 Finance Department

21-38

3.

RESEARCH PROJECT 3.1 Introduction of the study 3.2 Need & Importance of the study 3.3 Literature Review 3.4 Research Methodology 3.5 Data analysis & Interpretation

39-65

4. 5. 6. 7. 8.

FINDINGS RECOMMENDATIONS & SUGGESTIONS CONCLUSION BIBLIOGRAPHY ANNEXURE

66-67 68 69 70 71

TABLE OF CHARTS
CHART NO.
1. Management). 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Type of investments the investors mostly prefer. Factors that investors consider while investing. AMCs in which the investors invest. Percentage of income the investors invest in mutual fund. Percentage of income the investors invest in HDFC mutual fund. Preferable route that investors choose to invest in mutual funds. Preferred schemes by the investors in mutual funds. Satisfaction level of investors with HDFC AMC. Returns of various AMCs. 48 49 50 51 52 53 54 55 56

TITLE OF CHARTS

PAGE NO.

Comparative analysis of AMCs in terms of AUM (Asset under 45

Comparative analysis of Liquidity Factor associated with various 57 AMCs.

12. 13.

Risk associated with various AMCs. AMCs.

58

Comparative analysis regarding safety associated with various 59

14. 15. 16. 17.

Satisfaction regarding After-sales services. Comparative analysis regarding reputation/image of the companies. Comparative analysis regarding timeliness in getting annual reports.

60 61 62

Comparative analysis regarding choice of schemes provided by 63 various companies.

18.

Comparative analysis regarding Rights of unit holders provided by 64 various AMCs.

19.

Comparative analysis regarding performance of the fund of various 65 AMCs.