Beruflich Dokumente
Kultur Dokumente
Antonis Mavropoulos
ISWA STC Chair
CEO EPEM SA
Questions to discuss
1. High
2. Medium
3. Poor
4. We do not know exactly
1. Human evolution and
recycling barriers
• Too much money, effort and time for recycling
campaigns - Results: not durable, not long-term,
not general recycling behavior
• Is there any kind of barrier to our brain
for long-term results? Is there any
structural problem to our personality
that renders a more general recycling
behavior?
Evolutionary psychology
Social –
Situational
environmental
conditions
values
Behavior
attitudes
Framework to
understand recycling
behavior of individuals
2.1 Situational conditions
Q4: Who recycles more?
Where do we have
more recycling rates
and participation?
Square type
Linear streets
Recycling & participation is more
at square type of 5-14 houses
Why?
• Visibility and proximity
create social interaction
Small linear streets are
• The action of the better than big ones
neighbor plays a role
• Again proximity and
• In big squares there are
visibility create
no special differences
interaction
with linear streets
• Kind of human
scale
• Crossroads
Recycling seems to be done in
clusters of households
http://mavropoulos.blogspot.com/
amavrop@epem.gr