PG 401 STRATEGIC MANAGEMENT

COURSE OBJECTIVE Strategic Management is examined in terms of contents, process and context. The course covers issues of internal and external environment analysis and associates them with the notion of competitive advantage. Strategy is defined at three levels: corporate, business and functional. Nonetheless, it is thoroughly discussed at the business and functional level only. The roles and responsibilities of managers involved in the decision making process are also highlighted. LEARNING OUTCOMES Upon completion of this course, students are expected to be able to:
1. Develop a broad understanding of strategic management concepts and theories and their importance and application to organization and industry. 2. Evaluate business environments, conduct case analysis and acquired strategic decision-making skills. 3. Differentiate the functional levels, the roles and responsibilities of the key managers involved in the decision-making process.

PEDAGOGY Case discussions Group presentation Lectures which will have active participation of students % 10 10 05 10 15

EVALUATION INTERNAL ASSESSMENT Activity Quiz Attendance Presentation Mid term : : : : :

Text book
Kazmi, Azhar : Business Policy and Strategic Management, Tata McGraw Hill, Delhi. Reference book Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic Management and Business Policy - Pearson Education David F R- Strategic Management: Concepts and Cases (Pearson Education, 9th edition) U.C.Mathur - Textbook of Strategic Management, Macmillan Miller and Des - Strategic Management - Tata McGraw Hill

SESSION PLAN

Lecture no. 1-2

Topic Unit 1: Introduction to Business Policy and Strategy

Overview - Business Policy & Strategic Management: Meaning and Objective of Strategy, Importance of Strategic Management, Origin, Development and Strategic Management process ; Nature of Strategy Strategic direction operationalized : what is strategic intent? Mintzbergs 5Ps of strategy Organisation - Vision, Mission, Objectives and Goal

Reference Chap 1 -- Kazmi

3 4 5 6-7

Chap 2 Chap 2 Chap 3 - 4

Unit 2 : Strategy Formulation & Environment Analysis

The Fit Concept and the Configurational perspective in Strategic Management Business Environment, Industry and competitive internal environment through functional approach and External analysis, Environmental Scanning; Business strategies at SBU / Business/ and Corporate level, PEST Analysis Scanning Functional Resources, Porters - 5 Force model & Generic strategies SWOT Analysis and Strategic Alternatives , TOWS Matrix, BCG model, Organization Life Cycle Motive for diversification - Growth/ Expansion Stability, Retrenchment & Combination Strategy and their subvariations including the issue of relatedness Vertical Integration: Coordinating the Value Chain Turn around, disinvestment, Mergers and Acquisitions, Joint venture, Strategic Alliances

Chap 6 & 9

Unit 3: Strategic Analysis & Corporate Level Strategies 9 10 11 12 13 14 Chap 3 Chap 9 Chap 5, 6 & 7

Unit 4 : Strategic Implementation & Evaluation 15 16 17 18 19 -20

Project and Procedural Implementation; Resource Allocation; Structural Considerations and Organizational Design, Functional Implementation. Strategy Implementation through structure, Mc Kinseys 7S Model Porters Diamond framework

Chap 10,

Unit 5 : Strategic Evaluation

Importance and Nature of Strategic Evaluation , control and review. Through Human Resource Management: through values and ethics Management and Control, Activity based Costing, Strategic Information System. Need for Balanced Scorecard Presentations 4 sessions Case studies 2 to 3 sessions

Chap 14

21 22 - 25 26 - 28