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L YNN L IBERATI
PROFESSIONAL PROFILE

YNAMIC, ENERGETIC AND CREATIVE ACCOUNT MANAGER WITH OVER 15 YEARS OF EXPERIENCE IN SALES, MARKETING AND RELATIONSHIP BUILDING. Provides exceptional customer communication

to address individual needs, retain accounts and generate new business. Creates comprehensive strategies and programs to raise awareness of products, initiatives and concepts. Organizes teams efficiently with effective mentorship, emphasizing independence and deep understanding of products and services. Standardizes persistent follow-up communication with personal attention to clients unique goals. Provides proven solutions to foster longterm, mutually beneficial relationships and maintain outstanding corporate reputation.

AREAS OF EXPERTISE
Sales & Territory Management Product Training & Installation Social Media Experience Interpersonal Communication

Strategic Analysis Creation & Implementation Team Mentorship & Supervision Technology Background

New Business Development Consultancy & Customer Care Project Coordination Troubleshooting Skills

PROFESSIONAL EXPERIENCE
PATTERSON VET SUPPLY
Account Manager

C H I C A G O , IL

2011-2013

Presented effective sales strategies for state-of-the-art diagnostic 3D imaging software. Installed software, supported operations of the software, trained personnel and implemented the initial vital training manual for clinics. This provided superior sustainability and autonomy in the industry. Demonstrated and sold essential patient portal systems, closing 90% of leads with 13 sales professionals in 3 states. Trained and supported from the platform to allow clients the ability to excel in their establishments. Implemented social media tactics as part of training to amplify their marketing and advertising acumen.

MERCK ANIMAL HEALTH

C H I C A G O , IL

2006-2011

Account Manager & Territory Representative

Addressed high-quality, world-class products, increasing biologicals from 110% to 130% and microchips from 104% to 123%. Brainstormed out of the box to facilitate effective open houses for the veterinary industry. Increased market share considerably. Sold to the 50 largest clinics in Chicago, IL. Collaborated with all distributors to incorporate successful development of business plans, productivity programs and market share initiatives. Managed over 98% of all 100 portfolio products.

BIOGEN IDEC, INC.

C H I C A G O , IL

2002-2005

Account Manager & Territory Representative

Bolstered the development and expansion of accounts, maximizing revenue with a successful new product launch. Presented and sold in the third largest United States territory. Achieved third ranking out of 89 territories for the launched product. Consistently exceeded quota.

L YNN L IBERATI
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PROFESSIONAL EXPERIENCE CONTINUED

Developed an expansive program for Biogen, resulting in attendance of over 200 patients. Assisted in the education of advocate speakers, emphasizing patient rights. This bridged the gap between medical practitioners and patients, building relationships and improving confidence. Introduced the first Spanish-speaking program, reaching an untouched niche in the medical market. Gathered teams to advertise and manage the program. This effectively built business relationships, expanded awareness and improved revenue. Began the first patients rights program in Chicago. Scheduled an attorney to provide information about patient rights to participants. Discussed crucial case studies with key neurology thought leaders and assisted in developing those leaders for patient programs. Managed roundtable sessions with professionals to analyze new trends, product trials, innovative medical developments and technological advancements. Supported enhanced communication and teamwork.

GLAXO SMITH KLINE

Executive Sales Representative

C H I C A G O , IL

2000-2002

Sold respiratory products to pulmonologists, allergists, pediatricians and ENTs. Built rapport by continually providing updates and upgrades, adding value for customers. Achieved 90% closing rate with new and existing accounts for products and services. Designed unique, creative programs to advance physician education. Coordinated and planned functions to foster business rapport and maintain reputation. Devised an innovative Blues Clues Program for pediatricians, incorporating an interactive marketing strategy with children. Managed a staff capable of serving 75 participants for the program. Compiled a waiting list for an additional 20 attendants as a result of the programs success and increased product market share by 10%. Launched emerging Advair product in key territories. Approached vital thought leaders in the medical field to conduct preliminary analysis. Forecasted sales metrics. This resulted in a market share increase of 14% in the first 3 months of product launch. Helped establish and place products to formulary for the Chicago Department of Health. Collaborated with five local hospitals in the city of Chicago, initiating respiratory programs. Maintained 110% in sales of one major product line.

HESKA CORPORATION

C H I C A G O , IL

1997-2000

Medical & Animal Health Sales Representative

Championed sales of allergy diagnostic equipment, vaccines, pharmaceuticals and other medical devices in one territory, reaching from $50K to $468K. Established accounts through cold calls and product demonstrations. Received Illinois and Missouri territories. Conducted interactive presentations for hematology, pulse oximetry, ECG instrumentation, infusion pumps and blood gas analyzer equipment for operating rooms. Consistently achieved top 10 ranking for sales producers. Awarded rating of 3 out of 50 for sales and account managers in 1 year. Achieved 1998 Presidents Award for over 100% year-round market share metrics.

EDUCATION
Bachelor of Arts in Movement & Sports Science Purdue University, West Lafayette, IN
w 7978 Autumn Woods Dr. SE w Ada, MI 49301 w 773-968-5821 w lynnliberati@yahoo.com w