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Your Guide to Twitter, Twitwall and online

assessment in BCM101 “New Media Histories,

Institutions and Practices”

Autumn session, 2009

School of Social Sciences, Media and Communication

Faculty of Arts

University of Wollongong
2

YOUR GUIDE TO TWITTER, TWITWALL AND ONLINE ASSESSMENT IN BCM101


“NEW MEDIA HISTORIES, INSTITUTIONS AND PRACTICES”..................... ................. 1

1. INTRODUCTION – TWITTER AND SOCIAL MEDIA...................................... ............. 25

TWITTER IS ONE OF THE MANY RECENT DEVELOPMENTS IN THE FIELD


COMMONLY KNOWN AS SOCIAL MEDIA. ............................................... ......................... 25

SOCIAL MEDIA TENDS TO WORK ON THE PRINCIPLE OF PROVIDING AN


ARCHITECTURE FOR USER-CREATED CONTENT, RATHER THAN PROVIDING A
CHANNEL FOR PRE-EXISTING CONTENT. ............................................... ......................... 25

TOGETHER WITH THE CONNECTIONS MADE TO OTHER USERS, YOU PROVIDE


YOUR OWN MEDIA EXPERIENCE IN SOCIAL MEDIA ENVIRONMENTS.
THROUGHOUT THE SEMESTER WE’LL LEARN MUCH MORE ABOUT THE
IMPORTANCE AND IMPACT OF SOCIAL MEDIA. ........................................................... . 25

BUT TWITTER – ALONG WITH AN EXTENSION TO IT CALLED TWITWALL – WILL


BE THE MAIN ENVIRONMENT IN WHICH WE’LL BE DOING A LOT OF OUR
TEACHING, LEARNING AND ASSESSMENT. ................................................... ................. 25

THE REASONS THAT WE’RE USING TWITTER ARE: ...................................... ............. 25

1. IT’S LIGHTWEIGHT AND FLEXIBLE – IT ALLOWS US TO TALK TO EACH OTHER


DURING AND BETWEEN CLASSES, TO SHARE INFORMATION EASILY (WHILE
RETAINING OUR RIGHTS TO IP), AND USED TOGETHER WITH TWITWALL IT
ALLOWS US TO INTEGRATE THESE WITH A PLATFORM THAT SUPPORTS LONGER
PIECES. WE’RE HOPING THAT USING THESE TOGETHER AS A TECHNOLOGICAL
INFRASTRUCTURE WILL MEAN THAT YOU’LL LEARN FROM EACH OTHER AS
WELL AS FROM US, AND THAT LEARNING WON’T JUST HAPPEN IN CLASSES BUT
BETWEEN THEM, TOO. ALSO, COMPARED TO OTHER PLATFORMS WE COULD
HAVE CHOSEN, IT’S VERY EASY TO LEARN HOW TO USE TWITTER. ..................... 26

2. TWITTER OFFERS US ACCESS TO A LARGE AND INCLUSIVE NETWORKED


CONVERSATION, AND WE ARE USING IT AT A KEY MOMENT, WHEN IT IS
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CURRENTLY UNDERGOING MASS UPTAKE. IT’S CURRENTLY FREQUENTLY IN


THE NEWS, AND PEOPLE USE AS IT AS AN EXAMPLE WHEN THEY’RE THINKING
ABOUT THE PROMISES AND ANXIETIES THAT ATTACH THEMSELVES TO SOCIAL
MEDIA. WE’RE HOPING THAT DURING THE COURSE OF THIS SUBJECT YOU’LL
LEARN THROUGH DOING, AND BECOME MORE CRITICAL USERS OF SOCIAL
NETWORKING TECHNOLOGIES. BUT ALSO, AS YOU BECOME MORE INTEGRATED
INTO THE WORLD OF TWITTER, YOU’LL BE ABLE TO DIRECTLY ACCESS
INFORMATION FROM DEBATES BETWEEN SIGNIFICANT THINKERS IN OUR
FIELD OF STUDY AS THEY HAPPEN. THEY OFFER A GREAT WAY OF BRINGING ALL
OF US INTO CONTACT WITH A NETWORKED INFORMATION ENVIRONMENT. .... 26

3. LEARNING HOW TO USE SOCIAL MEDIA IS A SIGNIFICANT ELEMENT IN


CONTEMPORARY INFORMATION LITERACY. YOU DON’T NEED TO COME TO
UNIVERSITY IN ORDER TO USE TWITTER, BUT WE CAN HELP YOU PUT IT IN A
LONGER CONTEXT, AND HELP YOU USE IT IN WAYS THAT ARE CRITICAL, SMART
AND DIRECTED AT ENHANCING COURSE CONTENT AND OBJECTIVES. ................. 26

2. SIGNING UP TO TWITTER................................................................................. ................. 26

LOG ON TO YOUR COMPUTER AND OPEN YOUR BROWSER..................... ................. 26

GO TO THE URL HTTP://TWITTER.COM........................................................................ ..... 27

YOU SHOULD SEE THE TWITTER HOME PAGE AS PICTURED BELOW..................... 27

........................................................................................................................................................ 27

HIT THE GREEN BUTTON IN THE LOWER PART OF THE SCREEN LABELED “GET
STARTED – JOIN!”.............................................................................................. ..................... 27

ON THE “JOIN THE CONVERSATION” SCREEN, ENTER YOUR DETAILS. TWITTER


ASKS FOR:........................................................................................................... ......................... 27

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YOUR FULL NAME – PLEASE USE YOUR NAME AS PER YOUR ENROLMENT. ................................................ 27

A USER NAME – IT MAY TAKE TIME TO FIND A UNIQUE USER NAME, BUT TWITTER WILL INDICATE IF YOUR
USERNAME IS ALREADY TAKEN. TRY COMBINATIONS OF YOUR NAME, NICKNAMES, NUMBERS, OR INCLUDE WHERE
YOU LIVE OR OTHER DETAILS IN ORDER TO ARRIVE AT A UNIQUE USERNAME. REMEMBER YOUR USERNAME. .... 28

A PASSWORD - PLEASE REMEMBER YOUR PASSWORD. WRITE IT DOWN IN A SAFE PLACE IF NECESSARY. ........ 28

A VALID EMAIL ADDRESS - USE YOUR UOW ADDRESS OR ANY OTHER ADDRESS YOU CHECK REGULARLY. .... 28

CAPTCHA CHALLENGE – THIS IS TO ENSURE THAT YOU ARE A REAL HUMAN BEING. IF YOU CAN’T SEE THE
WORDS PROPERLY, YOU CAN ASK FOR NEW WORDS JUST TO THE RIGHT OF THE CAPTCHA. IF YOU ARE SIGHT
IMPAIRED, IT CAN READ THEM OUT TO YOU. ........................................................................................... 28

YOUR SCREEN, NEAR COMPLETION, SHOULD LOOK SOMETHING LIKE THE


PICTURE BELOW. .............................................................................................. ..................... 28

..................................................................................................................................................... . 29

WHEN YOU’RE FINISHED, HIT THE BIG GREEN “CREATE MY ACCOUNT” BUTTON.
..................................................................................................................................................... . 29

THE NEXT SCREEN ALLOWS YOU TO FIND FRIENDS FROM YOUR EMAIL
ACCOUNTS. WE’LL SKIP THIS STEP FOR NOW BY HITTING THE BLUE “SKIP THIS
STEP” LINK AT THE BOTTOM. YOU CAN ALWAYS FIND FRIENDS FROM YOUR
EMAIL ACCOUNT LATER, WHEN YOU’RE SIGNED UP. ...................................... ............. 29

..................................................................................................................................................... . 30

THE NEXT SCREEN ALLOWS YOU TO “FOLLOW” PROMINENT OR POPULAR


TWEETERS – THEY ARE MOSTLY NEWS SERVICES. YOU CAN SELECT A FEW
USING THE CHECK BOXES ON THE LEFT IF YOU LIKE. THEN HIT “FINISH”. YOU
NOW HAVE A (VERY BASIC) TWITTER ACCOUNT. .................................. ..................... 30

..................................................................................................................................................... . 31

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HERE’S THE BASIC SCREEN YOU SHOULD NOW SEE. YOU SHOULD NOW FILL
YOUR PROFILE OUT. .................................................................................................. ............. 31

..................................................................................................................................................... . 32

A PHOTO WILL IDENTIFY YOUR PROFILE. IT NEEDN’T BE A PHOTO OF YOU IF


YOU DON’T WANT IT TO BE, BUT MANY TWITTER USERS ARE WARY OF PROFILES
WITH NO IMAGE. IF YOU’D PREFER NOT TO USE A PHOTO OF YOURSELF, FIND AN
IMAGE ONLINE THAT YOU’D LIKE. MAKE SURE IT’S SAVED TO YOUR DESKTOP.
THEN HIT THE BOX MARKED “ADD A PHOTO”. (YOU CAN ALSO GET THERE VIA
SETTINGS PICTURE. ...................................................................................................... ..... 32

..................................................................................................................................................... . 33

USING THE BROWSER BOX, SELECT YOUR PHOTO AND HIT “SAVE”. YOUR
PROFILE SHOULD NOW INCLUDE A PHOTO. (THE EXAMPLE PICTURES BELOW
ARE FROM A MAC – PC BROWSER BARS WILL LOOK SLIGHTLY DIFFERENT.).... 33

..................................................................................................................................................... . 34

..................................................................................................................................................... . 34

NOW THAT YOU HAVE A PROFILE PIC, YOU CAN ALSO CHANGE YOUR
BACKGROUND. IN SETTINGS, CLICK “DESIGN” TO CHOSE FROM A NUMBER OF
THEMES. (YOU CAN ALSO UPLOAD YOUR OWN BACKGROUND IMAGE, BUT WE
WON’T COVER THAT NOW)................................................................................. ................. 35

..................................................................................................................................................... . 35

SOME VERY IMPORTANT STUFF NOW. GO TO SETTINGS ACCOUNT. HERE YOU


CAN SPECIFY YOUR TIME ZONE, OFFER A ONE LINE BIO WHICH WILL APPEAR
ON YOUR PROFILE, AND A LOCATION. MOST IMPORTANTLY OF ALL, YOU CAN
CHOOSE WHETHER YOUR PROFILE IS PUBLICLY VISIBLE, AND THEREFORE
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ACCESSIBLE TO EVERYONE IN THE PUBLIC TIMELINE, SEARCHABLE FROM


GOOGLE ETC. ................................................................................................................... ......... 35

BY CLICKING “PROTECT MY UPDATES”, YOU ENSURE THAT ONLY THOSE WHO


YOU HAVE ALLOWED TO FOLLOW YOU CAN SEE YOUR UPDATES. IN THIS
SUBJECT, WE ASK THAT YOU ALLOW ALL YOUR TEACHERS AND FELLOW
STUDENTS TO FOLLOW YOU, BUT YOU MAY WISH TO PROTECT YOUR UPDATES
FROM THE WIDER WORLD UNTIL YOU FEEL CONFIDENT AND COMFORTABLE
USING THE SERVICE. .................................................................................................. ............. 36

THERE ARE ADVANTAGES TO HAVING A VISIBLE PROFILE – YOU WILL ATTRACT


MORE FOLLOWERS AND FIND TWITTER-BASED NETWORKING EASIER. BUT
AGAIN, IF YOU’D PREFER TO WAIT UNTIL YOU’VE HAD SOME PRACTICE USING
THE SERVICE, THAT’S FINE. ................................................................................. ................. 36

THE FOLLOWING SCREENSHOT SHOWS WHERE YOU SHOULD BE UP TO:........ 36

..................................................................................................................................................... . 37

..................................................................................................................................................... . 37

12. NOW, ALSO IN SETTINGS, YOU CAN GO TO “NOTICES” AND CHANGE HOW
YOU RECEIVE NOTIFICATION OF DIRECT MESSAGES, NEW FOLLOWERS AND
UPDATES. CHECK BOXES DETERMINE WHEN YOU GET EMAIL UPDATES, AND A
DROP DOWN BOX LETS YOU SEE WHEN YOU RECEIVE @ REPLIES (DISCUSSED
MORE A LITTLE FURTHER ON). THE PICTURE BELOW SHOWS THAT SCREEN. 37

..................................................................................................................................................... . 38

3. USING TWITTER .............................................................................................. ..................... 39

YOU’RE NOW READY TO MAKE YOUR FIRST UPDATE (OR ‘TWEET’). IN TWITTER,
YOUR UPDATES MUST BE 140 CHARACTERS OR LESS. THE QUESTION TWITTER
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ASKS ITS USERS IS “WHAT ARE YOU DOING?”. YOU CAN INTERPRET THAT AS
LOOSELY AS YOU LIKE – EVERYBODY ELSE DOES. TYPE SOMETHING IN THE
UPDATE WINDOW AT THE TOP OF THE SCREEN AND PRESS “UPDATE”. IT WILL
THEN APPEAR BELOW THE WINDOW. IF YOU MAKE A MISTAKE IN THE UPDATE,
YOU CAN ALWAYS GET RID OF IT BY HOVERING ABOVE THE UPDATE UNTIL THE
SMALL “TRASH” ICON APPEARS, AND HITTING THAT. .......................................... ..... 39

..................................................................................................................................................... . 39

14. TO REALLY GET THE MOST OUT OF TWITTER, YOU NEED TO FOLLOW SOME
PEOPLE YOURSELF. STAY LOGGED IN, AND GO TO HTTP://TWITTER.COM/BCM101
TO FOLLOW THE SUBJECT’S OFFICIAL TWITTER STREAM. ..................... ................. 39

THE PAGE SHOULD LOOK SOMETHING LIKE THIS THE FOLLOWING:................. 39

..................................................................................................................................................... . 40

UNDER THE PROFILE PICTURE IS A BUTTON MARKED “FOLLOW”. CLICK IT


WITH YOUR MOUSE. IT SHOULD GET A LITTLE GREEN TICK BENEATH IT AS IN
THE PICTURE BELOW. ...................................................................................................... ..... 40

..................................................................................................................................................... . 40

NOW, ON THE RIGHT HAND SIDE OF THE PAGE, CHECK OUT WHO BCM101 IS
FOLLOWING. THERE WILL BE A COLLECTION OF SMALL ICONS ON A LIGHT
GREEN FIELD. YOU CAN CLICK ON THE MINI-ICONS AND LOOK AT THOSE PAGES
TOO AND DECIDE IF YOU WANT TO FOLLOW THEM. ...................................... ............. 40

..................................................................................................................................................... . 41

YOU MIGHT WANT TO FOLLOW THE GUY BELOW, FOR EXAMPLE. THAT’S
PROFESSOR DAVID MARSHALL, THE UNIT COORDINATOR. ..................... ................. 41

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..................................................................................................................................................... . 41

IF YOU GO BACK TO BCM101’S PAGE AND CLICK ON THE ICON FEATURING THE
PICTURE IN THE PROFILE BELOW, YOU’LL GET TO A PAGE THAT LOOKS LIKE
THIS. ................................................................................................................................ ............. 41

JASON WILSON HAS A PRIVATE ACCOUNT APART FROM HIS TEACHING


ACCOUNT HTTP://TWITTER.COM/DRJASONWILSON , AND HE’S PROTECTED THE
UPDATES. YOU HAVE TO SEND A REQUEST TO SEE HIS UPDATES. THAT SCREEN IS
ALSO WHAT OTHERS WILL SEE AT YOUR ACCOUNT IF YOU’VE PROTECTED YOUR
UPDATES. IF YOU REQUEST TO FOLLOW JASON, HE’LL PROBABLY LET YOU!.... 41

..................................................................................................................................................... . 42

THERE ARE OTHER STAFF ACCOUNTS AT:................................................... ................. 43

HTTP://TWITTER.COM/DMARSHALLMC (DAVID MARSHALL) ......................... ......... 43

HTTP://TWITTER.COM/BCM101_DRMOORE (CHRIS MOORE) ......................... ......... 43

HTTP://TWITTER.COM/DRCOLINSALTER (COLIN SALTER) ..................... ................. 43

HTTP://TWITTER.COM/DRJASONWILSON (JASON WILSON) ..................... ................. 43

HTTP://TWITTER.COM/DRRUTHWALKER (RUTH WALKER)..................... ................. 43

HTTP://TWITTER.COM/DRBRIANYECIES (BRIAN YECIES).......................................... 43

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HTTP://TWITTER.COM/KATIEDIGC (KATIE FREUND)...................................... ............. 43

YOU SHOULD FOLLOW ALL STAFF AND THE BCM101 ACCOUNT. YOU SHOULD
ALSO FOLLOW ALL THE OTHER STUDENTS IN YOUR TUTORIAL, AND AS MANY
OTHER STUDENTS AS YOU’D LIKE TO FROM BCM101. .......................................... ..... 43

ONCE YOU HAVE A FEW FOLLOWERS, YOU SHOULD BE ABLE TO SEE A


“STREAM” OF UPDATES. THESE ARE IN CHRONOLOGICAL ORDER – NEWEST AT
THE TOP, OLDER ONES FURTHER DOWN AND ON SUBSEQUENT PAGES. ............ 43

..................................................................................................................................................... . 43

15. CONVERSATIONAL FUNCTIONS................................................................ ..................... 44

TWITTER IS IN LARGE PART ABOUT CONVERSATION. OTHER FUNCTIONS HELP


YOU HAVE DIFFERENT KINDS OF CONVERSATIONS USING TWITTER. ................. 44

ON THE GREEN SIDEBAR ON THE RIGHT, YOU’LL SEE A NUMBER OF LINKS THAT
LOOK SOMETHING LIKE THE PICTURE BELOW. ........................................................... . 44

..................................................................................................................................................... . 44

THE TOP LINK IS CALLED “@REPLIES”. IF YOU PUT AN “@” SYMBOL IN FRONT
OF SOMEONE’S USER NAME IN TWITTER, IT’S A SIGN THAT YOU’RE TALKING TO
THEM DIRECTLY WITHIN THE TWITTER STREAM. SIMILARLY, YOU CAN SEE
WHETHER PEOPLE HAVE BEEN TALKING TO YOU IN THE STREAM BY CLICKING
THE @REPLIES BUTTON. ............................................................................. ......................... 44

THE SCREEN BELOW IS WHAT YOU SHOULD SEE WHEN SOMEONE HAS DONE AN
@REPLY TO YOU. YOU CAN REPLY DIRECTLY FROM THAT SCREEN BY HOVERING
OVER THE @ MESSAGE TO YOU, AND CLICKING ON THE LEFT-HANDED ARROW.
44

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..................................................................................................................................................... . 45

THE OTHER WAY TO CONTACT PEOPLE IS THROUGH DIRECT MESSAGING. THIS


IS A WAY OF CONTACTING THEM SO THAT ONLY THEY CAN SEE YOUR MESSAGE.
TO DO THIS, GO TO SOMEONE ELSE’S PROFILE, AND ON THE RIGHT HAND SIDE,
ABOVE THE “FOLLOWING” ICONS, CLICK “MESSAGE”. .......................................... 45

..................................................................................................................................................... . 45

YOU SHOULD THEN SEE A SCREEN THAT LOOKS LIKE THIS. TYPE YOUR
MESSAGE (WHICH MUST ALSO BE LESS THAN 140 CHARACTERS) AND SEND IT BY
CLICKING SEND. ....................................................................................................................... . 46

..................................................................................................................................................... . 46

ALSO ON THAT MENU, YOU CAN HIT “EVERYONE” TO SEE THE ENTIRE PUBLIC
TWITTERSTREAM.............................................................................................. ..................... 46

4. OTHER RESOURCES AND HELP. ................................................................ ..................... 47

THE DISCIPLINE IMPOSED BY 140 CHARACTERS TAKES SOME GETTING USED


TO. YOU MAY WANT TO SEND LINKS TO THE TWITTERSTREAM, BUT FIND THAT
THEY TAKE UP TOO MUCH VALUABLE SPACE. THERE ARE SEVERAL FREE
SERVICES THAT SHORTEN LINKS FOR SOCIAL MEDIA SERVICES LIKE TWITTER.
EACH WORKS IN A SIMILAR WAY – YOU COPY AND PASTE THE LINK INTO THE
ADDRESS WINDOW ON THE FRONT PAGE OF THE SITE, AND IT CONVERTS THE
LINK INTO A MUCH SHORTER URL THAT POINTS TO THE ORIGINAL RESOURCE.
47

YOU CAN CHOOSE FROM SERVICES LIKE............................................... ......................... 47

HTTP://IS.GD................................................................................................................... ......... 47

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HTTP://TINYURL.COM...................................................................................................... ..... 47

HTTP://BIT.LY................................................................................................................... ......... 47

IF YOU WANT TO GO OVER SOME MORE BASIC STUFF ON GETTING STARTED


WITH TWITTER, TWITTER’S OWN HELP PAGES SHOULD BE A GOOD STARTING
POINT. .................................................................................................................................... ..... 47

HTTP://TWITTER.ZENDESK.COM/FORUMS/10711/ENTRIES..................... ................. 47

THERE’S ALSO A VIDEO ACCESSIBLE ON THE FRONT PAGE OF THE SITE BEFORE
YOU LOG IN. ................................................................................................................... ......... 47

5. SAFETY AND SECURITY ONLINE. .................................................................... ............. 48

TWITTER IS A PUBLIC SITE, AND ALL KINDS OF PEOPLE USE IT. THERE’S NO
REASON TO BE SCARED OF IT, BUT IT HAS MANY OF LIFE AND SOCIAL
NETWORKING’S PITFALLS. ................................................................................. ................. 48

WE DON’T EXPECT YOU TO FOLLOW OR CONTACT ANYONE WHO ISN’T IN THE


COURSE. IF WE DO RECOMMEND YOU FOLLOW SOMEONE ELSE, WE’LL BE
CONFIDENT OF THEIR BONA-FIDES (THEY’LL OFTEN BE OTHER NEW MEDIA
SCHOLARS). BUT YOU MAY WANT TO USE IT MORE EXTENSIVELY, SO YOU
SHOULD BE AWARE OF POTENTIAL PROBLEMS. ........................................................... . 48

MOST OF THESE DON’T RISE ABOVE THE LEVEL OF ANNOYANCE. FOR


EXAMPLE, YOU MAY BE CONTACTED BY PEOPLE WHO ARE EFFECTIVELY
SPAMMERS, TRYING TO GET YOU TO VISIT OTHER LINKS AWAY FROM THE SITE.
48

IN GENERAL, USE YOUR COMMON SENSE TO AVOID UNWANTED INFORMATION


AND CONTACT. IF SOMEONE REQUESTS TO FOLLOW YOU, LOOK CLOSELY AT
THEIR PROFILE. ASK YOURSELF A FEW QUESTIONS. ...................................... ............. 48

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IS IT EASY TO SEE WHO THEY ARE FROM PHOTOS, OFFSITE LINKS OR OTHER
INFORMATION? GENUINE USERS TEND TO REVEAL A FAIR AMOUNT ABOUT
THEMSELVES. ................................................................................................................... ......... 48

ARE THEY FOLLOWING FAR MORE PEOPLE THAN ARE FOLLOWING THEM? IF
SO, THIS IS A PRETTY SURE SIGN OF A SPAMMER. .................................. ..................... 48

ARE THEY FRIENDS WITH OTHER PEOPLE YOU KNOW? CAN YOU FIND OUT
MORE FROM THEM? .................................................................................................. ............. 48

BE CAUTIOUS ABOUT MAKING OFF-TWITTER ARRANGEMENTS ON TWITTER


WITH PEOPLE YOU DON’T KNOW WELL. BE CAREFUL HOW MUCH PERSONAL
INFORMATION YOU GIVE AWAY TO PEOPLE WHO YOU DON’T HAVE MUCH
INFORMATION ABOUT YOURSELF. ................................................................ ..................... 48

AND REMEMBER, YOU HAVE COMPLETE CONTROL OVER WHO CAN SEE YOUR
UPDATES, AND YOU CAN BLOCK USERS IF NECESSARY. .......................................... 49

IF YOU HAVE ANY PROBLEMS WITH THE SERVICE, CONTACT YOUR TUTOR OR
ONE OF THE OTHER TEACHING STAFF. ........................................................................ ..... 49

6. TWITWALL – OUR BLOGGING PLATFORM. ....................................................... ......... 49

TO EXTEND WHAT WE DO IN CLASS WITH TWITTER, WE’LL BE USING A


TWITTER EXTENSION CALLED TWITWALL. THIS WILL ALLOW US TO
INTEGRATE LONGER BLOCKS OF MATERIAL WITHIN TWITTER’S
“MICROBLOGGING” STREAM. AND THIS WILL BE THE ENVIRONMENT IN WHICH
WE’LL DO OUR JOURNAL ASSESSMENT TASK. ESSENTIALLY, IT ALLOWS US TO
CREATE LONGER BLOG-STYLE POSTS, WHICH ARE THEN POSTED AS A SHORT
TITLE AND LINK TO OUR TWITTER STREAMS. ........................................................... . 49

IT’S PRETTY SIMPLE – LET’S GO THROUGH IT. ........................................................... . 49

1.GO TO HTTP://TWITWALL.COM YOU’LL SEE A PAGE A BIT LIKE THIS. ............ 49

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..................................................................................................................................................... . 50

AT THE TOP OF THE PAGE, THERE’S A PLACE FOR YOU TO LOG IN WITH A
USERNAME AND PASSWORD. IT ISN’T NECESSARY TO DO A SEPARATE
REGISTRATION FOR TWITWALL – YOUR USERNAME AND PASSWORD ARE THE
SAME AS THEY ARE FOR TWITTER. PUT YOUR TWITTER USERNAME AND
PASSWORD IN THE SPACE PROVIDED. ........................................................................ ..... 50

..................................................................................................................................................... . 50

ONCE YOU’VE DONE THAT AND HIT “GO”, YOU’LL SEE A PAGE LIKE THIS. ........ 50

..................................................................................................................................................... . 51

TO ADD YOUR FIRST POST, CLICK THE LINK TOWARDS THE TOP OF THE
CENTRAL WHITE SQUARE, “ADD AN ENTRY”....................................................... ......... 51

........................................................................................................................................................ 51

THIS WILL TAKE YOU TO A PAGE WHERE YOU CAN ADD YOUR BLOG POST,
WHICH INCLUDES A WYSIWYG (WHAT YOU SEE IS WHAT YOU GET) TEXT
EDITOR. ........................................................................................................... ......................... 51

..................................................................................................................................................... . 52

THE TOP WINDOW, UNDER THE QUESTION “WHAT ARE YOU THINKING”, IS THE
PLACE FOR THE TITLE OF YOUR POST. THIS WILL END UP IN THE TWITTER
STREAM, AND NEEDS TO BE WITHIN THE 140 CHARACTER LIMIT. YOU SHOULD
LEAVE ABOUT TEN CHARACTERS SPARE, THOUGH, BECAUSE TWITWALL WILL
GENERATE A LINK TO YOUR POST THAT WILL APPEAR WITH THE TITLE IN YOUR
TWITTER STREAM. IN THE EXAMPLE BELOW, I’VE INCLUDED A “HASHTAG”
WITH THE SUBJECT’S NAME IN IT, WHICH MAKES THE POST EASILY
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SEARCHABLE UNDER THAT SEARCH TERM AT HTTP://HASHTAGS.ORG WE’LL


TALK MORE ABOUT HASHTAGS FURTHER ON. ........................................................... . 52

..................................................................................................................................................... . 52

THE LARGER WINDOW UNDERNEATH IS WHERE YOU CAN TYPE THE


SUBSTANCE OF YOUR POST. ................................................................................. ................. 52

..................................................................................................................................................... . 53

YOU CAN USE THE FORMATTING BUTTONS ABOVE THE WINDOW TO BOLD,
ITALICIZE, RECOLOUR AND REJUSTIFY TEXTS, CREATE LISTS AND LINKS, AND
CHANGE FONTS. IT’S MUCH LIKE A SIMPLIFIED VERSION OF MICROSOFT WORD
OR ANY OTHER WORD PROCESSING PACKAGE. ........................................................... . 53

NB – TO MAKE SURE YOU DON’T LOSE WORK, YOU MAY WISH TO PREPARE IT
OFFLINE IN MS NOTEBOOK, MAC TEXTEDIT OR SOME OTHER APPLICATION
THAT PRODUCES PLAIN TEXT, AND THEN COPY AND PASTE INTO THE TWITWALL
WINDOW. THIS WAY YOU CAN ALSO BACK UP YOUR POSTS AS TEXT FILES. ........ 53

WHEN YOU’VE FINISHED WRITING, YOU MAY WISH TO ADD SOME


ILLUSTRATIVE MULTIMEDIA MATERIAL. BELOW THE EDIT WINDOW, YOU’LL
SEE A SPACE FOR YOU TO UPLOAD OR LINK TO SUCH MATERIALS. ..................... 53

..................................................................................................................................................... . 53

IN TWITWALL YOU CAN UPLOAD OR LINK TO .JPG .GIF .PNG OR .MP3 FILES. YOU
CAN ALSO EMBED VIDEO OR IMAGES USING SPECIAL CODE WHICH YOU CAN
COPY FROM VIDEO AND IMAGE SHARING SITES LIKE FLICKR OR YOUTUBE. .... 53

TO UPLOAD A PHOTO, SIMPLY CLICK THE “UPLOAD FILE” TAB. CHOOSE BY


CLICKING THE CHECK-BOX WHETHER YOU WANT IT TO APPEAR ABOVE OR
BELOW THE TEXT. .............................................................................................. ..................... 53

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..................................................................................................................................................... . 54

CLICK “BROWSE” TO LOOK AT FILES ON YOUR COMPUTER. ......................... ......... 54

..................................................................................................................................................... . 54

SELECT ONE AND UPLOAD. ................................................................................. ................. 54

..................................................................................................................................................... . 54

THEN, IF YOU’RE FINISHED, CLICK “SAVE ENTRY”. ...................................... ............. 54

THEN, DEPENDING ON YOUR PHOTO AND WHERE YOU’VE PLACED IT, YOUR
BLOG ENTRY SHOULD LOOK SOMETHING LIKE THIS. .......................................... ..... 55

..................................................................................................................................................... . 55

THIS IS WHAT YOUR WALL WILL LOOK LIKE TO VISITORS WHO FOLLOW THE
LINK FROM YOUR TWITTER STREAM. NOTE THAT YOUR TWITWALL WALL GIVES
YOU SOME INTERESTING INFORMATION ABOUT YOUR TWITTER ACCOUNT. .... 55

GO AND LOOK AT YOUR TWITTER STREAM NOW BY CLICKING THE “HOME”


LINK AT THE TOP OF YOUR PAGE. ................................................................ ..................... 55

..................................................................................................................................................... . 55

IF YOU’RE STILL LOGGED INTO TWITTER, YOU SHOULD GO STRAIGHT BACK


AND SEE YOUR TWEET AMONG THE OTHERS IN YOUR STREAM.............................. . 55

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..................................................................................................................................................... . 55

THE AUTOMATICALLY-GENERATED BIT.LY LINK WILL TAKE READERS TO YOUR


TWITWALL POST. .............................................................................................. ..................... 56

7. SPECIAL REQUIREMENTS FOR USING TWITWALL IN BCM101............................. . 56

WHEN USING TWITWALL IN OUR SUBJECT, TO MAKE IT EASIER FOR YOUR


TUTORS TO FIND YOUR WORK, YOU NEED TO INCLUDE A COUPLE OF THINGS IN
YOUR TITLE (THE “WHAT ARE YOU THINKING” WINDOW). ..................... ................. 56

FIRST YOU SHOULD @MESSAGE YOUR TUTOR USING THE USERNAME OF THEIR
TEACHING ACCOUNT TO ALERT THEM TO YOUR POST. .......................................... 56

REMEMBER, YOUR TUTORS’ USER-NAMES ARE AS FOLLOWS. ............................. . 56

KATIEDIGC (KATIE FREUND) ..................................................................................... ......... 56

DMARSHALLMC (DAVID MARSHALL) ........................................................................ ..... 56

BCM101_DRMOORE (CHRIS MOORE) .................................................................... ............. 56

DRCOLINSALTER (COLIN SALTER) .................................................................... ............. 56

DRRUTHWALKER (RUTH WALKER) .................................................................... ............. 56

DRJASONWILSON (JASON WILSON) .................................................................... ............. 56

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DRBRIANYECIES (BRIAN YECIES) ................................................................ ..................... 56

THEN YOU SHOULD INCLUDE A HASHTAG THAT IDENTIFIES WHICH TUTORIAL


YOU ARE IN (THIS MAKES IT EASIER FOR ALL OF US TO FIND POSTS FROM
INDIVIDUAL TUTE GROUPS BY SEARCHING AT HTTP://HASHTAGS.ORG )............ 56

BELOW IS A LIST OF TUTORIALS INCLUDING THE HASHTAG FOR THAT


TUTORIAL. ............................................................................................................... ................. 56

IDENTIFY YOUR TUTORIAL BY THE ROOM, TIME AND TUTOR AND MAKE SURE
YOU INCLUDE THE LISTED HASHTAG IN YOUR POST. .......................................... ..... 56

..................................................................................................................................................... . 56

TUTE 1 (DAVID MARSHALL)................................................................................. ................. 56

TIME: WED 17.30 LOC: 19-2103 HASHTAG: #BCM101TUT01 ......................... ......... 56

TUTE 2 (CHRIS MOORE) ............................................................................. ......................... 57

TIME: THURS 8.30 LOC: 25.150 HASHTAG: #BCM101TUT02 .................................................... 57

TUTE 3 (COLIN SLATER) ............................................................................. ......................... 57

TIME: WED 18.30 LOC: 19.2002 HASHTAG: #BCM101TUT03.................................................... 57

TUTE 4 (CHRIS MOORE) ............................................................................. ......................... 57

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TIME: WED 18.30 LOC: 19.2103 HASHTAG #BCM101TUT04.................................................... 57

TUTE 5 (JASON WILSON) ............................................................................. ......................... 57

TIME: WED 18.30 LOC: 19.2001 HASHTAG: #BCM101TUT05.................................................... 57

TUTE 6 (COLIN SLATER) ............................................................................. ......................... 57

TIME: WED 17.00 LOC: 19.G103 HASHTAG: #BCM101TUT06....................................................57

TUTE 7 (CHRIS MOORE) ............................................................................. ......................... 57

TIME: WED 1700 LOC: 19.G015 HASHTAG: #BCM101TUT07.................................................... 57

TUTE 8 (BRIAN YECIES) ............................................................................. ......................... 57

TIME: THURS 9.00 LOC: 19.2004 HASHTAG: #BCM101TUT08.................................................... 57

TUTE 9 (JASON WILSON) ............................................................................. ......................... 57

TIME: WED 1700 LOC: 19.G100 HASHTAG: #BCM101TUT09.................................................... 57

TUTE 10 (CHRIS MOORE) ............................................................................. ......................... 57

TIME: THURS 10.30 LOC: 8.G25 HASHTAG: #BCM101TUT10.................................................... 57

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TUTE 11 (RUTH WALKER) ............................................................................. ......................... 58

TIME: WED 17.00 LOC: 40.124 HASHTAG: #BCM101TUT11.................................................... 58

TUT 12 (KATIE FREUND) ............................................................................. ......................... 58

TIME: WED 18.30 LOC:19.2085 HASHTAG: #BCM101TUT12 .................................................... 58

SO, FOR EXAMPLE, IF YOU WERE IN RUTH WALKER’S WEDNESDAY AFTERNOON


TUTORIAL AND YOU WERE POSTING YOUR ASSESSMENT, YOU WOULD NEED TO
PUT AN @MESSAGE TO HER AND THE HASHTAG FOR THAT TUTORIAL BEFORE
THE POST TITLE, SO IT WOULD LOOK SOMETHING LIKE THIS. ............................. . 58

..................................................................................................................................................... . 58

WHEN SAVED AND POSTED BY TWITWALL TO THE TWITTER STREAM WITH IT’S
AUTOMATICALLY-GENERATED BIT.LY URL IT WOULD LOOK THIS. ..................... 58

..................................................................................................................................................... . 58

8. BLOGGING IN BCM101, AND OUR MARKING CRITERIA. ..................... ................. 58

SOME OF YOU MAY ALREADY BE EXPERIENCED BLOGGERS OR USERS OF


SOCIAL MEDIA. YOU MAY HAVE EVOLVED YOUR OWN STYLE OF USING THESE
MEDIA. THAT’S GREAT! BUT WHETHER OR NOT YOU’RE EXPERIENCED WITH
PLATFORMS LIKE TWITTER/TWITWALL, WE’D LIKE YOU TO USE THEM IN
PARTICULAR WAYS DURING YOUR ENGAGEMENT WITH THIS SUBJECT, AT LEAST
WHERE ASSESSMENT IS CONCERNED. ........................................................................ ..... 59

YOUR BLOG ENTRIES ON TWITWALL NEED TO BE INFORMED, SCHOLARLY


REFLECTIONS ON COURSE LECTURES, READINGS AND YOUR OWN RESEARCH.
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THEY SHOULD NOT BE DONE IN THE STYLE OF A PERSONAL DIARY, BUT AS A


REFLECTIVE STUDY JOURNAL. ......................................................................................... . 59

TO HELP GUIDE YOU, WE’VE LISTED BELOW THE QUESTIONS WE’LL BE ASKING
AS WE MARK YOUR WORK. SO THEY ARE ALSO THE QUESTIONS YOU SHOULD
ASK YOURSELVES AS YOU ARE WRITING AND POSTING YOUR WEEKLY ENTRIES.
59

MARKING CRITERION 1. IS THE POST SUBSTANTIAL? .......................................... ..... 59

WHEN LOOKING FOR SUBSTANCE WE’RE ASKING OURSELVES WHETHER YOU


HAVE REALLY ENGAGED WITH THE WEEK’S TOPIC TO THE EXTENT THAT IT
DESERVES, AND IN THE WAY NECESSARY FOR YOU TO HAVE GOT THE MOST OUT
OF THAT WEEK’S CONTENT.................................................................................. ................. 59

TO MEET THIS CRITERION, YOUR POST MUST CONSIDER THE QUESTIONS


RAISED EACH WEEK IN SOME DETAIL. OUR RECOMMENDED WORD LENGTH IS
250 WORDS – THERE IS SOME LEEWAY HERE, BUT IF YOU ARE CLOSER TO 200
WORDS YOU’RE DEFINITELY MISSING THE OPPORTUNITY TO SHOWCASE YOUR
ENGAGEMENT WITH THE TOPIC, AND ARE PERHAPS GIVING IT LESS
CONSIDERATION THAN IT DESERVES......................................................................... ..... 59

REMEMBER, WE WANT YOU TO LEARN ABOUT THE COURSE CONTENT, ABOUT


USING NEW PUBLISHING TECHNOLOGIES, BUT ALSO HOW TO WRITE MIDDLE-
SIZED, FOCUSSED PIECES THAT SHOW US THAT YOU ARE THINKING THROUGH
THE TOPICS WE’VE RAISED. BEING ABLE TO WRITE STIMULATING PIECES OF
THIS LENGTH IS A GENERIC SKILL THAT WILL SERVE YOU WELL IN A RANGE OF
CAREERS AFTER UNIVERSITY...................................................................................... ......... 60

MARKING CRITERION 2: DOES THE POST ENGAGE WITH COURSE CONTENT:


READINGS, LECTURE MATERIALS AND IN-CLASS DISCUSSIONS?............................. . 60

PRESUMABLY, PART OF THE REASON YOU’VE TAKEN THIS COURSE IS THAT YOU
ARE INTERESTED IN THE IMPACT AND UPTAKE OF NEW MEDIA TECHNOLOGIES,
AND FEEL THAT THIS KNOWLEDGE WILL BE USEFUL TO YOU IN YOUR
UNIVERSITY CAREER, AND IN YOUR LIFE AFTER UNIVERSITY. ENGAGING
THOROUGHLY WITH COURSE CONTENT IS ESSENTIAL HERE, AND WE MEASURE
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HOW WELL YOU’VE DONE THAT IN YOUR TWITWALL POSTS.......................... ......... 60

TO MEET THIS CRITERION, SHOW US THAT YOU’VE READ COURSE READINGS


BY QUOTING FROM THEM WHEN THEY’RE RELEVANT, OR BY ENGAGING WITH
THE IDEAS AUTHORS HAVE OFFERED IN THE READINGS. IT’S OKAY TO
DISAGREE IF YOU HAVE SOMETHING TO BACK UP YOUR OPINION WITH – THE
MAIN POINT IS THAT YOU’RE READING THE MATERIALS AND USING THEM IN
FORMING AND EXPRESSING YOUR OWN VIEWS............................................................ . 60

SIMILARLY, LECTURE MATERIALS AND DISCUSSIONS FROM TUTORIALS CAN BE


REFERRED TO. FOR EXTRA CREDIT ON THIS CRITERION, GO FURTHER THAN
THE PRESCRIBED READINGS BY INTEGRATING MATERIAL FROM OUR
RECOMMENDED READINGS, OR SHOW US SOME EVIDENCE OF YOUR OWN
RESEARCH................................................................................................................ ................. 60

IT IS NECESSARY TO CLEARLY REFERENCE ALL IDEAS THAT YOU HAVE TAKEN


FROM ANOTHER SOURCE, USING THE RECOMMENDED HARVARD REFERENCING,
OR ‘AUTHOR-DATE’ SYSTEM. A COMPLETE GUIDE TO REFERENCES IS
AVAILABLE AT THE UOW LIBRARY, AT
HTTP://WWW.LIBRARY.UOW.EDU.AU/REFERENCING/. A SAMPLE PIECE OF TEXT
FROM YOUR WEEKLY POST WILL LOOK SOMETHING LIKE THIS:......................... 61

I WAS SURPRISED TO DISCOVER THAT HENRY JENKINS (2006, 20) WAS A


SURVIVOR FAN LIKE ME: HIS COMMENT ABOUT THE POWER OF ‘SPOILERS’ FOR
THIS SHOW REMINDED ME ABOUT HOW MUCH CREDIT I GOT FOR FINDING OUT
AND EMAILING MY FRIENDS DETAILS ABOUT A LOCALLY FILMED EPISODE OF
THE BIGGEST LOSER (2009)…..................................................................................... ......... 61

AT THE BOTTOM OF YOUR POST, YOU SHOULD PROVIDE COMPLETE DETAILS


ABOUT WHATEVER SOURCES THAT YOU HAVE USED OR TALKED ABOUT IN
YOUR POST – THERE MUST BE A CLEAR CORRELATION BETWEEN YOUR
REFERENCE LIST AND WHAT YOU HAVE REFERRED TO. EACH ENTRY IN YOUR
REFERENCE LIST WOULD LOOK SOMETHING LIKE THIS:.......................................... 61

..................................................................................................................................................... . 61

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JENKINS H (2006) ‘INTRODUCTION’ CONVERGENCE CULTURE: WHERE OLD AND


NEW MEDIA COLLIDE, NEW YORK UNIVERSITY PRESS, NEW YORK AND
LONDON: 1-25................................................................................................................... ......... 61

THE BIGGEST LOSER (2009) CHANNEL 10, SYDNEY 20TH FEBRUARY


HTTP://WWW.THEBIGGESTLOSER.COM.AU/ (ACCESSED ONLINE AT 29TH FEB
2009)................................................................................................................................ ............. 61

PLEASE NOTE THAT YOUR REFERENCE LIST IN NOT INCLUDED IN YOUR WORD
LIMIT. .................................................................................................................................... ..... 61

MARKING CRITERION 3. IS THE POST ORIGINAL: YOUR THOUGHTS, YOUR


WORDS AND YOUR CONCERNS.......................................................................................... . 61

THE OBJECT OF THIS EXERCISE IS FOR YOU TO THINK FOR YOURSELF, AND
INCORPORATE KNOWLEDGE GAINED DURING THE COURSE IN DEVELOPING
YOUR OWN PERSPECTIVES ON COURSE TOPICS. WE WANT YOUR WORK, NOT
REPETITION OF OTHER PEOPLE’S MATERIAL........................................................ ......... 61

AT A MINIMUM, YOUR WORK SHOULD NOT BE PLAGIARISED. PLAGIARISM IS AN


ACADEMIC OFFENCE WITH SERIOUS CONSEQUENCES. IF YOU USE SOMEONE
ELSE’S WORK, YOU SHOULD ACKNOWLEDGE IT WITH PROPER REFERENCING.
FOR THIS SUBJECT, THE HARVARD REFERENCING SYSTEM IS RECOMMENDED.
62

IF YOU DO COME UP WITH A PERSPECTIVE THAT IS STRIKINGLY ORIGINAL, OR


IF WE SEE THAT YOUR OWN EXPERIENCES, ADDITIONAL RESEARCH AND
THINKING HAVE SHAPED YOUR POST, YOU WILL DO WELL ON THIS CRITERION.
62

MARKING CRITERION 4: DOES THE POST USE THE AFFORDANCES OF THE


ONLINE ENVIRONMENT TO POINT READERS TOWARDS FURTHER INFORMATION,
OR TO ILLUSTRATE AN ARGUMENT WITH MULTIMEDIA MATERIALS?................. 62

PART OF LEARNING ABOUT NEW MEDIA TECHNOLOGIES AND PRACTICES IS


LEARNING HOW TO ENGAGE WITH THE POSSIBILITIES OF THOSE
TECHNOLOGIES IN A PRACTICAL WAY. IN THIS CASE, WE’D LIKE YOU TO THINK
ABOUT HOW YOU CAN USEFULLY HYPERLINK YOUR POSTS TO ONLINE
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MATERIALS THAT GIVE READERS MORE INFORMATION, AND HOW YOU CAN
INCLUDE ILLUSTRATIVE MATERIAL (LIKE PICTURES) THAT COMPLEMENT
YOUR POST................................................................................................................ ................. 62

WE’D EXPECT THAT EACH POST WOULD INCLUDE AT LEAST THREE


HYPERLINKS TO RELEVANT ONLINE MATERIAL, AND ONE PIECE OF
ILLUSTRATIVE MATERIAL.................................................................................. ................. 62

WE’LL GIVE YOU THE TRAINING YOU NEED TO INCLUDE ILLUSTRATIONS AND
LINKS IN YOUR TWITWALL POSTS, AND IF ANY TECHNICAL TROUBLES, PLEASE
DO COME AND SEE ONE OF US...................................................................................... ......... 62

MARKING CRITERION 5. IS THE POST PRESENTED APPROPRIATELY?................. 63

PART OF THE VALUE OF STUDYING COMMUNICATIONS IS IN PICKING UP


GENERIC SKILLS FOR PROFESSIONAL COMMUNICATION. WE WANT TO SEE
THAT YOU CAN PRODUCE MATERIAL THAT IS PERTINENT TO THE SUBJECT
MATTER, AND USEFUL BOTH TO YOUR FELLOW STUDENTS, AND A MORE
GENERAL AUDIENCE. AS A WRITER, YOU SHOULD TRY TO MAKE SURE THAT
YOUR READERS AREN’T DISTRACTED BY SIMPLE MISTAKES IN YOUR
PRESENTATION........................................................................................................................ . 63

IN SHORT, YOUR TWITWALL POSTS SHOULD HAVE:...................................... ............. 63

CORRECT SPELLING AND GRAMMAR......................................................................... ..... 63

PROPERLY FORMED PARAGRAPHS, WITH TOPIC SENTENCES.............................. . 63

AN APPROPRIATE STYLE – ALTHOUGH LESS FORMAL THAN AN ESSAY, THIS IS


NOT PERSONAL COMMENTARY – YOU SHOULD BE TRYING TO ENGAGE AND
INTEREST A BROAD AUDIENCE.......................................................................................... . 63

CORRECT REFERENCING FOR MATERIAL YOU HAVE QUOTED AND REFERRED


TO (PLEASE REFER TO THE FACULTY’S REFERENCING GUIDE, AND CONSULT US
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IF YOU HAVE ANY QUERIES) ...................................................................................... ......... 63

TO DO REALLY WELL ON THIS CRITERION, YOU WILL HAVE WRITTEN


SOMETHING THAT NOT ONLY MEETS THESE MINIMUM REQUIREMENTS, BUT IS
REALLY ENGAGING, THOUGHT-PROVOKING AND WELL-WRITTEN...................... 63

MARKING CRITERION 6. IS THE POST TIMELY?........................................................... . 63

YOU SHOULD POST BY THE DUE DATE FOR EACH OF THE TWITWALL POSTS,
OTHERWISE YOU WILL RISK LOSING MARKS. ....................................................... ......... 64

LAST BUT NOT LEAST – IF YOU HAVE ANY DIFFICULTIES USING TWITTER IN
THIS SUBJECT, SEE YOUR TUTOR IMMEDIATELY. AND ALWAYS BACK UP YOUR
POSTS IN A TEXT FILE IN A SAFE PLACE. ............................................... ......................... 64

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1. Introduction – Twitter and Social Media

Twitter is one of the many recent developments in the field commonly known

as social media.

Social media tends to work on the principle of providing an architecture for

user-created content, rather than providing a channel for pre-existing content.

Together with the connections made to other users, you provide your own

media experience in social media environments. Throughout the semester we’ll


learn much more about the importance and impact of social media.

But Twitter – along with an extension to it called Twitwall – will be the main

environment in which we’ll be doing a lot of our teaching, learning and


assessment.

The reasons that we’re using Twitter are:

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1. It’s lightweight and flexible – it allows us to talk to each other during and

between classes, to share information easily (while retaining our rights to IP),
and used together with Twitwall it allows us to integrate these with a platform
that supports longer pieces. We’re hoping that using these together as a
technological infrastructure will mean that you’ll learn from each other as well
as from us, and that learning won’t just happen in classes but between them,
too. Also, compared to other platforms we could have chosen, it’s very easy to
learn how to use Twitter.

2. Twitter offers us access to a large and inclusive networked conversation, and


we are using it at a key moment, when it is currently undergoing mass uptake.
It’s currently frequently in the news, and people use as it as an example when
they’re thinking about the promises and anxieties that attach themselves to
social media. We’re hoping that during the course of this subject you’ll learn
through doing, and become more critical users of social networking
technologies. But also, as you become more integrated into the world of
Twitter, you’ll be able to directly access information from debates between
significant thinkers in our field of study as they happen. They offer a great way
of bringing all of us into contact with a networked information environment.

3. Learning how to use social media is a significant element in contemporary


information literacy. You don’t need to come to university in order to use
Twitter, but we can help you put it in a longer context, and help you use it in
ways that are critical, smart and directed at enhancing course content and
objectives.

2. Signing up to Twitter

Log on to your computer and open your browser

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Go to the URL http://twitter.com

You should see the Twitter home page as pictured below

Hit the green button in the lower part of the screen labeled “Get Started –

Join!”

On the “Join the Conversation” screen, enter your details. Twitter asks for:

• Your full name – Please use your name as per your enrolment.

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• A user name – It may take time to find a unique user name, but

Twitter will indicate if your username is already taken. Try


combinations of your name, nicknames, numbers, or include where
you live or other details in order to arrive at a unique username.
Remember your username.

• A password - Please remember your password. Write it down in a

safe place if necessary.

• A valid email address - Use your UoW address or any other

address you check regularly.

• Captcha challenge – This is to ensure that you are a real human

being. If you can’t see the words properly, you can ask for new
words just to the right of the Captcha. If you are sight impaired, it
can read them out to you.

Your screen, near completion, should look something like the picture below.

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When you’re finished, hit the big green “Create My Account” button.

The next screen allows you to find friends from your email accounts. We’ll

skip this step for now by hitting the blue “skip this step” link at the bottom. You
can always find friends from your email account later, when you’re signed up.

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The next screen allows you to “follow” prominent or popular tweeters – they

are mostly news services. You can select a few using the check boxes on the
left if you like. Then hit “Finish”. You now have a (very basic) Twitter account.

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Here’s the basic screen you should now see. You should now fill your profile

out.

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A photo will identify your profile. It needn’t be a photo of you if you don’t

want it to be, but many Twitter users are wary of profiles with no image. If
you’d prefer not to use a photo of yourself, find an image online that you’d like.
Make sure it’s saved to your desktop. Then hit the box marked “add a photo”.
(You can also get there via SettingsPicture.

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Using the browser box, select your photo and hit “Save”. Your profile should

now include a photo. (The example pictures below are from a Mac – PC
Browser bars will look slightly different.)

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Now that you have a profile pic, you can also change your background. In

Settings, click “Design” to chose from a number of themes. (You can also
upload your own background image, but we won’t cover that now)

Some very important stuff now. Go to SettingsAccount. Here you can

specify your time zone, offer a one line bio which will appear on your profile,
and a location. Most importantly of all, you can choose whether your profile is
publicly visible, and therefore accessible to everyone in the public timeline,
searchable from Google etc.

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By clicking “protect my updates”, you ensure that only those who you have

allowed to follow you can see your updates. In this subject, we ask that you
allow all your teachers and fellow students to follow you, but you may wish to
protect your updates from the wider world until you feel confident and
comfortable using the service.

There are advantages to having a visible profile – you will attract more

followers and find Twitter-based networking easier. But again, if you’d prefer to
wait until you’ve had some practice using the service, that’s fine.

The following screenshot shows where you should be up to:

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12. Now, also in settings, you can go to “Notices” and change how you

receive notification of direct messages, new followers and updates. Check


boxes determine when you get email updates, and a drop down box lets you
see when you receive @ replies (discussed more a little further on). The picture
below shows that screen.
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3. Using Twitter

You’re now ready to make your first update (or ‘tweet’). In Twitter, your
updates must be 140 characters or less. The question Twitter asks its users is
“What are you doing?”. You can interpret that as loosely as you like –
everybody else does. Type something in the update window at the top of the
screen and press “Update”. It will then appear below the window. If you make a
mistake in the update, you can always get rid of it by hovering above the
update until the small “trash” icon appears, and hitting that.

14. To really get the most out of Twitter, you need to follow some people
yourself. Stay logged in, and go to http://twitter.com/BCM101 to follow the
subject’s official Twitter stream.

The page should look something like this the following:


40

Under the profile picture is a button marked “Follow”. Click it with your

mouse. It should get a little green tick beneath it as in the picture below.

Now, on the right hand side of the page, check out who BCM101 is following.
There will be a collection of small icons on a light green field. You can click on
the mini-icons and look at those pages too and decide if you want to follow
them.
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You might want to follow the guy below, for example. That’s Professor David
Marshall, the Unit Coordinator.

If you go back to BCM101’s page and click on the icon featuring the picture in
the profile below, you’ll get to a page that looks like this.

Jason Wilson has a private account apart from his teaching account
http://twitter.com/DrJasonWilson , and he’s protected the updates. You have to
send a request to see his updates. That screen is also what others will see at
your account if you’ve protected your updates. If you request to follow Jason,
he’ll probably let you!

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There are other staff accounts at:

http://twitter.com/dmarshallmc (David Marshall)


http://twitter.com/BCM101_DrMoore (Chris Moore)
http://twitter.com/DrColinSalter (Colin Salter)
http://twitter.com/DrJasonWilson (Jason Wilson)
http://twitter.com/DrRuthWalker (Ruth Walker)
http://twitter.com/DrBrianYecies (Brian Yecies)
http://twitter.com/katiedigc (Katie Freund)

You should follow all staff and the BCM101 account. You should also follow all
the other students in your tutorial, and as many other students as you’d like to
from BCM101.

Once you have a few followers, you should be able to see a “stream” of
updates. These are in chronological order – newest at the top, older ones
further down and on subsequent pages.

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15. Conversational functions

Twitter is in large part about conversation. Other functions help you have
different kinds of conversations using Twitter.

On the green sidebar on the right, you’ll see a number of links that look
something like the picture below.

The top link is called “@Replies”. If you put an “@” symbol in front of
someone’s user name in Twitter, it’s a sign that you’re talking to them directly
within the Twitter stream. Similarly, you can see whether people have been
talking to you in the stream by clicking the @Replies button.

The screen below is what you should see when someone has done an @Reply
to you. You can reply directly from that screen by hovering over the @
message to you, and clicking on the left-handed arrow.

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The other way to contact people is through direct messaging. This is a way of
contacting them so that only they can see your message. To do this, go to
someone else’s profile, and on the right hand side, above the “following” icons,
click “message”.

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You should then see a screen that looks like this. Type your message (which
must also be less than 140 characters) and send it by clicking send.

Also on that menu, you can hit “Everyone” to see the entire public
Twitterstream

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4. Other resources and help.

The discipline imposed by 140 characters takes some getting used to. You may
want to send links to the Twitterstream, but find that they take up too much
valuable space. There are several free services that shorten links for social
media services like Twitter. Each works in a similar way – you copy and paste
the link into the address window on the front page of the site, and it converts
the link into a much shorter URL that points to the original resource.

You can choose from services like


http://is.gd
http://tinyurl.com
http://bit.ly

If you want to go over some more basic stuff on getting started with Twitter,
Twitter’s own help pages should be a good starting point.

http://twitter.zendesk.com/forums/10711/entries

There’s also a video accessible on the front page of the site before you log in.

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5. Safety and security online.

Twitter is a public site, and all kinds of people use it. There’s no reason to be
scared of it, but it has many of life and social networking’s pitfalls.

We don’t expect you to follow or contact anyone who isn’t in the course. If we
do recommend you follow someone else, we’ll be confident of their bona-fides
(they’ll often be other new media scholars). But you may want to use it more
extensively, so you should be aware of potential problems.

Most of these don’t rise above the level of annoyance. For example, you may
be contacted by people who are effectively spammers, trying to get you to visit
other links away from the site.

In general, use your common sense to avoid unwanted information and


contact. If someone requests to follow you, look closely at their profile. Ask
yourself a few questions.

• Is it easy to see who they are from photos, offsite links or other

information? Genuine users tend to reveal a fair amount about


themselves.

• Are they following far more people than are following them? If so,

this is a pretty sure sign of a spammer.

• Are they friends with other people you know? Can you find out more

from them?

• Be cautious about making off-Twitter arrangements on Twitter with

people you don’t know well. Be careful how much personal


information you give away to people who you don’t have much
information about yourself.

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And remember, you have complete control over who can see your updates, and
you can block users if necessary.

If you have any problems with the service, contact your tutor or one of the
other teaching staff.

6. Twitwall – our blogging platform.

To extend what we do in class with Twitter, we’ll be using a Twitter extension


called Twitwall. This will allow us to integrate longer blocks of material within
Twitter’s “microblogging” stream. And this will be the environment in which
we’ll do our journal assessment task. Essentially, it allows us to create longer
blog-style posts, which are then posted as a short title and link to our Twitter
streams.

It’s pretty simple – let’s go through it.

1.Go to http://twitwall.com You’ll see a page a bit like this.

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At the top of the page, there’s a place for you to log in with a username and
password. It isn’t necessary to do a separate registration for Twitwall – your
username and password are the same as they are for Twitter. Put your Twitter
Username and Password in the space provided.

Once you’ve done that and hit “go”, you’ll see a page like this.

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To add your first post, click the link towards the top of the central white square,
“Add an Entry”

This will take you to a page where you can add your blog post, which

includes a WYSIWYG (what you see is what you get) text editor.

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The top window, under the question “what are you thinking”, is the place for
the title of your post. This will end up in the Twitter stream, and needs to be
within the 140 character limit. You should leave about ten characters spare,
though, because Twitwall will generate a link to your post that will appear with
the title in your Twitter stream. In the example below, I’ve included a “hashtag”
with the subject’s name in it, which makes the post easily searchable under
that search term at http://hashtags.org We’ll talk more about hashtags further
on.

The larger window underneath is where you can type the substance of your
post.

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You can use the formatting buttons above the window to bold, italicize, recolour
and rejustify texts, create lists and links, and change fonts. It’s much like a
simplified version of Microsoft Word or any other word processing package.

NB – To make sure you don’t lose work, you may wish to prepare it offline in
MS Notebook, Mac TextEdit or some other application that produces plain text,
and then copy and paste into the Twitwall window. This way you can also back
up your posts as text files.

When you’ve finished writing, you may wish to add some illustrative multimedia
material. Below the edit window, you’ll see a space for you to upload or link to
such materials.

In Twitwall you can upload or link to .jpg .gif .png or .mp3 files. You can also
embed video or images using special code which you can copy from video and
image sharing sites like Flickr or YouTube.
To upload a photo, simply click the “Upload file” tab. Choose by clicking the
check-box whether you want it to appear above or below the text.
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Click “Browse” to look at files on your computer.

Select one and upload.

Then, if you’re finished, click “Save Entry”.


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Then, depending on your photo and where you’ve placed it, your blog entry
should look something like this.

This is what your wall will look like to visitors who follow the link from your
Twitter stream. Note that your Twitwall wall gives you some interesting
information about your Twitter account.

Go and look at your Twitter stream now by clicking the “Home” link at the top
of your page.

If you’re still logged into Twitter, you should go straight back and see your

Tweet among the others in your stream.

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The automatically-generated bit.ly link will take readers to your

Twitwall post.

7. Special requirements for using Twitwall in BCM101

When using Twitwall in our subject, to make it easier for your tutors to find
your work, you need to include a couple of things in your title (the “what are
you thinking” window).

First you should @message your tutor using the username of their teaching
account to alert them to your post.

Remember, your tutors’ user-names are as follows.


katiedigc (Katie Freund) 
dmarshallmc (David Marshall)
BCM101_DrMoore (Chris Moore)
DrColinSalter (Colin Salter)
DrRuthWalker (Ruth Walker)
DrJasonWilson (Jason Wilson)
DrBrianYecies (Brian Yecies)

Then you should include a hashtag that identifies which tutorial you are in (this
makes it easier for all of us to find posts from individual tute groups by
searching at http://hashtags.org )

Below is a list of tutorials including the hashtag for that tutorial.


Identify your tutorial by the room, time and tutor and make sure you include
the listed hashtag in your post.

Tute 1 (David Marshall)

TIME: Wed 17.30 LOC: 19-2103 Hashtag: #BCM101TUT01

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Tute 2 (Chris Moore)

TIME: Thurs 8.30 LOC: 25.150 Hashtag:


#BCM101TUT02

Tute 3 (Colin Slater)

TIME: Wed 18.30 LOC: 19.2002 Hashtag:


#BCM101TUT03

Tute 4 (Chris Moore)

TIME: Wed 18.30 LOC: 19.2103 Hashtag


#BCM101TUT04

Tute 5 (Jason Wilson)

TIME: Wed 18.30 LOC: 19.2001 Hashtag:


#BCM101TUT05

Tute 6 (Colin Slater)

TIME: Wed 17.00 LOC: 19.G103 Hashtag:


#BCM101TUT06

Tute 7 (Chris Moore)

TIME: Wed 1700 LOC: 19.G015 Hashtag:


#BCM101TUT07

Tute 8 (Brian Yecies)

TIME: Thurs 9.00 LOC: 19.2004 Hashtag:


#BCM101TUT08

Tute 9 (Jason Wilson)

TIME: Wed 1700 LOC: 19.G100 Hashtag:


#BCM101TUT09

Tute 10 (Chris Moore)

TIME: Thurs 10.30 LOC: 8.G25 Hashtag:


#BCM101TUT10
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Tute 11 (Ruth Walker)

TIME: Wed 17.00 LOC: 40.124 Hashtag:


#BCM101TUT11

Tut 12 (Katie Freund)

TIME: Wed 18.30 LOC:19.2085 Hashtag:


#BCM101TUT12

So, for example, if you were in Ruth Walker’s Wednesday afternoon tutorial and
you were posting your assessment, you would need to put an @message to her
and the hashtag for that tutorial before the post title, so it would look
something like this.

When saved and posted by Twitwall to the Twitter stream with it’s
automatically-generated bit.ly URL it would look this.

8. Blogging in BCM101, and our marking criteria.

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Some of you may already be experienced bloggers or users of social media.


You may have evolved your own style of using these media. That’s great! But
whether or not you’re experienced with platforms like Twitter/Twitwall, we’d like
you to use them in particular ways during your engagement with this subject,
at least where assessment is concerned.

Your blog entries on Twitwall need to be informed, scholarly reflections on


course lectures, readings and your own research. They should not be done in
the style of a personal diary, but as a reflective study journal.

To help guide you, we’ve listed below the questions we’ll be asking as we

mark your work. So they are also the questions you should ask yourselves as
you are writing and posting your weekly entries.

Marking criterion 1. Is the post substantial?

When looking for substance we’re asking ourselves whether you have really

engaged with the week’s topic to the extent that it deserves, and in the way
necessary for you to have got the most out of that week’s content.

To meet this criterion, your post must consider the questions raised each

week in some detail. Our recommended word length is 250 words – there is
some leeway here, but if you are closer to 200 words you’re definitely missing
the opportunity to showcase your engagement with the topic, and are perhaps
giving it less consideration than it deserves.

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Remember, we want you to learn about the course content, about using new

publishing technologies, but also how to write middle-sized, focussed pieces


that show us that you are thinking through the topics we’ve raised. Being able
to write stimulating pieces of this length is a generic skill that will serve you
well in a range of careers after university.

Marking criterion 2: Does the post engage with course content: readings,

lecture materials and in-class discussions?

Presumably, part of the reason you’ve taken this course is that you are

interested in the impact and uptake of new media technologies, and feel that
this knowledge will be useful to you in your university career, and in your life
after university. Engaging thoroughly with course content is essential here,
and we measure how well you’ve done that in your Twitwall posts.

To meet this criterion, show us that you’ve read course readings by quoting

from them when they’re relevant, or by engaging with the ideas authors have
offered in the readings. It’s okay to disagree if you have something to back up
your opinion with – the main point is that you’re reading the materials and
using them in forming and expressing your own views.

Similarly, lecture materials and discussions from tutorials can be referred to.

For extra credit on this criterion, go further than the prescribed readings by
integrating material from our recommended readings, or show us some
evidence of your own research.

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It is necessary to clearly reference all ideas that you have taken from another
source, using the recommended Harvard Referencing, or ‘author-date’ system.
A complete guide to references is available at the UOW library, at
http://www.library.uow.edu.au/referencing/. A sample piece of text from your
weekly post will look something like this:

I was surprised to discover that Henry Jenkins (2006, 20) was a Survivor fan
like me: his comment about the power of ‘spoilers’ for this show reminded me
about how much credit I got for finding out and emailing my friends details
about a locally filmed episode of The Biggest Loser (2009)…

At the bottom of your post, you should provide complete details about
whatever sources that you have used or talked about in your post – there
must be a clear correlation between your reference list and what you have
referred to. Each entry in your reference list would look something like this:

Jenkins H (2006) ‘Introduction’ Convergence Culture: where old and new


media collide, New York University Press, New York and London: 1-25
The Biggest Loser (2009) Channel 10, Sydney 20th February
http://www.thebiggestloser.com.au/ (accessed online at 29th Feb 2009)

Please note that your reference list in NOT included in your word limit.

Marking criterion 3. Is the post original: your thoughts, your words and

your concerns.

The object of this exercise is for you to think for yourself, and incorporate

knowledge gained during the course in developing your own perspectives on


course topics. We want your work, not repetition of other people’s material.

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At a minimum, your work should not be plagiarised. Plagiarism is an

academic offence with serious consequences. If you use someone else’s work,
you should acknowledge it with proper referencing. For this subject, the
Harvard referencing system is recommended.

If you do come up with a perspective that is strikingly original, or if we see

that your own experiences, additional research and thinking have shaped your
post, you will do well on this criterion.

Marking criterion 4: Does the post use the affordances of the online

environment to point readers towards further information, or to illustrate an


argument with multimedia materials?

Part of learning about new media technologies and practices is learning how

to engage with the possibilities of those technologies in a practical way. In this


case, we’d like you to think about how you can usefully hyperlink your posts to
online materials that give readers more information, and how you can include
illustrative material (like pictures) that complement your post.

We’d expect that each post would include at least three hyperlinks to relevant

online material, and one piece of illustrative material.

We’ll give you the training you need to include illustrations and links in your

Twitwall posts, and if any technical troubles, please do come and see one of us.

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Marking criterion 5. Is the post presented appropriately?

Part of the value of studying communications is in picking up generic skills for

professional communication. We want to see that you can produce material


that is pertinent to the subject matter, and useful both to your fellow students,
and a more general audience. As a writer, you should try to make sure that
your readers aren’t distracted by simple mistakes in your presentation.

In short, your Twitwall posts should have:

• Correct spelling and grammar.

• Properly formed paragraphs, with topic sentences.

• An appropriate style – although less formal than an essay, this is not

personal commentary – you should be trying to engage and interest a


broad audience.

• Correct referencing for material you have quoted and referred to (please

refer to the Faculty’s referencing guide, and consult us if you have any
queries) .

To do really well on this criterion, you will have written something that not

only meets these minimum requirements, but is really engaging, thought-


provoking and well-written.

Marking criterion 6. Is the post timely?

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You should post by the due date for each of the Twitwall posts, otherwise you
will risk losing marks.

LAST BUT NOT LEAST – IF YOU HAVE ANY DIFFICULTIES USING


TWITTER IN THIS SUBJECT, SEE YOUR TUTOR IMMEDIATELY. AND
ALWAYS BACK UP YOUR POSTS IN A TEXT FILE IN A SAFE PLACE.

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