BORIS CHERNIN

1843 Midvale Ave., #2 310.429.7397

Los Angeles, CA 90025 Click here for a Video Introduction boris@borischernin.com

EDUCATION M.B.A., Digital Marketing and Strategy (06/2009)

The Paul Merage School of Business, University of California, Irvine, CA
Activities: Faculty Fellow; President, Toastmasters Intl.; Vice President, Media & Entertainment Association;
Vice President, Marketing Association

B.A., Political Science; Minor in Economics (06/2000)

University of California, Santa Cruz, CA
Activities: Graduation Speaker; Student Senator; President, Politics Students Org.; Host of top-rated radio show

EXPERIENCE Digital Marketing Consultant

MTV Networks Spike Digital Entertainment, Santa Monica, CA (06/2008 – present)
▪ Conducted statistical traffic analysis to identify market trends and recommended growth opportunities for
leading destination websites (Spike.com, Gametrailers.com) serving user-uploaded and professional content to
over 10 million viewers monthly
▪ Collaborated with senior management to implement business development initiatives which increased site
traffic by over 100%
▪ Developed unique integrated marketing campaigns with multiple ROI measurements for high profile clients
including Sony, Sprite, Microsoft and Nintendo
▪ Executed detailed SWOT analysis for Spike.com and GameTrailers.com

Licensing Consultant and Consumer Product Manager

DMX, Inc., Los Angeles, CA (02/2006 – 09/2007)
▪ Closely coordinated with programming department to license and create musical concepts for high-end retail
clients including W Hotels, Kenneth Cole and Jamba Juice
▪ Managed individual CD-based musical products in alternative markets from production
▪ Increased brand equity through unique distribution partnerships
▪ Developed record label database that drove DMX’s royalty scheduling and distribution system

Founder, CEO and Director of Sales & Marketing

MyKideo Online Viewing Services, Los Angeles, CA (12/2004 – 02/2006)
▪ Created company focused on providing parents with streaming digital video of their children located in a
classroom or daycare center
▪ Produced company business plan and revenue model
▪ Developed corporate concept, mission and brand strategy; directed every aspect of strategy implementation
▪ Designed company technology and website
▪ Led sales and client prospecting efforts to successfully create and penetrate new market

Branch Manager, Rental Division

Account Manager, Rideshare Division
Enterprise Rent-A-Car, Los Angeles, CA (12/2000 – 01/2005)
▪ Achieved/exceeded quarterly targets through managing sales, customer service and accounts receivable
▪ Directed over $3 million in asset allocation
▪ Supervised 7-12 cross-functional direct reports
▪ Executed inside/outside sales & marketing of rideshare program to large corporations
▪ Created product value proposition and sales strategy, leading to increased annual division sales of 23%
▪ Developed sales plan, set targets and created marketing materials for nascent business unit

SKILLS & ▪ Fluent in Russian; conversational in Spanish

INTERESTS ▪ Proficient in many productivity programs, including Excel, PowerPoint, SPSS and JMP Statistics
▪ Active power user in blogging and social networking websites, including: Twitter, Facebook, LinkedIn, etc.
▪ Volunteer work, including Junior Achievement and L.A. Public Library reading program
▪ Musical director and bassist and for “Hot Pocket Vengeance”, the official Merage Business School band