Before and After 0684

Before&After
BAmagazine.com
i U X
FiveDesignIdeas
May we be of service?
YES!
Im interested in learning more about your services.
NAME PLEASE REMOVE THIS CARD BEFORE MAILING TITLE COMPANY
DesignTalk17
Realistic Store Budget Menu
Dual Mailer
NO.
Im not interested at this time.
miller & pratt
L AW O F F I C E S
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
Mirrored Card
Simplified Chart
Continued
Design talk 0684
Before&After
Design talk
2 of 8
BAmagazine.com
i U X
Web site Online shoe store mimics the real thing

ShoeGurus shoes look so real you can almost smell the leather! Simple, on-the-wall presentation is brilliantly accessible, perfect for selling boxloads of footwear.
www.shoeguru.ca
Real-life sizes Shoes are displayed in their relative foot sizes.
Shoes on the wall! Presentation mimics a physical shoe store.
Price placards share the green gray color theme of the logotype (below).
Gradient adds depth and radiance. Neutral gray is the ideal color to show off the shoes.
Sold-out item is outlined and the placard removed, sold out set small and low key. On-sale footwear gets a temporary (and cockeyed) red sticker.
2 of 8
Design talk 0684
Before&After
Design talk
3 of 8
BAmagazine.com
i U X
Dual Mailer Business card gets a piggy-back ridefor free

Heres a clever way to leave behind a business card on your next mail-out sales call. Print it as part of the mailer, where it does double duty as a visual storyteller.
1/2) Form (5 x 3
1/2) Business card (2 x 3
miller & pratt

LAW O FFIC ES
TITLE
COMPANY
NO.
ADDRESS
CITY, STATE, ZIP
PHONE
miller & pratt

L AW O F F I C E S
E-MAIL ADDRESS
YES!
NAME PLEASE REMOVE THIS CARD BEFORE MAILING
Michael W. Miller Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
Tear (or snap) off the card.
TITLE
YES!
NAME TITLE COMPANY
COMPANY
ADDRESS
NO.
ADDRESS
CITY, STATE, ZIP
PHONE
CITY, STATE, ZIP
miller & pratt

L AW O F F I C E S
E-MAIL ADDRESS
PHONE
Fill out the form.
miller & pratt

L AW O FFICES
E-MAIL ADDRESS
NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
FIRST-CLASS MAIL PERMIT NO. 20 MILL VALLEY CA
YES!
POSTAGE WILL BE PAID BY ADDRESSEE
NO.
miller & pratt
1/2, which easily fits a #9 envelope Dual purpose Total dimensions are 7 x 3 (left). For the card, specify the finest perforation available or, better, a snap-off. Note (above) how areas of blue (logo, shirt, etc.) tie the design together.
Miller & Pratt Law Ofces 830 Grove Street Suite B Mill Valley CA 94942-6278
Drop into the mail.
3 of 8
Design talk 0684
PLEASE REMOVE THIS CARD BEFORE MAILING
NO.
Jaime Banks Manager B&R Construction 4250 Eden Court Pleasanton, CA 94566 925-458-4500 jbanks1950@gmail.com
YES!
NAME
Before&After
Design talk
4 of 8
BAmagazine.com
i U X
Business card One card for two people

Are you part of a team? Double your business-card mileage by sharing a card!
Side 1 Type Image

miller & pratt
LAW OFFICES
Side 2
miller & pratt

LAW OFFI C ES
miller & pratt

LAW OFFICES
miller & pratt

L AW OFFI C ES
Melanie B. Pratt | Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789
Melanie B. Pratt Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789
miller & pratt

L AW OFFI C ES
Michael W. Miller | Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
Type here, image there Keep your design decisions to a minimum by splitting the card into halves (above). Logo and contact information align neatly to the left, image to the right. Full-length portraits are personableand memorable. Hire a professional photographer. Show both of you at your relative heights.
Horizontal card, same look Conventional format is designed the same type left, image right. Light, black/gray type separates subtly.
4 of 8
Design talk 0684
Before&After
Design talk
5 of 8
BAmagazine.com
i U X
Chart A schedule made of dots

Excel software is great for many things but not design. Here, a light field of dots turns a congested spreadsheet into an appealing schedule in half the space.
Presentations, Demos and Training

Before
Thursday (09/10/09) 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm Installer Training New Products with Tom Wilkinson Installer Training Installer Training Customer Service and Safety Installer Training New Products with Tom Wilkinson Installer Training Installer Training Installer Training Friday (09/11/09) Installer Training Installer Training New Products with Tom Wilkinson Installer Training Installer Training Customer Service and Safety Installer Training Installer Training Installer Training Installer Training Saturday (09/12/09) Installer Training Installer Training Installer Training New Products with Tom Wilkinson Installer Training Installer Training Customer Service and Safety Installer Training New Products with Tom Wilkinson Installer Training Sunday (09/13/09) Installer Training Installer Training Installer Training Installer Training Installer Training Installer Training Installer Training
This year, in addition to our Installer Training program, we have presentations from one of our founders, Tom Wilkinson. Tom will discuss ARB 3.0, our latest technology. Space is limited and, while walk-ins are welcome,
9 AM Thursday 9/10 Friday 9/11 Saturday 9/12 Sunday 9/13 Installer Training 10 11 12 PM
please reserve your spot by visiting us at www.TMtechnology.com/ARB. Our Installer Training Program will not only cover the new technology and products, but also provide valuable techniques and an overview of the latest version of our awardwinnning ARB 3.0 technology.
1 2 3 4 5 6
After
New Products with Tom Wilkinson Customer Service and Safety
The information is here, but the page is heavy and repetitive. Three kinds of informationdays, times and sessionslook exactly alike, and while the colors are good, theres too much of it. Theres no breathing room that white space would provide, and the main design elements are those colored rectangles, sort of design by default, not intention.
Same information, but what a difference! The colors are retained, but in small dots on white theyre fresh and inviting. The sessions are now listed once, not dozens of times, and varying type weights differentiate the kinds of information. This schedule looks better, takes half the space, and note how much easier it is to find the session you want!
5 of 8
Design talk 0684
Before&After
Design talk
6 of 8
BAmagazine.com
i U X
Menu Hip menu on a card

Chipotle is a burrito and taco grill that knows you dont need a big budget to have a cool little menu; theirs is a single card in one colorwith some imaginative touches.
1/4 4
14
Green is mild, red is hot! Its easy to convey taste using color. But since color is not available, this clever alternative uses a pepper to convey scaleone is mild, four is hot! Great solution.
Guacamole
Engaging shape is also efficient Skinny card fits two-up on a legalsize sheet. Simple line art is earthy, easy No prissy halftones here! Lumpy, line-art illustrations are bold and easy to print. One bold typeface Interstate Bold is as easy to read on the woody paper as it is on U.S. highway signs. Its weight matches the illustrations, giving the menu a uniform, super-basic look.
6 of 8
Design talk 0684
Before&After
BAmagazine.com
i U X
Article resources
Typefaces 1 Trade Gothic Light | 8/11 pt

miller & pratt
LAW OFFI C ES
Colors 8 9 C0 M0 Y0 K100 C100 M75 Y0 K35
5
6 1 8 9 10
2 (ab) Helvetica Neue Heavy | a) 14 pt b) 6 pt 3 Helvetica Neue Bold | 7/9.25 pt 4 (ab) Helvetica Neue Light a) 7/9.25 pt, b) 6pt
10 C0 M0 Y0 K50 11 C50 M15 Y0 K0 12 C0 M35 Y100 K0
Images Images: iStockphoto 5 (4964287) 6 (5748179) 7 (5639863)
13 C30 M0 Y100 K0

7
9 AM Thursday 9/10 Friday 9/11 Saturday 9/12 Sunday 9/13 Installer Training New Products with Tom Wilkinson Customer Service and Safety 10 11 12 PM
2a 3 4a 8 11 12 13
4b 4b 2b 4b
1 2 3 4 5 6
Back| Paper-saver format
Before&After
Design talk
8 of 8
BAmagazine.com
i U X
Subscribe to Before & After Subscribe to Before & After, and become a more capable, confident designer for pennies per article. To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here. Join our e-list To be notified by e-mail of new articles as they become available, go to http://www.bamagazine.com/email
Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone. John McWade Publisher and creative director Gaye McWade Associate publisher Dexter Mark Abellera Senior designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright 2009 Before & After magazine ISSN 1049-0035. All rights reserved You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us.
8 of 8| Printing formats
Design talk 0684
Before&After
BAmagazine.com
i U X
Before & After is made to fit your binder Before & After articles are intended for permanent reference. All are titled and numbered. For the current table of contents, click here. To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages.
For presentation format Print: (Specify pages 18)
For paper-saver format Print: (Specify pages 1013)
Print Format: Landscape Page Size: Fit to Page
Save Presentation format or Paper-saver format
Back| Paper-saver format
Before&After
BAmagazine.com
i U X
FiveDesignIdeas
YES!
DesignTalk17
Realistic Store
NO.
miller & pratt
Dual Mailer Mirrored Card
Budget Menu Simplied Chart

Before&After
Design talk
2 of 8
BAmagazine.com
i U X
Continued
Design talk 0684
Web site Online shoe store mimics the real thing

ShoeGurus shoes look so real you can almost smell the leather! Simple, on-the-wall presentation is brilliantly accessible, perfect for selling boxloads of footwear.
www.shoeguru.ca
Real-life sizes Shoes are displayed in their relative foot sizes.
Shoes on the wall! Presentation mimics a physical shoe store.
Price placards share the green gray color theme of the logotype (below).
Gradient adds depth and radiance. Neutral gray is the ideal color to show off the shoes.
Sold-out item is outlined and the placard removed, sold out set small and low key. On-sale footwear gets a temporary (and cockeyed) red sticker.
2 of 8
0684 Design Talk 17: Five Design Ideas
Before&After | www.bamagazine.com
Design talk
0684
Design Talk 17: Five Design Ideas 0684
1 of 4
Before&After
Design talk
3 of 8
BAmagazine.com
i U X
Dual Mailer Business card gets a piggy-back ridefor free

Heres a clever way to leave behind a business card on your next mail-out sales call. Print it as part of the mailer, where it does double duty as a visual storyteller.
Form (5 x 3 1/2)
Business card (2 x 3 1/2)
miller & pratt

COMPANY

TITLE
NO.
CITY, STATE, ZIP PHONE ADDRESS
L AW OF F I CE S
miller & pratt
E-MAIL ADDRESS
YES!
NAME PLEASE REMOVE THIS CARD BEFORE MAILING

TITLE COMPANY
TITLE COMPANY PLEASE REMOVE THIS CARD BEFORE MAILING
Michael W. Miller Attorney At Law
Tear (or snap) off the card.
NO.
CITY, STATE, ZIP PHONE ADDRESS
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
YES!
NAME
ADDRESS
NO.
CITY, STATE, ZIP

miller & pratt
E-MAIL ADDRESS
Jaime Banks Manager B&R Construction 4250 Eden Court Pleasanton, CA 94566 925-458-4500 jbanks1950@gmail.com
PHONE
Fill out the form.
miller & pratt

L AW O F F I C E S
E-MAIL ADDRESS
NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES
FIRST-CLASS MAIL PERMIT NO. 20 MILL VALLEY CA
YES! NO.
POSTAGE WILL BE PAID BY ADDRESSEE
Dual purpose Total dimensions are 7 x 3 1/2, which easily ts a #9 envelope (left). For the card, specify the nest perforation available or, better, a snap-off. Note (above) how areas of blue (logo, shirt, etc.) tie the design together.
Miller & Pratt Law Ofces 830 Grove Street Suite B Mill Valley CA 94942-6278
Drop into the mail.

BAmagazine.com
Before&After
Design talk
4 of 8
i U X
3 of 8
Design talk 0684
Business card One card for two people

Are you part of a team? Double your business-card mileage by sharing a card!
Side 1 Type
miller & pratt
LAW OFFICES
Side 2
Image
miller & pratt
LAW OFFICES
miller & pratt

L AW O F F I C E S
miller & pratt

L AW O F F I C E S
Melanie B. Pratt | Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789
Melanie B. Pratt Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789
miller & pratt

L AW O F F I C E S
Michael W. Miller | Attorney At Law 830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
Type here, image there Keep your design decisions to a minimum by splitting the card into halves (above). Logo and contact information align neatly to the left, image to the right. Full-length portraits are personableand memorable. Hire a professional photographer. Show both of you at your relative heights.
Horizontal card, same look Conventional format is designed the same type left, image right. Light, black/gray type separates subtly.
4 of 8
Design talk
YES!
NAME
0684
2 of 4
Before&After
Design talk
5 of 8
BAmagazine.com
i U X
Chart A schedule made of dots

Excel software is great for many things but not design. Here, a light eld of dots turns a congested spreadsheet into an appealing schedule in half the space.

Before
Thursday (09/10/09) 9 am 10 am 11am Installer Training Installer Training Installer Training New Products with Tom Wilkinson Installer Training New Products with Tom Wilkinson Installer Training Installer Training 12 pm New Products with Tom Wilkinson Installer Training Installer Training Installer Training Installer Training Installer Training Installer Training Installer Training Friday (09/11/09) Saturday (09/12/09) Sunday (09/13/09)
9 AM Thursday 9/10 Friday 9/11 Saturday 9/12 Sunday 9/13 Installer Training New Products with Tom Wilkinson Customer Service and Safety 10 11 12 PM 1 2 3 4 5 6
1 pm 2 pm Installer Training New Products with Tom Wilkinson Installer Training Installer Training Installer Training Installer Training Installer Training Installer Training New Products with Tom Wilkinson Installer Training Installer Training Installer Training Customer Service and Safety Installer Training Customer Service and Safety Installer Training Installer Training 3 pm 4 pm 5 pm 6 pm
Customer Service and Safety
Installer Training
Installer Training
Installer Training
After
The information is here, but the page is heavy and repetitive. Three kinds of informationdays, times and sessionslook exactly alike, and while the colors are good, theres too much of it. Theres no breathing room that white space would provide, and the main design elements are those colored rectangles, sort of design by default, not intention.
Same information, but what a difference! The colors are retained, but in small dots on white theyre fresh and inviting. The sessions are now listed once, not dozens of times, and varying type weights differentiate the kinds of information. This schedule looks better, takes half the space, and note how much easier it is to find the session you want!
5 of 8
Design talk
0684
Menu Hip menu on a card

Chipotle is a burrito and taco grill that knows you dont need a big budget to have a cool little menu; theirs is a single card in one colorwith some imaginative touches.
1/4 4
14
Green is mild, red is hot! Its easy to convey taste using color. But since color is not available, this clever alternative uses a pepper to convey scaleone is mild, four is hot! Great solution.
Guacamole
Engaging shape is also efficient Skinny card fits two-up on a legalsize sheet. Simple line art is earthy, easy No prissy halftones here! Lumpy, line-art illustrations are bold and easy to print. One bold typeface Interstate Bold is as easy to read on the woody paper as it is on U.S. highway signs. Its weight matches the illustrations, giving the menu a uniform, super-basic look.
3 of 4
Before&After
BAmagazine.com
i U X
Article resources
Typefaces Colors 8 9 10 C0 M0 Y0 K50 11 C50 M15 Y0 K0 12 C0 M35 Y100 K0 Images Images: iStockphoto 5 (4964287) 6 (5748179) 7 (5639863) 13 C30 M0 Y100 K0 C100 M75 Y0 K35 C0 M0 Y0 K100 1 Trade Gothic Light | 8/11 pt
miller & pratt
LAW OFFICES
5 6
2 (ab) Helvetica Neue Heavy | a) 14 pt b) 6 pt 3 Helvetica Neue Bold | 7/9.25 pt 4 (ab) Helvetica Neue Light a) 7/9.25 pt, b) 6pt
1 8 9 10

2a 3 4a 8 11 12
New Products with Tom Wilkinson Customer Service and Safety
4b 4b
9 AM Thursday 9/10 Friday 9/11 Saturday 9/12 Sunday 9/13 Installer Training 10 11 12 PM 1 2 3 4 5 6
2b 4b 13
Before&After
Design talk
8 of 8
BAmagazine.com
i U X
Back
Paper-saver format
Subscribe to Before & After Subscribe to Before & After, and become a more capable, condent designer for pennies per article. To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here. Join our e-list To be notied by e-mail of new articles as they become available, go to http://www.bamagazine.com/email
Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone. John McWade Publisher and creative director Gaye McWade Associate publisher Dexter Mark Abellera Senior designer Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com Copyright 2009 Before & After magazine ISSN 1049-0035. All rights reserved You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us.
8 of 8
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0684

Before and After 0684

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Before&After

Realistic Store Budget Menu

CITY, STATE, ZIP

Design talk 0684

Web site Online shoe store mimics the real thing

Real-life sizes Shoes are displayed in their relative foot sizes.

Shoes on the wall! Presentation mimics a physical shoe store.

Design talk 0684

Dual Mailer Business card gets a piggy-back ridefor free

1/2) Business card (2 x 3

miller & pratt

Im interested in learning more about your services.

CITY, STATE, ZIP

miller & pratt

NAME PLEASE REMOVE THIS CARD BEFORE MAILING

Tear (or snap) off the card.

Im not interested at this time.

CITY, STATE, ZIP

CITY, STATE, ZIP

miller & pratt

Fill out the form.

miller & pratt

POSTAGE WILL BE PAID BY ADDRESSEE

miller & pratt

Drop into the mail.

Design talk 0684

PLEASE REMOVE THIS CARD BEFORE MAILING

PLEASE REMOVE THIS CARD BEFORE MAILING

Business card One card for two people

Side 1 Type Image

miller & pratt

miller & pratt

miller & pratt

miller & pratt

Design talk 0684

Chart A schedule made of dots

Presentations, Demos and Training

Design talk 0684

Menu Hip menu on a card

Design talk 0684

Typefaces 1 Trade Gothic Light | 8/11 pt

Colors 8 9 C0 M0 Y0 K100 C100 M75 Y0 K35

10 C0 M0 Y0 K50 11 C50 M15 Y0 K0 12 C0 M35 Y100 K0

Images Images: iStockphoto 5 (4964287) 6 (5748179) 7 (5639863)

Presentations, Demos and Training

Back| Paper-saver format

Design talk 0684

For presentation format Print: (Specify pages 18)

For paper-saver format Print: (Specify pages 1013)

Print Format: Landscape Page Size: Fit to Page

Save Presentation format or Paper-saver format

Back| Paper-saver format

Dual Mailer Mirrored Card

Budget Menu Simplied Chart

Web site Online shoe store mimics the real thing

Real-life sizes Shoes are displayed in their relative foot sizes.

Shoes on the wall! Presentation mimics a physical shoe store.

Dual Mailer Business card gets a piggy-back ridefor free

Business card (2 x 3 1/2)

miller & pratt

Im interested in learning more about your services.

Im interested in learning more about your services.

Michael W. Miller Attorney At Law

Tear (or snap) off the card.