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BAmagazine.com
Before
i U X
Design a card
the easy way
After
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Continued
Before&After
BAmagazine.com
i U X
Sketches galore! Jayne started out the right way; when youre designing a
logo, you cant make too many sketches. But her efforts were going nowhere.
Said she, I was striving for a professional image, but kind of ended up with
more whimsical and fun looks. I like the color combinations of cyan, teal, and
violet, but I also like something dramatic like red and black. I sort of mixed the
two and didnt end up with anything pleasing. This is actually common; it happens whenever a design goal is unclear or even incorrect. In this case, Jayne
doesnt need a logo at all; her photos (below) will speak for themselves.
2 of 13
Before&After
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3 of 13
i U X
Set your words in a block of ordinary typenot fancy typeand place it in the
upper-left corner.
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
3 of 13
Before&After
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4 of 13
i U X
Place and crop your photo all the way to the edges. Color the type white, and youre done.
Jaynes Photography
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
1 16
inch bleed
4 of 13
Before&After
BAmagazine.com
5 of 13
i U X
If your favorite photo has no room for words, use the back.
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
5 of 13
Before&After
BAmagazine.com
6 of 13
i U X
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
(1) Its a beautiful magnolia, but it doesnt fill the space. When you
have a solid background like this, (2) eyedropper the color nearest the
edge and (3) fill the card behind the image. In this case, we then eyedropper some pink from the flower and (4) add it to the business name,
creating a beautifully soft connection.
6 of 13
Before&After
BAmagazine.com
7 of 13
i U X
Fade to black
Fade your photo in InDesign. (1) Fill the card black (in this case,
to complement his suit), then (2) place and crop the photo; note the
resulting hard edge. (3) Click to select the photo. Select the Gradient
Feather Tool (left), drag from right to left, stopping just short of the
edge, and youre done (4). Not quite right? Drag again.
7 of 13
Before&After
BAmagazine.com
8 of 13
i U X
Get vertical
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
8 of 13
Before&After
BAmagazine.com
9 of 13
i U X
Find color
Eyedropper colors right from the image for a perfect complement every time.
Her lips . . .
Her hair . . .
Her dress . . .
The background . . .
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
9 of 13
Before&After
BAmagazine.com
10 of 13
i U X
Use an object
Jaynes Photography
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
White space is not empty but has real force. Note above
how it pushes your eye to the left and creates a strong sense
of depth behind the studio umbrella.
10 of 13
Before&After
BAmagazine.com
11 of 13
i U X
Create a gallery
Instead of one photo, create a tiny gallery. Make a matching Web gallery, and
youll have a direct, card-to-Web connection, useful for branding.
Jaynes Photography
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Make a grid . . .
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
11 of 13
Before&After
BAmagazine.com
12 of 13
i U X
Article resources
1
2
Typefaces
Jaynes Photography
Colors
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jaynesphotography@gmail.com
jayne@ jaynekettner.com
www.jaynekettner.com
C0 M0 Y0 K100
C0 M0 Y0 K60
Images
Images: iStockphoto
4 (6750578)
3
2
5 (3458269)
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
6
7
12 of 13
Before&After
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13 of 13
i U X
http://www.bamagazine.com/email
Before&After
BAmagazine.com
i U X
Print
Format: Landscape
Page Size: Fit to Page
Save
Presentation format or
Paper-saver format
Before&After
Before
After
BAmagazine.com
i U X
i U X
BAmagazine.com
Design a card
the easy way
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Before&After
A photo and one block of type is all it takes to make a beautiful card.
2 of 13
0682
0682
Sketches galore! Jayne started out the right way; when youre designing a
logo, you cant make too many sketches. But her efforts were going nowhere.
Said she, I was striving for a professional image, but kind of ended up with
more whimsical and fun looks. I like the color combinations of cyan, teal, and
violet, but I also like something dramatic like red and black. I sort of mixed the
two and didnt end up with anything pleasing. This is actually common; it happens whenever a design goal is unclear or even incorrect. In this case, Jayne
doesnt need a logo at all; her photos (below) will speak for themselves.
1 of 7
Before&After | www.bamagazine.com
Before&After
3 of 13
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
3 of 13
BAmagazine.com
i U X
i U X
Design a card the easy way
BAmagazine.com
Set your words in a block of ordinary typenot fancy typeand place it in the
upper-left corner.
Jaynes Photography
4 of 13
Jaynes Photography
Jaynes Photography
4 of 13
0682
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
2 of 7
Before&After | www.bamagazine.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Place and crop your photo all the way to the edges. Color the type white, and youre done.
inch bleed
Before&After
1 16
Before&After
Before&After
5 of 13
5 of 13
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
If your favorite photo has no room for words, use the back.
6 of 13
3 of 7
Before&After | www.bamagazine.com
6 of 13
BAmagazine.com
i U X
i U X
BAmagazine.com
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
0682
(1) Its a beautiful magnolia, but it doesnt ll the space. When you
have a solid background like this, (2) eyedropper the color nearest the
edge and (3) ll the card behind the image. In this case, we then eyedropper some pink from the ower and (4) add it to the business name,
creating a beautifully soft connection.
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
o
e
e.
me,
l,
s.
Before&After
Design a card the easy way
Fade to black
7 of 13
8 of 13
7 of 13
BAmagazine.com
i U X
i U X
Design a card the easy way
BAmagazine.com
Fade your photo in InDesign. (1) Fill the card black (in this case,
to complement his suit), then (2) place and crop the photo; note the
resulting hard edge. (3) Click to select the photo. Select the Gradient
Feather Tool (left), drag from right to left, stopping just short of the
edge, and youre done (4). Not quite right? Drag again.
Before&After
Get vertical
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
0682
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
8 of 13
4 of 7
Before&After | www.bamagazine.com
Before&After
Design a card the easy way
Find color
9 of 13
BAmagazine.com
Eyedropper colors right from the image for a perfect complement every time.
The background . . .
i U X
Her dress . . .
Her hair . . .
Her lips . . .
i U X
Design a card the easy way
BAmagazine.com
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
10 of 13
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Before&After
Use an object
Jaynes Photography
Jaynes Photography
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
10 of 13
0682
White space is not empty but has real force. Note above
how it pushes your eye to the left and creates a strong sense
of depth behind the studio umbrella.
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
5 of 7
Before&After | www.bamagazine.com
Before&After
Design a card the easy way
Create a gallery
Jaynes Photography
11 of 13
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Typefaces
Images
Images: iStockphoto
5 (3458269)
4 (6750578)
12 of 13
11 of 13
BAmagazine.com
i U X
i U X
C0 M0 Y0 K60
C0 M0 Y0 K100
0682
Colors
BAmagazine.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Instead of one photo, create a tiny gallery. Make a matching Web gallery, and
youll have a direct, card-to-Web connection, useful for branding.
Jaynes Photography
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
6 of 7
Before&After | www.bamagazine.com
12 of 13
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Jaynes Photography
Bob Schnell
804-647-3640
info@bobschnellphoto.com
www.bobschnellphoto.com
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@ jaynekettner.com
jaynesphotography@gmail.com
www.jaynekettner.com
Jaynes Photography
Article resources
Make a grid . . .
Before&After
1
2
3
2
Jayne Kettner
35266 Old Homer Road
Winona, MN 55987
507-452-9300 desk
507-208-1067 cell
jayne@jaynekettner.com
www.jaynekettner.com
Before&After
Design a card the easy way
13 of 13
13 of 13
7 of 7
BAmagazine.com
i U X
0682
Printing formats
Before&After | www.bamagazine.com
http://www.bamagazine.com/email