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Before&After

Continued
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Design your own Christmas cards 0627
HOLIDAY PRAYERS FROM THE SMITHFAMILY
W I S E M E N S T I L L S E E K H I M
Design your own
Christmas cards
Desktop printers and a
$1 photo library have made
it easy to send beautiful,
personal greetings!
Continued
HOLIDAY PRAYERS FROM THE SMITH FAMILY
W I S E M E N S T I L L S E E K H I M
HOLIDAY PRAYERS FROM THE SMITHS FAMILY
W I S E M E N S T I L L S E E K H I M
Before&After
2 of 10
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Design your own Christmas cards 0627
Design your own Christmas cards
Desktop printers and a $1 photo library have made it easy to send beautiful,
personal greetings! Here are a handful of ideas to get you started.
Store-bought holiday cards are attractive but so commercial the Christmas-card tree at
home looks just like the Hallmark shop at the mall! This year, send a card that can come only
from you. iStockphotos $1 photo library makes this practical; it puts a world of beautiful
images at your ngertips to use alone or with your own photos. The cool part is yours to do:
Fold Mail Separate
HOLIDAY PRAYERS FROM THE SMITH FAMILY
S u n s e t o v e r t h e v a l l e y | M o d e s t o , C a l i f o r n i a
T a k e n o n S e p t e m b e r 1 6 , 2 0 0 5 a t 6 : 2 8 p m
HOLIDAY PRAYERS FROM THE SMITH FAMILY
S u n s e t o v e r t h e v a l l e y | M o d e s t o , C a l i f o r n i a
T a k e n o n S e p t e m b e r 1 6 , 2 0 0 5 a t 6 : 2 8 p m
Print
HOLIDAY PRAYERS FROM THE SMITH FAMILY
HOLIDAY PRAYERS FROM THE SMITHS FAMILY
W I S E M E N S T I L L S E E K H I M
W I S E M E N S T I L L S E E K H I M
W I S E M E N S T I L L S E E K H I M
W I S E M E N S T I L L S E E K H I M
Before&After Design your own Christmas cards 3 of 10
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Design your own Christmas cards 0627
1 Embellish There is no substitute for a great
family portrait. Embellish with a photographic
object and a beautiful typeface. Classy.
Knock out the background Delete a busy back-
ground, and youll freshen and focus your image.
Add dimension by sending headline to the back!
2
Dads in Iraq? Add news
to your card with caption-
style greetings from every-
one in the picture! Be brief
and use small type; light
gray wont steal the scene.
MERRY CHRISTMAS!
The Johnsons
Angela
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
Maggie
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
Krissy
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
Jessica
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
MERRY CHRISTMAS!
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Design your own Christmas cards 0627
2005
C H R I S T M A S
3 Pose creatively Rambunctious kids will
have fun posing in a circle! Cockeyed
portrait lends itself to an enthusiastic,
askew layout!
Crop radically Only true friends will let
you get this close! Its a bold technique
and fun to try. White type centered atop
translucent year is quietly powerful.
4
2006 Katie, Kathy and Karen Grandma & Grandpa! M
e
rry C
h
ristm
a
s!
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Design your own Christmas cards 0627
Use beautiful type
Calligraphic typography
says Christmas! Use
alone or embellish with
an object or border. Here,
dark and light colors con-
trast beautifully on the
neutral-value background.
White makes it work
No matter what size or
shape the space, an object
alone in a eld of white
gets seen. Here, the script
typeface is totally different
in shape, texture and style,
thus complementary.
5 Use an object A photographic object makes a
beautiful card easily. Keep it simple, and personal-
ize each greeting.
Use an illustration or dingbat Whimsical artwork
and scribbly type make a happy card! Centered pres-
entation lends formality and style.
6
Gwen
Joy to You,
Happy Reindeer Day!
FROM YOUR GODDAUGHTER, GENEVA ROSE
Merry Christmas, Becky
BEST WISHES FROM YOUR FRIEND BILL
Merry Christmas, Matt
BEST WISHES FROM THE MILLS FAMILY
Before&After Design your own Christmas cards 6 of 10
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Design your own Christmas cards 0627
Create a theme Design a
series of cards on a single
topic. Keep type and lay-
out repetitive through-
out. Use scenics, owers,
abstracts, a personal
portfolio. Expresses your
words in several ways.
Also nice when you cant
decide on a single image.
7
Front
Keep the type quiet Uppercase
headline force-justied spans the card
and makes a sophisticated statement;
soft color is sampled from the photo.
On the back, nish with a caption,
comment or logo just like Hallmark
does! Note alignment with the front.
HOLIDAY PRAYERS FROM THE SMITHFAMILY
Donner Pass | Truckee, California
Taken on October 10, 2005 at 3:45 pm
Back
HOLIDAY PRAYERS FROM THE SMITHS FAMILY
W I S E M E N S T I L L S E E K H I M
HOLIDAY PRAYERS FROM THE SMITH FAMILY
W I S E M E N S T I L L S E E K H I M
HOLIDAY PRAYERS FROM THE SMITH FAMILY
W I S E M E N S T I L L S E E K H I M
W I S E M E N S T I L L S E E K H I M
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Design your own Christmas cards 0627
Card & envelope specs
Card size Standard snapshot Envelope A6 (6 Baronial)
3
2
/3

8
7
/8

3
7
/8

6
1
/2

4
3
/4

7
1
/4

5
1
/4

5
7
Card size Letter sheet divided in thirds Envelope #9
Card size Standard picture frame Envelope A7 (A-Style)
Card size Letter sheet quartered Envelope A2 (5
1
/2 Baronial)
5
1
/2

4
1
/4

4
3
/8

5
3
/4

6
4
8
1
/2

Before&After Design your own Christmas cards 8 of 10


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Design your own Christmas cards 0627
Typefaces
1 Sloop Script One | 20 pt
2 Block Berthold Extra Cond | 65 pt
3 Utopia Black | 8 pt
4 Utopia Regular | 6.5 pt
5 ITC Avant Garde Gothic Bold Cond
158 pt
6 Minion Pro Cond Subhead | 27 pt
7 (ac) Zipty Do Regular | a) 40 pt
b) 20 pt, c) 12 pt
Images
8 (af) iStockphoto.com | a b c d
e f
9 (ab) Rubberball.com | a b
Article resources
Colors
C0 M100 Y80 K30
C0 M50 Y40 K15
C45 M0 Y50 K15
C0 M0 Y0 K45
C90 M0 Y100 K30
C0 M0 Y0 K50
10
11
12
13
14
15
The Johnsons
Angela
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
Maggie
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
Krissy
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
Jessica
Ullaortion utat. Ut at
numsan ea feummy num
deliqui smodipit lor si.
Cummy nos augiamdio
eu feuminiatet utpat lore
magnit, cumquis at.
MERRY CHRISTMAS!
2005
C H R I S T M A S
2006 Katie, Kathy and Karen Grandma & Grandpa! M
erry Christmas!
1 8b 8c 8d
10
14
15
8f
7b
7a
7c
3
4
11
12
13
10
5 8e 6
2 9b
8a 9a
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Design your own Christmas cards 0627
Typefaces
1 Carpenter ICG | 32 pt
2 Avenir 35 Light | 9 pt
3 Kid Type Crayon | 13.5 pt
4 (ab) Adobe Caslon | a) 14.5 pt, b) 8 pt
Images
5 (af) iStockphoto.com | a b c d
e f
Article resources
Colors
C35 M55 Y70 K60
C0 M0 Y0 K40
C45 M30 Y20 K0
C0 M0 Y0 K70
6
7
8
9 7
Happy Reindeer Day!
FROM YOUR GODDAUGHTER, GENEVA ROSE
6 7
HOLIDAY PRAYERS FROM THE SMITHFAMILY
4a
4b
5a
5f
1 2
3
2
5b
7
8
9
Merry Christmas, Becky
BEST WISHES FROMYOUR FRIEND BILL
W I S E M E N S T I L L S E E K H I M
5e
5d
5c
Before&After
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Design your own Christmas cards 0627
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Design advisor Gwen Amos

Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright 2005 Before & After magazine, ISSN
1049-0035. All rights reserved
You may pass this article around, but you may not alter
it, and you may not charge for it. You may quote brief
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& After magazine, and let us know. To feature free
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Before&After
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7
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IT
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FA
M
IL
Y
D
onner P
ass | T
ruckee, C
alifornia
T
aken on O
ctober 10, 2005 at 3:45 pm
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