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Design talk 0656
Shadow Logo Photo Callout
Color Contrast One-Line Title
Mannequin Model
FiveDesignIdeas
DesignTalk11
$
25
Margaret W. Rodriguez, M.F.A.
Assistant Professor
Mary Allen Building, Room 100
904-123-4566 | mrodriguez@harrison.edu
THE CI RCL E AND L OMBARDI S CHOL ARS HI P F UND
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Layout Set a beautiful title in one line
Your title is important, but so is your photoso how do you put them together? Try this. Set the
title in one, thin line. Widely spaced, uppercase type conveys stateliness and power; small size has
quiet authority. Key is the translucent stripe, which brings photo and words together.
One-line title interrupts the photo without disturbing it and takes
advantage of the natural power of the center. Draw a thin, white rect-
angle, lower its opacity (here, to 70%), add a faint shadow (right), and
set the title in uppercase with very wide tracking (200%, below).
THE CI RCL E AND L OMBARDI S CHOL ARS HI P F UND
THE CI RCL E AND L OMBARDI S CHOL ARS HI P F UND
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Logo The shadow tells half the story
Classical typography conveys Sanctus mission with
grace and dignity; lowercase setting softens its sharp lines.
Angel in shadow sends silent but powerful messages that
would be absent if the image were more conventional.
THEGREEN
PROJECT
YOUTH MISSION TRIP
HAITI 2008
sanctus
S H E L T E R F O R W O M E N
Original Lighten Blur Skew
Body language often conveys unspoken meaning. Here, soft shadows speak in a second voice
that adds meaning to the messages. Illustrations in silhouette are ideal for making shadows.
Splashy palm fronds cast a jet-plane shadow, sending an
almost subliminal message; it may take two looks to notice the
second voice. Palm tree and airplane are both clip-art. The orig-
inally black plane was lightened to 20% opacity and its edges
softened with Photoshops Gaussian Blur function.
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Design talk 0656
Design talk 4 of 9
Color Pop that color!
A color is never seen alone but is always inuenced by the colors around it. To showcase its
multi-colored iPod shufes, Apple uses vivid contrasts to make a small thing shout!
(Left) Three ads use complementary or near-
complementary colors. Complementary
colors are opposites. They have high energy,
because their lack of a common color creates
tension, and tension creates
energy. (Above and left) Any bright color
on black will always jump out, while silver
on gray (far right) blends beautifully in.
Contrast using dark and light . . . Contrast using complementary colors . . .
www.apple.com/ipodshufe
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Design talk 0656
Design talk 5 of 9
And speaking of iPods, Apples iconic silhouette technique has other useslike, say, modeling
clothes. Erase the model and leave only her garments, which stand out vividly and allow the reader
to project herself into the image.
Customize the look! Bad hairstyle? Change
it! Silhouettes allow you to easily erase or add
pieces to your image. (Below) You can isolate
one garment or show both.
$
15
Bored model, distracting
green background . . .
. . . a silhouette easily
eliminates all of that!
$
25
Photos Make a mannequin model
For extra dimension, leave her
hands shadow in the image.
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Design talk 6 of 9
How to make a mannequin
Use an image with a clear silhouette in which the garment (or whatever) is not obstructed.
For a variation, use a stroke instead of a ll.
3 2 1 Create a selection In Photoshop, set
your Foreground and Background color to
white and black, respectively. Next, trace
a selection around the object you want to
silhouette. Then place your selection on
a new layer (Layer 1) by going to Layer>
New> Layer via Copy.
Fill the background Select the
Background layer, then press Option-Delete
(PC: Alt-Backspace) to ll this layer with
white. Next, trace a selection around the
garment you want to show. Place it on its
own layer (Layer 2) by selecting Layer>
New> Layer via Copy.
Create a new layer
Fill the silhouette Click Layer 1 on the palette,
and Command-click (PC: Control-click) to create
a selection. Next, create a new layer (Layer 3)
by clicking the Create a new layer
icon (above). Press X to switch your
Foreground color to Black. Press Option-
Delete (PC:Alt-Backspace). Deselect all.
Finally, hide Layer 1. Variation: Use a
stroke instead of a ll (right).
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Design talk 0656
Design talk 7 of 9
Callouts A face brings you closer
Throw away that uninspiring, typeset list! Photo callouts put faces on your staff and show where
they work on campus, too. Uniform rectangles, typefaces and colors hold the look together.
Be consistent
With this much going on, its
important to limit the vari-
ables. For example, dont mix
rectangles and circles. Note
that every callout is identi-
cal in size, shape, color and
type; photos have uniformly
black backgrounds and
similar cropping, and even
the shadows are the same.
Inward-pointing arrows yield
an exciting, burst-like layout.
Department of Anthropology
University of Harrison, 2450 University Drive, Mary Allen Building
Jacksonville, FL 32099 | Ph: 904-123-4450 | Fax: 904-123-4460
N
Michael V. Watson, M.F.A.
Assistant Professor
Mary Allen Building, Room 101
904-123-4567 | mwatson@harrison.edu
Margaret W. Rodriguez, M.F.A.
Assistant Professor
Mary Allen Building, Room 100
904-123-4566 | mrodriguez@harrison.edu
Russell E, Milford, Ph.D.
Assistant Professor
Mary Allen Building, Room 107
904-123-4567 | rmilford@harrison.edu
Snehal Patel, Ph.D.
Assistant Professor
Mary Allen Building, Room 104
904-123-4562 | spatel@harrison.edu
Jessica B. Leeson, Ph.D.
Assistant Professor
Mary Allen Building, Room 105
904-123-4567 | jleesion@harrison.edu
Todd A. Frankln, Ph.D.
Assistant Professor
Mary Allen Building, Room 103
904-123-4568 | tfranklin@harrison.edu
Elijah Ho Park, M.F.A.
Assistant Professor
Mary Allen Building, Room 102
904-123-4561 | ehopark@harrison.edu
Debra B. Johnston, Ph.D.
Department Chair
Mary Allen Building, Room 106
904-123-4563 | djohnston@harrison.edu
Charlie R. Sebastiani, Ph.D.
Assistant Professor
Mary Allen Building, Room 109
904-123-4565 | csebastiani@harrison.edu
William M. Harpring, M.F.A.
Professor
Mary Allen Building, Room 108
904-123-4564 | wharpring@harrison.edu
U
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Webber Avenue
Department of Anthropology, Mary Allen Building
Color ties maps
and names.
Same typeface
Black backgrounds
and uniform cropping
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Design talk 8 of 9
THEGREEN
PROJECT
YOUTH MISSION TRIP
HAITI 2008
Typefaces
1 Paralucent Condensed Light Italic
2 Bembo Roman
3 Linotype Didot Roman
4 Adobe Garamond Regular
5 Agency FB Bold Condensed
6 Helvetica Neue Std Bold
7 ITC Cheltenham Book
Images
8 (ao) iStockphoto.com | a b c d
e f g h i j k l m n o
Article resources
Colors
C30 M0 Y90 K5
C0 M0 Y0 K100
C3 M0 Y100 K58
C100 M30 Y100 K50
C18 M0 Y100 K30
C20 M60 Y100 K25
9
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$
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THE CI RCL E AND L OMBARDI S CHOL ARS HI P F UND
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Margaret W. Rodriguez, M.F.A.
Assistant Professor
Mary Allen Building, Room 100
904-123-4566 | mrodriguez@harrison.edu
6
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sanctus
S H E L T E R F O R W O M E N
Before&After
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer

Before & After magazine
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