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Eight small pages
unfold into an informative,
letter-size sheet.
Design a
Continued
Pocket-size
brochure
e
Before&After
2 of 21
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Design a pocket-size brochure 0665
Design a pocket-size brochure
Eight small pages unfold into an informative, letter-size sheet.
This single-sheet brochure is a small beauty that gets eight pages
of work out of just one. From its palm-size, 2
3
49 x 4
1
49 cover, a
story unfolds in a natural, easy-to-read sequence. Its easy to
design, too. The key is to think smallone photo, bite-size text
and a brief head per spread look quite big. And its inexpensive.
Perfect for busy readers, it slips easily into pocket or purse, and
is ideal for telling your story in brief, narrative format.
. . . open into a letter-size sheet
A tiny cover and two brief but complete spreads lead
the reader to center page, where (in this case) eight
health tips give dental patients a useful takeaway and
a reminder of their dentists care and competence.
Open once . . .
Praston
Dental

open twice . . .
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3 of 21 Design a pocket-size brochure 0665
Cover and rst spread
The brochure folds open one spread at a time. To design it, think story
give it a beginning, a middle and an end. Set a visual theme (here its people),
and design each spread as a complete thought.
First spread is the introduction. Breakout photos that
overlap the blue add depth and perceived size to the layouts.
Light colors yield the biggest look. Text can be solid black,
but in the tiny space 75% gray (or so) will be easier on the
eyes. Here, fresh apple green and dental-ofce blue will sus-
tain the theme throughout.
Cover An attractive smile and the ofce name
set the visual theme. Such small-space design
requires bold, simple elements. This design uses
fourphoto, blue background, bite-size text and
a brief head. Each element should do only one
thing. Avoid detailnote the photo is closely
cropped and has no background or other dis-
tractions. Inside (far right), the text is plain; the
tiny space needs no subheads, indents or other
ags. Note our cover girl is looking at the logo, a
subliminal reinforcement.
Praston
Dental

Family
dentistry
At Praston Dental, we
provide top-quality
clinical care in a
friendly and caring
family environment.
Elesara and is fay of
alm. A card whint not
oogum or bont. Pretty
simple, glead and asp
mist of it snooling.
4
1
4
2
3
4 Crop closely Break out
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4 of 21 Design a pocket-size brochure 0665
Second spread
The second spread opens horizontally, but its layout is identical to the rst
head and text on the left, photo and blue background on the right.
Second spread is twice the width of the rst,
and its text is transitional between the introduc-
tion and main body. Right, type sizes and posi-
tions are identical to the rst spread, but did you
notice its left margin is slightly wider? Probably
not, because it looks the same; the wider margin
has the visual proportions of the wider page.
Different margins
Beautiful smiles
Texture and asp net exating end mist end of it snooling.
Spaff forl isnt cubular but quastic, leam restart whint cant
prebast. Its tope, this uant chasible. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Why? Elesara
and order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and whint asp net
exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this uant
chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm then
card whint not oogum or bont thin chack.
Beautiful smiles
Texture and asp net exating end mist end of it snooling.
Spaff forl isnt cubular but quastic, leamrestart whint cant
prebast. Its tope, this uant chasible. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Why? Elesara
and order is fay of alm. A card whint not oogumor bont.
Pretty simple, glead and tarm. Texture and whint asp net
exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leamrestart that cant prebast. Its tope, this uant
chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of almthen
card whint not oogumor bont thin chack.
Thin edge, thin type
Quick! Whats the thinnest possible
line? Its an edge, a transition from
one color or value to anotherin
this case, the blue eld to the white
eld. Edges, not ruled lines, yield the
sharpest, cleanest, most minimal
look. Headlines of super-ne Helvetica
Neue Ultra Light typeabout as thin
as type can reasonably getare an
excellent complement.
smiles
Before&After Design a pocket-size brochure 5 of 8 X i
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5 of 21 Design a pocket-size brochure 0665
Smile.
An act thats easily taken for
granted, texture and asp net
exating end mist of it snooling.
Spaff forl isnt end cubular but
pretty whint quastic.
Dental Tips
Preston Dentals own Dr. Mary Mills and Dr. Donnie
Wilkinson provide these easy dental tips texture and
asp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant. Its tope, this
uant chasible silk shast lape and behast
mist of chack.
Main spread
The fully opened sheet has room to elaborate. Here, health tips ank a center narrative.
Eat healthy.
A a well-balanced diet provides the
minerals, vitamins and other nutrients
essential for healthy teeth and gums.
Texture and asp net exating end mist of
it snooling cachasible. It has larch to say.
Elesara and order is fay of alm.
Rinse and gargle.
Mouthwashes, when used alongside a
whint not oogum or bont. Pretty simple,
glead and tarm. Texture and asp net
exating end mist of it snooling asp mist
of it snooling whint card.
Clean your tongue.
For dramatically better oral hygiene and
health, daily tongue cleaning texture and
asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic.
Floss daily.
You should oss daily to clean between
teeth, where decay-causing bacteria
reside. Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty
simple, glead and tarm texture.
Brush properly.
Using a soft-bristled toothbrush, brush
gently and thoroughly in a circular
motion texture and asp net exating end
mist of it snooling. Texture and asp net
exating end mist of it snooling.
Avoid tobacco.
Chewing and smoking tobacco
can cause serious health and
dental problems. Elesara and
order is fay of alm. A card whint
not oogum or bont.
Smile.
An act thats easily taken for
granted, texture and asp net
exating end mist of it snooling.
Spaff forl isnt end cubular but
pretty whint quastic.
Dental Tips
Praston Dentals own Dr. Mary Mills and Dr. Donnie
Wilkinson provide these easy dental tips texture and
asp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leam restart that cant. Its tope, this
uant chasible silk shast lape and behast
mist of chack.
APPOINTMENT
9:00 DENNIS M.
Visit your dentist.
Visiting your dentist for regular check-
ups and cleanings is the best way to avoid
card whint not oogum or bont. Pretty
simple, glead and tarm end. Spaff forl
isnt cubular but quastic, leam restart.
Its tope, this uant chasible.
A lively conclusion
Its no longer pocket size, but
the theme continuesbig
people, breakout photos, blue
and white elds, and text in two
typefaces. As before, the blue
eld ts the folds (above) and
pulls equally with the white.
Note the symmetry; every ele-
ment is illustrated and centered.
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6 of 21 Design a pocket-size brochure 0665
11
8
1
2
Letter-size page (11 x 8
1
2)
Folded size 2
3
4 x 4
1
4
Fold the page into eight equal parts.
Template: Pocket-size brochure
1
2
3 4
Praston
Dental

Praston
Dental

B e a u t i f u l s m i l e s
T e x t u r e a n d a s p n e t e x a t i n g e n d m i s t e n d o f i t s n o o l i n g .
S p a f f f o r l i s n t c u b u l a r b u t q u a s t i c , l e a m r e s t a r t w h i n t c a n t
p r e b a s t . I t s t o p e , t h i s u a n t c h a s i b l e . S i l k , s h a s t , l a p e a n d
b e h a s t t h e t h i n c h a c k . I t h a s l a r c h t o s a y f a n . W h y ? E l e s a r a
a n d o r d e r i s f a y o f a l m . A c a r d w h i n t n o t o o g u m o r b o n t .
P r e t t y s i m p l e , g l e a d a n d t a r m . T e x t u r e a n d w h i n t a s p n e t
e x a t i n g e n d m i s t o f i t s n o o l i n g . S p a f f f o r l i s n t c u b u l a r b u t
q u a s t i c , l e a m r e s t a r t t h a t c a n t p r e b a s t . I t s t o p e , t h i s u a n t
c h a s i b l e . S i l k , s h a s t , l a p e a n d b e h a s t t h e t h i n c h a c k . I t h a s
l a r c h t o s a y f a n . W h y ? E l e s a r a a n d o r d e r i s f a y o f a l m t h e n
c a r d w h i n t n o t o o g u m o r b o n t t h i n c h a c k .
2p2
2p10
2p10
2p10
2p10
2p10
2p2
2p10
Before&After Design a pocket-size brochure 7 of 8 X i
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7 of 21 Design a pocket-size brochure 0665
Visit your dentist.
Visiting your dentist for regular check-
ups and cleanings is the best way to avoid
card whint not oogumor bont. Pretty
simple, glead and tarmend. Spaff forl
isnt cubular but quastic, leamrestart.
Its tope, this uant chasible.
Eat healthy.
A well- balanced diet provides the
minerals, vitamins and other nutrients
essential for healthy teeth and gums.
Texture and asp net exating end mist of
it snooling cachasible. It has larch to say.
Elesara and order is fay of alm.
Rinse and gargle.
Mouthwashes, when used along side a
whint not oogumor bont. Pretty simple,
glead and tarm. Texture and asp net
exating end mist of it snooling asp mist
of it snooling whint card.
Clean your tongue.
For dramatically better oral hygiene and
health, daily tongue cleaning texture and
asp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic.
Floss daily.
You should oss daily to clean between
teeth where decay-causing bacteria
resides. Elesara and order is fay of alm.
A card whint not oogumor bont. Pretty
simple, glead and tarmtexture.
Brush properly.
Using a soft-bristled toothbrush, brush
gently and thoroughly in a circular
motion texture and asp net exating end
mist of it snooling. Texture and asp net
exating end mist of it snooling.
Avoid tobacco.
Chewing and smoking tobacco
can cause serious health and
dental problems. Elesara and
order is fay of alm. A card whint
not oogumor bont.
Smile.
An act thats easily taken for
granted, texture and asp net
exating end mist of it snooling.
Spaff forl isnt end cubular but
pretty whint quastic.
Dental Tips
Praston Dentals own Dr. Mary Mills and Dr. Donnie
Wilkinson provide these easy dental tips texture and
asp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leamrestart that cant. Its tope, this
uant chasible silk shast lape and behast
mist of chack.
APPOINTMENT
9:00 DENNIS M.
Typefaces
1 (ab) Minion Regular | a) 14/17 pt
b) 9/12 pt
2 (ab) Helvetica Neue 25 Ultra Light
a) 72 pt, b) 38/29 pt
3 Helvetica Neue 85 Heavy | 10 pt
Images
4 (ak) iStockphoto.com | a b c d
e f g h i j k
Article resources
Colors
C55 M30 Y20 K60
C55 M30 Y20 K30
C14 M6 Y6 K0
C45 M20 Y100 K10
5
6
7
8
8
7
6
5
7
6
4e
1b
3
4g
4f
4h 4d
4i
4c
2a 4a 1a
4b
Family
dentistry
At Praston Dental, we
provide top-quality
clinical care in a
friendly and caring
family environment.
Elesara and is fay of
alm. A card whint not
oogumor bont. Pretty
simple, glead and asp
mist of it snooling.
Praston
Dental

4k
4j 2b
1a
Before&After
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Design a pocket-size brochure 8 of 8
Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer

Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
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www http://www.bamagazine.com
Copyright 2008 Before & After magazine
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B
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|

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T
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Preston D
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r. M
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W
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asp net exating end m
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cubular but quastic, leam
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