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W.E.R.A.

WOMEN.EXCLUSIVE.RESEARCH.AGENCY.

V.S.

We the Women Exclusive Research Agency are conducting a survey among people like you in the New York City area who buy brand name shoes. Your responses are very important and will be kept strictly confidential. We gladly appreciate your time and honesty. Thank you for your participation.
1. Which brands of shoes are you familiar with the most? (Please choose

all that apply) Aldo


Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)________________________________________________________

2. Which brands of shoes do you currently own? (Please choose all that

apply)
Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

3. How many pairs of heels do you own? 1-5 6-9 10 and over

Please Continue
4. Which shoe brand do you prefer the most? (Please choose only one) Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

5. Where do you go shoe shopping the most? (Please choose only one) Mall On the Avenue Online Boutiques Thrift Stores Other (Please Specify)__________________________________________________

6. Which heel height do you prefer to wear the most? (Please choose

only one)
2 inches 3 inches 4 inches 5 inches

Please Continue

7. What shoe size do you wear? 4-5 6-7 8-9 10-11

8. Based on characteristics of the brands, which do you believe is BEST?

(Please choose only one brand for each characteristic listed below) Aldo Madden Advertisements Comfort Price Style ] Material Variety [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Guess [ ] [ ] [ ] [ ] Jessica Simpson [ ] [ ] [ ] [ ] Nine West [ ] [ ] [ ] [ ] Steve [ ] [ ] [ ] [

9. Which brand attracts you the most? (Please choose only one)
Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

Please Continue 10.In your opinion, how do you feel about the discounts offered by each brand listed below? (Please respond to each brand listed) Brands Excellent Good Fair Poor Aldo Guess Jessica Simpson Nine West Steve Madden [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

11. Which brand has the BEST quality? (Please choose only one)
Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

12. Which brand has the BEST return/refund policy? (Please choose only one)
Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

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13. Which brand retailer ensures the BEST customer service? (Please choose only one) Aldo
Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

14. You are going to a special event and you need a new pair of heels to go with your outfit; which brand comes to mind first? (Please choose only one)
Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

15. When it comes to online shopping, which brand would you consider buying first or most of the time?
Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

Please Continue

16. When it comes to comfort, which shoe brand is the most comfortable? (Please choose only one) Aldo
Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

17. On average, about how much do you usually spend on shoes? (Please

choose only one.)


$10 - $19.99 $20 - $29.99 $30 - $39.99 $40 - $49.99 $50 - $59.99 $60-$69.99 $70-$79.99 $80-$89.99 $90-$99.99 $100 +

Please Continue 18. Which brand do you dislike the most? (Please choose only one)

Aldo Guess Jessica Simpson Nine West Steve Madden Other (Please Specify)__________________________________________________

The following personal questions are for statistical purposes only. Your answers to these questions will be kept strictly confidential. 19.What is your age?
13-16 17-20 21-24 25-28 29 & over

20.

What is your Ethnicity?

Black/African American White/Caucasian Asian/Pacific Islander Hispanic/Latin Indian/Middle Eastern Other (Please Specify)__________________________________________________

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21. What is your highest level of education completed? Some High School

Completed High School GED/High School Equivalent Some College Completed College Some Graduate School Completed Graduate School

22. If you are employed, what is your average weekly income?


$99.00 or less $100 - $200 $201 - $300 $301 - $400 $401 - $500 $501 + Unemployed

23. What is your current Marital Status?


Single, Never Married Married Divorced Separated Engaged

Please Continue 24. What is your current Occupation?


Student Doctor/Nurse Business (Accountant, Marketer, Entrepreneur, etc)

Lawyer Teacher Office Clerk Customer Sales Representative House-wife Other (Please Specify)__________________________________________________

25. Where do you currently reside?


Brooklyn Bronx Manhattan Queens Staten Island Other (Please Specify)_________________________________________________

Thank you for your participation. The following space is provided for any additional comments on this exciting topic.

__________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________


Thank You!