Beruflich Dokumente
Kultur Dokumente
Shweta Aggarwal
[Pick the date]
Confidential
Go to Market Strategy Plan
Table of Contents
• Name
• Type -Best practice solution; new service offering; bundled package; jump start kit, General
• What customer need is proposed to be fulfilled
• Offering overview/details
• How your solution/ service differs from those that are now or will be available in the market
• Industry overview
• Current Size
• Growth trends and forecasts/ Maturity -What’s the maturity of this space?
• Competitor’s offeringsHow are they positioned?
• Positioning of competitors offering-How are our competitors positioned?
• Our experience -What is our experience level? How does it compare with the competition?
• SWOT analysis
Go to Market Strategy Plan
• Seasonality factors
• Technological factors
• Regulatory issues
• How many leads need to be generated ?What’s the breakup of leads that need to be generated
for each lead generation mechanism
Sales
Telemarketing
Referrals
Tradeshow/Event
Email campaign
Press releases
Go to Market Strategy Plan
Web 2.0
Marketing(linkedin,Blogs,nymz,Facebook
1.10 Pricing
• Potential revenues targeted in each market segment (based on past conversion ration and
extrapolation)?
• What is our annual forecast for sales? How was this determined?
• Revenue target from existing customer
1.14 Training
• How do you plan on training the sales teams (direct and LMG)
• Do we need to provide training to our partners?
• Competition risks
• Technology risks
• Regulatory risks
• Financial risks
• Management risks
Prepare best-case and worst-case scenarios involving key parameters of the business to help assess
• Sensitivity analysis of key factors in the assumptions to simulate the impact of changes
• Growth Strategies
2 Deliverables checklist
Basic Collaterals
Customer Presentation
Customer Reference
Solution Slick/Brochure
White paper
Red books
Client Demo
Webinars files
LMG Scripts
LMG Training
Delivery
Sales
Sales Primer
Go to Market Strategy Plan
Sales Training
Corporate Communication
Internal Announcements