CHAPTER 2: The Business vision and mission:

ASSURANCE OF LEARNING EXERCISE 2A: GATHERING STRATEGY INFORMATION:

Mission Statements General Motors Our mission is to be the world leader in transportation products and related services. We aim to maintain this position through enlightened customer enthusiasm and continuous improvement driven by integrity, teamwork, innovation and individual respect and responsibility of our employees. North Carolina Zoo Our mission is to encourage understanding of and commitment to the conservation of the worlds wildlife and wild places through recognition of the interdependence of people and nature. We will do this by creating a sense of enjoyment, wonder and discovery throughout the Park and in our outreach programs. Samsonite Our mission is to be the leader in the travel industry. Samsonites ambition is to provide unparalleled durability, security and dependability in all of its products, through leading edge functionality, features, innovation, technology, contemporary aesthetics and design. In order to fill every niche in the travel market, Samsonite will seek to create strategic alliances, combining our strengths with other partners in our brands.

General Motors

North Carolina Zoo

Samsonite

Customers Products Or Services Markets Technology Concern For Survival ,Growth & Profitability Philosophy Self Concept Concern For Public Concern For Employees

NO YES NO NO YES

YES YES YES NO NO

YES NO YES YES YES

YES YES YES YES

YES YES YES NO

NO YES NO NO

ASSURANCE OF LEARNING EXERCISE: 2B

WRITING VISION AND A MISSION STATEMENT FOR MCDONALDS:

Vision statement: To become a market leader in fast food industry through quality and hygienic food to our customer Mission statement: Our mission is to serve and delight our customer with quality and varieties of food to all age group people. We believe in quality and value that we committed to our customers .we welcome you to become part of our growing family who work to make it all possible and make a positive contribution to economic activities.

ASSURANCE OF LEARNING EXERCISE: 2C WRITING VISION AND MISSION STATEMENT FOR MY UNIVERSITY: Vision statement: To become a globally recognized institute in business and technology through excellence in education. Mission statement: To provide qualified individual to our society that serve Pakistan in especially business and technology field. To provide quality education to our students give them practical knowledge make them a sense of commitment and dedication towards society.