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TYPES OF MOTIVATION 1) Achievement motivation It is the drive to peruse and attain goals.

An individual with achievement motiv ation wishes to achieve objectives and advance up the ladder of success. Hence, accomplishment is important for his/her own sake and not for the rewards that ac company it. 2) Affiliation motivation It is a drive to relate to people on a social basis. Individuals with affiliatio n motivation perform work better when they are complimented for their favourable attitude and co-operation. 3) Competence motivation It is the drive to be good at something, allowing the individual to perform high quality work. Competence/skill motivated individuals seek job mastery, take pri de in developing and in using their problem solving skills and strive to be crea tive when confronted with obstacles. They learn from their experiences. 4) Power motivation It is the drive to influence people and change situations. Power motivated peopl e wish to create an impact on their organisation and are willing to take risks.

5) Attitude motivation Attitude motivation is how people think and feel. It is their self-confidence, t heir belief in themselves and their attitude to life. It is how they feel about the future and how they react to the past. 6) Incentive motivation It is where the people are motivated through external rewards. Here, a person or team reaps a reward from an activity. It is the type of rewards that drive peop le to work harder. 7) Fear motivation Fear motivation coercions a person to act against will. It is instantaneous and gets the job done more quickly. Fear motivation is helpful in the short run. NATURE OF MOTIVATION Unending process: human wants keep changing & increasing. A psychological concept: deals with the human mind. Whole individual is motivated: as it is based on psychology of the indiv idual. Motivation may be financial or non-financial: Financial includes increas ing wages, allowance, bonus, etc. Motivation can be positive or negative: positive motivation means use of incentives - financial or non-financial. E.g. of positive motivation: confirmat ion, pay rise, praise etc. Negative motivation means emphasizing penalties. It i s based on force of fear. Eg. demotion, termination. Motivation is goal-oriented behaviour. COMPONENTS OF MOTIVATION Motivation comprises of three main components: ? Direction ? Effort ? Persistence We start off by deciding what we want, which is our direction as we know where w e want to go and what we have to achieve. Then we make an effort towards our goa l. We start to do things and we continue our making the efforts for some time an

d give it everything that we have. Now comes the part where we have to be persis tent with our efforts and keep doing them. NATURE OF MOTIVATION Unending process: human wants keep changing & increasing. A psychological concept: deals with the human mind. Whole individual is motivated: as it is based on psychology of the indiv idual. Motivation may be financial or non-financial: Financial includes increas ing wages, allowance, bonus, etc. Motivation can be positive or negative: positive motivation means use of incentives - financial or non-financial. E.g. of positive motivation: confirmat ion, pay rise, praise etc. Negative motivation means emphasizing penalties. It i s based on force of fear. Eg. demotion, termination. Motivation is goal-oriented behaviour. COMPONENTS OF MOTIVATION Motivation comprises of three main components: ? Direction ? Effort ? Persistence We start off by deciding what we want, which is our direction as we know where w e want to go and what we have to achieve. Then we make an effort towards our goa l. We start to do things and we continue our making the efforts for some time an d give it everything that we have. Now comes the part where we have to be persis tent with our efforts and keep doing them.