EXCELLIR

2013

EXC
20 13

ELL

MISSION STATEMENT

EXCELLIR
2013

Table OF CONTENTS
Colors Logos Motto Identity Systems Advertising 8-9 12-13 16-17 20-23 26-33

At Excellir we want to provide our customers with affordable and exciting engines. We want our customers have fun but safe driving engines. Excellir engines are the latest and highly advanced car engines on the market. Enjoy the exciting and affordable car engine that will give you exactly what you have been waiting for in a car engine of Excellir.

Excellirs engines provide the newest technology known today. Excellir brings the excitement and fun that every car owner has been looking for. Affordable for the average person, and exciting for the most professional driver.

ITS WHATS UNDER THE HOOD.

COLORS

The Colors of Excellir.

BLACK

WHITE

C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000

C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF

The colors of Excellir is what you might like to call simple. We believe having the colors black and white, gives a feel of a traditional feel but a modern look.

COLORS

COLORS

THE UNSEEN BEAUTY.

You think its only outside of the hood that makes your car look good, then think again. Excellir brings the beauty to the inside of the car. Were not talking about the interior. Were talking about the unseen beauty under the hood.

LOGOS

The two logos of Excellir bring simplicity and uniqueness.

PRIMARY
DO NOT
Reverse the colors unless told to do so. 2p8.64 7p2.48 0p6.36 0p3.33 font: Blanch Condescend. Track: 150pt. 16p9.6

SECONDARY
font: Blanch Condescend. Track: 150pt. 3p11.55 from center 4p3.86

EXCELLIR
2013

4p3.88: from center 7p11.139

3p6.36 from center 10p3.601

18p.0921 font: Blanch Condescend. Track: 150pt. 3p4.2 from center 3p7.267

font: Blanch Condescend Track: 150pt. 2p4.08

20p6.489 long 0p11.098 thick

Excellirs Primary logo concept is a shield concept that gives it a strong bold look. Many parts make up Excellirs main logo. The Excellir E, the name Excellir, The Excellir wings, and the date 2013 to recognize the first year of Excellir.

Excellirs Secondary logo brings simplify into the primary logo. The secondary logo brings a break down of the Excellir brand. It brings a simple but luxury feel and shows off all the importance within the primary logo.

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LOGOS

LOGOS

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Excellir wants to reminds its customers that driving your car can be a fun and exciting time, everytime you step into your vehicle. No matter what type of car you have.

EXCITING IS THE ENGINE.

MOTTO

The excitement of the motto will want you driving when possible.

MOTTO

EXCITING EXCELERATION EXCELLENCE

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MOTTO

font: Grotesque MT STD Condescend. spacing from line: 2p9.72

font: Grotesque MT STD Condescend. spacing from (L) line: 2p7.38 from (R) line: 2p7.38

font: Grotesque MT STD Condescend. spacing from line: 2p5.28

line size: 3p6.575

Excellir believes in what Excellir stands for. Excellirs motto puts the excitement in the driver seat. Even though we want Excellir customers to have fun and excitement while they drive on all road they may go, we expect all Excellir customers to be responsible and use safety.
MOTTO

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Excellir wants the customer to know who they are and what they promises to the driver. Excellir wants the driver to know that they belong to a family who cares for each other.

ITS WHO WE ARE.

IDENTITY SYSTEM
Explore the identity system of Excellir, and see why Excellir is more than just unique.

LETTERHEAD
2p3.3 space between logo and edge 1p7.68 0p10.56 1p2.673 from edge. font: Blanch Condescend. Sizes: header- 17.78pt. info- 12.1pt. track: 50pt. leading: 8pt. 4p3.633 from edge. Length of line: 25p1.68

BUSINESS CARDS
logo cropped from edge 2p2.494

ADDRESS
2215 e 102nd ST Los Angeles, CA 90002-3134

PHONE
(323) 249-5997

John D. CBradford EO & PRESIDENT

ADDRESS
font: Blanch Condescend. size: 21.64 pt. track: 500pt. from (R) edge: 1p3.48

size (1): 23.7pt track: 50 (2): 10pt. track: 200pt. from (R) edge: 1p6.996 size of logo: 0p0.051 from (L) edge: 2p1.947 size: hearder13.22pt track: 50pt info size- 9pt. track: 50pt. leading: 8pt. spacing: 1p9.84 size: 9.32pt. track: 500pt. from edges: 6p0.881

EMAIL
in fo r m atio n @ex cel l ir .co m

PHONE
(323) 249-5997

2215 e 102nd ST Los Angeles, CA 90002-3134

e x c e l l i r . c o m

e x c e l l i r . c o m

Excellirs letter head gives the same feel as the logo. Simple, elegant, and fierce.

Excellirs business card is designed to give the receiver a big bold statement of what Excellir is all about. Bold and fierceness is what the card taker sees.

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IDENTITY SYSTEM

IDENTITY SYSTEM

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ENVELOPE
secondary logo. size: 1p11.4 from bottom flap: 1p2.451 inside flap primary logo. size cropped: 5p4.56. from edges: 12p9.36 primary logo. size: 1p3.41 space between: 0p5.88. info size: 12.51pt. everything from (L) edge: 0p10.5

2215 e 102nd ST Los Angeles, CA 90002-3134

size: 13.75pt. track: 500pt. from (L) edge: 0p10.584

e x c e l l i r . c o m

Excellirs front envelope uses the primary logo as well as the font Blanch. The secondary logo is used on the fold. Excellir.com is used at the bottom right.

Excellirs back part of the envelope features the primary logo cropped when being opened.

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IDENTITY SYSTEM

IDENTITY SYSTEM

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FIND US ON EVERY CORNER.

You can find Excellir on every corner of the street. The advertising for Excellir is on par with every competitive company. Excellir brings a uniqueness to its advertising aspect.

See us everywhere. Find Excellir in the world we live in.

ADVERTISING

PRINT ADS

Excellirs billboard captures the drivers eye. Simple and sleek, you can see whats on the billboard giving the driver a quick look and understanding of Excellir without putting the driver in danger.

Excellirs print magazine add is simple and fierce at the same time. capturing the reader easily and showing the reader what Excellir stands for.

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ADVERTISING

ADVERTISING

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WEBSITE
HOME PAGE
Excellirs home page is a sleek and lets the online user to navigate easily and quickly.

ABOUT PAGE
Excellirs about page features the explanation of the primary and secondary logos.

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ADVERTISING

ADVERTISING

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STORE FRONT

POSTER

Excellirs facility is top of the line. Who ever drives pass the facility they will know where the best car engines are being made at.

Excellirs poster is simple, sleek, and fierce. It shows the audience that Excellir means business.

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ADVERTISING

ADVERTISING

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T-SHIRTS

Excellirs white t-shirt features the primary logo and the word Excellir in the font Blanch.

Excellirs black shirt features the secondary logo.

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ADVERTISING

ADVERTISING

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