Group 4 Roll Numbers 7, 16, 38, 46, 49, 50, 55

Bajaj Pulsar Questionnaire

1. What is your Age? a. 16-24 years b. 25-35 years c. Above 35 2. Whom all do you consult while purchasing a brand of bike for yourself? a. Its my decision, I dont consult anyone b. Friends and family c. Existing users of the bike d. Online sources, websites, expert reviews, etc e. Retailer suggestions f. Mechanic, Service centre, etc. 3. Annual Household Income a. Up to Rs 5 Lakhs b. Rs 5 Lakhs to less than Rs 10 Lakhs c. Rs 10 Lakhs to less than Rs 15 Lakhs d. Above Rs 15 Lakhs 4. How would your friends describe you? a. Outgoing b. Adventurous c. Fun loving d. Shy 5. On weekends, I like to _____________ a. Go clubbing b. Go trekking/ Go for adventurous activities c. Go for movies d. Hang out with friends at cafes, restaurants e. Sitting home & relaxing 6. I spend most of my free time ________________ a. Reading books, magazines b. Internet surfing, on social networking sites c. Hanging out with friends d. Physical Activities like sports, workout e. Others 7. When talking about bikes, what brands of an Indian Motorbike can you think of? _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________

Group 4 Roll Numbers 7, 16, 38, 46, 49, 50, 55

8. Please look at this list of images (at the end of questionnaire) of Bikes. Which of these brands are you aware of? (Mark the checkbox) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 9. Which bike would you say is your favourite brand? (Based on Question 8) ____________________________ 10. Which of these brands have you ever bought/used? (Based on Question 8) ____________________________ 11. Which of these brands would you consider to purchase in the future? (Based on Question 8) ____________________________ 12. If I were to recommend a bike to my friend, which bike would it be? ____________________________
13. Can you please indicate which of these statements best describe how much would you be willing to pay for the above mentioned brands? (Ask for the brands he has mentioned in question 11) Brands Whatever it costs Even if it costs more than for any other brand I would Even if it Only if it buy even costs a costs if it costs bit more same as a lot than the the more cheapest cheapest than the brand brand cheapest brand I wouldn't buy it at all Don't know

Bajaj Pulsar Yamaha R15/FZ Honda Karizma Honda Unicorn CBZ Extreme 14. Which brand of bike comes to your mind when you think of: a. City Travel ____________________________ b. Off-road/Adventure____________________________ c. Long Drive/Leisure____________________________ d. Intercity Travel (e.g. Mumbai-Pune-Mumbai) ____________________________

Group 4 Roll Numbers 7, 16, 38, 46, 49, 50, 55 15. How strongly you associate these characteristics with the brands?

Bajaj Pulsar Style & Design Mileage Performance Good After Sales Service Value for Money Low cost of operation & Maintenance Excellent Brand Image Category Leader Performance as promised

Yamaha R15/FZ

Honda Karizma

Honda Unicorn

CBZ Extreme

16. Rank the following Brand as per the Adjective that describes them the best:Bajaj Pulsar Smart / Intelligent Sophisticated / Classy Up to Date Honest Rugged / Adventurous Yamaha R15/FZ Honda Karizma Honda Unicorn CBZ Extreme

17. Bajaj Pulsar gives me a feeling of: Parameters Strongly Agree Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Group 4 Roll Numbers 7, 16, 38, 46, 49, 50, 55

Fun Excitement Security Self-respect

18. Which of the following describes Bajaj Pulsar in best manner? (Multiple options allowed) -Powerful -High Performance - Patriotic - Daring/ Macho - Reliable -Honest

-Attitude/Pride

19. Do you think Bajaj Pulsar is a respectable brand? (Tick) -Definitely Yes - Probably Yes - Maybe -Probably No - Definitely No

20. If I were to pass a judgment on the Bajaj Pulsar, I would say it is- (Tick the relevant choice) Poor Quality Credibility Trustworthiness Price Performance Expectations Satisfaction Unsatisfactory Average Good Excellent

21. Rate yourself as per the following statements: (If the respondent is an owner of Bajaj Pulsar)

Strongly Agree I consider myself loyal to this brand Bajaj Pulsar is the brand I would always prefer to buy/use I would miss this brand if it ceases to exist. Bajaj Pulsar is

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Group 4 Roll Numbers 7, 16, 38, 46, 49, 50, 55

more than a bike to me I feel connected to other Bajaj Pulsar users. I really like to talk about Bajaj Pulsar with others

*** Thank You for your response ***