Marketing Advertisement of organic products

Index . INTRODUCTION BASIC TERMS 1. Organic Farming 2. Organic Livestock Production 3. Specification of organic Products production

B. MARKETING ADVERTISING OF ORGANIC PRODUCTS 1. Means of trading organic products (a) Wholesale of organic products to distribution companies (b) Wholesale of organic products to supermarkets (c) Wholesale of organic products to organic products markets (d) Retail sale of organic products in open markets conventional or organic products markets (e) Retail sale of organic products by the producer (f) Retail sale of organic products by agencies, such as Associations, through local markets 2. Advertising Promoting Organic Products 3. Pricing Policy (cost, profit) of the Organic Products 4. Competition level and market share

. Introduction Basic terms 1. Organic Farming Organic farming, in the frame of the Regulation E.C. N 1257/99, is the conversion of the conventional farms to organic, by the use of methods friendly to the environment, as those are defined by the Regulation EEC N 2092/91 and its past and future amendments. Organic may be any unprocessed agricultural crop product, or human foodstuff, which is made up of one or more ingredients of plant origin. These products bear the indication organic, as they have been produced or compounded according to the principles of the Regulation EEC N 2092/91 (Index I, II & IV) and inspected according to specific measures of control, as they are described in Index III of the same Regulation. Organic Farming is a system of integrated production, where the freedom to use chemical fertilizers and synthetic pesticides is limited, compared to conventional systems of integrated production. Organic farming is not confined to a simple substitution of the synthetic and chemical substances of the conventional agriculture by those permitted by the Regulation EEC N 2092/91. Organic farming demands an integrated and sustainable use of the natural resources and of the agricultural ecosystems. Thus, organic farming is a productive method which sustains the fertility and the morphology of the soil, promotes the welfare of the animals and at the same timeavoids the use of synthetic pesticides and chemical fertilizers, such as hormones and antibiotics, as well as Genetically Modified Organisms. The farmers are using techniques, which aid the sustainability of the ecosystems and the reduction of pollution. Organic farming and livestock production are mainly based on: The use of renewable resources, on a local level, the biological diversity of the ecosystem and the self-sufficiency of the soil. The use of indigenous plants and breeds of animals, which are adapted to the local environment and on the appropriate choice cultivation techniques and rotations, showing a preference to the mixed cultivation systems (coexistence of crops and livestock). The recycling of plant and animal origin wastes, so as to return nutrients to the land.

2. Organic Livestock Production

Organic Livestock production is a system of rearing based on the natural living conditions of the animals, using mainly organically produced feedingstuffs, giving priority to natural treatments rather than to allopathic medicines when diseases occur, is against genetic modification, protects the environment and is distinguished both for taking care of the welfare of the animal and for the quality of the products that are finally produced. It demands an integrated treatment of the animals, one that can guarantee their health and their natural development, as well as the sustainable development of the natural resources of the ecosystem. It has to be noted that organic production demands a greater effort and a higher labour input than the conventional one. On the other hand, the producer is compensated for this effort, as organic products have greater demand and higher prices than the conventional. In conclusion, organic farming is more than a new activity. It is a different philosophy of production, which is addressed to all those who feel nature, understand its needs and are sensitive enough to produce, without destroying.