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ELIZABETH POESCHL

♦ elizabeth.poeschl@gmail.com ♦

EDUCATION
California Polytechnic State University, San Luis Obispo
B.S. Journalism, Public Relations, June 2009
Major GPA: 3.45 Cumulative GPA: 3.3 Dean’s List: Spring 2008, Fall 2008

EXPERIENCE
President June 2008 – June
2009
Public Relations Student Society of America, Cal Poly Chapter San Luis
Obispo, CA
• Increased membership by 40 percent
Student Account Executive September 2007 – December 2008
PRspectives, Cal Poly student-run public relations firm
• Lead coordinator of the second annual Cal Poly Journalism Week, Fall 2008 – a mini conference with
alumni who speak about current media trends and that allows for networking opportunities
• Researched, developed and implemented public relations campaigns for three San Luis Obispo
organizations
Public Relations Intern, Technology Practice Summer 2008
Burson-Marsteller San Francisco, CA
• Researched, drafted and edited briefing documents for client interviews with media
• Utilized Factiva and Internet resources to produce coverage reports for Intel and Hewlett-Packard
• Monitored and analyzed blogs to understand how the client and its competitors are received in the
blogosphere
• Created and presented a global rollout strategy for an SAP SaaS product
• Developed a public relations strategy for a national non-profit organization
Public Relations Intern Summer 2007
The Larose Group, LLC San Mateo, CA
• Composed collateral material including press releases, newsletters and fact sheets
• Communicated with and pitched stories to the media
• Created and maintained up-to-date media lists for numerous clients
• Compiled and delivered media kits for the San Francisco International Gift Fair

PROFESSIONAL MEMBERSHIP/COMMITTEES
Public Relations Student Society of America (PRSSA) October 2007 – June 2009
• Chapter President, 2008-2009; Chapter Vice President, 2007 – 2008; Chapter Delegate, 2008 National
Assembly; Attended: 2008 National Assembly, 2008 National President’s Leadership Rally, 2008
National Conference, 2008 San Jose State Regional Activity (Technology Theme), 2009 San Jose State
Regional Activity
College Based Fees Committee September 2008 – June 2009
Public Relations Concentration Representative
• Assisted the Department Chair and committee with developing the 2009 budget for the Journalism
Department’s College Based Fees

AWARDS
The Cal Poly Achievement in Public Relations Award (2009)
The Cal Poly Journalism Department Chair’s Award (2009) for demonstrating exemplary work for the
department through my efforts with Journalism Week, the PRSSA, and my proposal for a new advising program
The Cal Poly PRSSA Leadership Award (2008) for demonstrating exemplary leadership skills
The Cal Poly Bette Bentz Kumpf Award (2008) for public relations academic and extracurricular excellence

COMPUTER SKILLS
Cision Factiva Microsoft Office

INTERNET PRESENCE
Linkedin Public Relations College Students, Author Facebook
Twitter Cal Poly PRSSA Blog, Co-Author PRopenmic