Singapores top 25 REAL ESTATE AGENCIES

when it started operation in 2000. OrangeTee originally occupied a 2,000sqft office at Leng Kee Road but, as a testament to its growing business, has moved its office three times since 2001. Its headquarters is currently settled at OrangeTee Building, a 16-storey modern office development with customised facilities situated next to the HDB Hub at Toa Payoh since 2010. In 2003 it was able to set up a branch office occupying 2,000sqft at Leng Kee Road. According to OrangeTee, one of its significant milestones last year was the launching of its online CPD registration, E-cert, and tracking services. Based on its website, 53 of its 95 residential projects are fully sold. It caters to the following developer clients: Far East Organization, Frasers Centrepoint Ltd, Heetons Holdings Ltd, Ho Bee Investment Ltd, Koh Brothers Group, MCL Land Ltd, and Sim Lian Group Ltd, to name a few. Among its notable projects which were fully sold last year were Eastrees, Charlton Residences, and Suites 28. This year, Orange Tee markets Sim Lians HIllion Residences which sold 215 of its 546 units as at April. DTZ and the others DTZ Property Network came in fifth with 2,153 real estate agents. DTZ Property Network is a member company of DTZ Debenham Tie Leung (SEA) which was the former Edmund Tie & Company (ETC) established in 1995 with only 12 staff. DTZ is the marketing agent of Marina Bay Residences which set a number of Singapore records when the 99-year leasehold development was sold out in just three days in December 2006. Records included S$26.9 million paid for the 11,000sqft super penthouse and a top price of S$3,400 per square foot for another penthouse. The average price achieved across all 428 apartments was over S$1,950 per square foot. DTZ is currently working with the developer for another residential tower called Marina Bay Suites, under the second phase of the Marina Bay Financial Centre. Ramping up to the top 10 residential agencies in Singapore are HSR International Realtors, Dennis Wee Realty, KF Property Network, Savills Residential, and Global Property Strategic Alliance.

Giant property brokers reveal success stories

RA Realty Network has topped Singapore Business Reviews inaugural list of largest real estate agencies in Singapore for 2013 based on the number of real estate agents. The data obtained from the Council for Estate Agencies have shown that ERA has a total of 5,103 agents as at May this year, which is a big jump from a humble beginning of only 12 salespersons in 1982. ERA Singapores founder and chairman Harry Chua was quoted as saying, My vision is when you need a drink, you think of Coca-Cola; when you think of real estate, I want it to be ERA. ERAs humble beginning According to Chua, in the early 1980s real estate sales was not even considered as a career but the scenarios, he claimed, started to change in 1982 when ERA introduced the first structured real estate sales training program in Singapore. ERA Singapore also bills itself as the first real estate company in Singapore to introduce the exclusive listing marketing concept. In 1983 ERA was the first to introduce the open
38 SINGAPORE BUSINESS REVIEW | SEPTEMBER 2013

Who would have thought that an agency with only 12 salespersons 20 years ago now has over 5,000 staff?

My vision is when you need a drink, you think of CocaCola; when you think of real estate, I want it to be ERA.

home marketing concept, and today this has become the industrys practice in the marketing approach, said Chua. ERA opened its first branch office in Bishan in 1993 and within five years ERA opened a total of nine offices. In 1999 ERA merged all its nine branches in a 14,00sqft office which the company claims to be the largest real estate office in the world. ERA is followed by Propnex Realty with 4,847 agents. The firm spearhead by Mohamed Ismail Gafoore has a 30,000sqft office at HDB hub. It boasts of a turnover rate of over $100 million annually since 2007. Huttons Asia came in third. From a small team of associates in 2002, the company has now grown to 2,811 agents. Huttons boasts of marketing many successfully sold projects, including those associated with Savills Residential. Based on its website, 194 out of 264 new launched projects it markets are fully sold. Among those notable ones last year are Gambir Ridge, One Dusun Residences, and 91 Marshall which were fully sold within few days of preview. OrangeTee ranked fourth with 2,460 registered agents from just 50

Singapores top 25 REAL ESTATE AGENCIES

Largest real estate agancies in Singapore

Name of Estate Agent
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Number of salespersons (as OF 7 May 2013) 5103 4847 2811 2460 2153 1719 1496 1016 879 657 638 632 574 430 385 265 241 139 114 106 96 84 84 78 69

Key Executive Officer LIM TONG WENG (EUGENE) LIM YONG HOCK TIANG AI SEEK (PEGGY NGIAM) TAN WEE SIN MICHAEL CHAN HWAI HAO ERIC LIEW SIOW GIAN PATRICK WEE CHUAN PENG DENNIS TAN TEE KHOON (HARRY) ANG YING HUI PHYLICIA (PHYLICIA ANG) HONG ENG LEONG (JEFFREY HONG) LEONG BOON HOE TAN YEOW SIONG (CHEN YAOXIONG) LU NGUAN SOO (ALBERT) LEOW HUN SIN (BENSON LEOW) KOE JIAN ENG (TONY KOE) KANG LYE KIM (JOYCE) CHOW YI TONG (MERSON) WOON CHUEN THIAM (WINSTON) TOH CHOON KEONG (KENNIE) FOSSICK CHRISTOPHER JOHN DENNIS YEO HUANG KIAT ER CHENG HIANG (ALVIN) SEE LYE KEONG (SHI LAIQIANG) PAULINE GOH TAN THIAM HEE THOMAS

Website www.era.com.sg www.propnex.com www.huttonsgroup.com www.orangetee.com www.dtz.com www.hsr.com.sg www.dwg.com.sg www.kf.com.sg www.savills.com.sg www.gps.com.sg www.cbre.com.sg www.ecgproperty.com www.candh.com.sg district65.com.sg slpintl.com.sg www.joneslanglasalle.com.sg mindlink.com.sg www.rea.com.sg www.realcentrenetwork.com www.joneslanglasalle.com.sg www.colliers.com/en-gb/singapore N/A www.seaproperties.com.sg www.cbre.com.sg N/A

ERA REALTY NETWORK PROPNEX REALTY HUTTONS ASIA ORANGETEE.COM DTZ PROPERTY NETWORK HSR INTERNATIONAL REALTORS DENNIS WEE REALTY KF PROPERTY NETWORK SAVILLS RESIDENTIAL GLOBAL PROPERTY STRATEGIC ALLIANCE CBRE REALTY ASSOCIATES ECG PROPERTY C & H PROPERTIES District 65 SLP REALTY JONES LANG LASALLE RESIDENTIAL MINDLINK GROUPS REA REALTY NETWORK REAL CENTRE NETWORK JONES LANG LASALLE PROPERTY CONSULTANTS COLLIERS INTERNATIONAL (SINGAPORE) HOUSE & HOME PROPERTY SINGAPORE ESTATE AGENCY CBRE REAL CENTRE PROPERTIES

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