Ban Mai Xanh Trading Joint Stock Company Company

Head Office: 13G6 Ciputra Hanoi international City – TayHo Dist – Hanoi – Vietnam
Sales Office: 54a Lane 124/22 Au Co St - TayHo Dist - Hanoi - Vietnam
Tel: (+844)39289259 / 22407770 -o0o- Fax: (+844)39289259
Email: bmx.sales@gmail.com -o0o- Website : www.banmaixanhhn.com

1. The introduction

a. General information

Name of the enterprise: Ban Mai Xanh trading joint stock company

International name: Ban Mai Xanh Trading Joint Stock Company

Abbr.: BMX JSC.,

Address for the contact:

• Head Office: 13G6 Ciputra Hanoi international City – TayHo Dist – Hanoi –
Vietnam

• Sales Office: 54a Lane 124/22 Au Co road – TayHo Dist – Hanoi – Vietnam

• Tel: (844)39289259

• Fax: (84 4)39289259

• E-mail: bmx_sale@yahoo.com.vn or bmx.sales@gmail.com

• Website: www.banmaixanhhn.com

Authorized representative: Nguyễn Thị Lan Hương

b. Cope of business

BMX JSC., was previously a private enterprise to specify in garment products since 1989.
Through process of operation, we have refined abundant experience in both the trading of
garment products in particular and in the field of distribution of consumer products in general.
BMX JSC., has many partners locating in big cities and towns over the country as well as the
system of retail shops in Hanoi.
 As the combination of being well conversant with the retail market and the dynamic and
professional way in operation, we guarantee to give to the consumer the high quality products
which are manufactured by good reputation firms and guarantee to meet all required safety
criterion for the consumption.

“The trust from the manufacturer and the satisfaction from the customer” is the permanent
slogan which BMX has done all the best to reach to.

Recently, we disclose that the new demand in consumer products for children is expanded daily
to along with the quick grow of the economy of Vietnam. While the income of Vietnamese
people increase year by year rapidly, the market of baby products in particular and consumer
product for children in general have great chance to soar. In order to catch the chance, we have
expedited a new strategic business on products for children. Beside other line of business, in
recent years, we become a distributor of many baby products from Malaysia, Hong Kong, China,
Vietnam.

Our targeted custumers are middle and higher income persons who now have great demand of
purchasing. The goods which are provided by us are safety and good quality products. Then, we
always choose the manufacturer and suppliers who has some well know brand and “real”
competitive capacity.

c. Members of Board of Director:

Ms. Nguyễn Thị Lan Hương – Director

Mr. Nguyen Duy Dat – Vice Director

2. Targets and business philosophy:

Targets:

Become a great professional distributor in field of baby and childrent products (especially in
clothes, shoes and footware.

Business philosophy:

• To share the opportunities with the partners, through the cooperation to grow up.

• Always to take care each costumer and to satisfy exhaustedly all costumer’s requirement.
 • Make use the advantages of modern technology. High priority in developing e-commerce.
Apply the scientific results into marketing activities and sales.

3. BMX organization chart:

Board of Directors

Director

Marketing & Showrooms Sales & Admin. Finance &

4. Customer Dealers
Section
Accounting
Dept. Dept. Section
5.

4. HR policies:

• BMX is the common house for a strong team in which each member is willing to shoulder
the responsibility and share sincerely the burden with others.

• BMX is proud of its staff including 51 persons who are dynamic and enthusiasm. Each one is
a brick to construct to BMX house – a creative space where they have opportunity to apply
the academic knowledge collected in university into the quality goods and service for the
society.

• BMX always take care to each staff and highlight the important role of each individual in
the cooperation with the team for the success of the company.

• Continuing training and education for staff, always collecting and developing talent are
fundamental for our success in HR field.

5. Distribution channels of BMX

Now, we have over 50 wholesales buyers in biggest cities of Vietnam such as Hà Nội, Hải
Phòng, Quảng Ninh, Nghệ An, Hồ Chí Minh city, Đồng Tháp, Cần Thơ…
6. Organization of business actities:

Name of responsibility: vice director in charge in business, submit the report to Director and
BOD.

A/ Back office: with function of assisting and support for the sales, this office includes
following teams:

- Marketing team: has responsible in constructing and implementing marketing strategies and
plans; conducting advertisement and promotion program; organizing customer meetings.

- Customer team: has responsible to take care to the customers; regular contact to customers to
detect their need and requirements; response to authorized section in order to adjust product and
service to maximize the satisfaction for each customer.

- Technical team: With thorough understanding about the role of Information Technology in
the time of E-economy, BMX always applies last technologies to exploit the Internet as well as
the utilities of IT on the business activities. We develop varied forms of E-commerce which are
suitable with Vietnam as selling via website, receiving order via email, telephone; providing the
information about products and expert advices through our website and forums ...

B/ Front office: with the function of direct selling, it includes wholesale channel and retail
selling system.

Sales staff are trained about professional skills of selling and provided updated information
about the market two times each month.

Each sales staff has also the task of collecting information for the database about the market of
BMX that is useful for conducting the qualitative and quantitative analysis on the market
movement and giving the forecast on market trend and consumer’s demand. Such information
and forecast are useful no only for our plan on product range and inventory but also for the
manufacturers to adjust the manufacture plan on their products.