By: MAKING SENSE OF BIG DATA Bhupendra Khanal Presented at National Seminar at CEO, Simplify360 Mount Carmel College,

Bangalore

ABOUT BIG DATA

WHAT IS BIG DATA

Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers. Forrester

WHAT IS BIG DATA

Big Data in general is defined as high volume, velocity and variety information assets that demand costeffective, innovative forms of information processing for enhanced insight and decision making. Gartner

WHAT IS BIG DATA

Sounds Boring? Let me Simplify!

DATA VS BIG DATA - MYTH

DATA VS BIG DATA - REALITY

Big Data is not amazingly big data. It is the combination of several types and sources of data.

MOST IMPORTANTLY, UNDERSTAND

Big Data is not about the size of the data, its about the value within the data.

WHY YOU SHOULD FOCUS ON BIG DATA

AMAZINGLY IMPLODING SUBJECT

2 Billion Google Search entries.

MONEY FLOWING INTO IT

BIGGEST SALARY OPPORTUNITY

OPPORTUNITIES IN VARIETIES

BIG DATA IS EVERYWHERE

Credit: TCS Survey 2013

WHY IT IS TIGHTLY INTEGRATED TO BUSINESS

Credit: TCS Survey 2013

AMAZINGLY INTERESTING : NO BEST PRACTICES YET

You are going to be one of the pioneers.

BUSINESS OF BIG DATA

SOME INTERESTING QUESTIONS

What if your data volume gets so large and varied you don't know how to deal with it? Do you store all your data?

Do you analyse it all?

How can you find out which data points are really important?

How can you use it to your best advantage?

WHY NOW?
Cheap storage Faster and reliable processors Affordable open source, distributed big data platforms, such as Hadoop, Solr, Lucene Parallel processing, clustering, MPP, virtualization, large grid environments, high connectivity and high throughputs.

Cloud computing and other flexible resource allocation arrangements.

REAL-TIME INTELLIGENCE
Decide to Research - > Survey -> Data Collection -> Analysis -> Reporting

Then To Now

Real-time Data Feed - > Real-time Analytics Processor -> Realtime Visualizer

HOW IT IS ENABLED
Feedback

Action [Marketing Campaigns, Product Revision]

Big Data Enterprise

Business Inputs

Business Decisions

NO CHANCE OF GETTING OUTDATED

SIMPLIFY360 IN TO BIG DATA

Simplify360 Leader in Social Business Intelligence

Comprehensive Coverage of User Generated Sites / Data
Social Networks 500mn+ blogs / micro- blogs 50,000+ forums / news sites customized sites / enterprise data Analysis across 28 languages Monitor Billions of messages in real time
custom sites

Fastest Growing Brand

Most admired brand for Social Media Research on slideshare Top 10 Product Technology Company by TechSparks 2010 Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8 Ranked 12 amongst 100 SMM tools by AboutAnalytics

Competitive Edge to Clients through Next Generation Analytics

SIMPLIFY360 BIG DATA SYSTEM

SIMPLIFY360 BIG DATA SYSTEM

SOME INTERESTING NUMBERS

Collection of 5000 messages per second
5 TB of information every week and growing Analysis in real time; out-put within 2 mins

Listening in 53 World languages, analysis in 28 languages

Text and non-text, structured and non-structured

HIGH LEVEL VIEW OF PRODUCT

THANK YOU