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Economa de la empresa LIBROS DE TEXTO: * Baye, Michael, Managerial Economics and Business Strategy, , McGraw Hill, , , , * Brickley, James

A., Managerial economics and organizational architecture/James A. Brickley, Clifford W. Smith, Jr., Jerold L. Zimmerman, 4th. Edition, Boston: McGraw-Hill Irwin, c2007, , , , [0073523011 (papel alcalino)],[0071106332 (encuadernado)],[9780073523019 (papel alcalino)], [9780071106337 (encuadernado)] * McGuigan, James R., Managerial economics : Applications, strategy, and tactics/James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris, 10th ed., Mason, OH: Thomson/SouthWestern, c2005, , , , [0324259239 (paquete)],[0324290705 (texto)],[0324271417 (e-con @pps)], [0324225067 (International student ed.)],[0324225075 (ISE solamente texto)]

LIBROS DE CONSULTA: * Viscencio Brambila, Hctor, Economa para la toma de decisiones/Hctor Viscencio Brambila, , Mxico, D. F.: Thomson, c2002, Mxico, 2002, espaol, [9706862137],[9789706862136]

Amnlisis y admon financiera LIBROS DE TEXTO: * Higgins, Robert C., Analysis for financial management/Robert C. Higgins, 8th. Edition, Boston, Mass.; Mxico: McGraw-Hill/Irwin, c2007, , , , [0073041807 (papel alcalino)],[0071254226 (sin S&P card)],[0071257063 (ed. internacional)],[9780073041803 (papel alcalino)],[9780071257060 (ed. internacional)]

LIBROS DE CONSULTA: * Keown, Martin, Keown, Scott, Petty, Foundations of Finance: The Logic and Practice of Financial Management, , Prentice Hall, , , , * Brigham y Houston, Fudamentals of Financial Management, , Cengage Learning, , , , * Weaver, Samuel C., Strategic financial management: Applications of corporate finance/Samuel C. Weaver, J. Fred Weston, , Mason, OH: Thomson, c2008, , , , [0324318758 (ed. estudiante: paquete)],[9780324318753 (ed. estudiante: paquete)],[0324318766 (ed. estudiante)], [9780324318760 (ed. estudiante)]

* Penman, Stephen H., Financial statement analysis and security valuation/Stephen H. Penman, 2nd. Edition, Boston: McGraw-Hill/Irwin, 2004, , , , [00725

2do semestre

Innovacin empresarial y desarrollo de nuevos productos LIBROS DE TEXTO: * Thomas Kuczmarsk, Innovation , , , , , , * Martin, Roger L., Ideas opuestas soluciones creativas = The opposable mind: Cmo los lderes exitosos ganan a travs del pensamiento integrador/Roger Martin; traduccin de Adriana de Hassan, , Bogot: Grupo editorial Norma, 2007, Colombia, 2007, espaol, [9789584512116] * Clayton M. Christensen, The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business, , , , , ,

Creacin de valor, modelos y redes de negocios LIBROS DE TEXTO: * Chopra, Sunil, 1960-, Supply chain management: Strategy, planning, and operation/Sunil Chopra, Peter Meindl, 3rd. Edition, Upper Saddle River, N. J.: Pearson/Prentice Hall, c2007, New Jersey, 2007, eng, [0131730428],[9780131730427] * Simchi-Levi, David, Designing and managing the supply chain: Concepts, strategies, and case studies/David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi, 2nd. Edition, Boston: McGrawHill/Irwin, 2003, , , , [0072492562 (papel alcalino)],[0071198962 (int. ed. : papel alcalino)] * Vollman, B. J. Whybark , Manufacturing Planning and Control for Supply Chain Management, , McGraw Hill, , , ,

LIBROS DE CONSULTA: * Wallace, Thomas F., Sales & operations planning: The How-To Handbook: How to implement it, how to operate it, how to use it to benefit your company, your customers, and your supply chain/Thomas F. Wallace, , Cincinnati, OHU: T. F. Wallace & Company, 1999, Ohio, 1999, eng,

[096788400]

Ambiente de negocios internacionales y escenarios regionales emergentes LIBROS DE TEXTO:

English version

* Mankiw, N. Gregory, Principios de economa/N. Gregory Mankiw; traduccin Esther Rabasco, Luis Toharia, 4ta. Edicin, Madrid; Mxico: Thomson, 2007, Espaa, 2007, espaol, [9788497325349],[8497325

3er semestre Admon y estrategias de emprendimiento LIBROS DE TEXTO: * Burns, Paul, 1949-, Corporate entrepreneurship: Building an entrepreneurial organization/Paul Burns, , New York: Palgrave Macmillan, 2005, , , , [1403908095 (rustica)],[9781403908094 (ru stica)] * Dollinger, Marc J., Entrepreneurship: Strategies and resources/Marc J. Dollinger, 3rd. Edition, Upper Saddle River, N. J.: Prentice Hall, c2003, , , , [0130909955 (rustica)]

LIBROS DE CONSULTA: * Timmons, Jeffry A., New venture creation: Entrepreneurship for the 21st century/Jeffry A. Timmons and Stephen Spinelli, Jr, 8th. Edition, Boston: McGraw-Hill/Irwin, c2009, , , , [9780073381558 (papel alcalino)],[0073381551 (papel alcalino)] * Bygrave, William D., 1937-, Entrepreneurship/William Bygrave, Andrew Zacharakis, , Hoboken, N. J.: John Wiley & Sons, Inc., c2008, New Jersey, 2008, eng, [0471755451],[9780471755456]

Liderazgo y gestin del capital humano LIBROS DE TEXTO: * Davenport, Thomas H., 1954-, Thinking for a living: How to get better performance and results from knowledge workers/Thomas H. Davenport, , Boston, MA. : Harvard Business School Press, c2005, Massachusetts, 2005, eng, [1591394236]

* Watkins, Karen E., 1946-, Sculpting the learning organization: Lessons in the art and science of systemic change/Karen E. Watkins and Victoria J. Marsick, , San Francisco, Calif.: Jossey-Bass, c1993, California, 1993, eng, [1555425763]

LIBROS DE CONSULTA: * Senge, P., The 5th. Discipline, , New York: Doubleday, , , , * Davenport, Thomas H., 1954-, Working knowledge: How organizations manage what they know/Thomas H. Davenport, Laurence Prusak, , Boston, Mass : Harvard Business School Press, c1998, , , , [0875846556 (papel alc.)],[1578513014 (rustica)] * Von Krogh, George, Enabling knowledge creation: How to unlock the mystery of tacit knowledge and release the power of innovation/Georg Von Krogh, Kazuo Ichijo, Ikujiro Nonaka, , Oxford; New York: Oxford University Press, 2000, , , , [0195126165 (alk. paper)] * Kolb, David A., 1939-, Experiential learning: Experience as the source of learning and development/David A. Kolb, , Upper Saddle River, N. J.: Prentice-Hall, 1984, New Jersey, 1984, eng, [0132952610],[9780132952613] * Dixon, Nancy M., 1937-, Common knowledge: how companies thrive by sharing what they know/Nancy M. Dixon, , Boston, Mass.: Harvard Business School Press, c2000, , , , [0875849040 (papel alcalino)] * Argyris, Chris, 1923-, Organizational learning/Chris Argyris, Donald A. Schon, , Reading, Mass.: Addison-Wesley Pub. Co., 1996, , , , [0201001748 (v. 1)],[0201629836 (v. 2)]

Estrategias de comercializacin internacional de productos y servicios LIBROS DE TEXTO: * Rajagopal, International marketing: Global environment, corporate strategy, case studies, , New Delhi: Vikas, 2007, India, 2007, eng, [8125922962]

LIBROS DE CONSULTA: * Cateora, Philip R., International marketing/Philip R. Cateora, John L. Graham, 11th. Edition, New York, N. Y.: Irwin McGraw-Hill, c2002, New York, 2002, eng, [0072398841 (encuadernado)], [0071123121],[9780072398847 (encuadernado)],[9780071123129]