Ashley N.

Crews
723 Cahaba River Parc Birmingham, AL 35243 (205) 470.2269 AshleyN.Crews@yahoo.com
Objective: To obtain a mid-level position with a company that has long-term growth potential. I would thoroughly
appreciate a great opportunity to showcase my current skills. Id also appreciate the chance to further develop my skill set in an effort to continuously add value to any organization.

Profile
Ten years of superior customer service experience Noteworthy attention to detail Solid comfort level utilizing social media Exceptional organizational & planning skills Excellent problem solving skills Proficient in Microsoft Office Suite Strong project management skills Positive attitude with eagerness to learn Strong written and verbal communication skills Self-motivated and deadline driven Ability to adapt to changing directives and priorities

Education
University of Alabama - May 2005 Bachelor of Science in Business Administration Major: Marketing Minor: Computers and Applied Technology

Professional Experience Mspark (formerly Mailsouth, Inc.) Helena, AL Sr. Advertising Account Coordinator, 03/2008 - Present

Manage the internal needs of the sales team/clients for all aspects of Mspark's turnkey products and client provided material Provide Sales support by acting as a liaison between all departments involved in the advertising process Assist management with new promotional campaign roll-outs and projects for some of our larger clients such as Ashley Furniture HomeStore, Freds and Hy-Vee accounts Responsible for preparing direct mail advertising rough art/ ad layout for some of Msparks largest franchise accounts such as Ashley Furniture HomeStore, Wing Zone, Dominos Pizza, Dairy Queen, Arbys and Little Caesars Pizza Regulates compliance of brand standards for assigned franchise accounts Identify opportunities to optimize clients advertising material including ad copy, promotions and ad design Assist in training assigned new hires (Sales Reps/Sales Managers/Account Operations) with basic Mspark processes including proprietary software, policies and procedures Perform monthly client contract support analysis to determine if an account meets certain criteria in order to gain more strategically specialized support within the Account Services department Participate and present in ongoing knowledge share presentations and assist with departmental projects Implement specific Quality Assurance processes to ensure desired results are executed properly (i.e. weekly New Client Touch Analysis, monthly Postal Calls, weekly Order Accuracy Checklist, etc.) Coordinate strategy calls with assigned sales team to discuss the sales forecast and creative brief Conduct industry and client specific research to gather ad copy and design information for new clients as needed Support the Digital Sales Team with creating clients online digital media material including writing copy and proofreading directory listings and value deals Work with clients to coordinate photography and copy for directory listings and value deals; work through client questions and concerns Responsible for all duties of the Account Manager position listed below

Account Manager, 02/2007 - 03/2008

Manage the order process for Mspark's services to ensure proper advertising fulfillment Provide internal and external support to an assigned team of 12 sales reps and 60 + clients Serve as a liaison to coordinate with clients, print vendors, production support and other internal departments Various problem-solving, project management, research and tracking client account status to resolve outstanding issues Responsible for meeting tight print/production deadlines which includes copy tracking, releasing orders for invoicing and rough art

Secure client reservations for turnkey products as needed for contract renewals Coordinate with the Sales team/clients in obtaining graphic changes and final proof approval within the print deadlines Pull various reports that include, but are not limited to: managing and executing business forecasts and market profiles to guide Sales Reps with their sales efforts Verify ad proof against submitted copy; Proofreading and noting errors that appear on ad proofs Follow and adhere to Mspark's specific policies and processes Refer client issues to Sales for resolution as appropriate ( i.e. decreased mailing pattern, shortage of copy, late collection) Prepare rough ad layouts and art instructions for Graphic Services to assemble and produce final ad layouts for printing Maintain mailing profiles for new and existing clients

Colonial Properties Trust Birmingham, AL Marketing Specialist, 09/2005 - 02/2007

Lease apartment homes with exceptional customer service while achieving and maintaining a minimum 90% lease occupancy Responsible for supporting operations and expanding the financial value of the community Assist with the development of pricing strategies to attract various markets of prospective residents Develop marketing campaigns to generate new leases and lease renewals Conduct marketing surveys, marketing research and competitive analysis to monitor how our competitors compare for benchmarking purposes Acquired strong user knowledge of the MRI software as a service (SaaS) platform to perform daily operations and management Perform in strict compliance with community rental information, policies/procedures, Federal and State Fair housing guidelines Consult with prospects/leads about their wants, needs and expectations Provide potential residents with the proper marketing collateral materials for promoting our community and amenities Review lease applications, evaluate financial documents and verify other necessary qualifying documents for credit approvals and conditional approvals Review terms of contracts/contract renewals in depth with residents to ensure a complete and thorough understanding of the agreement Assemble and maintain an approved Branded Sales and Service Portfolio Led individual, large and small group property tours for prospective residents

References Available Upon Request