Marketing Digital Media Worldwide

Disclaimer
This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities of Ybrant Digital Limited (the Company or Ybrant), nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment therefore. This presentation contains statements that constitute forward-looking statements. These statements include descriptions regarding the intent, belief or current expectations of the Company or its directors and officers with respect to the results of operations and financial condition of the Company. Such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ from those in such forward-looking statements as a result of various factors and assumptions which the Company believes to be reasonable in light of its operating experience in recent years. The risks and uncertainties relating to these statements include, but not limited to, risks and uncertainties, regarding fluctuations in earnings, the Companys ability to manage growth, competition, government policies, regulations etc. The Company does not undertake to revise any forward-looking statement that may be made from time to time by or on behalf of the Company. No representation, warranty, guarantee or undertaking, express or implied, is or will be made as to, and no reliance should be placed on, the accuracy, completeness or fairness of the information, estimates and opinions contained in this presentation. Potential investors must make their own assessment of the relevance, accuracy and adequacy of the information contained in this presentation and must make such independent investigation as they may consider necessary or appropriate for such purpose. Any opinions expressed in this presentation are subject to change without notice. None of the Company, promoters or any advisors shall have any responsibility or liability whatsoever for any loss howsoever arising from this presentation or its contents or otherwise arising in connection therewith. This presentation and its contents are confidential and should not be distributed, published or reproduced, in whole or part, or disclosed by recipients directly or indirectly to any other person. In particular, this presentation is not for publication or distribution or release in any jurisdiction where such distribution may lead to a breach of any law or regulatory requirement. None of the securities of the Company may be offered or sold in the United States without registration under the United States Securities Act of 1933, as amended, or pursuant to an applicable exemption from registration. This presentation is not intended to be a prospectus (as defined under the Companies Act, 1956) or an offer document under the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 as amended.

Content

Section 1

Snapshot

05

Section 2

The Opportunity

08

Section 3

About Ybrant

15

Section 4

Growth Strategies

26

Section 5

Financial Overview

29

Appendix

Merger with LGS Global

31

1
Snapshot

Ybrant Digital Limited One of the leading Indian Digital Marketing Company
About the Promoters
Suresh & Vijay are first generation entrepreneurs and promoters of Ybrant Digital The key architects of Ybrants overall growth strategy; Suresh overseas the strategic direction and expansion efforts at Ybrant Digital while Vijay leads the innovations and spearheads Ybrants search platform With a strong educational background and several years of industry experience, Suresh and Vijays conviction on the global digital marketing growth opportunity has helped Ybrant grow over the years and attract pedigree investors to back Ybrants unique business model

Ybrants Business Model

Suresh Reddy

Display (Banner)

Search Advertising

Social Advertising

Platform & Software Development

Email & Lead Generation

Vijay Kancharla

About Ybrant
One of the leading Indian digital marketing company with significant global presence Offers multi-channel platform with proprietary technology to reach consumers across different screens (net, mobile, video, social media) across countries including faster growing emerging markets such as Latin America, Israel, India, China and Australia Made 12 corporate investments over the last six years to achieve wider market penetration in terms of product & reach Generates over 1.5 billion searches and 34 billion impressions per month to service 150+ agencies & brands of over 2000+ advertisers and 6000+publishers across 140 countries Owner of premium brands like Lycos, Gamesville, Tripod and Angelfire Emerged as a player of relevance for three of the top five publisher networks and three of the top five advertising agencies globally Partnered through advertising agencies with blue chip advertisers and publisher networks including MTV, Yahoo, Samsung, Facebook, MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel, Sony India, Coco Cola, Star India, Vodafone, Reliance Communications, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC

Financial and Market Data

Listed in July 2012 through reverse merger with LGS Global Limited (pursuant to the order of the High Court in April 2012) Market Cap (Dec 5, 2012): USD 637 million; Enterprise Value: USD 648 million Major shareholders/investors (as of September 30, 2012) Promoter & Promoter Group 41.44% Oak India Investments 7.27% Sansar Capital 10.44% Commowealth Equity Fund 2.04% Everest Capital -- 13.69% Passport Capital 2.02%
USD Mn

300.00 250.00 200.00 150.00 100.00 50.00 FY2010 FY2011 FY2012 H1FY2013
Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31 INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013)

Revenue

246.91 204.35 159.28 53.18

Half Year financials

EBITDA PAT

152.80 41.01 33.27

34.35 26.02

30.49 37.49 20.84

Key Corporate Highlights

1

Sustainable Growth
Organic growth and M&A, led the digital marketing revenue growth @CAGR 40.9% (2007-2012) Continued growth expected as market grows and Ybrant extends share

Global Presence
Local presence in over 24 countries across 6 continents Strength in emerging markets such as Latin America Plan to capitalize the potential in India

Market Scale
Online advertising $107bn market in 2012 growing to $179bn by 2016 Social, mobile and video are creating a new wave of growth for digital marketing specialists

Social Marketing Expertise

Ybrant has wide penetration outside of US for advertising content on Facebook and is one of its few selected marketing API partners

Consumer Reach
Creates 1.5bn searches and 34bn impressions every month Access to 200m unique visitors per month Customers include 3 of top 5 global ad agencies Associated with over 6,000 publishers

Strong IP
Heritage as a technology provider for digital marketing industry IP ownership enables higher margin, improved unique offering and higher share of advertising budget

Presence Across Digital Media

Operates across the entire digital marketing space Provides flexibility to customers to choose online advertising campaign formats on a single platform

Effective Acquisitions
12 corporate investments to date enabled global scale and end-to-end presence

Staff Base
1,000+ staff, ~300 based in India Provide technology development, customer service and sales potential

2
The Opportunity

Internet Advertising is a USD 100bn Market..

Global Internet Advertising Market (USD billions)
2012-2016 CAGR: 13.7% 162 145
126 107

179

2003-2012 CAGR: 31.0%

49 52

88 73

39 9 2003 14 20 29

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Internet Advertising is now an essential part of every brand and media planners budget In 2012, it surpassed newspaper as the second largest advertising medium by value spent, after TV It remains the fastest growing segment within the advertising space
Source: eMarketer

driven by secular growth in internet penetration and consumers time and money spent online
Average time spent by US adults Vs US ad spending share US Retail e-Commerce Spending (USD bn)
2011-2016 CAGR: 13.3%
325 290 256 224 22.5% 13.2% 9.3% 3.1% 2.3% Magazines 194

39.8%

38.9%

Time spent share Ad spending share 36.5% Potential for ad spending

362

to match time spent

11.5% 9.2%

TV

Online*

Radio

Newspaper

2011

2012

2013

2014

2015

2016

The gulf between portion of time spent online and portion of advertising spent online highlights the opportunity for ad spending growth Online ad spending growth is further stimulated by the shift in consumer spending habits while online, demonstrated by the increase in e-Commerce
Source: eMarketer Sep & Oct 2012 * Note: online includes mobile

Within internet advertising, Social Marketing has emerged as a key marketing tool tool
Monthly Time Spent on Facebook vs. Other Sites
(Hrs) 800 600

YoY Growth of Brand Engagement on Facebook

7:46

100%
400 200 0
Facebook AOL Yahoo Google MSN YouTube Wikipedia Apple

91%

284%

649%

996%

2:53

2:12

1:48

1:44

1:41

1:18

1:06 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012

Source: Company reports and CapStone Investment estimates

Source: Adobe Digital Marketing Report Q3 2012 Note: Brand engagement defined as likes, comments and shares

Facebooks Rising Share of the US Display Advertising Market

2010A Yahoo! share AOL share Google share Facebook share Other Share Total 14.3% 4.7% 11.0% 11.7% 58.3% 100.0% 2011A 11.6% 4.4% 14.9% 14.7% 54.4% 100.0% 2012E 9.9% 4.2% 17.1% 18.0% 50.8% 100.0% 2013E 8.9% 4.1% 19.4% 20.9% 46.8% 100.0% 2014E 8.1% 3.9% 21.7% 23.7% 42.5% 100.0%

International vs. Domestic Advertising Revenues from Facebook

(USD mn) 8,000 6,000 4,000 2,000 0 2004A 2006A 2008A US Advertising Revenue Source: Pivotal Research 2010A 2012E 2014E 2016E International Advertising Revenue

Source: IAB, ThinkEquity LLC estimates Note: Google does not include Doublclick ad traffic

Rapidly increasing brand engagement with consumers on Facebook has enabled it to become the #1 display advertiser in the US Even more rapid ad growth internationally, with international revenues ....which converts to aFacebook highly valuable, targeted user base actively engaging with advertising delivered to them set to overtake the US in 2013
Source: Company reports and CapStone Investment estimates

10

..and ..and Emerging Markets growth is forecast to accentuate further as internet subscriber/penetration accelerates
Internet Subscriber (million) / Penetration (%) North America
2000 2012E 2016E CAGR: 8.1% CAGR: 5.1% 108 274 334 *33.4% *78.6% *88.7%

Internet Advertising Market (USD billions)

CAGR: 11.8%

EMEA
2000 2012E CAGR: 17.4% 113 *6.5% 776 *36.6% 2016E CAGR: 6.8% 1,009 *45.5%

67

CAGR: 11.6%
52

CAGR: 22.7%
43 28

CAGR: 16.5%
33 25

North America

EMEA

CAGR: 17.8% 53

CAGR: 23.7%
28

Latin America
2000 2012E 2016E

Asia Pacific
2000 2012E 2016E CAGR: 9.5% CAGR: 20.1% 122 *3.4% 1,101 *27.8% 1,583 *37.2%

CAGR: 20.7% CAGR: 33.5%

8 2 4 Latin America

18

CAGR: 16.0% CAGR: 24.7% 255 462 18 *42.9% *72.2% *3.4%

Asia Pacific

2010

2012

2016

Source: eMarketer, PwC Global entertainment and media outlook 2012-2016, United Nations, www.internetworldstats.com, Daiwa estimates * Note: Penetration rate of internet

11

Digital firms are channelizing advertisers to effectively utilise benefits of multimulti-channel online advertising
Advertisers
Brands

Agencies
Integrated Digital

Implementers
Advertising Networks Technology providers Outsourcers

Publishers
Search engines Website owners Social networks Affiliates

Internet users

Display advertising marketing

Buy ad space from publishers and sell to agencies Create banners for varying ad spaces Advertising network automated exchange operation

Search marketing Campaign initiation Campaign design and planning

Key word optimisation Buy banner space on search platforms Web page optimisation Consulting

Social marketing
Delivering digital campaigns through social media platforms

Mobile marketing
Execution of messaging, banner advertising, search, rich media and video advertising through mobile platform

E-mail marketing
Create emails Consumer database profiling Email mass delivery

Analytics tools and services

12

This widening digital experience & complexity of options should extend relevance of digital marketing specialists
Evolution of online advertising channels Long term ROI driver Effect on advertisement value

Tablet computing

Location based

Increasing Personalisation

+ + + + +

Data about consumers Targeting and ROI analytics capability Interactive experience Consumer participation and response Improvements in existing internet channels Higher quality advertising and ROI improvements Guaranteed ROI with measurable advertisement value CPC, CPL, CPM models

Mobile Social marketing Smartphone proliferation

Data rates and tech upgrades

Online video Rich media

Cost per thousand impression

Cost per click

Cost per action

Shift to performance based ads

More targeted advertising, increasing interactivity, a richer internet experience and increasing number of internet channels improves advertising ROI but increases complexity As a result, internet advertising implementers are increasingly important to an effective campaign
13

Increasing complexity and value add to advertisers

Smart TV

New digital channels

+ + +

Consumer time online Number of channels More targeted and interactive experience

3
About Ybrant

Ybrant has established a relevant presence in the Global Digital Marketing Ecosystem
Advertisers Agencies Ybrant 1.5 billion searches generated and 34 billion impressions created every month Affiliates with 2,000+ advertisers Associates with 140+ agencies Publishers
Owned Publishing network

Internet users

Mobile Advertising

Social Advertising

28 million unique visitors per month

Brands including: Some of the Fortune 500 companies Major consumer products conglomerates

Agencies including: 3 of top 5 global ad agencies

Search Advertising

Display Advertising

Online Video Email and Lead Advertising Generation

Associates with 6,000+ third party publishers in 140 countries including: Facebook Yahoo

120 million+ internet users

Complementary services

Ybrants value proposition to advertisers & agencies:

Access to publishers across the globe Ad campaign optimisation technology to maximize ROIs One-stop shop service to cover all digital advertising channels 1000+ staff base to provide complementary services

Ybrant value proposition to publishers:

Multi-platform server optimizes advertising inventory usage Access to major advertisers and advertising agencies across the globe Dedicated account management service to manage multiple clients on a single platform 15

with a wide suite of products

|Ybrant Search
34 billion impressions every month Technology-controlled buying platform Advanced targeting capabilities Local market campaign specialties 1.5 billion searches generated by Ybrant Digital 28 million unique users per month generated by Targeted, optimized ads focused on specific audience Access to a number of publisher sites, increasing reach Control over bidding prices being a self-owned publisher network

|Ybrant Banner
Extensive marketing reach for banner Ads Real time bidding technology for optimal ad pricing

|Ybrant Email
Capable of sending up to 5 million emails on one server per day Provides clients with a scalable mass-mailing solution Reporting, tracking and list maintenance

Customized technology leverages user behavior and interests and optimizes advertising campaign Campaign managers available 24/7 to manage campaigns and tackle issues Click Through Rate (CTR) of ads is monitored and calculated in order to choose the best ads, from the first clicks Pixel tracking is available to follow conversion and immediately affects which ads are shown

|Ybrant Platforms
Global information technology implementation and outsourcing services provider Provides end-to-end enterprise solution offerings and specializing in cloud computing, mobile software, ERP solutions, Microsoft and open source systems development

Various engaging formats Connection to popular content Engaging and relevant

Premium Smartphone inventory Exciting and engaging ad formats Specialized pages and download tracking

16

..and ..and complementary services based on In In-house Technologies Technologies

Complementary Services
Digital Media Planning and Buying User Data Collection and Aggregation Customizable Applications and Widgets Creative enhancement for performance Search Optimization support and management

Campaign Optimization and Analysis

Ad Serving and traffic monitoring

Licensed technology software

Technical advice for digital marketing strategy

Multi-time-zone support structure

In-house Technology Examples

Facebook Marketing
An elaborate and developed ad-optimization system for Facebook which leverages API connection to enhance campaign results

Ybrant Digital AdCenter

24/7 online access centralized campaign reporting and management console for client activity on all digital platforms provided by Ybrant Digital

Web Site Creator

Website building tool with intuitive interface allowing the placement of content or media anywhere on the website

Campaign Analytics Report

Automatically-generated digital campaign summaries providing stats, highlights, strengths and weaknesses, and providing future insights

Bank of Creatives
An easily browsed and managed database of visual creative, arranged according to the attached performance capabilities

Mobile Ad Server
Owned server for mobile ads of all available formats, able to centrally control and prioritize global mobile ad serving

Eureka Search Service

A full Search-on-Site solution for publishers of all sizes with various customizable search features and content monetization tools

Auto-Optimization Tools
Automatic optimization tools for online campaigns which learn, mimic and multiply the best practices of campaign management

Publisher One-Tag
Single piece of code for websites which presents, monitors and optimizes the advertising feed from all media sources

17

offered across all Digital Screen Revenue Segments

Display

Social

Mobile

Video

Search

1 2 3 4

Select platforms

Location

Timing

Interests

Segment

Target

Cross-optimize with technology

PC

Tablet

Phone

Smart TV

Show on all devices

Find your audience

18

 delivering Global Campaigns, through Offices in 24 Countries to 140 End Markets, and growing

Besides the established markets of US, Europe and Australia, Ybrant has already built presence in LATAM and Asia, the emerging markets
19

......thereby creating a veritable Data Management Platform

200 million unique visitors across 2000+ publishers 1.1 billion impressions/day on network

Significant keyword transaction data Display across platforms

RTB Display Social Platform Mobile Search Email Pixel conversion tracking Real-Time Reporting Maximum optimization App download tracking Rich Media Creation

CUSTOMER DATA

In-house Data Management Platform

In-house technology designed to deliver, maximize optimization across platforms for best results
20

..reflected in recent marquee wins

Ybrants is stacking complementary capabilities and have established network of advertiser and publisher relationships globally, which is one of its key strengths

Extensive scale

Recent Marquee business wins

Exclusive provider of paid social advertising activity in Argentina to a global consumer giant Ybrant is a one of the key video partners for international branding of one of the worlds largest household cleaning products provider

Brands

2,000+ advertisers affiliated Advertise some of the global brands

150+ agencies served

Agencies

Clients include 3 of the top 5 global ad agencies ~3700 digital campaigns managed in November 2012 6,000+ publishers affiliated Accessing 200 million unique visitors

Ybrant provides mobile advertising services to a major global advertising agency

Exclusive provider of social advertising services to major global advertising agencies 2 in Chile and one in Mexico

Publishers

Ybrant was one of the few selected to be part of the exclusive list of Facebooks preferred marketing developers

Emerged as the player of relevance for three of the top five publisher networks globally

Exclusive sales house for all mobile advertising for Argentinas one of the largest newspapers

21

Established track record of M&As to extend offering and geographic reach..

Ybrants ability to identify, acquire and integrate investments has enabled the company to build a global end-to-end IP rich offering

Mobile and Technology

5
LGS Global 4 (2012)

5
Web 3.0 (2011)

1. US display advertising
4 4
Medios One and AdDynamix bolster ad network reach and add execution and targeting technology

2. Email marketing
4 Portals
Lycos (2010)

VoloMP adds email marketing software

3. Geographic expansion in display ads

Oridian, DreamAd and Max Interactive contribute ad networks across Europe, Middle East, South America and Asia

2 Email and Lead Generation Display Advertising

VoloMP (2007)

4. Portals and search syndication

Lycos adds search functionality, 70m users and a search syndication platform

1 Medios One
(2006) AdDynamix (2007)

3
Oridian (2008)

3
DreamAd (2009)

3
Max Interactive (2009)

5. Major technology expansion

Web 3.0 provide technology and reach for mobile marketing LGS Global adds development capability for mobile and cloud computing

US

EMEA Institutional Funding

LATAM

APAC

CY2007: USD 28.5 Million from Sansar Capital, Passport Capital and others CY2008: USD 33 Million from Everest Capital CY2010: USD 18 Million from Battery March and Oak India Investments

Global endend-to to-end digital marketing services

22

..and emerge a value added player in the ecosystem, from a backback-end technology provider to digital networks
Today

Create a multichannel, multidevice, technologically smart advertising platform globally Mobile marketing capability Add own publishers to Cloud computing own traffic capability Software Search marketing development capability and access to capability internet users directly

Cloud Social Video Mobile

Online publishing

2006
Back-end technology provider

End to End digital marketing services provider using third party traffic Multi-platform digital marketing capability Access to advertisers and publishers

Advertising network

Core technology development

23

with an experienced management team globally driving growth initiatives

Suresh Reddy, Chairman and CEO
Suresh is responsible for strategic direction and expansion efforts at Ybrant Digital. Prior to co-founding two successful companies USAGreetings and Ybrant Technologies, he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC(PacBell) and Charles Schwab. Suresh holds an M. S. in Engineering from the Iowa State University and a B. Tech. from the Indian Institute of Technology, Kharagpur, India.

Vijay Kancharla, Chief Innovation Officer

Vijay leads the innovations at Ybrant Digital and spearheads its search platform YReach. Vijay has been at the forefront of the internet revolution and has vast experience in building innovative solutions for the online market. Prior to co-founding USAGreetings and Ybrant Technologies, he worked with Hewlett Packard and Pacific Bell. Vijay holds an M. S. in Computer Science from the University of Louisville and a B. Tech. from the Jawaharlal Nehru Technological University, Hyderabad, India.

Bradley N Cohen, President & Chief Strategy Officer

Brad is responsible to define and drive the strategic initiatives & strategic decision-making at Ybrant Digital. Brad is also responsible to oversee the M&A activities and integration efforts of the company. Prior to this position, Brad was President - Business Integration & Strategic Initiative. Brad received a BA from the University of Missouri in Marketing and Political Science.

Jacob Nizri, President

Jacob directs the core divisions of Ybrant : Online Media, Lycos, Ybrant Mobile, and Ybrant Fusion, extending their activities over Europe, Asia and the Americas. Jacob has led the merger activities, market definition and strategic direction for companies and product lines acquired by Ybrant. He holds two Bachelor degrees in Management & Information Technologies and Computer Education.

Amreek Singh Sandhu, Chief Financial Officer

Amreek Singh Sandhu is responsible for the overall financial management of Ybrant. Amreek is a seasoned professional with over 28 years of experience in financial management, M&A and fund raising. Before joining Ybrant, Amreek was with Gati Limited, Hyderabad as its Chief Financial Officer & Company Secretary. Amreek has a LLB degree from the Punjab University, FCS from ICSI, FCMA from ICAI and MBA from IGNOU, New Delhi.

Yaniv Ben Atia, CTO

Yaniv Ben Atia is the CTO of Ybrant Digital, and the General Manager of its Fusion division. As part of his role Yaniv is overseeing Ybrant Digital's R&D activities, and is leading the Company's technical innovation efforts and the integration of its diverse digital media product. Prior to joining Ybrant Digital, Yaniv was the CTO of Microsoft Israel. Yaniv holds BSc in Computer Science and is an avid musician and tennis player.

Rob Balazy, General Manager & CEO, Lycos

Rob is the CEO of Lycos. He looks after the overall operations and strategy at Lycos. Before joining Ybrant, Rob worked as the President and CEO of Inform Technologies. He has wide experience in overseeing business development including strategic partnerships, mergers & acquisitions, product developments and media sales. Rob holds a B.S. in Management Science from Boston University .

Gal Ekstein, General Manager Online Media

Gal heads the Online Media business of Ybrant. He was one of the key person behind the setting up of Ybrant's office in France and was instrumental in developing key partnerships like Max Interactive of Australia. Gal holds a Bachelor's Degree in Business Administration specializing in Computer Science, from the Ruppin College, Israel.

24

4
Growth Strategies

Key Growth Strategies

1 Geographic Expansion
Extend relationships with existing customers in new markets Eastern Europe, Africa, China and Korea will be key growth areas for Ybrant Win global campaigns from Fortune 100 customers

2 Ride the Mobile and Video Growth Waves

Up-sell mobile and video ad network offerings to vast customer base Capture the rapid growth in each market

Mobile: +80.0% p.a.*

Video: +46.5% p.a.*

* eMarketer 2012 growth figures for mobile advertising and online video advertising

3 Technology Upgrades
Leverage technology development strength of LGS Global Create technologies capturing new waves of growth and enhancing customer services

Cloud computing

Mobile video/web

4 Accretive M&A
Continue to make acquisitions to build capability and scale

Campaign analysis Data management platforms

5 Add-on Services
Utilize 1,000+ global workforce to take increasing wallet share of advertisers budget by providing value added services

6 Widen the Network

Increase advertisers and publishers network using compelling global proposition and large workforce

+ Consulting + Campaign management + Analysis + Editing Services

Advertisers

Publishers

At Ybrant, we believe that the global digital advertising industry is heading towards consolidation which will result in emergence of few large global players. Ybrant aspires to be one of them. 26

Organic Growth Led by Nascent Video and Mobile

The boom in mobile and online video advertising is set to benefit online advertising networks with wide reach of advertisers and publishers, as they begin to focus more on these new channels
While mobile handset penetration has reached near saturation in many markets, mobile advertising is just beginning to become a significant share of the digital advertising market Mobile platforms enable more targeted adverts that demonstrate higher ROI and greater value to advertisers Mobile advertising, in its infancy today, will grow market share to make up 21% of the US internet advertising market in 2016 Online video growing rapidly driven by increasing range of video capable devices, bandwidth increases and growth of online video business models As price points for tablets and smart phones come down, digital video consumption will rise According to eMarketer forecasts, more than half of the US population will view video content through desktop or mobile devices in 2012 Video and mobile are incremental to search and display, not cannibalistic While the delivery platform varies, the same advertisers are delivering similar messages via many of the same publishers as fixed line internet The same advertising networks are well placed to benefit from the future growth of video and mobile
Source: eMarketer, Sep 2012

US mobile ad spending, 2010-2016

US$ billion 15.0 10.0 5.0 0.8 0.0 2010 2011 2012 2013 US mobile ad spending 2014 2015 2016 y-o-y change 1.5 100% 80.0% 69.0% 50.0% 6.6 9.2 39.0% 29.0% 11.9 80% 60% 40% 20% 0%

88.5%

4.4 2.6

Source: eMarketer, Sep 2012

US online video Ad spending, 2010-2016

US$ billion 10.0 8.0 6.0 4.0 2.0 0.0 2010 2011 2012 2013 Online video ad spending 2014 2015 2016 y-o-y change 1.4 2.0 2.9 40.8% 50% 40% 30% 21.6% 15.0% 10% 0% 20%

46.5% 41.3% 4.1 38.9% 5.8 7.0

8.0

Source: eMarketer, Sep 2012

27

5
Financial Overview

Financial Growth with strong margins

Revenue (USD Mn)
300.00 250.00 200.00
128.81

EBITDA (USD Mn)

Software Digital Marketing
60.00

Merged Entity Software Digital Marketing

50.00

Half Year financials

104.68 85.17 118.10 75.93 76.87

40.00

Half Year financials

17.19 12.59 53.18 30.49

150.00 100.00 50.00 FY2010

30.00

20.00

74.10

99.67

10.00

21.77

23.82

FY2011

FY2012

H1FY2013

FY2010 FY2011 FY2012 H1FY2013

Represented through a mix of organic and inorganic growth Main drivers of growth: Growth from display advertisement (Banner Ads) and platforms

EBITDA (%)

21.6%

20.1%

21.5%

20.0%

Net Profit (USD Mn)

40.00 35.00 30.00 25.00 20.00 15.00 10.00 5.00 FY2010 FY2011 FY2012 H1FY2013

Other Financial Highlights

USD Mn
Half Year financials

FY2010 0.22 22%

FY2011 0.24 21%

FY2012 0.21 22%

H1FY2013 0.18 22%

Debt: Equity ROE(%) (a)

33.27 26.02

37.49 20.84

(a) Based on average Capital Employed

Operational synergies across products and regions Low Debt: Equity Ratio

PAT (%)

16.3%

16.3%

15.2%

13.6%

Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31 INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013)

29

Appendix

Merger with LGS Global adds to the technical backbone

Ybrant Digital
One of the leading Indian Digital Marketing Company
Display (Banner) Search Advertising Licensed Technology (Platform) Email & Lead Generation Social (Banner)

LGS Global
Synergy One of the leading Software Development Company Expertise in software development and ERP implementation SAP best performing partner South 2009 Award

Experienced player in digital marketing in India and globally Presence across digital marketing value chain

(1) Adds to the technology backbone through 100+ LGS Global engineers (2) Develop products in cloud & mobile

Consolidated Revenue : USD 246.91mn (FY2012) Total Employees: 1020 (October 2012)

31

Thank You

32