BUSINESS PLAN YUMMY RESTAURANT

Executive Summary

Executive Summary

Kuala Lumpur's retail sector is the strongest spot founded within the asias region with more than approximately eleven million visitors annually, mainly from neighbouring countries (Indonesia, Singapore, Thailand and the Philippines). Our grand aim is to establish one great outlet in a crowded mall full of local citizen as an attraction/spot to fill in their stomach whenever they get tired of strolling around the mall, probably in one of respective shopping malls in Kuala Lumpur. In the near future, our much effort will lead into a further development driven by the retail outlets within the perimeter. In addition, this plan is set up to attain a specific venue for the initial launch of this concept. Extra financing will need to be spared for the two subsequent outlets, expected in month thirteen and early in year three. In summary,Yummy Restaurant is a business of restaurant which outlet is owned by locals and will be well known via our bold moves by making it an international franchise in order to elevate the company's image and detail presentation within Southeast Asia. Our Yummy Restaurant is great in providing our customer with a combination of authentic traditional malay food at it-wont-burn-your-fathers-pocket pricing, starting with budget package meal and super condusive surroundings around the restaurant with numerous traditional ornaments.

On the other hands, Yummy Restaurant is the only answer to the higly increasing local and foreign demand for rare traditional malay food which could only be found in several states of Malaysia respectively. Hence, due to today's market extremely competitive environment, no wonder that now it had become hardly difficult to differs and determine between one traditional malay food outlet from another. For instances, the Kuala Lumpur, a state which brought upon nations image, is now developing into becoming the model metropolis for Asia's latest economic source. Besides of that, the shareholderss capital contributions will allow Yummy Restaurant to victoriously open and expand through year two. Morever, Yummy Restaurant will be able to provide its customers with a value-driven authentic traditional food, entertaining experience through the creativity of its founders by reaceiving the first capital investment. Yummy Restaurant will enchants youths to bring about their friends and family with our innovative environment whilst enjoying rare Kelantan-made Nasi Kerabu, and choice of unique signature spices.

1.1 Objectives i. ii. iii. iv. v. vi. vii. To afflict customers with malay traditional food since we provide the best out of it. To create a presence as a triumphant local traditional malay food-based outlets. To achieve some market share in Kuala Lumpur's traditional food industry. To raise national capital income. To benefits people in search for rare traditional food. To make Yummy Restaurant a must-go destination for locals. To expand into a number of outlets by year three.

1.2 Mission i. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. The main goal is to start with one retail outlet located inside a major shopping mall as a "market tester" and thus be one of the most successful local traditional malay food-based outlets in Kuala Lumpur. We want all of our customer to enjoy the total giggling experience when visiting our outlet(s),blogs and website as they will learn about this exciting new "traditional culture." Yummy Restaurant will strive to be an apprentice and a premier local traditional malay food-based restaurant in the local marketplace while providing the best for our beloved customers. It is undeniable that our main focus will be serving rare and authentic traditional food for our customer at a great affordable value. Invent an innovative, entertaining method and rare menu that will differentiate us from the rest of the competition Provide full satisfaction to our customers and maintaining the level of excellent services among other competitors. Sell the products that are of the finest quality, as well as keeping the customers happy with all of our product categories from traditional malay food.

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1.3 Keys to Success To succeed in this business we must:

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Take calculated risks to help our business grow. A good question to ask is "What's the downside?". This knowledge will allow us to take the kinds of calculated risks that can generate tremendous rewards for our business. By keeping detailed records, we'll know where the business stands financially and what potential challenges we could be facing. Just knowing this gives us time to create strategies to overcome the obstacles that can prevent you from being successful and growing your business. Always be looking for ways to improve our business and to make it stand out from the competition. Recognize that we don't know everything and be open to new ideas and new approaches to our business. Encourage the two most important values in traditional malay food-based business: brand and image, as these two ingredients are a couple of main drivers in marketing communications. The old saying that "Rome was not built in a day" applies here. Success will not come over night - it requires a long-term focus and that we remain consistent in challenging environments. Remember that there are many successful businesses that forget that providing great customer service is important. If we provide better service for our customers, they'll be more inclined to come to us the next time they need something instead of going to our competition. Consistency is key component to making money in business. We have to consistently keep doing the things necessary to be successful day in and day out. This will create long-term positive habits that will help us make money over the long term. Continue to seek ways to innovate, ways to be more efficient, and ways to take advantage of the latest tools and techniques to improve their business and stay ahead of their competitors.

Business Plan Purposes

Business Plan Purposes

Purposes of business plan :-

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Acts as a dynamic blueprint for running and expanding business, A business plan contains all of our product information, manpower and financial estimates and our plans for the future. It will also be a guideline for workers in order to maintain good relationship between them. This plan will be thoroughly studied from every aspect so that it can be performed practically whilst enable us to carry out a survey to indicated whether the plan is triumphant or not. Profit selling forecast have to be expected objectively and critically so that the plan can be critical. Besides, the project have to evaluate project vialibility and growth potential that can be solve any problems later in business and decrease the businesss risk. As our business grows, we will need to consider adding executives to our team that can help move our company in the right direction. A business plan will help executive talent see our business vision and determine whether or not our company is a worthwhile investment of time and resources. Following a business plan can help us to map out the growth of our company and give us confidence when we need it. As we start our business, and even as our business moves along, we will constantly need to concern ourself with financing our business. Financing concerns begin with the start-up costs and then continue with business expansion and new product development. When we look for outside financing, one of the first things the investor will want to see is our business plan, according to Inc.com.

Company Background

Company Background

Business Name Business Address

: Yummy Restaurant Sdn. Bhd. : 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.

Correspondence Address : 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. Phone Number Form of the business Email Website Facebook Main Food Served : 1300-88-2525 : Partnership business : yummy@rocketmail.com : www.yummyrestaurant.com.my : www.facebook.com/yummy.restaurant : Lontong, Nasi Campur, Terengganu Nasi Dagang,Kelantan Nasi Kerabu,Murtabak and Penang Mee Rebus. : Still in progress : 1st January 2014 : Partners Contribution :- RM150,000 1. Vanidah bt. Imran RM30,000 2. Najwa bt. Latif RM30,000 3. M.Hanif b. Ismail RM30,000 4. Haryati bt. Ismail RM30,000 5. Hana bt. Kamarul RM30,000

No. of Registrations Date of commencement Initial own capital

Bank of Deposited Capital : Maybank

COMPANYS LOGO

We agree to pick a bowl as our companys logo to symbolizes our business in restaurant that serves authentic traditional malay food. The leaves on A alphabet signifies that we preserves the malays spices and delicacies in each of our servings. Meanwhile, the red colors indicates that spicy chilli sensation that burning within our desire for food. Yummy was in black as we want to highlight our yummy finger licking good food served to our customers.

COMPANYS DESCRIPTION What is Yummy Restaurant? Yummy Restaurant sells Lontong, Murtabak, Penang Mee Rebus, Nasi Campur, Terengganu Nasi Dagang and the famous Kelantan Nasi Kerabu. We use the concept of traditional approaches where all the dishes is served by the states qualified chefs itself. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and authentic lifestyle. Youthful and fresh surroundings We will imitate successful establishments, such as Jamba Juice and Starbucks, which represent the majority of our core target market, between 18 to 35 years of age. Our store will feature display cooking of our featured Lontong which is Malaysian food that made of compressed rice wrapped inside banana leaf that is then cut into small cakes as staple food replacement of steamed rice. The smaller size of lontong filled with vegetables such as carrot, common bean and potato. Sometimes it also filled with meat, are eaten as snack.. Our customers will also be able to read our in-house brochures in regards to all knowledge about Yummy Restaurant and our featured Lontong. Our store will be decorated with traditional food setting, such as a bright counter with and display menu on the wall. Quality food Each store will offer nothing but freshly served traditional malay food with old -fashioned home-style care. We specializes in hard-to-get spices necessary for traditional malay cuisine. If one are in need of traditional style ingredients for the next meal, we are the the best choice. Open everyday Our stall is open for customer everyday from 10 am to 9 pm. Variety of choice A different selection of spices for some traditional food will be featured every three months and we will also change our Italian soda flavors to accompany our authentic food. 3.1 Company Ownership Yummy Restaurant is a privately held company. It will be registered as a Limited company, with ownership 20% - Vanidah bt. Imran, 20% - Najwa bt. Latif, 20% - M.Hanif b. Ismail, 20% - Haryati bt. Ismail 20% - Hana bt Kamarul.

Najwa Latif holds a BS degree from University Putra Malaysia, majoring in Management and Information Technology. Prior to his return to Kuala Lumpur, he has held several management positions in a U.S.-based IT company. The next owner is Mohd Ali, which holds a BA degree in Graphic Design from the Academy of Arts from Oxfords. His projects are widely varied from product design to brand development of several reputable companies Apart from that, Ms.Hana holds an MBA degree from Nottingham University of Malaysia Campus. A true entrepreneur by heart, his latest entrepreneurial project is a diamond store in the heart of Singapore. On the other hand, M.Hanif and Hana have more than 10 years of experience in the food industry. Both are currently employed as Corporate Staff of Ajihs Nasi Lemak 80 sen (owned by Badri Radzi or famely known as Piya which is a national football player). Meanwhile, Ms.Vanidah holds a MS degree from German-Malaysian Institute. He completed several projects and served as project manager for multi-national companies in Kuala Lumpur. 3.2 Company Locations and Facilities Yummy Restaurant locations will range in size from 50 70 meter square and will seat from 15 25 guests. Our first location will be on the larger end of this range. The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for pure cleanliness and an open feeling. We are currently looking at several possible sites in shopping malls along Pavillion Megamall Bukit Bintang, Kuala Lumpur.