Company Backgrounder ®

Overview
724 Solutions delivers market leading IP-based solutions for Mobile Internet, Mobile Broadband
and IP Messaging built upon an intelligent, scalable, extensible architecture that allows mobile
operators and converged service providers to significantly grow revenues. The company’s
solutions leverage a state-of-the-art decision making capability to tailor the network resources
and the services provided, enabling subscribers to experience the All-Ways Connected Lifestyle,
724’s vision of seamless access and communication without barriers; a vision of how subscribers
will use data services to enhance and enrich their professional and private lives with access
to services from any device at all times. 724 Solutions is a global company headquartered in
Santa Barbara, California with development centers in Switzerland and India. 724 Solutions is
privately owned by Austin Ventures. For more information, please visit www.724.com.

Solutions
Seamless Access Solution is an intelligent
converged mobile data traffic management
solution designed to support next generation
mobile internet and mobile broadband services
by incorporating intelligent decision making
and features that allow mobile operators to
dramatically alter the network economics while
offering innovative, flexible and sophisticated
services within the new converged mobile
market environment.
Seamless Messaging MMS Edition is a
single comprehensive, next generation
MMSC, optimized for all of a mobile operator’s
MMS services: person-to-person messaging,
person-to-application (P2A) messaging and
rich and fresh subscription-based services
(A2P). MMS Edition leverages the world of
multimedia applications and rich content
to drive new application-based multimedia
messaging revenue.
Seamless Messaging Multimedia Bridge
extends the reach of multimedia messaging
into IP/IMS-based domains. Multimedia
Bridge utilizes the existing device clients
(no specialized client required) to extend
the reach of MMS to subscribers in a
personalized way and enables mobile
operators to realize the full potential of next
generation IP multimedia services.
Customers
Leading mobile network operators and
infrastructure vendors are customers of 724
Solutions, including: ALLTEL, AT&T, Celcom
Malaysia, China Mobile, China Telecom,
DiGi Telecommunications, DNA Finland,
Elisa (Finland & Estonia), Globe, Helio,
Nokia Siemens Networks, Proximus, Sprint
Nextel, Swisscom, Telcordia Technologies,
Telefonica Spain, Vodafone Czech Republic,
Vodafone Ireland, Vodafone Italy, Vodafone
New Zealand and Vodafone UK.
Company Backgrounder ®

Management Team About Austin Ventures

John Sims, Chief Executive Officer
Stephen Morrison, Chief Financial Officer
Ian Pattison, Chief Technology Officer
Rich Conlon, Vice President, Sales North
America, Asia Pacific and China
Matt Dunnett, Vice President, Sales Europe
Farooq Ali, Vice President, Product Management
Alan Prenoveau, Senior Vice President, MNO
Consulting and Delivery
Elda Rudd, Vice President, Corporate Marketing
Partners
Leading technology and systems integrator
c o m p a n i e s c omplement 724 Solutions’
t e a m : A t o s Origin, Cisco, Commtouch,
E r i c s s o n , H e wlett Packard (HP), InfoGin,
I n t e g r i t y, K a s persky Lab, Nokia Siemens
Net w o r k s , O p e n mi n d , Terab yte S ol utions ,
X o r i a n t , Y T X T.
Press Contact Headquarters
Kelly Lazarus 724 Solutions, Inc.
+1-805-884-8306 3916 State Street, Suite 200
klazarus@724.com Santa Barbara, CA 93105
United States
+1 805 884 8308
A u s t i n V e n t u r e s ( “ AV ” ) h a s w o r k e d w i t h
talented entrepreneurs to build valuable
companies for nearly 25 years. With $3.9
b i l l i o n u n d e r m a n a g e m e n t , AV i s t h e
most active venture capital and growth
e q u i t y f i r m i n Te x a s a n d o n e o f t h e
most established in the nation. With an
investment focus on business services
and supply chain, financial services,
media and information services,
s o f t w a r e , a n d Te x a s s p e c i a l s i t u a t i o n s ,
AV i n v e s t s a t a l l s t a g e s o f c o m p a n y
development, from $100,000 “planned
experiments” in early stage ideas to
$100+ million investments in expansion
rounds, minority recapitalizations, and
buyouts of lower middle market growth
c o m p a n i e s . AV ’s s t r a t e g y i s t o p a r t n e r w i t h
talented executives and entrepreneurs
through its CEO-in-Residence and
E n t r e p r e n e u r- i n - R e s i d e n c e p r o g r a m s .
Visit austinventures.com for more
information.

Sales Asia Pacific
Level 21, 201 Miller Street
North Sydney NSW 2060
Australia
+61 2 9475 0288
salesASIA@724.com
Sales China
Suite 1604-1605, 16/F,
B & W Plaza
28 Xuan Hua Road
Shanghai, China 200050
+86 21 3250 5724
salesCHINA@724.com
Sales EMEA Sales North America
Thames Court 3916 State Street,
1 Victoria Street Suite 200
Windsor,Berks, Santa Barbara, CA 93105
RG7 4TY United Kingdom United States
+44 1753 626 682 +1 408 884 3777
salesEMEA@724.com salesNA@724.com

FS-Corporate Backgrounder-10-09-007