TASK LIST Keywords Research Link Profile Audit Market Landscape Analysis SEO Technical Audit Alignment with

other digital channels Strategy Development Onsite Optimisation Implementation of Microformats Implementation of Social Sharing buttons per product Blog Optimisation Link Removals & Updates Content Auditing Content Asset Identification Content Planning Gap Analysis of Content Assets Optimise Old Guest Posts Links Reclamation Acquire Competitors Links Improving Content Assets Links Repossesion Blogging Creative Content Guest Blogging Blogger Outreach Webmasters Outreach Benchmark Performance Project Post Analysis

DETAILS
Research of phrases relevant to specific teritories Assesment of exisitng back links profile, types, diversity What are current competitors doing and what strategies are they using Onsite audits of all 4 domains for US, AU, UK, EU Ensure SEO strategy fits well with PPC, affiliates, PR, social Clear and focused link building strategy Meta Tags, URL rewriting, code optimisation Review snippets, Testing, Roll Out Tweet, Facebook, Google+ Implementation of Authorship markup, meta tags Pruning links profile Assesment of currently published content, possible ways to improve its exposure Audit of tweaking / repurposing opportunities existing content assets to attract links naturally Content Roadmap Document taking into account special events, PR Enhancing content with details, videos, actions, steps, graphics Identification and optimisation of old guest blog posts that drive most referrals traffic Sort out link salvage opportunities and legacy subdomains Link opportunities from competitors back link profile Amending content assets requiring attention Find bloggers or journalists mentioning just the URL Create highly relevant niche posts with links to prospects to target next month Infographics, videos, podcasts Guest posts to bring in fresh links and boost referral traffic Approach bloggers to tell them about new fresh content Approach webmasters to obtain permanent links Leverage built relationships with influencers and review content performance Have we achieved the goals?

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