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Q.3What is the projection for FY 09’? Are they getting any better?
FY 2008 FY 2009
TR = subscription revenue + carriage cost Proposed carriage cost = 500 million
= 3880 + 250 TR (from 7.5 ml subscribers) = 5820
= 4130 TR = 5820 + 500
TR (from 5 ml subscribers) = 3880 = 6320
TVC = 1330 (32.20 % of 4130) Proj. TVC = 2035.25 (32.20 % of 6320)
TFC = 4980 Savings on:
Q.5 How should they maintain & increase their bottom line ?
➢ Prevent switching – free coupons to existing subscribers
➢ Product differentiation – various packages.
➢ Technological advancement – introduce multidualing units.
➢ Attracting attention through special tie-ups with
ICICI active
Indian railways
Monster.com
Kingfisher Jet airlines
Q.6 Increase revenues, how?
➢ Introduce FDI
➢ Investment by owner and content provider (broadcasters).
➢ High switching cost – subscriber have to pay when they switch to other brand
➢ Increased carriage cost
➢ Television advertising
➢ Target single channel viewers.
Q.7 How the DTH market is evolving?
➢ 2003 – Monopoly (entry by DISH TV)
➢ 2004 onwards – Tata Sky, DD+, Digital TV, Sun Direct, Big TV, etc.
➢ 2004-09 – Monopolistic
Product differentiation
Non-cooperation among competitors
Intense advertising rivalry
➢ Way ahead
Gradual shift towards oligopoly
Players will realize interdependence
Govt. encouraging participation
Shifting from licensing to taxation
Thank You