Beruflich Dokumente
Kultur Dokumente
on Social Media
Unraveling the Social Media Conundrum For South Asia Summit on Social Media for Digital Empowerment, New Delhi September 2013
By Nabeel K. Adeni
I - Personal Information
Name: Nabeel Kamran Adeni Email Address: nabeel.adeni@gmail.com Contact (Mobile number): +91 9949 999 515 Occupation: Consultant Designation: Social Media Evangelist Organization: Deep Red Ink
II - White Paper
Title of the paper: Unraveling the Social Media Conundrum Aim of submitting the White Paper: To help individuals and organizations understand the real purpose of Social Media, its scope, potential applications and responsibilities, and enable them to use it in truly beneficial ways for all.
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Kindly find below my descriptive views on the following: 1.1. What according to you is social media 1.2. How it has impacted your life or your organization? 2. 3. What kind of social media platforms do you use? Do you think, social media is able to bridge communication boundaries among countries? Please elaborate! 4. List down 5 major positive and negative impact that you have noticed because of the social media. 5. Define various define social media platforms, their usage, advantages, and their shortcomings.
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Networking (Examples: Facebook, LinkedIn) Content- sharing (Examples: YouTube, Flickr) Communication (Examples: Skype, Yahoo Messenger) Bookmarking (Examples: StumbleUpon, Digg) Collaboration (Examples: Google Drive, Asana) Discussion (Example: Google Groups, BeatTheGMAT) Knowledge-sharing (Examples: Quora, Wikipedia) Location-sharing (Examples: FourSquare, Mojostreet) Mobile (Examples: WhatsApp, BBM) Publishing (Examples: Blogger, Twitter) Entertainment and other activities:
o o o
Music (Example: Soundcloud) Gaming (Example: Zynga); Events (Example: Meetup) and many more.
@nabeeladeni
nabeel.adeni@gmail.com
@nabeeladeni
nabeel.adeni@gmail.com
Also, in this regard Im partnering with a local non-profit to create a platform to facilitate conversations between South Asian countries, using Social Media. Well be using Google+ Hangouts to facilitate these conversations across borders.
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Power, Reach & Swiftness: Social Media platforms, with their state-of-the-art technical architecture allow a message/cause/idea to spread across geographic regions in exceptionally short time periods.
Catalyst for Change: Numerous causes, campaigns and protests have been fueled by the power of social media to spread awareness and have led the way towards change in peoples lives.
Vehicle for Business: Businesses, small and big have exercised Social Medias ability to facilitate communication with their consumers to build their brand, solve customer issues, promote new products, showcase stories of success and more.
Personal, Emotional, Informational, Supportive & Participative: Social Media helps individuals and organizations build their personal brands, boost confidence and unleash potential. It allows people to know new stuff, latest happenings and share it with their peers. It encourages community participation and helps garner support.
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Loss of Privacy & Isolation: Extreme usage of social media has reduced the level of human interaction. Because of social networks the interaction with other people has become effortless and people have isolated their lives behind their online identities.
Distraction: Social Media usage affects productivity. With so many businesses using it to communicate with customers/clients, it leads to time wastage and helps lose focus on the job.
Slacktivism: Malcolm Gladwell had once quoted that the role of social media in protests and revolutions is grossly overstated. Social media makes it easier for activists to express themselves, and harder for that expression to have any impact. Since, social networks are effective at increasing participation -- by lessening the level of motivation that participation requires.
Bad Grammar & Misinformation: Restricted character limits on Social Media platforms encouraging poor grammar, usage, and spelling. They also spread of misinformation that may be perceived as fact even in light of evidence to the contrary
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Twitter: The SMS of the Internet This social networking/micro-blogging platform allows groups and individuals to stay connected through the exchange of short status messages (140 character limit). Registered users can read and post tweets but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app. Noted features include Retweets (RT), Hashtags (#), Lists, verified accounts and more. The 200 million userbase often experiences outages (#failwhale). Privacy and security are major concerns. Not everyone is able to use Twitter due to its supposed complexity!
LinkedIn: The de facto Professional Social Network. The most popular professional social network has more than 225 million users across 200 countries. The site is available in 20 languages and
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One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. Users can invite anyone (whether a site user or not) to become a connection. LinkedIn provides Talent solutions, Marketing solutions and Premium subscriptions to its users. It has helped people get jobs, recruiters hire talent, showcase CVs/resumes, build personal brands and have conversations through its Groups, Answers, Polls, InMails and more.
Google+: The also-ran A social networking and identity service owned and operated by Google Inc. It is the second-largest social networking site in the world, having surpassed Twitter in January 2013. It has approximately 359 million active users. As of May 2013, it had a total of 500 million registered users, of whom 235 million are active in a given month. Google has described Google+ as a "social layer" that enhances many of its online properties, unlike conventional social networks generally accessed through a single website. Noted features include +1. Hangouts, Circles, integration with other Google products like Picasa, YouTube, Blogger, etc. It has got great User experience capabilities but falls short when it comes to percentage of Active users. Despite the fact that it has 500 million registered users, only 235 million are active in a given month
YouTube: TV of the Internet It is a video-sharing website owned by Google since late 2006, on which users can upload, view and share videos. It uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, Vevo, Hulu, and other organizations. Unregistered users can watch videos, while registered users can upload an unlimited number of videos. Videos considered to contain potentially offensive content are available only to registered users at least 18 years old. Some of its shortcomings are copyright infringements, comments containing hate/abuse and controversial content.
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Sources
Peace on Facebook- https://www.facebook.com/peace/ Digital Media in Indiahttps://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_India Social Media Wikipedia- http://en.wikipedia.org/wiki/Social_media State of Social Media- 2012 (Nielsen)http://blog.nielsen.com/nielsenwire/social/2012/ Malcolm Gladwell on Social Medias Impacthttp://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell Social Media story in India- http://www.echovme.in/pdf_pr.pdf Social Media as a Catalyst for Social Change http://j.mp/18wQ8Vs Social Media for Nonprofits http://j.mp/15TWtXf Social Media India Resources http://socialmedia-strategy.wikispaces.com/Social+Media+India+Resources Social Media- Good or Bad- http://socialmediatoday.com/syed-nomanali/608781/social-media-good-thing-or-bad-thing Google+ on Wikipedia- http://en.wikipedia.org/wiki/Google%2B YouTube on Wikipedia- http://en.wikipedia.org/wiki/YouTube Social Media Facts- http://www.soravjain.com/67-fascinating-social-media-factsfigures-2013
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