Beruflich Dokumente
Kultur Dokumente
An advocacy poster is the manifestation of a charged social or political idea designed to inform and illuminate, stimulate and inspire, agitate and attack. When finely honed it communicates without ambiguity. When smartly conceived it imparts meaning through complexity and simplification. When on target when message and image, form and function are one it shoots a charge into the brain that pierces the conscious and subconscious triggering action, now or later
strikes a chord of curiosity within me, that the same poster, viewed online, likely would not. The advocacy poster, throughout history, has been used both for and against specific causes. A government propaganda poster may question ones patriotism, and suggest them to enlist, or buy war bonds, while an anti-war poster made by a peace-activist, may be used to show the true brutality of war. Regardless of the posters agenda, a good poster can be worth much more than the paper it is printed on. Conversely, In The Graphic Imperatives second essay, Why the Poster in the Internet Age?, Carol A. Wells argues the digital poster can reach such an unimaginably larger audience than the printed poster, and that its importance cannot be understated. Carol is correct, in that the advent of the internet has made it possible for people all over the world to communicate in real time. Revolutions are now tweeted, as
they happen, on twitter, and a poster like the one Shepard Fairey made for Barack Obama and his HOPE campaign, can be passed around and printed freely by his supporters. So while I still feel a greater connection to the physical advocacy poster, from the aforementioned telephone pole, clearly the internet is an important tool in distributing information, especially when the issue is one of global proportions.
/3 Victory
Three fingers are missing from the hand to extend the feeling of victimizing in the image. I have always believed that a good designer should be able to express complicated and profound meanings in a simple way and a good poster should make people think. Upon first glance of this advocacy poster, the viewer would probably just see the peace sign, being displayed. They would then notice the other 3 fingers have been blown off, presumably in a war related accident, creating a powerful case for peace without so much as a word on the page. While I dont think it is necessary, and would probably just take away from the power of the poster, it would be interesting to see a clever headline-perhaps in bold, to really drive the point home.
/2 INFANTry
The infantry in an army are the most vulnerable; so are children. The idea of children as infantry is unthinkable. The word play of Mosley and Pearces poster is what makes this poster so successful. The word INFANT in white, followed by the remaining RY in black, of the word INFANTRY, immediately makes the viewer think of babies, and small children. It then becomes apparent that these children never really had a choice, and were forced into this horrible lifestyle, presumably, from birth.
only problem, is the green type. Set against the red background, it is difficult to read, and the placement and font choice, I feel, could be worked on to add to the posters visual appeal.
/5 Little Boy
Although the poster doesnt seem to explicitly state what it is made for, those familiar with the atomic bombs of WWII would understand the significance. This poster commemorates the 50th Anniversary of the bombing of Hiroshima. The atomic bomb was named little boy. The image of the little boy in the poster represents mankind. Victim and perpetrator are identical. The connection between the headline and the image follows the phenomena of the cognitive dissonance in the communication process.
cate condom use. It was created in Seattle for the local department of social and health services but was soon distributed nationally. For a topic that some groups would have considered inappropriate, sometimes the best way to discuss a taboo topic is to use humor to lighten the mood. This posters designer managed to do that with great success, which would have made it easier to open up discussions to deeper issues.
/6 Penis Cop
This was one of the few advocacy posters in the Graphic Imperatives collection that had a sense of humor to it. Made in 1993, the poster draws influence from the old warning posters of the 40s-50s. This poster was designed to speak directly and in a humorous fashion to the gay community to advo-
/The Organization
ASPCA Mission Statement: To provide effective means for the prevention of cruelty to animals throughout the United States. We believe that animals are entitled to kind and respectful treatment at the hands of humans, and must be protected under the law. Learn more about our history, mission, and what we do to help animals nationwide. The ASPCA (American Society for the Prevention of Cruelty to Animals) is a non-profit organization that was founded in 1866, and was the first humane organization in the Western Hemisphere. Their mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA is also the nations leading humane organization in three key areas: Caring for pet parents and pets, providing positive outcomes for at-risk animals and serving victims of animal cruelty.
/Areas of Advocacy
Anti-Puppy Mills: Puppy mills are Large-scale commercial dog breeding operations where profit is given priority over the well-being of the dogs. Often, these puppies will be sold to pet stores, with falsified lineage records.
Problems:
/Because of the large-size of the puppy mill operations, the dogs will often fall ill with a myriad of diseases or infirmities, as well as congenital and hereditary conditions. /Lack of socialization often leads to behavioral issues /Overcrowded, unsanitary living conditions /Breeding dogs may spend their entire lives in small cages, exposed to the elements outside /Females are bred so frequently, they often have little to no recovery time, which can lead to malnourishment in both the mother and her pups.
Solutions:
/Pledge that youll never shop at a store that sells puppies (as they nearly always come from puppy mills). /Do your research: if you want a purebred dog with papers, go to the breeder and make sure there isnt a mill situation /Adopt from an animal shelter: When the pet stores stop selling puppy mill dogs at high prices, their profit margin will dramatically decrease until eventually, the puppy mill will not be called upon for business. /Donate or volunteer at your local animal shelter
animal rights; and that income was not a significant predicator. However, I would argue that as our culture has become more and more aware of animal rights in the last nineteen years, that demographic has likely evolved into one less specific. Peta and the all of their celebrity spokespeople, for example, have made it cool to a younger generation and commercials from the ASPCA as well as the Humane Society are seen by both men and women of all age ranges, daily. Therefore, for this particular poster, I think focusing on 21-30 year-olds would make the most sense, as those buying their first dog, are the ones who would, in theory, need the information. /Age Range: 21-30 /Gender: Men and Women (potential first-time dog owners) /Educational Level: High School graduate and above /Familiarity with puppy mills: presumably very little, for the posters to be the most informative /Portrait of Target Demographic /Portrait of Target Demographic
/Target Demographic
According to a peer-reviewed article in 1994, a study was done to determine the the demographic that was most active within the animal rights movement. They found that young, non-black minorities, and the less educated, were more likely to support
Inhumane: Whenever someone acts without considering the discomfort or pain of another person or animal, you can describe their actions as inhumane. A cruel government that keeps prisoners in terrible conditions is inhumane, and the treatment of farm animals is in some cases revealed to be inhumane by investigators. The word inhumane was originally a synonym of inhuman, literally not human, but it fell out of use and then was revived in the 1820s to mean the opposite of humane.
/To Suggest (30 key words) Animal Cruelty: is the human infliction of suffering
or harm upon non-human animals, for purposes other than self-defense or survival. More narrowly, it can be harm for specific gain.
/ Breeding Operation / Unhealthy / Defects / Disease / Infection / Disorder / Unclean / Falsified / Shyness / Aggression / Fear / Anxiety / Unsanitary / No Socialization / Cages / Filthy / Killed / Neglected /Purebred / Cash Crop / Missouri (The Puppy Mill Capital of the U.S.) / Illegal / Cruel / Adoption / Survivor / Farm / Commercial / Operation / Profit / Abuse /
/Text (working headlines) Working Like A Dog: Female breeding dogs are often
bred every time they go into heat, and when they can no longer reproduce, usually around 4 years old, they are killed.
your local animal shelter, you are taking money from puppy mills, and saving dogs lives.
Going Down? (photo of an overcrowded elevator)Overcrowding sucks for 4 floors . Try 4 years
/Solution: Adopt from your local animal shelter; save lives, globally. /Action: Visit ASPCA.ORG and educate yourself on the harm puppy
mills cause to dogs and what you can do to help.
/Sources: /1 "Puppy Mills." ASPCA. N.p., 2013. Web. 01 Sept. 2013. /2 "Puppy Mill." Wikipedia. Wikimedia Foundation, 22 Aug. 2013. Web. 01 Sept. 2013. /3 "Puppy Mills: Dogs Abused for the Pet Trade." PETA.org. N.p., n.d. Web. 01 Sept. 2013. /4 "Puppy Mills : The Humane Society of the United States." RSS. N.p., 2013. Web. 01 Sept. 2013. /5 "How To: Fight Puppy Mills." Do Something. N.p., n.d. Web. 01 Sept. 2013.